Antecedents and outcomes of employee-based brand equity:
"The purpose of this book is to enhance researchers and practitioners' understanding of how brand equity (employee perspective) could be fruitful in understanding and learning different theories and concepts with the interaction of different industries and cultures."
Saved in:
| Other Authors: | , , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA)
IGI Global
2022.
|
| Subjects: | |
| Online Access: | DE-862 DE-863 |
| Summary: | "The purpose of this book is to enhance researchers and practitioners' understanding of how brand equity (employee perspective) could be fruitful in understanding and learning different theories and concepts with the interaction of different industries and cultures." |
| Physical Description: | 24 PDFs (297 Seiten) Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781668436233 |
| Access: | Restricted to subscribers or individual electronic text purchasers. |
Staff View
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| 245 | 0 | 0 | |a Antecedents and outcomes of employee-based brand equity |c Muhammad Waseem Bari, Muhammad Abrar and Emilia Alaverdov, editors. |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) |b IGI Global |c 2022. | |
| 300 | |a 24 PDFs (297 Seiten) | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a electronic |2 isbdmedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Chapter 1. Employee-based brand equity and factors of employee-brand association -- Chapter 2. Impact of employee-based brand equity on customer-based brand equity -- Chapter 3. Psychological capital as an antecedent of employee engagement and its relationship with intention to stay -- Chapter 4. Employee-based brand equity and competitive advantage -- Chapter 5. Employee-based brand equity: a literature review and a way forward -- Chapter 6. Knowledge-hiding behaviors and employee-based brand equity -- Chapter 7. Impact of leader-member exchange on innovative work behavior: role of employee-based brand equity, humor, and humble leadership -- Chapter 8. An exploration of the factors affecting brand association -- Chapter 9. Knowledge-sharing culture and employee-based brand equity -- Chapter 10. Workplace discrimination during international work assignments -- Chapter 11. Middle East: who will dominate in the region a case of China -- Chapter 12. Reviewing the employee branding process to gain firm competitive advantage -- Chapter 13. Linking psychological contract with employee-based brand equity -- Chapter 14. The impact of brand experience, service quality, and perceived value on word of mouth and repurchase intentions -- Chapter 15. A conceptual action plan for reducing environmental pollution through sustainable clothing purchase intention and behavior: a systematic review. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | 3 | |a "The purpose of this book is to enhance researchers and practitioners' understanding of how brand equity (employee perspective) could be fruitful in understanding and learning different theories and concepts with the interaction of different industries and cultures." | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Description based on title screen (IGI Global, viewed 06/30/2022). | ||
| 650 | 0 | |a Brand loyalty. | |
| 650 | 0 | |a Consumer satisfaction. | |
| 650 | 0 | |a Customer loyalty. | |
| 653 | |a Brand Experience. | ||
| 653 | |a Business Leadership. | ||
| 653 | |a Customer-Based Brand Equity. | ||
| 653 | |a Employee Brand Association. | ||
| 653 | |a Employee Engagement. | ||
| 653 | |a Employee Retention. | ||
| 653 | |a Employee-Based Brand Equity. | ||
| 653 | |a Innovative Work Behavior. | ||
| 653 | |a Psychological Capital. | ||
| 653 | |a Psychological Contract. | ||
| 653 | |a Service Quality. | ||
| 700 | 1 | |a Abrar, Muhammad |d 1976- |e editor. | |
| 700 | 1 | |a Alaverdov, Emilia |d 1978- |e editor. | |
| 700 | 1 | |a Bari, Muhammad Waseem |d 1980- |e editor. | |
| 710 | 2 | |a IGI Global, |e publisher. | |
| 776 | 0 | 8 | |i Print version: |z 1668436213 |z 9781668436219 |
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| 912 | |a ZDB-98-IGB | ||
| 049 | |a DE-862 | ||
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| adam_text | |
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| author2 | Abrar, Muhammad 1976- Alaverdov, Emilia 1978- Bari, Muhammad Waseem 1980- |
| author2_role | edt edt edt |
| author2_variant | m a ma e a ea m w b mw mwb |
| author_facet | Abrar, Muhammad 1976- Alaverdov, Emilia 1978- Bari, Muhammad Waseem 1980- |
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| contents | Chapter 1. Employee-based brand equity and factors of employee-brand association -- Chapter 2. Impact of employee-based brand equity on customer-based brand equity -- Chapter 3. Psychological capital as an antecedent of employee engagement and its relationship with intention to stay -- Chapter 4. Employee-based brand equity and competitive advantage -- Chapter 5. Employee-based brand equity: a literature review and a way forward -- Chapter 6. Knowledge-hiding behaviors and employee-based brand equity -- Chapter 7. Impact of leader-member exchange on innovative work behavior: role of employee-based brand equity, humor, and humble leadership -- Chapter 8. An exploration of the factors affecting brand association -- Chapter 9. Knowledge-sharing culture and employee-based brand equity -- Chapter 10. Workplace discrimination during international work assignments -- Chapter 11. Middle East: who will dominate in the region a case of China -- Chapter 12. Reviewing the employee branding process to gain firm competitive advantage -- Chapter 13. Linking psychological contract with employee-based brand equity -- Chapter 14. The impact of brand experience, service quality, and perceived value on word of mouth and repurchase intentions -- Chapter 15. A conceptual action plan for reducing environmental pollution through sustainable clothing purchase intention and behavior: a systematic review. |
