Interdisciplinary reflections of contemporary experiential marketing practices:
"This book presents research on experiential marketing as well as to evaluate the interdisciplinary reflections of practices from different perspectives, exploring how the concept of experience is developed, managed, and marketed according to current consumer needs and motivations."
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) :
IGI Global,
2022.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "This book presents research on experiential marketing as well as to evaluate the interdisciplinary reflections of practices from different perspectives, exploring how the concept of experience is developed, managed, and marketed according to current consumer needs and motivations." |
| Beschreibung: | 34 PDFs (596 pages) Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781668443828 |
| Zugangseinschränkungen: | Restricted to subscribers or individual electronic text purchasers. |
Internformat
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| 245 | 1 | 0 | |a Interdisciplinary reflections of contemporary experiential marketing practices |c Gökhan Akel. |
| 246 | 3 | |a Handbook of research on interdisciplinary reflections of contemporary experiential marketing practices | |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : |b IGI Global, |c 2022. | |
| 300 | |a 34 PDFs (596 pages) | ||
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| 337 | |a electronic |2 isbdmedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Section 1. Experience economy, experiential management, and experiential marketing. Chapter 1. Experiential marketing: post-experience behaviors ; Chapter 2. Experiential value and experiential quality ; Chapter 3. Customer experience management ; Chapter 4. Customer online shopping experience ; Chapter 5. Digital transformation for improving customer experience ; Chapter 6. Practices of netnography and mixed quantitative data analysis methods in experiential marketing ; Chapter 7. Creating brand experience based on brand equity in tourism destinations -- Section 2. Experiential marketing practices. Chapter 8. Experiential marketing and practices: the perspective of customer satisfaction and loyalty ; Chapter 9. Flow experience in tourism activities ; Chapter 10. The changing face of the tour guide and its impact on tourist experiences ; Chapter 11. The new phenomenon of authentic experience in the tourism industry ; Chapter 12. Tourism experience management and marketing in gastronomy ; Chapter 13. Theme park experiences in the tourism industry ; Chapter 14. The phygital experiential marketing practices: the conceptual framework and applications for tourism industry ; Chapter 15. Evaluation of the experiences in the restaurants with multi-criteria decision-making methods ; Chapter 16. An experiential investigation on product sampling in retail stores ; Chapter 17. Customer experience management in the digital marketing era: an omnichannel retailing strategy ; Chapter 18. Customer experience in the banking industry -- Section 3. The experience of technology and experience in digital games. Chapter 19. Online game experiences: the perspective of experiental marketing ; Chapter 20. Gamers and customer engagement ; Chapter 21. Emphasis on design principles in the context of communication technologies in mobile advertising ; Chapter 22. A commercial stage strengthening brand image in the framework of postmodern consumption: pop-up space. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | 3 | |a "This book presents research on experiential marketing as well as to evaluate the interdisciplinary reflections of practices from different perspectives, exploring how the concept of experience is developed, managed, and marketed according to current consumer needs and motivations." | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Description based on title screen (IGI Global, viewed 07/17/2022). | ||
| 650 | 0 | |a Management. | |
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Tourism. | |
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| contents | Section 1. Experience economy, experiential management, and experiential marketing. Chapter 1. Experiential marketing: post-experience behaviors ; Chapter 2. Experiential value and experiential quality ; Chapter 3. Customer experience management ; Chapter 4. Customer online shopping experience ; Chapter 5. Digital transformation for improving customer experience ; Chapter 6. Practices of netnography and mixed quantitative data analysis methods in experiential marketing ; Chapter 7. Creating brand experience based on brand equity in tourism destinations -- Section 2. Experiential marketing practices. Chapter 8. Experiential marketing and practices: the perspective of customer satisfaction and loyalty ; Chapter 9. Flow experience in tourism activities ; Chapter 10. The changing face of the tour guide and its impact on tourist experiences ; Chapter 11. The new phenomenon of authentic experience in the tourism industry ; Chapter 12. Tourism experience management and marketing in gastronomy ; Chapter 13. Theme park experiences in the tourism industry ; Chapter 14. The phygital experiential marketing practices: the conceptual framework and applications for tourism industry ; Chapter 15. Evaluation of the experiences in the restaurants with multi-criteria decision-making methods ; Chapter 16. An experiential investigation on product sampling in retail stores ; Chapter 17. Customer experience management in the digital marketing era: an omnichannel retailing strategy ; Chapter 18. Customer experience in the banking industry -- Section 3. The experience of technology and experience in digital games. Chapter 19. Online game experiences: the perspective of experiental marketing ; Chapter 20. Gamers and customer engagement ; Chapter 21. Emphasis on design principles in the context of communication technologies in mobile advertising ; Chapter 22. A commercial stage strengthening brand image in the framework of postmodern consumption: pop-up space. |
| ctrlnum | (CaBNVSL)slc00002919 (OCoLC)1336463215 |
| dewey-full | 658.8 |
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| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | ZDB-98-IGB-00289653 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-16T15:51:58Z |
