Global perspectives on international advertising:
"This book of contributed chapters gives a global perspective on international advertising from countries/regions from around the world, giving an overview of the advertising industry from the perspective of geopolitics, socio-politics, economics and culture of the country/region."
Saved in:
| Other Authors: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA)
IGI Global
2022.
|
| Subjects: | |
| Online Access: | DE-862 DE-863 |
| Summary: | "This book of contributed chapters gives a global perspective on international advertising from countries/regions from around the world, giving an overview of the advertising industry from the perspective of geopolitics, socio-politics, economics and culture of the country/region." |
| Physical Description: | 31 PDFs (397 Seiten) Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781799896746 |
| Access: | Restricted to subscribers or individual electronic text purchasers. |
Staff View
MARC
| LEADER | 00000nam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | ZDB-98-IGB-00280332 | ||
| 003 | IGIG | ||
| 005 | 20220716134413.0 | ||
| 006 | m eo d | ||
| 007 | cr bn |||m|||a | ||
| 008 | 220717s2022 pau fob 001 0 eng d | ||
| 020 | |a 9781799896746 |q PDF | ||
| 020 | |z 1799896722 |q hardcover | ||
| 020 | |z 1799896730 | ||
| 020 | |z 9781799896722 |q hardcover | ||
| 020 | |z 9781799896739 |q softcover | ||
| 024 | 7 | |a 10.4018/978-1-7998-9672-2 |2 doi | |
| 035 | |a (CaBNVSL)slc00002908 | ||
| 035 | |a (OCoLC)1336463124 | ||
| 040 | |a CaBNVSL |b eng |e rda |c CaBNVSL |d CaBNVSL | ||
| 050 | 4 | |a HF5823 |b .G57 2022eb | |
| 082 | 7 | |a 659.1 |2 23 | |
| 245 | 0 | 0 | |a Global perspectives on international advertising |c Ipek Krom, editor. |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) |b IGI Global |c 2022. | |
| 300 | |a 31 PDFs (397 Seiten) | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a electronic |2 isbdmedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Section 1. International advertising in Africa. Chapter 1. Political advertising in Egypt: engineering of consent and coercion ; Chapter 2. Using youtube in political persuasion: 2019 South African elections -- Section 2. International advertising in America. Chapter 3. Colombian advertising industry: the effects of social context on advertisement outcomes ; Chapter 4. The effects of different developments in advertising: an overview of american advertising -- Section 3. International advertising in Asia. Chapter 5. Advertising in China: an analysis of ads during the COVID-19 period ; Chapter 6. Research on social media advertising in China: advertising perspective of social media influencers ; Chapter 7. A study on the prime time television advertorial in India ; Chapter 8. Adaptation strategy in international brands: an examination in Iranian advertising ; Chapter 9. The use of celebrity endorsement strategy and American impact in Japanese advertising: the case of American celebrities ; Chapter 10. TV commercial space in the UAE: a regional hub for advertisement production -- Section 4. International advertising in Europe. Chapter 11. Tourism advertising and destination image building through cultural heritage in Croatia: a comparative study of Dubrovnik and Split ; Chapter 12. The Hungarian advertising market and an award-winning Effie case study as good practice ; Chapter 13. Research on the March 8th women's day-themed advertisement in Russia ; Chapter 14. A scenario integration study in brand communication: "let's turn off the taps" advertising case ; Chapter 15. From an empire to Brexit: globalization and glocalization in British advertising -- Section 5. International advertising in Oceania. Chapter 16. Political advertising in Australia: marketing of "who/what to vote for" | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | 3 | |a "This book of contributed chapters gives a global perspective on international advertising from countries/regions from around the world, giving an overview of the advertising industry from the perspective of geopolitics, socio-politics, economics and culture of the country/region." | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Description based on title screen (IGI Global, viewed 07/17/2022). | ||
| 650 | 0 | |a Advertising. | |
| 650 | 0 | |a Advertising |v Case studies. | |
| 650 | 0 | |a Advertising |v Cross-cultural studies. | |
| 653 | |a Branding. | ||
| 653 | |a Celebrity Endorsement. | ||
| 653 | |a Commercial Space. | ||
| 653 | |a Cultural Features. | ||
| 653 | |a Destination Image Building. | ||
| 653 | |a Glocalization. | ||
| 653 | |a International Advertising. | ||
| 653 | |a International Brands. | ||
| 653 | |a Political Advertising. | ||
| 653 | |a Prime Time Television. | ||
| 653 | |a Social Media Advertising. | ||
| 653 | |a Tourism Advertising. | ||
| 700 | 1 | |a Krom, Ipek |d 1976- |e editor. | |
| 710 | 2 | |a IGI Global, |e publisher. | |
| 776 | 0 | 8 | |i Print version: |z 1799896722 |z 9781799896722 |
| 966 | 4 | 0 | |l DE-862 |p ZDB-98-IGB |q FWS_PDA_IGB |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-9672-2 |3 Volltext |
| 966 | 4 | 0 | |l DE-863 |p ZDB-98-IGB |q FWS_PDA_IGB |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-9672-2 |3 Volltext |
| 912 | |a ZDB-98-IGB | ||
| 049 | |a DE-862 | ||
| 049 | |a DE-863 | ||
Record in the Search Index
