Global perspectives on strategic storytelling in destination marketing:
"This book presents an updated review of research, as well as of the theoretical frameworks and empirical approaches adopted so far to study storytelling applied to the context of tourism, at the organization and destination levels, and from the perspective of experience providers and customers...
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) :
IGI Global,
2022.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "This book presents an updated review of research, as well as of the theoretical frameworks and empirical approaches adopted so far to study storytelling applied to the context of tourism, at the organization and destination levels, and from the perspective of experience providers and customers:-- |
| Beschreibung: | 26 PDFs (313 pages) : illustrations (some color), maps (some color) Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781668434383 |
| Zugangseinschränkungen: | Restricted to subscribers or individual electronic text purchasers. |
Internformat
MARC
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| 245 | 0 | 0 | |a Global perspectives on strategic storytelling in destination marketing |c Ana Cláudia Campos, Sofia Almeida, editor. |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : |b IGI Global, |c 2022. | |
| 300 | |a 26 PDFs (313 pages) : |b illustrations (some color), maps (some color) | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a electronic |2 isbdmedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Section 1. Storytelling, heritage, and experience design and management. Chapter 1. Storytelling and experience design in heritage tourism ; Chapter 2. Storytelling in cultural heritage: tourism and community engagement ; Chapter 3. Autoethnography of cultural heritage tourism documentary production: a story of tourism storytelling ; Chapter 4. The development of stories of bajo mola in Wakatobi National Park ; Chapter 5. From story-based to story-interactive experiences: layers of narrative application in theme parks and attractions ; Chapter 6. The influence of storytelling strategies on attitude and purchase intention -- Section 2. Storytelling and destination marketing and management. Chapter 7. Promoting tourism destinations through storytelling ; Chapter 8. Destination storytelling as a destination branding tool ; Chapter 9. Storytelling by the sea: the legend of Ílhavo as a reinvented tourism destination -- Section 3. Storytelling, information and communication technologies, and social media. Chapter 10. Cinematic storytelling with virtual reality for cultural heritage marketing and accessibility ; Chapter 11. Digital storytelling and 3D technologies for visitor experience and contested heritage preservation ; Chapter 12. Show me a story: social media-based user-generated videos and destination brand engagement ; Chapter 13. Social media as storytelling destination communication channels: the case of Fátima Sanctuary. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | |a "This book presents an updated review of research, as well as of the theoretical frameworks and empirical approaches adopted so far to study storytelling applied to the context of tourism, at the organization and destination levels, and from the perspective of experience providers and customers:-- |c Provided by publisher. | ||
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Description based on title screen (IGI Global, viewed 10/17/2022). | ||
| 650 | 0 | |a Digital storytelling. | |
| 650 | 0 | |a Place marketing. | |
| 650 | 0 | |a Tourism |x Marketing. | |
| 700 | 1 | |a Almeida, Sofia |d 1977- |e editor. | |
| 700 | 1 | |a Campos, Ana Claudia |d 1966- |e editor. | |
| 710 | 2 | |a IGI Global, |e publisher. | |
| 776 | 0 | 8 | |i Print version: |z 1668434369 |z 9781668434369 |
| 856 | 4 | 0 | |l FWS01 |p ZDB-98-IGB |q FWS_PDA_IGB |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-6684-3436-9 |3 Volltext |
| 912 | |a ZDB-98-IGB | ||
| 049 | |a DE-863 | ||
Datensatz im Suchindex
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| _version_ | 1816797086159470592 |
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| author2 | Almeida, Sofia 1977- Campos, Ana Claudia 1966- |
| author2_role | edt edt |
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| author_facet | Almeida, Sofia 1977- Campos, Ana Claudia 1966- |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | G - Geography, Anthropology, Recreation |
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| callnumber-raw | G155.A1 G4879 2022eb |
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| contents | Section 1. Storytelling, heritage, and experience design and management. Chapter 1. Storytelling and experience design in heritage tourism ; Chapter 2. Storytelling in cultural heritage: tourism and community engagement ; Chapter 3. Autoethnography of cultural heritage tourism documentary production: a story of tourism storytelling ; Chapter 4. The development of stories of bajo mola in Wakatobi National Park ; Chapter 5. From story-based to story-interactive experiences: layers of narrative application in theme parks and attractions ; Chapter 6. The influence of storytelling strategies on attitude and purchase intention -- Section 2. Storytelling and destination marketing and management. Chapter 7. Promoting tourism destinations through storytelling ; Chapter 8. Destination storytelling as a destination branding tool ; Chapter 9. Storytelling by the sea: the legend of Ílhavo as a reinvented tourism destination -- Section 3. Storytelling, information and communication technologies, and social media. Chapter 10. Cinematic storytelling with virtual reality for cultural heritage marketing and accessibility ; Chapter 11. Digital storytelling and 3D technologies for visitor experience and contested heritage preservation ; Chapter 12. Show me a story: social media-based user-generated videos and destination brand engagement ; Chapter 13. Social media as storytelling destination communication channels: the case of Fátima Sanctuary. |