| institution | BVB |
| isbn | 9781668443828 |
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| spelling | Akel, Gökhan, author. Interdisciplinary reflections of contemporary experiential marketing practices Gökhan Akel. Handbook of research on interdisciplinary reflections of contemporary experiential marketing practices Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2022. 34 PDFs (596 pages) text rdacontent electronic isbdmedia online resource rdacarrier Includes bibliographical references and index. Section 1. Experience economy, experiential management, and experiential marketing. Chapter 1. Experiential marketing: post-experience behaviors ; Chapter 2. Experiential value and experiential quality ; Chapter 3. Customer experience management ; Chapter 4. Customer online shopping experience ; Chapter 5. Digital transformation for improving customer experience ; Chapter 6. Practices of netnography and mixed quantitative data analysis methods in experiential marketing ; Chapter 7. Creating brand experience based on brand equity in tourism destinations -- Section 2. Experiential marketing practices. Chapter 8. Experiential marketing and practices: the perspective of customer satisfaction and loyalty ; Chapter 9. Flow experience in tourism activities ; Chapter 10. The changing face of the tour guide and its impact on tourist experiences ; Chapter 11. The new phenomenon of authentic experience in the tourism industry ; Chapter 12. Tourism experience management and marketing in gastronomy ; Chapter 13. Theme park experiences in the tourism industry ; Chapter 14. The phygital experiential marketing practices: the conceptual framework and applications for tourism industry ; Chapter 15. Evaluation of the experiences in the restaurants with multi-criteria decision-making methods ; Chapter 16. An experiential investigation on product sampling in retail stores ; Chapter 17. Customer experience management in the digital marketing era: an omnichannel retailing strategy ; Chapter 18. Customer experience in the banking industry -- Section 3. The experience of technology and experience in digital games. Chapter 19. Online game experiences: the perspective of experiental marketing ; Chapter 20. Gamers and customer engagement ; Chapter 21. Emphasis on design principles in the context of communication technologies in mobile advertising ; Chapter 22. A commercial stage strengthening brand image in the framework of postmodern consumption: pop-up space. Restricted to subscribers or individual electronic text purchasers. "This book presents research on experiential marketing as well as to evaluate the interdisciplinary reflections of practices from different perspectives, exploring how the concept of experience is developed, managed, and marketed according to current consumer needs and motivations." Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 07/17/2022). Management. Marketing. Tourism. IGI Global, publisher. Print version: 1668443805 9781668443804 FWS01 ZDB-98-IGB FWS_PDA_IGB http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-6684-4380-4 Volltext |
| spellingShingle | Akel, Gökhan Interdisciplinary reflections of contemporary experiential marketing practices Section 1. Experience economy, experiential management, and experiential marketing. Chapter 1. Experiential marketing: post-experience behaviors ; Chapter 2. Experiential value and experiential quality ; Chapter 3. Customer experience management ; Chapter 4. Customer online shopping experience ; Chapter 5. Digital transformation for improving customer experience ; Chapter 6. Practices of netnography and mixed quantitative data analysis methods in experiential marketing ; Chapter 7. Creating brand experience based on brand equity in tourism destinations -- Section 2. Experiential marketing practices. Chapter 8. Experiential marketing and practices: the perspective of customer satisfaction and loyalty ; Chapter 9. Flow experience in tourism activities ; Chapter 10. The changing face of the tour guide and its impact on tourist experiences ; Chapter 11. The new phenomenon of authentic experience in the tourism industry ; Chapter 12. Tourism experience management and marketing in gastronomy ; Chapter 13. Theme park experiences in the tourism industry ; Chapter 14. The phygital experiential marketing practices: the conceptual framework and applications for tourism industry ; Chapter 15. Evaluation of the experiences in the restaurants with multi-criteria decision-making methods ; Chapter 16. An experiential investigation on product sampling in retail stores ; Chapter 17. Customer experience management in the digital marketing era: an omnichannel retailing strategy ; Chapter 18. Customer experience in the banking industry -- Section 3. The experience of technology and experience in digital games. Chapter 19. Online game experiences: the perspective of experiental marketing ; Chapter 20. Gamers and customer engagement ; Chapter 21. Emphasis on design principles in the context of communication technologies in mobile advertising ; Chapter 22. A commercial stage strengthening brand image in the framework of postmodern consumption: pop-up space. Management. Marketing. Tourism. |
| title | Interdisciplinary reflections of contemporary experiential marketing practices |
| title_alt | Handbook of research on interdisciplinary reflections of contemporary experiential marketing practices |
| title_auth | Interdisciplinary reflections of contemporary experiential marketing practices |
| title_exact_search | Interdisciplinary reflections of contemporary experiential marketing practices |
| title_full | Interdisciplinary reflections of contemporary experiential marketing practices Gökhan Akel. |
| title_fullStr | Interdisciplinary reflections of contemporary experiential marketing practices Gökhan Akel. |
| title_full_unstemmed | Interdisciplinary reflections of contemporary experiential marketing practices Gökhan Akel. |
| title_short | Interdisciplinary reflections of contemporary experiential marketing practices |
| title_sort | interdisciplinary reflections of contemporary experiential marketing practices |
| topic | Management. Marketing. Tourism. |
| topic_facet | Management. Marketing. Tourism. |
| url | http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-6684-4380-4 |
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