| ctrlnum | (CaBNVSL)slc00002875 (OCoLC)1302333565 |
| dewey-full | 658.8343 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8343 |
| dewey-search | 658.8343 |
| dewey-sort | 3658.8343 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | ZDB-98-IGB-00285476 |
| illustrated | Not Illustrated |
| indexdate | 2025-03-18T14:30:35Z |
| institution | BVB |
| isbn | 9781668436233 |
| language | English |
| oclc_num | 1302333565 |
| open_access_boolean | |
| owner | DE-862 DE-BY-FWS DE-863 DE-BY-FWS |
| owner_facet | DE-862 DE-BY-FWS DE-863 DE-BY-FWS |
| physical | 24 PDFs (297 Seiten) Also available in print. |
| psigel | ZDB-98-IGB FWS_PDA_IGB ZDB-98-IGB |
| publishDate | 2022 |
| publishDateSearch | 2022 |
| publishDateSort | 2022 |
| publisher | IGI Global |
| record_format | marc |
| spelling | Antecedents and outcomes of employee-based brand equity Muhammad Waseem Bari, Muhammad Abrar and Emilia Alaverdov, editors. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) IGI Global 2022. 24 PDFs (297 Seiten) text rdacontent electronic isbdmedia online resource rdacarrier Includes bibliographical references and index. Chapter 1. Employee-based brand equity and factors of employee-brand association -- Chapter 2. Impact of employee-based brand equity on customer-based brand equity -- Chapter 3. Psychological capital as an antecedent of employee engagement and its relationship with intention to stay -- Chapter 4. Employee-based brand equity and competitive advantage -- Chapter 5. Employee-based brand equity: a literature review and a way forward -- Chapter 6. Knowledge-hiding behaviors and employee-based brand equity -- Chapter 7. Impact of leader-member exchange on innovative work behavior: role of employee-based brand equity, humor, and humble leadership -- Chapter 8. An exploration of the factors affecting brand association -- Chapter 9. Knowledge-sharing culture and employee-based brand equity -- Chapter 10. Workplace discrimination during international work assignments -- Chapter 11. Middle East: who will dominate in the region a case of China -- Chapter 12. Reviewing the employee branding process to gain firm competitive advantage -- Chapter 13. Linking psychological contract with employee-based brand equity -- Chapter 14. The impact of brand experience, service quality, and perceived value on word of mouth and repurchase intentions -- Chapter 15. A conceptual action plan for reducing environmental pollution through sustainable clothing purchase intention and behavior: a systematic review. Restricted to subscribers or individual electronic text purchasers. "The purpose of this book is to enhance researchers and practitioners' understanding of how brand equity (employee perspective) could be fruitful in understanding and learning different theories and concepts with the interaction of different industries and cultures." Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 06/30/2022). Brand loyalty. Consumer satisfaction. Customer loyalty. Brand Experience. Business Leadership. Customer-Based Brand Equity. Employee Brand Association. Employee Engagement. Employee Retention. Employee-Based Brand Equity. Innovative Work Behavior. Psychological Capital. Psychological Contract. Service Quality. Abrar, Muhammad 1976- editor. Alaverdov, Emilia 1978- editor. Bari, Muhammad Waseem 1980- editor. IGI Global, publisher. Print version: 1668436213 9781668436219 |
| spellingShingle | Antecedents and outcomes of employee-based brand equity Chapter 1. Employee-based brand equity and factors of employee-brand association -- Chapter 2. Impact of employee-based brand equity on customer-based brand equity -- Chapter 3. Psychological capital as an antecedent of employee engagement and its relationship with intention to stay -- Chapter 4. Employee-based brand equity and competitive advantage -- Chapter 5. Employee-based brand equity: a literature review and a way forward -- Chapter 6. Knowledge-hiding behaviors and employee-based brand equity -- Chapter 7. Impact of leader-member exchange on innovative work behavior: role of employee-based brand equity, humor, and humble leadership -- Chapter 8. An exploration of the factors affecting brand association -- Chapter 9. Knowledge-sharing culture and employee-based brand equity -- Chapter 10. Workplace discrimination during international work assignments -- Chapter 11. Middle East: who will dominate in the region a case of China -- Chapter 12. Reviewing the employee branding process to gain firm competitive advantage -- Chapter 13. Linking psychological contract with employee-based brand equity -- Chapter 14. The impact of brand experience, service quality, and perceived value on word of mouth and repurchase intentions -- Chapter 15. A conceptual action plan for reducing environmental pollution through sustainable clothing purchase intention and behavior: a systematic review. Brand loyalty. Consumer satisfaction. Customer loyalty. |
| title | Antecedents and outcomes of employee-based brand equity |
| title_auth | Antecedents and outcomes of employee-based brand equity |
| title_exact_search | Antecedents and outcomes of employee-based brand equity |
| title_full | Antecedents and outcomes of employee-based brand equity Muhammad Waseem Bari, Muhammad Abrar and Emilia Alaverdov, editors. |
| title_fullStr | Antecedents and outcomes of employee-based brand equity Muhammad Waseem Bari, Muhammad Abrar and Emilia Alaverdov, editors. |
| title_full_unstemmed | Antecedents and outcomes of employee-based brand equity Muhammad Waseem Bari, Muhammad Abrar and Emilia Alaverdov, editors. |
| title_short | Antecedents and outcomes of employee-based brand equity |
| title_sort | antecedents and outcomes of employee based brand equity |
| topic | Brand loyalty. Consumer satisfaction. Customer loyalty. |
| topic_facet | Brand loyalty. Consumer satisfaction. Customer loyalty. |
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