Sales management for improved organizational competitiveness and performance:
"This book will present knowledge and skills to allow readers with the ability to understand and apply different concepts, techniques and tools in the sales area, highlighting the influences of management, marketing and technology on sales and presenting trends in the digital transformation tha...
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) :
IGI Global,
2022.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "This book will present knowledge and skills to allow readers with the ability to understand and apply different concepts, techniques and tools in the sales area, highlighting the influences of management, marketing and technology on sales and presenting trends in the digital transformation that is taking place in organizations" |
| Beschreibung: | 24 PDFs (372 pages) Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781668434321 |
| Zugangseinschränkungen: | Restricted to subscribers or individual electronic text purchasers. |
Internformat
MARC
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| 003 | IGIG | ||
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| 006 | m eo d | ||
| 007 | cr bn |||m|||a | ||
| 008 | 220810s2022 pau fob 001 0 eng d | ||
| 020 | |a 9781668434321 |q PDF | ||
| 020 | |z 166843430X |q hardcover | ||
| 020 | |z 1668434318 | ||
| 020 | |z 9781668434307 |q hardcover | ||
| 020 | |z 9781668434314 |q softcover | ||
| 024 | 7 | |a 10.4018/978-1-6684-3430-7 |2 doi | |
| 035 | |a (CaBNVSL)slc00003037 | ||
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| 050 | 4 | |a HF5438.4 |b .S26 2022eb | |
| 082 | 7 | |a 658.81 |2 23 | |
| 245 | 0 | 0 | |a Sales management for improved organizational competitiveness and performance |c Jose Duarte Santos, editor. |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : |b IGI Global, |c 2022. | |
| 300 | |a 24 PDFs (372 pages) | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a electronic |2 isbdmedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Chapter 1. Identifying the key themes in auditing sales force management: reviewing the literature -- Chapter 2. Salesforce management auditing: a first draft -- Chapter 3. Smarketing: a new strategic concept -- Chapter 4. Green sales -- Chapter 5. Relationship selling as a strategic weapon for sustainable performance -- Chapter 6. Sales communication -- Chapter 7. Motivational proposal for the sales force in the post-pandemic scenario -- Chapter 8. Unpacking the behavioral dimensions of promotions and sales performance: do real-life promotions drive more sales? -- Chapter 9. Can value-based selling lead to higher enterprise adoption of cloud?: an Indian perspective -- Chapter 10. Evaluating the Benefits of omnichannel retail: a systematic literature review focused on consumers -- Chapter 11. Omni-channel challenges and opportunities for profitable customer relationship -- Chapter 12. The role in interpersonal competency on online vs. offline shopping: a study conducted in China -- Chapter 13. Determinants of women's online buying behavior: an extension of the TAM model -- Chapter 14. The effect of social media marketing on luxury brand purchase intention -- Chapter 15. Film-induced tourism and selling storytelling in destination marketing: the legend of the rooster of barcelos (Portugal) -- Chapter 16. Communicating images: a discussion on the positioning strategy of volvo cars and the model SS (super safe) recommendation. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | 3 | |a "This book will present knowledge and skills to allow readers with the ability to understand and apply different concepts, techniques and tools in the sales area, highlighting the influences of management, marketing and technology on sales and presenting trends in the digital transformation that is taking place in organizations" | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Description based on title screen (IGI Global, viewed 08/10/2022). | ||
| 650 | 0 | |a Competition. | |
| 650 | 0 | |a Performance |x Management. | |
| 650 | 0 | |a Sales management. | |
| 700 | 1 | |a Santos, Jose Duarte, |e editor. | |
| 710 | 2 | |a IGI Global, |e publisher. | |
| 776 | 0 | 8 | |i Print version: |z 166843430X |z 9781668434307 |
| 856 | 4 | 0 | |l FWS01 |p ZDB-98-IGB |q FWS_PDA_IGB |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-6684-3430-7 |3 Volltext |
| 912 | |a ZDB-98-IGB | ||
| 049 | |a DE-863 | ||
Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-98-IGB-00284058 |
|---|---|
| _version_ | 1816797086156324864 |
| adam_text | |
| any_adam_object | |
| author2 | Santos, Jose Duarte |
| author2_role | edt |
| author2_variant | j d s jd jds |
| author_facet | Santos, Jose Duarte |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
| callnumber-label | HF5438 |
| callnumber-raw | HF5438.4 .S26 2022eb |
| callnumber-search | HF5438.4 .S26 2022eb |
| callnumber-sort | HF 45438.4 S26 42022EB |
| callnumber-subject | HF - Commerce |
| collection | ZDB-98-IGB |
| contents | Chapter 1. Identifying the key themes in auditing sales force management: reviewing the literature -- Chapter 2. Salesforce management auditing: a first draft -- Chapter 3. Smarketing: a new strategic concept -- Chapter 4. Green sales -- Chapter 5. Relationship selling as a strategic weapon for sustainable performance -- Chapter 6. Sales communication -- Chapter 7. Motivational proposal for the sales force in the post-pandemic scenario -- Chapter 8. Unpacking the behavioral dimensions of promotions and sales performance: do real-life promotions drive more sales? -- Chapter 9. Can value-based selling lead to higher enterprise adoption of cloud?: an Indian perspective -- Chapter 10. Evaluating the Benefits of omnichannel retail: a systematic literature review focused on consumers -- Chapter 11. Omni-channel challenges and opportunities for profitable customer relationship -- Chapter 12. The role in interpersonal competency on online vs. offline shopping: a study conducted in China -- Chapter 13. Determinants of women's online buying behavior: an extension of the TAM model -- Chapter 14. The effect of social media marketing on luxury brand purchase intention -- Chapter 15. Film-induced tourism and selling storytelling in destination marketing: the legend of the rooster of barcelos (Portugal) -- Chapter 16. Communicating images: a discussion on the positioning strategy of volvo cars and the model SS (super safe) recommendation. |
