Blockchain technology and applications for digital marketing:
"The main objective of the book is to provide insights on the blockchain technology and its applications in digital marketing to allow professionals and researchers gain comprehensive understanding of how this technology can influence the future of the digital marketing industry"--
Gespeichert in:
| Weitere Verfasser: | , , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) :
IGI Global,
[2021]
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "The main objective of the book is to provide insights on the blockchain technology and its applications in digital marketing to allow professionals and researchers gain comprehensive understanding of how this technology can influence the future of the digital marketing industry"-- |
| Beschreibung: | 25 PDFs (xxiv, 329 pages) Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781799880837 |
| Zugangseinschränkungen: | Restricted to subscribers or individual electronic text purchasers. |
Internformat
MARC
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|---|---|---|---|
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| 003 | IGIG | ||
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| 008 | 210703s2021 pau fob 001 0 eng d | ||
| 010 | |z 2021008450 | ||
| 020 | |a 9781799880837 |q ebook | ||
| 020 | |z 1799880834 | ||
| 020 | |z 9781799880813 |q hardcover | ||
| 020 | |z 9781799880820 |q paperback | ||
| 024 | 7 | |a 10.4018/978-1-7998-8081-3 |2 doi | |
| 035 | |a (CaBNVSL)slc00001610 | ||
| 035 | |a (OCoLC)1259284338 | ||
| 040 | |a CaBNVSL |b eng |e rda |c CaBNVSL |d CaBNVSL | ||
| 050 | 4 | |a HF5415.1265 |b .B56 2021e | |
| 082 | 7 | |a 658.8/720285574 |2 23 | |
| 245 | 0 | 0 | |a Blockchain technology and applications for digital marketing |c Rohit Bansal, Pacha Malyadri, Amandeep Singh, and Asif Pervez, editor. |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : |b IGI Global, |c [2021] | |
| 300 | |a 25 PDFs (xxiv, 329 pages) | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a electronic |2 isbdmedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Chapter 1. Blockchain technology and its brunt on digital marketing -- Chapter 2. Applications of blockchain technology for digital marketing: a systematic review -- Chapter 3. Blockchain towards decentralized digital marketing -- Chapter 4. AIC algorithm for online purchasing intention -- Chapter 5. Role of cryptocurrency in digital marketing -- Chapter 6. Blockchain technology in tourism management: potentialities, challenges, and implications -- Chapter 7. Developing a model to highlight the relation of digital trust with privacy and security for the blockchain technology -- Chapter 8. Design family health management system based on ethereum blockchain interaction with myetherwallet using solidity -- Chapter 9. Investigation on industry applications of blockchain technology -- Chapter 10. Risk-resilient supply chain using blockchain technology -- Chapter 11. Role of cryptocurrency in digital marketing -- Chapter 12. The integration of the blockchain technology into wine tourism -- Chapter 13. Adoption of blockchain technology: a case study of Walmart -- Chapter 14. Impact of blockchain on e-commerce: a SCOT analysis -- Chapter 15. Analytical impact of technology on the COVID-19 pandemic -- Chapter 16. Blockchain and the future of digital marketing -- Chapter 17. Motivating antecedents and consequences of blockchain technology in the insurance industry. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | 3 | |a "The main objective of the book is to provide insights on the blockchain technology and its applications in digital marketing to allow professionals and researchers gain comprehensive understanding of how this technology can influence the future of the digital marketing industry"-- |c Provided by publisher. | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Description based on title screen (IGI Global, viewed 07/03/2021). | ||
| 650 | 0 | |a Blockchains (Databases) | |
| 650 | 0 | |a Internet marketing. | |
| 650 | 7 | |a Blockchains (Databases) |2 fast | |
| 650 | 7 | |a Internet marketing. |2 fast | |
| 700 | 1 | |a Bansal, Rohit |d 1982- |e editor. | |
| 700 | 1 | |a Malyadri, Pacha |d 1958- |e editor. | |
