Handbook of research on future policies and strategies for nation branding:
"This book present contributed chapters that discuss the growing body of research on nation branding, beginning with an extensive overview of scholarly writing on nation branding and offering best practices as they pertain to economic dimension of the issue, cultural and social dimensions, and...
Gespeichert in:
| Weitere Verfasser: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) :
IGI Global,
[2021]
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "This book present contributed chapters that discuss the growing body of research on nation branding, beginning with an extensive overview of scholarly writing on nation branding and offering best practices as they pertain to economic dimension of the issue, cultural and social dimensions, and business dimensions"-- |
| Beschreibung: | 27 PDFs (383 pages) Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 1799875350 9781799875352 |
| Zugangseinschränkungen: | Restricted to subscribers or individual electronic text purchasers. |
Internformat
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| 245 | 0 | 0 | |a Handbook of research on future policies and strategies for nation branding |c Viktoria Pistikou, Andreas Masouras, and Marcos Komodromos, editors. |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : |b IGI Global, |c [2021] | |
| 300 | |a 27 PDFs (383 pages) | ||
| 336 | |a text |2 rdacontent | ||
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| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Chapter 1. The political economy of UAE branding from marketing to economics and power -- Chapter 2. Branding a potential energy hub as national interest in the Eastern Mediterranean: more than an energy supply issue -- Chapter 3. Turkey's nation branding for the 2050s: challenges and opportunities -- Chapter 4.One island, two nations -- Chapter 5. Nation branding, in what context? Spatial competitiveness and attractiveness -- Chapter 6. Cities' branding development: characteristics and interconnections -- Chapter 7. The nation brand image: representation of the identity and creation of an image of places -- Chapter 8. Online place branding: identity features and facts -- Chapter 9. National branding shifting to city branding: a new tendency for attracting investments and stimulating regional business ecosystems -- Chapter 10. To understand the approach to discount days in Turkey: investigation of the response to the change of the Black Friday name -- Chapter 11. Digital communication in attraction of foreign direct investment: a study of EU countries' official websites -- Chapter 12. How emotional intelligence and consciousness (mindfulness) in education can provide a new character and orientation to the nation -- Chapter 13. Education and music: a two-way relationship intrinsically linked to a nation's identity -- Chapter 14. Surpassing narrative and non-verbal communication: a cross-modal approach to music composition in nation branding -- Chapter 15. Cultural national branding as a proposal on the grounds of the formation ministry of culture of the Republic of Cyprus -- Chapter 16. The science of archaeology in secondary education as a gateway for cultural approach amongst EU students: the case study of Archeon in Alphen aan de Rijn in the Netherlands as a role model -- Chapter 17. Transforming teacher evaluation into an external goal-setting practice and empowering nation branding: a conversational, motivational school-based practice -- Chapter 18. Public administration performance and nation branding: towards a new image of Greece, beyond the legacy of red tape -- Chapter 19. Is it tmportant for healthcare services to place the Onus on patient satisfaction in their brand? -- Chapter 20. Building national branding strategy in medical tourism and production of generic medicines: national branding and health. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | 3 | |a "This book present contributed chapters that discuss the growing body of research on nation branding, beginning with an extensive overview of scholarly writing on nation branding and offering best practices as they pertain to economic dimension of the issue, cultural and social dimensions, and business dimensions"-- |c Provided by publisher. | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Description based on title screen (IGI Global, viewed 07/18/2021). | ||
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 0 | |a Place marketing. | |
| 650 | 0 | |a Tourism. | |
| 650 | 7 | |a Branding (Marketing) |2 fast | |
| 650 | 7 | |a Place marketing. |2 fast | |
| 650 | 7 | |a Tourism. |2 fast | |
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Komodromos, Marcos, |e editor. | |
| 700 | 1 | |a Masouras, Andreas |d 1980- |e editor. | |
| 700 | 1 | |a Pistikou, Viktoria |d 1986- |e editor. | |
| 710 | 2 | |a IGI Global, |e publisher. | |