| DE-BY-FWS_katkey | ZDB-98-IGB-00280332 |
|---|---|
| _version_ | 1826942600649637888 |
| adam_text | |
| any_adam_object | |
| author2 | Krom, Ipek 1976- |
| author2_role | edt |
| author2_variant | i k ik |
| author_facet | Krom, Ipek 1976- |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
| callnumber-label | HF5823 |
| callnumber-raw | HF5823 .G57 2022eb |
| callnumber-search | HF5823 .G57 2022eb |
| callnumber-sort | HF 45823 G57 42022EB |
| callnumber-subject | HF - Commerce |
| collection | ZDB-98-IGB |
| contents | Section 1. International advertising in Africa. Chapter 1. Political advertising in Egypt: engineering of consent and coercion ; Chapter 2. Using youtube in political persuasion: 2019 South African elections -- Section 2. International advertising in America. Chapter 3. Colombian advertising industry: the effects of social context on advertisement outcomes ; Chapter 4. The effects of different developments in advertising: an overview of american advertising -- Section 3. International advertising in Asia. Chapter 5. Advertising in China: an analysis of ads during the COVID-19 period ; Chapter 6. Research on social media advertising in China: advertising perspective of social media influencers ; Chapter 7. A study on the prime time television advertorial in India ; Chapter 8. Adaptation strategy in international brands: an examination in Iranian advertising ; Chapter 9. The use of celebrity endorsement strategy and American impact in Japanese advertising: the case of American celebrities ; Chapter 10. TV commercial space in the UAE: a regional hub for advertisement production -- Section 4. International advertising in Europe. Chapter 11. Tourism advertising and destination image building through cultural heritage in Croatia: a comparative study of Dubrovnik and Split ; Chapter 12. The Hungarian advertising market and an award-winning Effie case study as good practice ; Chapter 13. Research on the March 8th women's day-themed advertisement in Russia ; Chapter 14. A scenario integration study in brand communication: "let's turn off the taps" advertising case ; Chapter 15. From an empire to Brexit: globalization and glocalization in British advertising -- Section 5. International advertising in Oceania. Chapter 16. Political advertising in Australia: marketing of "who/what to vote for" |
| ctrlnum | (CaBNVSL)slc00002908 (OCoLC)1336463124 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>04236nam a2200613 i 4500</leader><controlfield tag="001">ZDB-98-IGB-00280332</controlfield><controlfield tag="003">IGIG</controlfield><controlfield tag="005">20220716134413.0</controlfield><controlfield tag="006">m eo d </controlfield><controlfield tag="007">cr bn |||m|||a</controlfield><controlfield tag="008">220717s2022 pau fob 001 0 eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781799896746</subfield><subfield code="q">PDF</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">1799896722</subfield><subfield code="q">hardcover</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">1799896730</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">9781799896722</subfield><subfield code="q">hardcover</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">9781799896739</subfield><subfield code="q">softcover</subfield></datafield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.4018/978-1-7998-9672-2</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(CaBNVSL)slc00002908</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1336463124</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">CaBNVSL</subfield><subfield code="b">eng</subfield><subfield code="e">rda</subfield><subfield code="c">CaBNVSL</subfield><subfield code="d">CaBNVSL</subfield></datafield><datafield tag="050" ind1=" " ind2="4"><subfield code="a">HF5823</subfield><subfield code="b">.G57 2022eb</subfield></datafield><datafield tag="082" ind1="7" ind2=" "><subfield code="a">659.1</subfield><subfield code="2">23</subfield></datafield><datafield tag="245" ind1="0" ind2="0"><subfield code="a">Global perspectives on international advertising </subfield><subfield code="c">Ipek Krom, editor.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) </subfield><subfield code="b">IGI Global</subfield><subfield code="c">2022.</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">31 PDFs (397 Seiten)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">text</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">electronic</subfield><subfield code="2">isbdmedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">online resource</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="504" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index.