Handbook of research on IoT, digital transformation, and the future of global marketing:
"This book offers an understanding of the different current digital age marketing trends with an aim to link industry with academia by providing useful insights on how to improve businesses ability in creating and maximizing customers' value and loyalty"--
Saved in:
| Other Authors: | , , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA)
IGI Global
[2021]
|
| Subjects: | |
| Online Access: | DE-862 DE-863 |
| Summary: | "This book offers an understanding of the different current digital age marketing trends with an aim to link industry with academia by providing useful insights on how to improve businesses ability in creating and maximizing customers' value and loyalty"-- |
| Physical Description: | 34 PDFs (471 Seiten) Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781799871941 |
| Access: | Restricted to subscribers or individual electronic text purchasers. |
Staff View
MARC
| LEADER | 00000nam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | ZDB-98-IGB-00261128 | ||
| 003 | IGIG | ||
| 005 | 20210813180629.0 | ||
| 006 | m eo d | ||
| 007 | cr bn |||m|||a | ||
| 008 | 210814s2021 pau fob 001 0 eng d | ||
| 010 | |z 2020050316 | ||
| 020 | |a 9781799871941 |q ebook | ||
| 020 | |z 1799871940 | ||
| 020 | |z 9781799871927 |q hardcover | ||
| 024 | 7 | |a 10.4018/978-1-7998-7192-7 |2 doi | |
| 035 | |a (CaBNVSL)slc00001708 | ||
| 035 | |a (OCoLC)1264093380 | ||
| 040 | |a CaBNVSL |b eng |e rda |c CaBNVSL |d CaBNVSL | ||
| 050 | 4 | |a HF5415.1265 |b .H36 2021e | |
| 082 | 7 | |a 658.8/72 |2 23 | |
| 245 | 0 | 0 | |a Handbook of research on IoT, digital transformation, and the future of global marketing |c Hatem El-Gohary, David Edwards, and Mohamed Slim Ben Mimoun, editors. |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) |b IGI Global |c [2021] | |
| 300 | |a 34 PDFs (471 Seiten) | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a electronic |2 isbdmedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Section 1. Digital transformation. Chapter 1. The impact of digital transformation and virtual reality in tourism marketing: a conceptualized exploration ; Chapter 2. The future through QR Code: a case of its potential on a digital service ; Chapter 3. The digital transformation of companies: an opportunity to co-create value with the consumer ; Chapter 4. The degree of SMEs digitalization in the context of the European digital united market ; Chapter 5. Digital transformation of luxury brands: omnichannel strategies and implementations ; Chapter 6. Digital transformation in the energy industry: strategies for fuel retail companies ; Chapter 7. Digital marketing and digital retail strategies in the luxury sector: critical factors and opportunities -- Section 2. IoT. Chapter 8. Iots: an enabler for human and business activities -- Section 3. E-commerce. Chapter 9. Impact of consumer internet self-efficacy and user friendliness of websites on e-commerce adoption ; Chapter 10. E-commerce and its role in the development of India's indigenous product base -- Section 4. Social media. Chapter 11. The impact of social capital and time spent on Facebook on social recognition and attachment ; Chapter 12. Development of business through the internet and social media: the professional use of audiovisual media technologies through strategic tactics and practices ; Chapter 13. Brand humour advertisements on a social network platform and their impact on online consumer engagement: the case of Instagram -- Section 5. Specialised research areas. Chapter 14. Phygital customer experience mixed approach of augmented reality and customer experience (DCX) in the context of heritage tourism ; Chapter 15. Intelligent customer experience in a connected commerce environment ; Chapter 16. Generation Z's media use and preferences as a