Advanced digital marketing strategies in a data-driven era:
"This book offers a holistic overview of the main applications and uses of data sciences in digital marketing strategies and business models, analyzing the new strategies that influence digital marketing and offering insights related to the creation of innovative data-driven and knowledge disco...
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) :
IGI Global,
[2021]
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "This book offers a holistic overview of the main applications and uses of data sciences in digital marketing strategies and business models, analyzing the new strategies that influence digital marketing and offering insights related to the creation of innovative data-driven and knowledge discovery techniques applied to traditional and digital marketing strategies"-- |
| Beschreibung: | 25 PDFs (342 pages) Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781799880059 |
| Zugangseinschränkungen: | Restricted to subscribers or individual electronic text purchasers. |
Internformat
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| 245 | 0 | 0 | |a Advanced digital marketing strategies in a data-driven era |c José Ramón Saura, editor. |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : |b IGI Global, |c [2021] | |
| 300 | |a 25 PDFs (342 pages) | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a electronic |2 isbdmedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Section 1. From literature to theory: reviews, concepts, and definitions linked to digital marketing. Chapter 1. A better understanding of big data and marketing analytics: a review ; Chapter 2. The role of big data in digital marketing ; Chapter 3. Digital marketing vs traditional marketing: literature review and practical lessons ; Chapter 4. Digital loyalty programmes: pull strategies in B2B channel marketing -- Section 2. Towards practitioner knowledge: applied digital marketing strategies. Chapter 5. Alibaba's international digital marketing practices and strategies ; Chapter 6. Activism in the digital age: social movements analysis using user-generated content in social media ; Chapter 7. Understanding Google ads metrics for SME ; Chapter 8. Big data optimization in Zara: how Zara will optimize its process with big data due to the COVID-19 situation ; Chapter 9. Confirming digital marketing model innovation design: SEM in post-COVID social impactstartups, Mexico ; Chapter 10. Do Spanish family SMEs make appropriate use of their organizational websites? An analysis of family firms' brand promotion and website quality level ; Chapter 11. Adapting digital strategies to a new era: a Delphi-based analysis in the fashion industry -- Section 3. Case studies: advances in digital marketing strategies applied to industries. Chapter 12. How digitalisation is influencing traditional food restaurants in the management of their marketing strategies ; Chapter 13. Personal brand benefits of social media use for researchers: a case study ; Chapter 14. Digital customer journey in the luxury hotel experience: a case study approach ; Chapter 15. Approach to social media marketing strategies in different world regions: a descriptive study. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | 3 | |a "This book offers a holistic overview of the main applications and uses of data sciences in digital marketing strategies and business models, analyzing the new strategies that influence digital marketing and offering insights related to the creation of innovative data-driven and knowledge discovery techniques applied to traditional and digital marketing strategies"-- |c Provided by publisher. | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Description based on title screen (IGI Global, viewed 07/18/2021). | ||
| 650 | 0 | |a Internet marketing. | |
| 650 | 0 | |a Internet marketing |x Statistical methods. | |
| 650 | 7 | |a Internet marketing. |2 fast | |
| 700 | 1 | |a Saura, José Ramón |d 1992- |e editor. | |
| 710 | 2 | |a IGI Global, |e publisher. | |
| 776 | 0 | |c (Original) |w (DLC)2021017671 | |
| 776 | 0 | 8 | |i Print version: |z 1799880036 |z 9781799880035 |w (DLC) 2021017671 |
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| 912 | |a ZDB-98-IGB | ||
| 049 | |a DE-863 | ||
Datensatz im Suchindex
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| adam_text | |
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| author2 | Saura, José Ramón 1992- |
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| author_facet | Saura, José Ramón 1992- |
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| contents | Section 1. From literature to theory: reviews, concepts, and definitions linked to digital marketing. Chapter 1. A better understanding of big data and marketing analytics: a review ; Chapter 2. The role of big data in digital marketing ; Chapter 3. Digital marketing vs traditional marketing: literature review and practical lessons ; Chapter 4. Digital loyalty programmes: pull strategies in B2B channel marketing -- Section 2. Towards practitioner knowledge: applied digital marketing strategies. Chapter 5. Alibaba's international digital marketing practices and strategies ; Chapter 6. Activism in the digital age: social movements analysis using user-generated content in social media ; Chapter 7. Understanding Google ads metrics for SME ; Chapter 8. Big data optimization in Zara: how Zara will optimize its process with big data due to the COVID-19 situation ; Chapter 9. Confirming digital marketing model innovation design: SEM in post-COVID social impactstartups, Mexico ; Chapter 10. Do Spanish family SMEs make appropriate use of their organizational websites? An analysis of family firms' brand promotion and website quality level ; Chapter 11. Adapting digital strategies to a new era: a Delphi-based analysis in the fashion industry -- Section 3. Case studies: advances in digital marketing strategies applied to industries. Chapter 12. How digitalisation is influencing traditional food restaurants in the management of their marketing strategies ; Chapter 13. Personal brand benefits of social media use for researchers: a case study ; Chapter 14. Digital customer journey in the luxury hotel experience: a case study approach ; Chapter 15. Approach to social media marketing strategies in different world regions: a descriptive study. |
