Management and marketing for improved competitiveness and performance in the healthcare sector:
"This book provides knowledge and skills to allow readers with the ability to apply management and marketing techniques on strategic, tactical and operational aspects of organizations with emphasis on the healthcare industry presenting strategies on topics such as operations management, quality...
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) :
IGI Global,
2021.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "This book provides knowledge and skills to allow readers with the ability to apply management and marketing techniques on strategic, tactical and operational aspects of organizations with emphasis on the healthcare industry presenting strategies on topics such as operations management, quality management, human resources, brand management, digital marketing, content marketing, customer experience"-- |
| Beschreibung: | 20 PDFs (355 pages) Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781799872641 |
| Zugangseinschränkungen: | Restricted to subscribers or individual electronic text purchasers. |
Internformat
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| 020 | |z 9781799872665 |q paperback | ||
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| 245 | 0 | 0 | |a Management and marketing for improved competitiveness and performance in the healthcare sector |c Jose Duarte Santos, and Ines Veiga Pereira, editors. |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : |b IGI Global, |c 2021. | |
| 300 | |a 20 PDFs (355 pages) | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a electronic |2 isbdmedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Chapter 1. The buying decision-making process in the selection of device suppliers in reproductive medicine: a preliminary model -- Chapter 2. Economic profit vs. social benefit: an approach to the pharmaceutical industry -- Chapter 3. Conflicts of network embeddedness in healthcare organizations -- Chapter 4. The implementation of lean in emergency hospital screening during the COVID-19 pandemic -- Chapter 5. Use of emotional intelligence in human resource management in healthcare organizations for competitive advantage: a systematic literature review -- Chapter 6. The good, the bad, and the ugly: don't blame COVID-19 for health system inefficiencies -- Chapter 7. Health communication during the COVID-19 pandemic in Hungary -- Chapter 8. Colour theory in healthcare corporate identity -- Chapter 9. How social media contribute to autists' wellbeing: a netnographic analysis of virtual communities content -- Chapter 10. The role of technologies in relationship management and internal marketing: an approach in the health sector -- Chapter 11. KPIs for mobile apps and digital data management in healthcare -- Chapter 12. Positive technology: a growing market with a potential to rebuild a resilient society during and after the COVID-19 crisis. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | 3 | |a "This book provides knowledge and skills to allow readers with the ability to apply management and marketing techniques on strategic, tactical and operational aspects of organizations with emphasis on the healthcare industry presenting strategies on topics such as operations management, quality management, human resources, brand management, digital marketing, content marketing, customer experience"-- |c Provided by publisher. | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Description based on title screen (IGI Global, viewed 08/14/2021). | ||
| 650 | 0 | |a Health services administration. | |
| 650 | 0 | |a Medical care |x Marketing. | |
| 650 | 0 | |a Medical care |x Quality control. | |
| 650 | 7 | |a Health services administration. |2 fast | |
| 650 | 7 | |a Medical care |x Marketing. |2 fast | |
| 650 | 7 | |a Medical care |x Quality control. |2 fast | |
| 700 | 1 | |a Pereira, Ines Veiga |d 1977- |e editor. | |
| 700 | 1 | |a Santos, Jose Duarte |d 1966- |e editor. | |
| 710 | 2 | |a IGI Global, |e publisher. | |
| 776 | 0 | |c (Original) |w (DLC)2021012379 | |
| 776 | 0 | 8 | |i Print version: |z 1799872637 |z 9781799872634 |w (DLC) 2021012379 |
| 856 | 4 | 0 | |l FWS01 |p ZDB-98-IGB |q FWS_PDA_IGB |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-7263-4 |3 Volltext |
| 912 | |a ZDB-98-IGB | ||
| 049 | |a DE-863 | ||
Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-98-IGB-00262211 |
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| _version_ | 1816797085093068800 |
| adam_text | |
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| author2 | Pereira, Ines Veiga 1977- Santos, Jose Duarte 1966- |
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| building | Verbundindex |
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| contents | Chapter 1. The buying decision-making process in the selection of device suppliers in reproductive medicine: a preliminary model -- Chapter 2. Economic profit vs. social benefit: an approach to the pharmaceutical industry -- Chapter 3. Conflicts of network embeddedness in healthcare organizations -- Chapter 4. The implementation of lean in emergency hospital screening during the COVID-19 pandemic -- Chapter 5. Use of emotional intelligence in human resource management in healthcare organizations for competitive advantage: a systematic literature review -- Chapter 6. The good, the bad, and the ugly: don't blame COVID-19 for health system inefficiencies -- Chapter 7. Health communication during the COVID-19 pandemic in Hungary -- Chapter 8. Colour theory in healthcare corporate identity -- Chapter 9. How social media contribute to autists' wellbeing: a netnographic analysis of virtual communities content -- Chapter 10. The role of technologies in relationship management and internal marketing: an approach in the health sector -- Chapter 11. KPIs for mobile apps and digital data management in healthcare -- Chapter 12. Positive technology: a growing market with a potential to rebuild a resilient society during and after the COVID-19 crisis. |