| ctrlnum | (CaBNVSL)slc00003665 (OCoLC)1312652769 |
| dewey-full | 910.688 |
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| discipline | Geographie |
| format | Electronic eBook |
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| id | ZDB-98-IGB-00284086 |
| illustrated | Illustrated |
| indexdate | 2024-11-26T14:51:59Z |
| institution | BVB |
| isbn | 9781668434383 |
| language | English |
| oclc_num | 1312652769 |
| open_access_boolean | |
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| spelling | Global perspectives on strategic storytelling in destination marketing Ana Cláudia Campos, Sofia Almeida, editor. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2022. 26 PDFs (313 pages) : illustrations (some color), maps (some color) text rdacontent electronic isbdmedia online resource rdacarrier Includes bibliographical references and index. Section 1. Storytelling, heritage, and experience design and management. Chapter 1. Storytelling and experience design in heritage tourism ; Chapter 2. Storytelling in cultural heritage: tourism and community engagement ; Chapter 3. Autoethnography of cultural heritage tourism documentary production: a story of tourism storytelling ; Chapter 4. The development of stories of bajo mola in Wakatobi National Park ; Chapter 5. From story-based to story-interactive experiences: layers of narrative application in theme parks and attractions ; Chapter 6. The influence of storytelling strategies on attitude and purchase intention -- Section 2. Storytelling and destination marketing and management. Chapter 7. Promoting tourism destinations through storytelling ; Chapter 8. Destination storytelling as a destination branding tool ; Chapter 9. Storytelling by the sea: the legend of Ílhavo as a reinvented tourism destination -- Section 3. Storytelling, information and communication technologies, and social media. Chapter 10. Cinematic storytelling with virtual reality for cultural heritage marketing and accessibility ; Chapter 11. Digital storytelling and 3D technologies for visitor experience and contested heritage preservation ; Chapter 12. Show me a story: social media-based user-generated videos and destination brand engagement ; Chapter 13. Social media as storytelling destination communication channels: the case of Fátima Sanctuary. Restricted to subscribers or individual electronic text purchasers. "This book presents an updated review of research, as well as of the theoretical frameworks and empirical approaches adopted so far to study storytelling applied to the context of tourism, at the organization and destination levels, and from the perspective of experience providers and customers:-- Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 10/17/2022). Digital storytelling. Place marketing. Tourism Marketing. Almeida, Sofia 1977- editor. Campos, Ana Claudia 1966- editor. IGI Global, publisher. Print version: 1668434369 9781668434369 FWS01 ZDB-98-IGB FWS_PDA_IGB http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-6684-3436-9 Volltext |
| spellingShingle | Global perspectives on strategic storytelling in destination marketing Section 1. Storytelling, heritage, and experience design and management. Chapter 1. Storytelling and experience design in heritage tourism ; Chapter 2. Storytelling in cultural heritage: tourism and community engagement ; Chapter 3. Autoethnography of cultural heritage tourism documentary production: a story of tourism storytelling ; Chapter 4. The development of stories of bajo mola in Wakatobi National Park ; Chapter 5. From story-based to story-interactive experiences: layers of narrative application in theme parks and attractions ; Chapter 6. The influence of storytelling strategies on attitude and purchase intention -- Section 2. Storytelling and destination marketing and management. Chapter 7. Promoting tourism destinations through storytelling ; Chapter 8. Destination storytelling as a destination branding tool ; Chapter 9. Storytelling by the sea: the legend of Ílhavo as a reinvented tourism destination -- Section 3. Storytelling, information and communication technologies, and social media. Chapter 10. Cinematic storytelling with virtual reality for cultural heritage marketing and accessibility ; Chapter 11. Digital storytelling and 3D technologies for visitor experience and contested heritage preservation ; Chapter 12. Show me a story: social media-based user-generated videos and destination brand engagement ; Chapter 13. Social media as storytelling destination communication channels: the case of Fátima Sanctuary. Digital storytelling. Place marketing. Tourism Marketing. |
| title | Global perspectives on strategic storytelling in destination marketing |
| title_auth | Global perspectives on strategic storytelling in destination marketing |
| title_exact_search | Global perspectives on strategic storytelling in destination marketing |
| title_full | Global perspectives on strategic storytelling in destination marketing Ana Cláudia Campos, Sofia Almeida, editor. |
| title_fullStr | Global perspectives on strategic storytelling in destination marketing Ana Cláudia Campos, Sofia Almeida, editor. |
| title_full_unstemmed | Global perspectives on strategic storytelling in destination marketing Ana Cláudia Campos, Sofia Almeida, editor. |
| title_short | Global perspectives on strategic storytelling in destination marketing |
| title_sort | global perspectives on strategic storytelling in destination marketing |
| topic | Digital storytelling. Place marketing. Tourism Marketing. |
| topic_facet | Digital storytelling. Place marketing. Tourism Marketing. |
| url | http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-6684-3436-9 |
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