| 700 | 1 | |a Pervez, Asif |d 1988- |e editor. | |
| 700 | 1 | |a Singh, Amandeep |d 1982- |e editor. | |
| 710 | 2 | |a IGI Global, |e publisher. | |
| 776 | 0 | |c (Original) |w (DLC)2021008450 | |
| 776 | 0 | 8 | |i Print version: |z 1799880818 |z 9781799880813 |w (DLC) 2021008450 |
| 856 | 4 | 0 | |l FWS01 |p ZDB-98-IGB |q FWS_PDA_IGB |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-8081-3 |3 Volltext |
| 912 | |a ZDB-98-IGB | ||
| 049 | |a DE-863 | ||
Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-98-IGB-00267832 |
|---|---|
| _version_ | 1804751463234142208 |
| adam_text | |
| any_adam_object | |
| author2 | Bansal, Rohit 1982- Malyadri, Pacha 1958- Pervez, Asif 1988- Singh, Amandeep 1982- |
| author2_role | edt edt edt edt |
| author2_variant | r b rb p m pm a p ap a s as |
| author_facet | Bansal, Rohit 1982- Malyadri, Pacha 1958- Pervez, Asif 1988- Singh, Amandeep 1982- |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.1265 .B56 2021e |
| callnumber-search | HF5415.1265 .B56 2021e |
| callnumber-sort | HF 45415.1265 B56 42021E |
| callnumber-subject | HF - Commerce |
| collection | ZDB-98-IGB |
| contents | Chapter 1. Blockchain technology and its brunt on digital marketing -- Chapter 2. Applications of blockchain technology for digital marketing: a systematic review -- Chapter 3. Blockchain towards decentralized digital marketing -- Chapter 4. AIC algorithm for online purchasing intention -- Chapter 5. Role of cryptocurrency in digital marketing -- Chapter 6. Blockchain technology in tourism management: potentialities, challenges, and implications -- Chapter 7. Developing a model to highlight the relation of digital trust with privacy and security for the blockchain technology -- Chapter 8. Design family health management system based on ethereum blockchain interaction with myetherwallet using solidity -- Chapter 9. Investigation on industry applications of blockchain technology -- Chapter 10. Risk-resilient supply chain using blockchain technology -- Chapter 11. Role of cryptocurrency in digital marketing -- Chapter 12. The integration of the blockchain technology into wine tourism -- Chapter 13. Adoption of blockchain technology: a case study of Walmart -- Chapter 14. Impact of blockchain on e-commerce: a SCOT analysis -- Chapter 15. Analytical impact of technology on the COVID-19 pandemic -- Chapter 16. Blockchain and the future of digital marketing -- Chapter 17. Motivating antecedents and consequences of blockchain technology in the insurance industry. |
| ctrlnum | (CaBNVSL)slc00001610 (OCoLC)1259284338 |
| dewey-full | 658.8/720285574 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/720285574 |
| dewey-search | 658.8/720285574 |
| dewey-sort | 3658.8 9720285574 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | ZDB-98-IGB-00267832 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-16T15:51:57Z |
| institution | BVB |
| isbn | 9781799880837 |
| language | English |
| oclc_num | 1259284338 |
| open_access_boolean | |
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| owner_facet | DE-863 DE-BY-FWS |
| physical | 25 PDFs (xxiv, 329 pages) Also available in print. |
| psigel | ZDB-98-IGB |
| publishDate | 2021 |
| publishDateSearch | 2021 |
| publishDateSort | 2021 |
| publisher | IGI Global, |
| record_format | marc |
| spelling | Blockchain technology and applications for digital marketing Rohit Bansal, Pacha Malyadri, Amandeep Singh, and Asif Pervez, editor. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, [2021] 25 PDFs (xxiv, 329 pages) text rdacontent electronic isbdmedia online resource rdacarrier Includes bibliographical references and index. Chapter 1. Blockchain technology and its brunt on digital marketing -- Chapter 2. Applications of blockchain technology for digital marketing: a systematic review -- Chapter 3. Blockchain towards decentralized digital marketing -- Chapter 4. AIC algorithm for online purchasing intention -- Chapter 5. Role of cryptocurrency in digital marketing -- Chapter 6. Blockchain technology in tourism management: potentialities, challenges, and implications -- Chapter 7. Developing a model to highlight the relation of digital trust with privacy and security for the blockchain technology -- Chapter 8. Design family health management system