| ctrlnum | (CaBNVSL)slc00001712 (OCoLC)1264093092 |
| dewey-full | 362.1068/8 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 362 - Social problems and services to groups |
| dewey-raw | 362.1068/8 |
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| discipline | Soziologie |
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| physical | 20 PDFs (355 pages) Also available in print. |
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| spelling | Management and marketing for improved competitiveness and performance in the healthcare sector Jose Duarte Santos, and Ines Veiga Pereira, editors. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2021. 20 PDFs (355 pages) text rdacontent electronic isbdmedia online resource rdacarrier Includes bibliographical references and index. Chapter 1. The buying decision-making process in the selection of device suppliers in reproductive medicine: a preliminary model -- Chapter 2. Economic profit vs. social benefit: an approach to the pharmaceutical industry -- Chapter 3. Conflicts of network embeddedness in healthcare organizations -- Chapter 4. The implementation of lean in emergency hospital screening during the COVID-19 pandemic -- Chapter 5. Use of emotional intelligence in human resource management in healthcare organizations for competitive advantage: a systematic literature review -- Chapter 6. The good, the bad, and the ugly: don't blame COVID-19 for health system inefficiencies -- Chapter 7. Health communication during the COVID-19 pandemic in Hungary -- Chapter 8. Colour theory in healthcare corporate identity -- Chapter 9. How social media contribute to autists' wellbeing: a netnographic analysis of virtual communities content -- Chapter 10. The role of technologies in relationship management and internal marketing: an approach in the health sector -- Chapter 11. KPIs for mobile apps and digital data management in healthcare -- Chapter 12. Positive technology: a growing market with a potential to rebuild a resilient society during and after the COVID-19 crisis. Restricted to subscribers or individual electronic text purchasers. "This book provides knowledge and skills to allow readers with the ability to apply management and marketing techniques on strategic, tactical and operational aspects of organizations with emphasis on the healthcare industry presenting strategies on topics such as operations management, quality management, human resources, brand management, digital marketing, content marketing, customer experience"-- Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 08/14/2021). Health services administration. Medical care Marketing. Medical care Quality control. Health services administration. fast Medical care Marketing. fast Medical care Quality control. fast Pereira, Ines Veiga 1977- editor. Santos, Jose Duarte 1966- editor. IGI Global, publisher. (Original) (DLC)2021012379 Print version: 1799872637 9781799872634 (DLC) 2021012379 FWS01 ZDB-98-IGB FWS_PDA_IGB http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-7263-4 Volltext |
| spellingShingle | Management and marketing for improved competitiveness and performance in the healthcare sector Chapter 1. The buying decision-making process in the selection of device suppliers in reproductive medicine: a preliminary model -- Chapter 2. Economic profit vs. social benefit: an approach to the pharmaceutical industry -- Chapter 3. Conflicts of network embeddedness in healthcare organizations -- Chapter 4. The implementation of lean in emergency hospital screening during the COVID-19 pandemic -- Chapter 5. Use of emotional intelligence in human resource management in healthcare organizations for competitive advantage: a systematic literature review -- Chapter 6. The good, the bad, and the ugly: don't blame COVID-19 for health system inefficiencies -- Chapter 7. Health communication during the COVID-19 pandemic in Hungary -- Chapter 8. Colour theory in healthcare corporate identity -- Chapter 9. How social media contribute to autists' wellbeing: a netnographic analysis of virtual communities content -- Chapter 10. The role of technologies in relationship management and internal marketing: an approach in the health sector -- Chapter 11. KPIs for mobile apps and digital data management in healthcare -- Chapter 12. Positive technology: a growing market with a potential to rebuild a resilient society during and after the COVID-19 crisis. Health services administration. Medical care Marketing. Medical care Quality control. Health services administration. fast Medical care Marketing. fast Medical care Quality control. fast |
| title | Management and marketing for improved competitiveness and performance in the healthcare sector |
| title_auth | Management and marketing for improved competitiveness and performance in the healthcare sector |
| title_exact_search | Management and marketing for improved competitiveness and performance in the healthcare sector |
| title_full | Management and marketing for improved competitiveness and performance in the healthcare sector Jose Duarte Santos, and Ines Veiga Pereira, editors. |
| title_fullStr | Management and marketing for improved competitiveness and performance in the healthcare sector Jose Duarte Santos, and Ines Veiga Pereira, editors. |
| title_full_unstemmed | Management and marketing for improved competitiveness and performance in the healthcare sector Jose Duarte Santos, and Ines Veiga Pereira, editors. |
| title_short | Management and marketing for improved competitiveness and performance in the healthcare sector |
| title_sort | management and marketing for improved competitiveness and performance in the healthcare sector |
| topic | Health services administration. Medical care Marketing. Medical care Quality control. Health services administration. fast Medical care Marketing. fast Medical care Quality control. fast |
| topic_facet | Health services administration. Medical care Marketing. Medical care Quality control. |
| url | http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-7263-4 |
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