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| contents | Chapter 1. The political economy of UAE branding from marketing to economics and power -- Chapter 2. Branding a potential energy hub as national interest in the Eastern Mediterranean: more than an energy supply issue -- Chapter 3. Turkey's nation branding for the 2050s: challenges and opportunities -- Chapter 4.One island, two nations -- Chapter 5. Nation branding, in what context? Spatial competitiveness and attractiveness -- Chapter 6. Cities' branding development: characteristics and interconnections -- Chapter 7. The nation brand image: representation of the identity and creation of an image of places -- Chapter 8. Online place branding: identity features and facts -- Chapter 9. National branding shifting to city branding: a new tendency for attracting investments and stimulating regional business ecosystems -- Chapter 10. To understand the approach to discount days in Turkey: investigation of the response to the change of the Black Friday name -- Chapter 11. Digital communication in attraction of foreign direct investment: a study of EU countries' official websites -- Chapter 12. How emotional intelligence and consciousness (mindfulness) in education can provide a new character and orientation to the nation -- Chapter 13. Education and music: a two-way relationship intrinsically linked to a nation's identity -- Chapter 14. Surpassing narrative and non-verbal communication: a cross-modal approach to music composition in nation branding -- Chapter 15. Cultural national branding as a proposal on the grounds of the formation ministry of culture of the Republic of Cyprus -- Chapter 16. The science of archaeology in secondary education as a gateway for cultural approach amongst EU students: the case study of Archeon in Alphen aan de Rijn in the Netherlands as a role model -- Chapter 17. Transforming teacher evaluation into an external goal-setting practice and empowering nation branding: a conversational, motivational school-based practice -- Chapter 18. Public administration performance and nation branding: towards a new image of Greece, beyond the legacy of red tape -- Chapter 19. Is it tmportant for healthcare services to place the Onus on patient satisfaction in their brand? -- Chapter 20. Building national branding strategy in medical tourism and production of generic medicines: national branding and health. |
| ctrlnum | (CaBNVSL)slc00001652 (OCoLC)1260710300 |
| dewey-full | 658.8/27 |
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| dewey-ones | 658 - General management |
| dewey-raw | 658.8/27 |
| dewey-search | 658.8/27 |
| dewey-sort | 3658.8 227 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | ZDB-98-IGB-00264426 |
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| indexdate | 2024-11-26T14:51:58Z |
| institution | BVB |
| isbn | 1799875350 9781799875352 |
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| spelling | Handbook of research on future policies and strategies for nation branding Viktoria Pistikou, Andreas Masouras, and Marcos Komodromos, editors. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, [2021] 27 PDFs (383 pages) text rdacontent electronic isbdmedia online resource rdacarrier Includes bibliographical references and index. Chapter 1. The political economy of UAE branding from marketing to economics and power -- Chapter 2. Branding a potential energy hub as national interest in the Eastern Mediterranean: more than an energy supply issue -- Chapter 3. Turkey's nation branding for the 2050s: challenges and opportunities -- Chapter 4.One island, two nations -- Chapter 5. Nation branding, in what context? Spatial competitiveness and attractiveness -- Chapter 6. Cities' branding development: characteristics and interconnections -- Chapter 7. The nation brand image: representation of the identity and creation of an image of places -- Chapter 8. Online place branding: identity features and facts -- Chapter 9. National branding shifting to city branding: a new tendency for attracting investments and stimulating regional business ecosystems -- Chapter 10. To understand the approach to discount days in Turkey: investigation of the response to the change of the Black Friday name -- Chapter 11. Digital communication in attraction of foreign direct investment: a study of EU countries' official websites -- Chapter 12. How emotional intelligence and consciousness (mindfulness) in education can provide a new character and orientation to the nation -- Chapter 13. Education and music: a two-way relationship intrinsically linked to a nation's identity -- Chapter 14. Surpassing narrative and non-verbal communication: a cross-modal approach to music composition in nation branding -- Chapter 15. Cultural national branding as a proposal on the grounds of the formation ministry of culture of the Republic of Cyprus -- Chapter 16. The science of archaeology in secondary education as a gateway for cultural approach amongst EU students: the case study of Archeon in Alphen aan de Rijn in the Netherlands as a role model -- Chapter 17. Transforming teacher evaluation into an external goal-setting practice and empowering nation branding: a conversational, motivational school-based practice -- Chapter 