Impact of digital transformation on the development of new business models and consumer experience:

"This book presents research findings and an innovative and multifaceted perspective of how digital transformation and other innovative technologies can drive new business models and create value experiences for consumers and/or firms"

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Bibliographic Details
Other Authors: Proença, João F. (Editor), Rodrigues, Maria Antonia 1977- (Editor)
Format: Electronic eBook
Language:English
Published: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) IGI Global 2022.
Subjects:
Online Access:DE-863
Summary:"This book presents research findings and an innovative and multifaceted perspective of how digital transformation and other innovative technologies can drive new business models and create value experiences for consumers and/or firms"
Physical Description:22 PDFs (347 Seiten) : illustrations
Also available in print.
Format:Mode of access: World Wide Web.
Bibliography:Includes bibliographical references and index.
ISBN:9781799891819
Access:Restricted to subscribers or individual electronic text purchasers.

There is no print copy available.

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