Optimizing digital solutions for hyper-personalization in tourism and hospitality:
"This book contributes in an objective way for leveraging digital solutions to optimize the concept of hyper personalization in the tourist experience, emphasizing the importance of hyperpersonalization models, processes, strategies and issues within tourism and hospitality fields with a partic...
Gespeichert in:
| Weitere Verfasser: | , , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA)
IGI Global
[2022]
|
| Schlagworte: | |
| Online-Zugang: | DE-863 |
| Zusammenfassung: | "This book contributes in an objective way for leveraging digital solutions to optimize the concept of hyper personalization in the tourist experience, emphasizing the importance of hyperpersonalization models, processes, strategies and issues within tourism and hospitality fields with a particular focus on digital IT solutions" |
| Beschreibung: | 25 PDFs (379 Seiten) Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781799883081 |
| Zugangseinschränkungen: | Restricted to subscribers or individual electronic text purchasers. |
Internformat
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| 245 | 0 | 0 | |a Optimizing digital solutions for hyper-personalization in tourism and hospitality |c Nuno Gustavo, Joao Miguel Pronto, Luisa Carvalho, and Miguel Belo, Editor. |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) |b IGI Global |c [2022] | |
| 300 | |a 25 PDFs (379 Seiten) | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a electronic |2 isbdmedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Section 1. Digitalisation in tourism and hospitality: new trends. Chapter 1. Emphasizing the digital shift of hospitality towards hyper-personalization: application of machine learning clustering algorithms to analyze travelers ; Chapter 2. Deep learning and machine learning techniques for analyzing travelers' online reviews: a review ; Chapter 3. Digitalisation in the tourism and hospitality industry: perspectives of the supply and demand sides ; Chapter 4. Intelligent technology and automation in hospitality: the case of four- and five-star units operating in Portugal ; Chapter 5. Opportunities and challenges of ICT-based marketing in the accomodation sector: a study of Gurugram (Haryana), India -- Section 2. Smart tourism and co-creation. Chapter 6. Smart and sustainable tourism destinations: a bibliometric analysis ; Chapter 7. Smart tourism destinations: a literature review on applications in Turkey's touristic destinations ; Chapter 8. The phenomenon of value co-creation and its place in air transport -- Section 3. Consumer behaviour, brand, and digital marketing. Chapter 9. Customer brand identification and its influence on customer loyalty in the hotel industry ; Chapter 10. Customer relationship management in tourism in the digitalization process: the case of Turkey ; Chapter 11. Digital marketing as a driver of tourism: case study in Paraty, Rio de janeiro, Brazil ; Chapter 12. Importance-performance analysis of tourism destination attractiveness: technology and other influencing factors ; Chapter 13. Living room instead of hotel room: the underlying motivation of peer-to-peer booking in airbnb and hotels ; Chapter 14. The hierarchization of product attributes: hotel managers in the decision and purchasing processes of consumers the case of outbound markets of Porto ; Chapter 15. The importance of online reputation management in four- and five-star hotes: case of Lisbon. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | 3 | |a "This book contributes in an objective way for leveraging digital solutions to optimize the concept of hyper personalization in the tourist experience, emphasizing the importance of hyperpersonalization models, processes, strategies and issues within tourism and hospitality fields with a particular focus on digital IT solutions" | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Description based on title screen (IGI Global, viewed 01/11/2022). | ||
| 650 | 0 | |a Hospitality industry |x Technological innovations. | |
| 650 | 0 | |a Tourism |x Marketing. | |
| 650 | 0 | |a Tourism |x Technological innovations. | |
| 653 | |a Artificial Intelligence. | ||
| 653 | |a Big Data. | ||
| 653 | |a Consumer Behavior. | ||
| 653 | |a Customer Relationship Management. | ||
| 653 | |a Digital Marketing Strategies. | ||
| 653 | |a Information and Communication Technologies. | ||
| 653 | |a Internet of Things (IoT) | ||
| 653 | |a Predictive Analytics. | ||
| 653 | |a Smart Technologies. | ||
| 653 | |a Smart Tourism Destinations. | ||
| 653 | |a Smart Tourism Experiences Management. | ||
| 653 | |a Travel Experience Management. | ||
| 653 | |a Value (Co)-Creation. | ||
| 700 | 1 | |a Belo, Miguel |d 1991- |e editor. | |
| 700 | 1 | |a Carvalho, Luísa Cagica |e editor. | |
| 700 | 1 | |a Gustavo, Nuno |d 1978- |e editor. | |
| 700 | 1 | |a Pronto, Joao Miguel |d 1970- |e editor. | |
| 710 | 2 | |a IGI Global, |e publisher. | |
| 776 | 0 | 8 | |i Print version: |z 179988306X |z 9781799883067 |
| 966 | 4 | 0 | |l DE-863 |p ZDB-98-IGB |q FWS_PDA_IGB |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-8306-7 |3 Volltext |