| ctrlnum | (CaBNVSL)slc00001663 (OCoLC)1260710265 |
| dewey-full | 658.8/72 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
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| dewey-sort | 3658.8 272 |
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| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | ZDB-98-IGB-00266806 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-16T15:51:57Z |
| institution | BVB |
| isbn | 9781799880059 |
| language | English |
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| physical | 25 PDFs (342 pages) Also available in print. |
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| spelling | Advanced digital marketing strategies in a data-driven era José Ramón Saura, editor. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, [2021] 25 PDFs (342 pages) text rdacontent electronic isbdmedia online resource rdacarrier Includes bibliographical references and index. Section 1. From literature to theory: reviews, concepts, and definitions linked to digital marketing. Chapter 1. A better understanding of big data and marketing analytics: a review ; Chapter 2. The role of big data in digital marketing ; Chapter 3. Digital marketing vs traditional marketing: literature review and practical lessons ; Chapter 4. Digital loyalty programmes: pull strategies in B2B channel marketing -- Section 2. Towards practitioner knowledge: applied digital marketing strategies. Chapter 5. Alibaba's international digital marketing practices and strategies ; Chapter 6. Activism in the digital age: social movements analysis using user-generated content in social media ; Chapter 7. Understanding Google ads metrics for SME ; Chapter 8. Big data optimization in Zara: how Zara will optimize its process with big data due to the COVID-19 situation ; Chapter 9. Confirming digital marketing model innovation design: SEM in post-COVID social impactstartups, Mexico ; Chapter 10. Do Spanish family SMEs make appropriate use of their organizational websites? An analysis of family firms' brand promotion and website quality level ; Chapter 11. Adapting digital strategies to a new era: a Delphi-based analysis in the fashion industry -- Section 3. Case studies: advances in digital marketing strategies applied to industries. Chapter 12. How digitalisation is influencing traditional food restaurants in the management of their marketing strategies ; Chapter 13. Personal brand benefits of social media use for researchers: a case study ; Chapter 14. Digital customer journey in the luxury hotel experience: a case study approach ; Chapter 15. Approach to social media marketing strategies in different world regions: a descriptive study. Restricted to subscribers or individual electronic text purchasers. "This book offers a holistic overview of the main applications and uses of data sciences in digital marketing strategies and business models, analyzing the new strategies that influence digital marketing and offering insights related to the creation of innovative data-driven and knowledge discovery techniques applied to traditional and digital marketing strategies"-- Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 07/18/2021). Internet marketing. Internet marketing Statistical methods. Internet marketing. fast Saura, José Ramón 1992- editor. IGI Global, publisher. (Original) (DLC)2021017671 Print version: 1799880036 9781799880035 (DLC) 2021017671 FWS01 ZDB-98-IGB FWS_PDA_IGB http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-8003-5 Volltext |
| spellingShingle | Advanced digital marketing strategies in a data-driven era Section 1. From literature to theory: reviews, concepts, and definitions linked to digital marketing. Chapter 1. A better understanding of big data and marketing analytics: a review ; Chapter 2. The role of big data in digital marketing ; Chapter 3. Digital marketing vs traditional marketing: literature review and practical lessons ; Chapter 4. Digital loyalty programmes: pull strategies in B2B channel marketing -- Section 2. Towards practitioner knowledge: applied digital marketing strategies. Chapter 5. Alibaba's international digital marketing practices and strategies ; Chapter 6. Activism in the digital age: social movements analysis using user-generated content in social media ; Chapter 7. Understanding Google ads metrics for SME ; Chapter 8. Big data optimization in Zara: how Zara will optimize its process with big data due to the COVID-19 situation ; Chapter 9. Confirming digital marketing model innovation design: SEM in post-COVID social impactstartups, Mexico ; Chapter 10. Do Spanish family SMEs make appropriate use of their organizational websites? An analysis of family firms' brand promotion and website quality level ; Chapter 11. Adapting digital strategies to a new era: a Delphi-based analysis in the fashion industry -- Section 3. Case studies: advances in digital marketing strategies applied to industries. Chapter 12. How digitalisation is influencing traditional food restaurants in the management of their marketing strategies ; Chapter 13. Personal brand benefits of social media use for researchers: a case study ; Chapter 14. Digital customer journey in the luxury hotel experience: a case study approach ; Chapter 15. Approach to social media marketing strategies in different world regions: a descriptive study. Internet marketing. Internet marketing Statistical methods. Internet marketing. fast |
| title | Advanced digital marketing strategies in a data-driven era |
| title_auth | Advanced digital marketing strategies in a data-driven era |
| title_exact_search | Advanced digital marketing strategies in a data-driven era |
| title_full | Advanced digital marketing strategies in a data-driven era José Ramón Saura, editor. |
| title_fullStr | Advanced digital marketing strategies in a data-driven era José Ramón Saura, editor. |
| title_full_unstemmed | Advanced digital marketing strategies in a data-driven era José Ramón Saura, editor. |
| title_short | Advanced digital marketing strategies in a data-driven era |
| title_sort | advanced digital marketing strategies in a data driven era |
| topic | Internet marketing. Internet marketing Statistical methods. Internet marketing. fast |
| topic_facet | Internet marketing. Internet marketing Statistical methods. |
| url | http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-8003-5 |
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