| ctrlnum | (CaBNVSL)slc00003037 (OCoLC)1340493701 |
| dewey-full | 658.81 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.81 |
| dewey-search | 658.81 |
| dewey-sort | 3658.81 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | ZDB-98-IGB-00284058 |
| illustrated | Not Illustrated |
| indexdate | 2024-11-26T14:51:59Z |
| institution | BVB |
| isbn | 9781668434321 |
| language | English |
| oclc_num | 1340493701 |
| open_access_boolean | |
| owner | DE-863 DE-BY-FWS |
| owner_facet | DE-863 DE-BY-FWS |
| physical | 24 PDFs (372 pages) Also available in print. |
| psigel | ZDB-98-IGB |
| publishDate | 2022 |
| publishDateSearch | 2022 |
| publishDateSort | 2022 |
| publisher | IGI Global, |
| record_format | marc |
| spelling | Sales management for improved organizational competitiveness and performance Jose Duarte Santos, editor. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2022. 24 PDFs (372 pages) text rdacontent electronic isbdmedia online resource rdacarrier Includes bibliographical references and index. Chapter 1. Identifying the key themes in auditing sales force management: reviewing the literature -- Chapter 2. Salesforce management auditing: a first draft -- Chapter 3. Smarketing: a new strategic concept -- Chapter 4. Green sales -- Chapter 5. Relationship selling as a strategic weapon for sustainable performance -- Chapter 6. Sales communication -- Chapter 7. Motivational proposal for the sales force in the post-pandemic scenario -- Chapter 8. Unpacking the behavioral dimensions of promotions and sales performance: do real-life promotions drive more sales? -- Chapter 9. Can value-based selling lead to higher enterprise adoption of cloud?: an Indian perspective -- Chapter 10. Evaluating the Benefits of omnichannel retail: a systematic literature review focused on consumers -- Chapter 11. Omni-channel challenges and opportunities for profitable customer relationship -- Chapter 12. The role in interpersonal competency on online vs. offline shopping: a study conducted in China -- Chapter 13. Determinants of women's online buying behavior: an extension of the TAM model -- Chapter 14. The effect of social media marketing on luxury brand purchase intention -- Chapter 15. Film-induced tourism and selling storytelling in destination marketing: the legend of the rooster of barcelos (Portugal) -- Chapter 16. Communicating images: a discussion on the positioning strategy of volvo cars and the model SS (super safe) recommendation. Restricted to subscribers or individual electronic text purchasers. "This book will present knowledge and skills to allow readers with the ability to understand and apply different concepts, techniques and tools in the sales area, highlighting the influences of management, marketing and technology on sales and presenting trends in the digital transformation that is taking place in organizations" Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 08/10/2022). Competition. Performance Management. Sales management. Santos, Jose Duarte, editor. IGI Global, publisher. Print version: 166843430X 9781668434307 FWS01 ZDB-98-IGB FWS_PDA_IGB http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-6684-3430-7 Volltext |
| spellingShingle | Sales management for improved organizational competitiveness and performance Chapter 1. Identifying the key themes in auditing sales force management: reviewing the literature -- Chapter 2. Salesforce management auditing: a first draft -- Chapter 3. Smarketing: a new strategic concept -- Chapter 4. Green sales -- Chapter 5. Relationship selling as a strategic weapon for sustainable performance -- Chapter 6. Sales communication -- Chapter 7. Motivational proposal for the sales force in the post-pandemic scenario -- Chapter 8. Unpacking the behavioral dimensions of promotions and sales performance: do real-life promotions drive more sales? -- Chapter 9. Can value-based selling lead to higher enterprise adoption of cloud?: an Indian perspective -- Chapter 10. Evaluating the Benefits of omnichannel retail: a systematic literature review focused on consumers -- Chapter 11. Omni-channel challenges and opportunities for profitable customer relationship -- Chapter 12. The role in interpersonal competency on online vs. offline shopping: a study conducted in China -- Chapter 13. Determinants of women's online buying behavior: an extension of the TAM model -- Chapter 14. The effect of social media marketing on luxury brand purchase intention -- Chapter 15. Film-induced tourism and selling storytelling in destination marketing: the legend of the rooster of barcelos (Portugal) -- Chapter 16. Communicating images: a discussion on the positioning strategy of volvo cars and the model SS (super safe) recommendation. Competition. Performance Management. Sales management. |
| title | Sales management for improved organizational competitiveness and performance |
| title_auth | Sales management for improved organizational competitiveness and performance |
| title_exact_search | Sales management for improved organizational competitiveness and performance |
| title_full | Sales management for improved organizational competitiveness and performance Jose Duarte Santos, editor. |
| title_fullStr | Sales management for improved organizational competitiveness and performance Jose Duarte Santos, editor. |
| title_full_unstemmed | Sales management for improved organizational competitiveness and performance Jose Duarte Santos, editor. |
| title_short | Sales management for improved organizational competitiveness and performance |
| title_sort | sales management for improved organizational competitiveness and performance |
| topic | Competition. Performance Management. Sales management. |
| topic_facet | Competition. Performance Management. Sales management. |
| url | http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-6684-3430-7 |
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