| 912 | |a ZDB-98-IGB | ||
| 049 | |a DE-863 | ||
Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-98-IGB-00269322 |
|---|---|
| _version_ | 1825936820795342848 |
| adam_text | |
| any_adam_object | |
| author2 | Belo, Miguel 1991- Carvalho, Luísa Cagica Gustavo, Nuno 1978- Pronto, Joao Miguel 1970- |
| author2_role | edt edt edt edt |
| author2_variant | m b mb l c c lc lcc n g ng j m p jm jmp |
| author_facet | Belo, Miguel 1991- Carvalho, Luísa Cagica Gustavo, Nuno 1978- Pronto, Joao Miguel 1970- |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | G - Geography, Anthropology, Recreation |
| callnumber-label | G156 |
| callnumber-raw | G156.5.I5 O63 2022eb |
| callnumber-search | G156.5.I5 O63 2022eb |
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| callnumber-subject | G - General Geography |
| collection | ZDB-98-IGB |
| contents | Section 1. Digitalisation in tourism and hospitality: new trends. Chapter 1. Emphasizing the digital shift of hospitality towards hyper-personalization: application of machine learning clustering algorithms to analyze travelers ; Chapter 2. Deep learning and machine learning techniques for analyzing travelers' online reviews: a review ; Chapter 3. Digitalisation in the tourism and hospitality industry: perspectives of the supply and demand sides ; Chapter 4. Intelligent technology and automation in hospitality: the case of four- and five-star units operating in Portugal ; Chapter 5. Opportunities and challenges of ICT-based marketing in the accomodation sector: a study of Gurugram (Haryana), India -- Section 2. Smart tourism and co-creation. Chapter 6. Smart and sustainable tourism destinations: a bibliometric analysis ; Chapter 7. Smart tourism destinations: a literature review on applications in Turkey's touristic destinations ; Chapter 8. The phenomenon of value co-creation and its place in air transport -- Section 3. Consumer behaviour, brand, and digital marketing. Chapter 9. Customer brand identification and its influence on customer loyalty in the hotel industry ; Chapter 10. Customer relationship management in tourism in the digitalization process: the case of Turkey ; Chapter 11. Digital marketing as a driver of tourism: case study in Paraty, Rio de janeiro, Brazil ; Chapter 12. Importance-performance analysis of tourism destination attractiveness: technology and other influencing factors ; Chapter 13. Living room instead of hotel room: the underlying motivation of peer-to-peer booking in airbnb and hotels ; Chapter 14. The hierarchization of product attributes: hotel managers in the decision and purchasing processes of consumers the case of outbound markets of Porto ; Chapter 15. The importance of online reputation management in four- and five-star hotes: case of Lisbon. |
| ctrlnum | (CaBNVSL)slc00002174 (OCoLC)1291724634 |
| dewey-full | 910.28555 |
| dewey-hundreds | 900 - History & geography |
| dewey-ones | 910 - Geography and travel |
| dewey-raw | 910.28555 |
| dewey-search | 910.28555 |
| dewey-sort | 3910.28555 |
| dewey-tens | 910 - Geography and travel |
| discipline | Geographie |
| format | Electronic eBook |
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| indexdate | 2025-03-07T12:04:09Z |
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| isbn | 9781799883081 |
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| oclc_num | 1291724634 |
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| spelling | Optimizing digital solutions for hyper-personalization in tourism and hospitality Nuno Gustavo, Joao Miguel Pronto, Luisa Carvalho, and Miguel Belo, Editor. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) IGI Global [2022] 25 PDFs (379 Seiten) text rdacontent electronic isbdmedia online resource rdacarrier Includes bibliographical references and index. Section 1. Digitalisation in tourism and hospitality: new trends. Chapter 1. Emphasizing the digital shift of hospitality towards hyper-personalization: application of machine learning clustering algorithms to analyze travelers ; Chapter 2. Deep learning and machine learning techniques for analyzing travelers' online reviews: a review ; Chapter 3. Digitalisation in the tourism and hospitality industry: perspectives of the supply and demand sides ; Chapter 4. Intelligent technology and automation in hospitality: the case of four- and five-star units operating in Portugal ; Chapter 5. Opportunities and challenges of ICT-based marketing in the accomodation sector: a study of Gurugram (Haryana), India -- Section 2. Smart tourism and co-creation. Chapter 6. Smart and sustainable tourism destinations: a bibliometric analysis ; Chapter 7. Smart tourism destinations: a literature review on applications in Turkey's touristic destinations ; Chapter 8. The phenomenon of value co-creation and its place in air transport -- Section 3. Consumer behaviour, brand, and digital marketing. Chapter 9. Customer brand identification and its influence on customer loyalty in the hotel industry ; Chapter 10. Customer relationship management in tourism in the digitalization process: the case of Turkey ; Chapter 11. Digital marketing as a driver of tourism: case study in Paraty, Rio de janeiro, Brazil ; Chapter 12. Importance-performance analysis of tourism destination attractiveness: technology and other influencing factors ; Chapter 13. Living room instead of hotel room: the underlying motivation of peer-to-peer booking in airbnb and hotels ; Chapter 14. The hierarchization of product attributes: hotel managers in the decision and purchasing processes of consumers the case of outbound markets of Porto ; Chapter 15. The importance of online reputation management in four- and five-star hotes: case of Lisbon. Restricted to subscribers or individual electronic text purchasers. "This book contributes in an objective way for leveraging digital solutions to optimize the concept of hyper personalization in the tourist experience, emphasizing the importance of hyperpersonalization models, processes, strategies and issues within tourism and hospitality fields with a particular focus on digital IT solutions" Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 01/11/2022). Hospitality industry Technological innovations. Tourism Marketing. Tourism Technological innovations. Artificial Intelligence. Big Data. Consumer Behavior. Customer Relationship Management. Digital Marketing Strategies. Information and Communication Technologies. Internet of Things (IoT) Predictive Analytics. Smart Technologies. Smart Tourism Destinations. Smart Tourism Experiences Management. Travel Experience Management. Value (Co)-Creation. Belo, Miguel 1991- editor. Carvalho, Luísa Cagica editor. Gustavo, Nuno 1978- editor. Pronto, Joao Miguel 1970- editor. IGI Global, publisher. Print version: 179988306X 9781799883067 |
| spellingShingle | Optimizing digital solutions for hyper-personalization in tourism and hospitality Section 1. Digitalisation in tourism and hospitality: new trends. Chapter 1. Emphasizing the digital shift of hospitality towards hyper-personalization: application of machine learning clustering algorithms to analyze travelers ; Chapter 2. Deep learning and machine learning techniques for analyzing travelers' online reviews: a review ; Chapter 3. Digitalisation in the tourism and hospitality industry: perspectives of the supply and demand sides ; Chapter 4. Intelligent technology and automation in hospitality: the case of four- and five-star units operating in Portugal ; Chapter 5. Opportunities and challenges of ICT-based marketing in the accomodation sector: a study of Gurugram (Haryana), India -- Section 2. Smart tourism and co-creation. Chapter 6. Smart and sustainable tourism destinations: a bibliometric analysis ; Chapter 7. Smart tourism destinations: a literature review on applications in Turkey's touristic destinations ; Chapter 8. The phenomenon of value co-creation and its place in air transport -- Section 3. Consumer behaviour, brand, and digital marketing. Chapter 9. Customer brand identification and its influence on customer loyalty in the hotel industry ; Chapter 10. Customer relationship management in tourism in the digitalization process: the case of Turkey ; Chapter 11. Digital marketing as a driver of tourism: case study in Paraty, Rio de janeiro, Brazil ; Chapter 12. Importance-performance analysis of tourism destination attractiveness: technology and other influencing factors ; Chapter 13. Living room instead of hotel room: the underlying motivation of peer-to-peer booking in airbnb and hotels ; Chapter 14. The hierarchization of product attributes: hotel managers in the decision and purchasing processes of consumers the case of outbound markets of Porto ; Chapter 15. The importance of online reputation management in four- and five-star hotes: case of Lisbon. Hospitality industry Technological innovations. Tourism Marketing. Tourism Technological innovations. |
| title | Optimizing digital solutions for hyper-personalization in tourism and hospitality |
| title_auth | Optimizing digital solutions for hyper-personalization in tourism and hospitality |
| title_exact_search | Optimizing digital solutions for hyper-personalization in tourism and hospitality |
| title_full | Optimizing digital solutions for hyper-personalization in tourism and hospitality Nuno Gustavo, Joao Miguel Pronto, Luisa Carvalho, and Miguel Belo, Editor. |
| title_fullStr | Optimizing digital solutions for hyper-personalization in tourism and hospitality Nuno Gustavo, Joao Miguel Pronto, Luisa Carvalho, and Miguel Belo, Editor. |
| title_full_unstemmed | Optimizing digital solutions for hyper-personalization in tourism and hospitality Nuno Gustavo, Joao Miguel Pronto, Luisa Carvalho, and Miguel Belo, Editor. |
| title_short | Optimizing digital solutions for hyper-personalization in tourism and hospitality |
| title_sort | optimizing digital solutions for hyper personalization in tourism and hospitality |
| topic | Hospitality industry Technological innovations. Tourism Marketing. Tourism Technological innovations. |
| topic_facet | Hospitality industry Technological innovations. Tourism Marketing. Tourism Technological innovations. |
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