Promoting organizational performance through 5G and agile marketing:
"This book will provide knowledge and skills to allow readers with the ability to understand the evolution and trends of marketing, its implications in organizations and customer relationship while consolidating concepts introduced in recent years and looking at possible opportunities to broade...
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) :
IGI Global,
2023.
|
| Schriftenreihe: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "This book will provide knowledge and skills to allow readers with the ability to understand the evolution and trends of marketing, its implications in organizations and customer relationship while consolidating concepts introduced in recent years and looking at possible opportunities to broaden the breadth of marketing, demonstrating its interdisciplinarity"-- |
| Beschreibung: | 20 PDFs (316 pages) : illustrations (some color) Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781668455258 |
| Zugangseinschränkungen: | Restricted to subscribers or individual electronic text purchasers. |
Internformat
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| 245 | 0 | 0 | |a Promoting organizational performance through 5G and agile marketing |c José Duarte Santos, Bruno Miguel Sousa. |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : |b IGI Global, |c 2023. | |
| 300 | |a 20 PDFs (316 pages) : |b illustrations (some color) | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a electronic |2 isbdmedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 490 | 1 | |a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Chapter 1. Implications of 5G technology in marketing: a systematic review of the bibliometric literature -- Chapter 2. The potential of 5G technology applied to tourism marketing -- Chapter 3. Brand attachment and agile marketing: responses to the (post-)pandemic context in the sports fashion context -- Chapter 4. Sustainable digital marketing: proposal for a renewed concept -- Chapter 5. Determinants of purchase intention for sustainable fashion: conceptual model -- Chapter 6. The concept of sustainability supported by green marketing in digital communication applied to textile fashion -- Chapter 7. Gamification in loyalty programs: impact on intrinsic motivation and consumers' needs for competence and relatedness -- Chapter 8. Customer engagement of gamification -- Chapter 9. The Internet of Things in the tourism industry -- Chapter 10. Dimensions of perceived value that influence the intention to adopt the metaverse: the case of spectator sports fans -- Chapter 11. Assessing customer interactions with chatbots in online shopping experiences: an empirical study -- Chapter 12. E-commerce: issues, opportunities, challenges, and trends -- Chapter 13. Juxtaposition of traditional and modern methods of performance appraisal in organizations. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | |a "This book will provide knowledge and skills to allow readers with the ability to understand the evolution and trends of marketing, its implications in organizations and customer relationship while consolidating concepts introduced in recent years and looking at possible opportunities to broaden the breadth of marketing, demonstrating its interdisciplinarity"-- |c Provided by publisher. | ||
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Description based on title screen (IGI Global, viewed 11/12/2022). | ||
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Organizational behavior. | |
| 650 | 0 | |a Performance technology. | |
| 700 | 1 | |a Santos, Jose Duarte |d 1966- |e editor. | |
| 700 | 1 | |a Sousa, Bruno Miguel, |e editor. | |
| 710 | 2 | |a IGI Global, |e publisher. | |
| 776 | 0 | 8 | |i Print version: |z 1668455234 |z 9781668455234 |
| 830 | 0 | |a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. | |
| 856 | 4 | 0 | |l FWS01 |p ZDB-98-IGB |q FWS_PDA_IGB |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-6684-5523-4 |3 Volltext |
| 912 | |a ZDB-98-IGB | ||
| 049 | |a DE-863 | ||
Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-98-IGB-00296140 |
|---|---|
| _version_ | 1804751464364507136 |
| adam_text | |
| any_adam_object | |
| author2 | Santos, Jose Duarte 1966- Sousa, Bruno Miguel |
| author2_role | edt edt |
| author2_variant | j d s jd jds b m s bm bms |
| author_facet | Santos, Jose Duarte 1966- Sousa, Bruno Miguel |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
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| contents | Chapter 1. Implications of 5G technology in marketing: a systematic review of the bibliometric literature -- Chapter 2. The potential of 5G technology applied to tourism marketing -- Chapter 3. Brand attachment and agile marketing: responses to the (post-)pandemic context in the sports fashion context -- Chapter 4. Sustainable digital marketing: proposal for a renewed concept -- Chapter 5. Determinants of purchase intention for sustainable fashion: conceptual model -- Chapter 6. The concept of sustainability supported by green marketing in digital communication applied to textile fashion -- Chapter 7. Gamification in loyalty programs: impact on intrinsic motivation and consumers' needs for competence and relatedness -- Chapter 8. Customer engagement of gamification -- Chapter 9. The Internet of Things in the tourism industry -- Chapter 10. Dimensions of perceived value that influence the intention to adopt the metaverse: the case of spectator sports fans -- Chapter 11. Assessing customer interactions with chatbots in online shopping experiences: an empirical study -- Chapter 12. E-commerce: issues, opportunities, challenges, and trends -- Chapter 13. Juxtaposition of traditional and modern methods of performance appraisal in organizations. |
| ctrlnum | (CaBNVSL)slc00003799 (OCoLC)1334563514 |