18. Public administration performance and nation branding: towards a new image of Greece, beyond the legacy of red tape -- Chapter 19. Is it tmportant for healthcare services to place the Onus on patient satisfaction in their brand? -- Chapter 20. Building national branding strategy in medical tourism and production of generic medicines: national branding and health. Restricted to subscribers or individual electronic text purchasers. "This book present contributed chapters that discuss the growing body of research on nation branding, beginning with an extensive overview of scholarly writing on nation branding and offering best practices as they pertain to economic dimension of the issue, cultural and social dimensions, and business dimensions"-- Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 07/18/2021). Branding (Marketing) Place marketing. Tourism. Branding (Marketing) fast Place marketing. fast Tourism. fast Electronic books. Komodromos, Marcos, editor. Masouras, Andreas 1980- editor. Pistikou, Viktoria 1986- editor. IGI Global, publisher. (Original) (DLC)2021010797 Print version: 1799875334 9781799875338 (DLC) 2021010797 FWS01 ZDB-98-IGB FWS_PDA_IGB http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-7533-8 Volltext |
| spellingShingle | Handbook of research on future policies and strategies for nation branding Chapter 1. The political economy of UAE branding from marketing to economics and power -- Chapter 2. Branding a potential energy hub as national interest in the Eastern Mediterranean: more than an energy supply issue -- Chapter 3. Turkey's nation branding for the 2050s: challenges and opportunities -- Chapter 4.One island, two nations -- Chapter 5. Nation branding, in what context? Spatial competitiveness and attractiveness -- Chapter 6. Cities' branding development: characteristics and interconnections -- Chapter 7. The nation brand image: representation of the identity and creation of an image of places -- Chapter 8. Online place branding: identity features and facts -- Chapter 9. National branding shifting to city branding: a new tendency for attracting investments and stimulating regional business ecosystems -- Chapter 10. To understand the approach to discount days in Turkey: investigation of the response to the change of the Black Friday name -- Chapter 11. Digital communication in attraction of foreign direct investment: a study of EU countries' official websites -- Chapter 12. How emotional intelligence and consciousness (mindfulness) in education can provide a new character and orientation to the nation -- Chapter 13. Education and music: a two-way relationship intrinsically linked to a nation's identity -- Chapter 14. Surpassing narrative and non-verbal communication: a cross-modal approach to music composition in nation branding -- Chapter 15. Cultural national branding as a proposal on the grounds of the formation ministry of culture of the Republic of Cyprus -- Chapter 16. The science of archaeology in secondary education as a gateway for cultural approach amongst EU students: the case study of Archeon in Alphen aan de Rijn in the Netherlands as a role model -- Chapter 17. Transforming teacher evaluation into an external goal-setting practice and empowering nation branding: a conversational, motivational school-based practice -- Chapter 18. Public administration performance and nation branding: towards a new image of Greece, beyond the legacy of red tape -- Chapter 19. Is it tmportant for healthcare services to place the Onus on patient satisfaction in their brand? -- Chapter 20. Building national branding strategy in medical tourism and production of generic medicines: national branding and health. Branding (Marketing) Place marketing. Tourism. Branding (Marketing) fast Place marketing. fast Tourism. fast |
| title | Handbook of research on future policies and strategies for nation branding |
| title_auth | Handbook of research on future policies and strategies for nation branding |
| title_exact_search | Handbook of research on future policies and strategies for nation branding |
| title_full | Handbook of research on future policies and strategies for nation branding Viktoria Pistikou, Andreas Masouras, and Marcos Komodromos, editors. |
| title_fullStr | Handbook of research on future policies and strategies for nation branding Viktoria Pistikou, Andreas Masouras, and Marcos Komodromos, editors. |
| title_full_unstemmed | Handbook of research on future policies and strategies for nation branding Viktoria Pistikou, Andreas Masouras, and Marcos Komodromos, editors. |
| title_short | Handbook of research on future policies and strategies for nation branding |
| title_sort | handbook of research on future policies and strategies for nation branding |
| topic | Branding (Marketing) Place marketing. Tourism. Branding (Marketing) fast Place marketing. fast Tourism. fast |
| topic_facet | Branding (Marketing) Place marketing. Tourism. Electronic books. |
| url | http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-7533-8 |
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