</subfield></datafield><datafield tag="505" ind1="0" ind2=" "><subfield code="a">Section 1. International advertising in Africa. Chapter 1. Political advertising in Egypt: engineering of consent and coercion ; Chapter 2. Using youtube in political persuasion: 2019 South African elections -- Section 2. International advertising in America. Chapter 3. Colombian advertising industry: the effects of social context on advertisement outcomes ; Chapter 4. The effects of different developments in advertising: an overview of american advertising -- Section 3. International advertising in Asia. Chapter 5. Advertising in China: an analysis of ads during the COVID-19 period ; Chapter 6. Research on social media advertising in China: advertising perspective of social media influencers ; Chapter 7. A study on the prime time television advertorial in India ; Chapter 8. Adaptation strategy in international brands: an examination in Iranian advertising ; Chapter 9. The use of celebrity endorsement strategy and American impact in Japanese advertising: the case of American celebrities ; Chapter 10. TV commercial space in the UAE: a regional hub for advertisement production -- Section 4. International advertising in Europe. Chapter 11. Tourism advertising and destination image building through cultural heritage in Croatia: a comparative study of Dubrovnik and Split ; Chapter 12. The Hungarian advertising market and an award-winning Effie case study as good practice ; Chapter 13. Research on the March 8th women's day-themed advertisement in Russia ; Chapter 14. A scenario integration study in brand communication: "let's turn off the taps" advertising case ; Chapter 15. From an empire to Brexit: globalization and glocalization in British advertising -- Section 5. International advertising in Oceania. Chapter 16. Political advertising in Australia: marketing of "who/what to vote for"</subfield></datafield><datafield tag="506" ind1=" " ind2=" "><subfield code="a">Restricted to subscribers or individual electronic text purchasers.</subfield></datafield><datafield tag="520" ind1="3" ind2=" "><subfield code="a">"This book of contributed chapters gives a global perspective on international advertising from countries/regions from around the world, giving an overview of the advertising industry from the perspective of geopolitics, socio-politics, economics and culture of the country/region."</subfield></datafield><datafield tag="530" ind1=" " ind2=" "><subfield code="a">Also available in print.</subfield></datafield><datafield tag="538" ind1=" " ind2=" "><subfield code="a">Mode of access: World Wide Web.</subfield></datafield><datafield tag="588" ind1=" " ind2=" "><subfield code="a">Description based on title screen (IGI Global, viewed 07/17/2022).</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Advertising.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Advertising</subfield><subfield code="v">Case studies.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Advertising</subfield><subfield code="v">Cross-cultural studies.</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Branding.</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Celebrity Endorsement.</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Commercial Space.</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Cultural Features.</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Destination Image Building.</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Glocalization.</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">International Advertising.</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">International Brands.</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Political Advertising.</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Prime Time Television.</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Social Media Advertising.</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Tourism Advertising.</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Krom, Ipek</subfield><subfield code="d">1976-</subfield><subfield code="e">editor.</subfield></datafield><datafield tag="710" ind1="2" ind2=" "><subfield code="a">IGI Global,</subfield><subfield code="e">publisher.</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Print version:</subfield><subfield code="z">1799896722</subfield><subfield code="z">9781799896722</subfield></datafield><datafield tag="966" ind1="4" ind2="0"><subfield code="l">DE-862</subfield><subfield code="p">ZDB-98-IGB</subfield><subfield code="q">FWS_PDA_IGB</subfield><subfield code="u">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-9672-2</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="4" ind2="0"><subfield code="l">DE-863</subfield><subfield code="p">ZDB-98-IGB</subfield><subfield code="q">FWS_PDA_IGB</subfield><subfield code="u">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-9672-2</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-98-IGB</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-862</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-863</subfield></datafield></record></collection> |
| id | ZDB-98-IGB-00280332 |
| illustrated | Not Illustrated |
| indexdate | 2025-03-18T14:30:35Z |
| institution | BVB |
| isbn | 9781799896746 |
| language | English |
| oclc_num | 1336463124 |
| open_access_boolean | |
| owner | DE-862 DE-BY-FWS DE-863 DE-BY-FWS |
| owner_facet | DE-862 DE-BY-FWS DE-863 DE-BY-FWS |
| physical | 31 PDFs (397 Seiten) Also available in print. |
| psigel | ZDB-98-IGB FWS_PDA_IGB ZDB-98-IGB |
| publishDate | 2022 |
| publishDateSearch | 2022 |
| publishDateSort | 2022 |
| publisher | IGI Global |
| record_format | marc |