| dewey-full | 658.3/14 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.3/14 |
| dewey-search | 658.3/14 |
| dewey-sort | 3658.3 214 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | ZDB-98-IGB-00296140 |
| illustrated | Illustrated |
| indexdate | 2024-07-16T15:51:58Z |
| institution | BVB |
| isbn | 9781668455258 |
| language | English |
| oclc_num | 1334563514 |
| open_access_boolean | |
| owner | DE-863 DE-BY-FWS |
| owner_facet | DE-863 DE-BY-FWS |
| physical | 20 PDFs (316 pages) : illustrations (some color) Also available in print. |
| psigel | ZDB-98-IGB |
| publishDate | 2023 |
| publishDateSearch | 2023 |
| publishDateSort | 2023 |
| publisher | IGI Global, |
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| series | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. |
| series2 | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series |
| spelling | Promoting organizational performance through 5G and agile marketing José Duarte Santos, Bruno Miguel Sousa. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2023. 20 PDFs (316 pages) : illustrations (some color) text rdacontent electronic isbdmedia online resource rdacarrier Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Includes bibliographical references and index. Chapter 1. Implications of 5G technology in marketing: a systematic review of the bibliometric literature -- Chapter 2. The potential of 5G technology applied to tourism marketing -- Chapter 3. Brand attachment and agile marketing: responses to the (post-)pandemic context in the sports fashion context -- Chapter 4. Sustainable digital marketing: proposal for a renewed concept -- Chapter 5. Determinants of purchase intention for sustainable fashion: conceptual model -- Chapter 6. The concept of sustainability supported by green marketing in digital communication applied to textile fashion -- Chapter 7. Gamification in loyalty programs: impact on intrinsic motivation and consumers' needs for competence and relatedness -- Chapter 8. Customer engagement of gamification -- Chapter 9. The Internet of Things in the tourism industry -- Chapter 10. Dimensions of perceived value that influence the intention to adopt the metaverse: the case of spectator sports fans -- Chapter 11. Assessing customer interactions with chatbots in online shopping experiences: an empirical study -- Chapter 12. E-commerce: issues, opportunities, challenges, and trends -- Chapter 13. Juxtaposition of traditional and modern methods of performance appraisal in organizations. Restricted to subscribers or individual electronic text purchasers. "This book will provide knowledge and skills to allow readers with the ability to understand the evolution and trends of marketing, its implications in organizations and customer relationship while consolidating concepts introduced in recent years and looking at possible opportunities to broaden the breadth of marketing, demonstrating its interdisciplinarity"-- Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 11/12/2022). Marketing. Organizational behavior. Performance technology. Santos, Jose Duarte 1966- editor. Sousa, Bruno Miguel, editor. IGI Global, publisher. Print version: 1668455234 9781668455234 Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. FWS01 ZDB-98-IGB FWS_PDA_IGB http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-6684-5523-4 Volltext |
| spellingShingle | Promoting organizational performance through 5G and agile marketing Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. Chapter 1. Implications of 5G technology in marketing: a systematic review of the bibliometric literature -- Chapter 2. The potential of 5G technology applied to tourism marketing -- Chapter 3. Brand attachment and agile marketing: responses to the (post-)pandemic context in the sports fashion context -- Chapter 4. Sustainable digital marketing: proposal for a renewed concept -- Chapter 5. Determinants of purchase intention for sustainable fashion: conceptual model -- Chapter 6. The concept of sustainability supported by green marketing in digital communication applied to textile fashion -- Chapter 7. Gamification in loyalty programs: impact on intrinsic motivation and consumers' needs for competence and relatedness -- Chapter 8. Customer engagement of gamification -- Chapter 9. The Internet of Things in the tourism industry -- Chapter 10. Dimensions of perceived value that influence the intention to adopt the metaverse: the case of spectator sports fans -- Chapter 11. Assessing customer interactions with chatbots in online shopping experiences: an empirical study -- Chapter 12. E-commerce: issues, opportunities, challenges, and trends -- Chapter 13. Juxtaposition of traditional and modern methods of performance appraisal in organizations. Marketing. Organizational behavior. Performance technology. |
| title | Promoting organizational performance through 5G and agile marketing |
| title_auth | Promoting organizational performance through 5G and agile marketing |
| title_exact_search | Promoting organizational performance through 5G and agile marketing |
| title_full | Promoting organizational performance through 5G and agile marketing José Duarte Santos, Bruno Miguel Sousa. |
| title_fullStr | Promoting organizational performance through 5G and agile marketing José Duarte Santos, Bruno Miguel Sousa. |
| title_full_unstemmed | Promoting organizational performance through 5G and agile marketing José Duarte Santos, Bruno Miguel Sousa. |
| title_short | Promoting organizational performance through 5G and agile marketing |
| title_sort | promoting organizational performance through 5g and agile marketing |
| topic | Marketing. Organizational behavior. Performance technology. |
| topic_facet | Marketing. Organizational behavior. Performance technology. |
| url | http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-6684-5523-4 |
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