based on ethereum blockchain interaction with myetherwallet using solidity -- Chapter 9. Investigation on industry applications of blockchain technology -- Chapter 10. Risk-resilient supply chain using blockchain technology -- Chapter 11. Role of cryptocurrency in digital marketing -- Chapter 12. The integration of the blockchain technology into wine tourism -- Chapter 13. Adoption of blockchain technology: a case study of Walmart -- Chapter 14. Impact of blockchain on e-commerce: a SCOT analysis -- Chapter 15. Analytical impact of technology on the COVID-19 pandemic -- Chapter 16. Blockchain and the future of digital marketing -- Chapter 17. Motivating antecedents and consequences of blockchain technology in the insurance industry. Restricted to subscribers or individual electronic text purchasers. "The main objective of the book is to provide insights on the blockchain technology and its applications in digital marketing to allow professionals and researchers gain comprehensive understanding of how this technology can influence the future of the digital marketing industry"-- Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 07/03/2021). Blockchains (Databases) Internet marketing. Blockchains (Databases) fast Internet marketing. fast Bansal, Rohit 1982- editor. Malyadri, Pacha 1958- editor. Pervez, Asif 1988- editor. Singh, Amandeep 1982- editor. IGI Global, publisher. (Original) (DLC)2021008450 Print version: 1799880818 9781799880813 (DLC) 2021008450 FWS01 ZDB-98-IGB FWS_PDA_IGB http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-8081-3 Volltext |
| spellingShingle | Blockchain technology and applications for digital marketing Chapter 1. Blockchain technology and its brunt on digital marketing -- Chapter 2. Applications of blockchain technology for digital marketing: a systematic review -- Chapter 3. Blockchain towards decentralized digital marketing -- Chapter 4. AIC algorithm for online purchasing intention -- Chapter 5. Role of cryptocurrency in digital marketing -- Chapter 6. Blockchain technology in tourism management: potentialities, challenges, and implications -- Chapter 7. Developing a model to highlight the relation of digital trust with privacy and security for the blockchain technology -- Chapter 8. Design family health management system based on ethereum blockchain interaction with myetherwallet using solidity -- Chapter 9. Investigation on industry applications of blockchain technology -- Chapter 10. Risk-resilient supply chain using blockchain technology -- Chapter 11. Role of cryptocurrency in digital marketing -- Chapter 12. The integration of the blockchain technology into wine tourism -- Chapter 13. Adoption of blockchain technology: a case study of Walmart -- Chapter 14. Impact of blockchain on e-commerce: a SCOT analysis -- Chapter 15. Analytical impact of technology on the COVID-19 pandemic -- Chapter 16. Blockchain and the future of digital marketing -- Chapter 17. Motivating antecedents and consequences of blockchain technology in the insurance industry. Blockchains (Databases) Internet marketing. Blockchains (Databases) fast Internet marketing. fast |
| title | Blockchain technology and applications for digital marketing |
| title_auth | Blockchain technology and applications for digital marketing |
| title_exact_search | Blockchain technology and applications for digital marketing |
| title_full | Blockchain technology and applications for digital marketing Rohit Bansal, Pacha Malyadri, Amandeep Singh, and Asif Pervez, editor. |
| title_fullStr | Blockchain technology and applications for digital marketing Rohit Bansal, Pacha Malyadri, Amandeep Singh, and Asif Pervez, editor. |
| title_full_unstemmed | Blockchain technology and applications for digital marketing Rohit Bansal, Pacha Malyadri, Amandeep Singh, and Asif Pervez, editor. |
| title_short | Blockchain technology and applications for digital marketing |
| title_sort | blockchain technology and applications for digital marketing |
| topic | Blockchains (Databases) Internet marketing. Blockchains (Databases) fast Internet marketing. fast |
| topic_facet | Blockchains (Databases) Internet marketing. |
| url | http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-8081-3 |
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