| spelling | Global perspectives on international advertising Ipek Krom, editor. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) IGI Global 2022. 31 PDFs (397 Seiten) text rdacontent electronic isbdmedia online resource rdacarrier Includes bibliographical references and index. Section 1. International advertising in Africa. Chapter 1. Political advertising in Egypt: engineering of consent and coercion ; Chapter 2. Using youtube in political persuasion: 2019 South African elections -- Section 2. International advertising in America. Chapter 3. Colombian advertising industry: the effects of social context on advertisement outcomes ; Chapter 4. The effects of different developments in advertising: an overview of american advertising -- Section 3. International advertising in Asia. Chapter 5. Advertising in China: an analysis of ads during the COVID-19 period ; Chapter 6. Research on social media advertising in China: advertising perspective of social media influencers ; Chapter 7. A study on the prime time television advertorial in India ; Chapter 8. Adaptation strategy in international brands: an examination in Iranian advertising ; Chapter 9. The use of celebrity endorsement strategy and American impact in Japanese advertising: the case of American celebrities ; Chapter 10. TV commercial space in the UAE: a regional hub for advertisement production -- Section 4. International advertising in Europe. Chapter 11. Tourism advertising and destination image building through cultural heritage in Croatia: a comparative study of Dubrovnik and Split ; Chapter 12. The Hungarian advertising market and an award-winning Effie case study as good practice ; Chapter 13. Research on the March 8th women's day-themed advertisement in Russia ; Chapter 14. A scenario integration study in brand communication: "let's turn off the taps" advertising case ; Chapter 15. From an empire to Brexit: globalization and glocalization in British advertising -- Section 5. International advertising in Oceania. Chapter 16. Political advertising in Australia: marketing of "who/what to vote for" Restricted to subscribers or individual electronic text purchasers. "This book of contributed chapters gives a global perspective on international advertising from countries/regions from around the world, giving an overview of the advertising industry from the perspective of geopolitics, socio-politics, economics and culture of the country/region." Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 07/17/2022). Advertising. Advertising Case studies. Advertising Cross-cultural studies. Branding. Celebrity Endorsement. Commercial Space. Cultural Features. Destination Image Building. Glocalization. International Advertising. International Brands. Political Advertising. Prime Time Television. Social Media Advertising. Tourism Advertising. Krom, Ipek 1976- editor. IGI Global, publisher. Print version: 1799896722 9781799896722 |
| spellingShingle | Global perspectives on international advertising Section 1. International advertising in Africa. Chapter 1. Political advertising in Egypt: engineering of consent and coercion ; Chapter 2. Using youtube in political persuasion: 2019 South African elections -- Section 2. International advertising in America. Chapter 3. Colombian advertising industry: the effects of social context on advertisement outcomes ; Chapter 4. The effects of different developments in advertising: an overview of american advertising -- Section 3. International advertising in Asia. Chapter 5. Advertising in China: an analysis of ads during the COVID-19 period ; Chapter 6. Research on social media advertising in China: advertising perspective of social media influencers ; Chapter 7. A study on the prime time television advertorial in India ; Chapter 8. Adaptation strategy in international brands: an examination in Iranian advertising ; Chapter 9. The use of celebrity endorsement strategy and American impact in Japanese advertising: the case of American celebrities ; Chapter 10. TV commercial space in the UAE: a regional hub for advertisement production -- Section 4. International advertising in Europe. Chapter 11. Tourism advertising and destination image building through cultural heritage in Croatia: a comparative study of Dubrovnik and Split ; Chapter 12. The Hungarian advertising market and an award-winning Effie case study as good practice ; Chapter 13. Research on the March 8th women's day-themed advertisement in Russia ; Chapter 14. A scenario integration study in brand communication: "let's turn off the taps" advertising case ; Chapter 15. From an empire to Brexit: globalization and glocalization in British advertising -- Section 5. International advertising in Oceania. Chapter 16. Political advertising in Australia: marketing of "who/what to vote for" Advertising. Advertising Case studies. Advertising Cross-cultural studies. |
| title | Global perspectives on international advertising |
| title_auth | Global perspectives on international advertising |
| title_exact_search | Global perspectives on international advertising |
| title_full | Global perspectives on international advertising Ipek Krom, editor. |
| title_fullStr | Global perspectives on international advertising Ipek Krom, editor. |
| title_full_unstemmed | Global perspectives on international advertising Ipek Krom, editor. |
| title_short | Global perspectives on international advertising |
| title_sort | global perspectives on international advertising |
| topic | Advertising. Advertising Case studies. Advertising Cross-cultural studies. |
| topic_facet | Advertising. Advertising Case studies. Advertising Cross-cultural studies. |
| work_keys_str_mv | AT kromipek globalperspectivesoninternationaladvertising AT igiglobal globalperspectivesoninternationaladvertising |