foundation for a destination media planning process ; Chapter 17. Critical view of multiple channels retailing ; Chapter 18. The conceptualization of the e-service quality: a review of the literature ; Chapter 19. Brand purpose and purpose-driven marketing: the new digital ; Chapter 20. An investigation of advertising agency creative managers' perspectives on the impact of digital threats and opportunities: the case of UK SMEs it is tricky; how does a brand leopard change its spots? ; Chapter 21. Transformation of WOM (word of mouth) from traditional to digital and current recommendations for e-WOM. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | 3 | |a "This book offers an understanding of the different current digital age marketing trends with an aim to link industry with academia by providing useful insights on how to improve businesses ability in creating and maximizing customers' value and loyalty"-- |c Provided by publisher. | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Description based on title screen (IGI Global, viewed 08/14/2021). | ||
| 650 | 0 | |a Customer relations. | |
| 650 | 0 | |a Electronic commerce. | |
| 650 | 0 | |a Internet marketing. | |
| 650 | 0 | |a Internet of things. | |
| 650 | 0 | |a Marketing. | |
| 653 | |a Artificial Intelligence. | ||
| 653 | |a Business-to-Business (B2B) | ||
| 653 | |a Business-to-Consumer (B2C) | ||
| 653 | |a Business-to-Government (B2G) | ||
| 653 | |a Digital Transformation. | ||
| 653 | |a E-Business. | ||
| 653 | |a E-Commerce. | ||
| 653 | |a Electronic Marketing. | ||
| 653 | |a Electronic Word of Mouth. | ||
| 653 | |a Internet of Things. | ||
| 653 | |a Marketing. | ||
| 653 | |a Mobile Applications. | ||
| 653 | |a Mobile Marketing. | ||
| 653 | |a Phygital Customer Experience. | ||
| 653 | |a Social Media. | ||
| 653 | |a Virtual Reality. | ||
| 653 | |a Website Development. | ||
| 700 | 1 | |a Ben Mimoun, Mohamed Slim |d 1974- |e editor. | |
| 700 | 1 | |a Edwards, David |d 1968- |e editor. | |
| 700 | 1 | |a El-Gohary, Hatem |d 1970- |e editor. | |
| 710 | 2 | |a IGI Global, |e publisher. | |
| 776 | 0 | |c (Original) |w (DLC)2020050316 | |
| 776 | 0 | 8 | |i Print version: |z 1799871924 |z 9781799871927 |w (DLC) 2020050316 |
| 966 | 4 | 0 | |l DE-862 |p ZDB-98-IGB |q FWS_PDA_IGB |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-7192-7 |3 Volltext |
| 966 | 4 | 0 | |l DE-863 |p ZDB-98-IGB |q FWS_PDA_IGB |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-7192-7 |3 Volltext |
| 912 | |a ZDB-98-IGB | ||
| 049 | |a DE-862 | ||
| 049 | |a DE-863 | ||
Record in the Search Index
| DE-BY-FWS_katkey | ZDB-98-IGB-00261128 |
|---|---|
| _version_ | 1826942599680753664 |
| adam_text | |
| any_adam_object | |
| author2 | Ben Mimoun, Mohamed Slim 1974- Edwards, David 1968- El-Gohary, Hatem 1970- |
| author2_role | edt edt edt |
| author2_variant | m m s b mms mmsb d e de h e g heg |
| author_facet | Ben Mimoun, Mohamed Slim 1974- Edwards, David 1968- El-Gohary, Hatem 1970- |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.1265 .H36 2021e |
| callnumber-search | HF5415.1265 .H36 2021e |
| callnumber-sort | HF 45415.1265 H36 42021E |
| callnumber-subject | HF - Commerce |
| collection | ZDB-98-IGB |
| contents | Section 1. Digital transformation. Chapter 1. The impact of digital transformation and virtual reality in tourism marketing: a conceptualized exploration ; Chapter 2. The future through QR Code: a case of its potential on a digital service ; Chapter 3. The digital transformation of companies: an opportunity to co-create value with the consumer ; Chapter 4. The degree of SMEs digitalization in the context of the European digital united market ; Chapter 5. Digital transformation of luxury brands: omnichannel strategies and implementations ; Chapter 6. Digital transformation in the energy industry: strategies for fuel retail companies ; Chapter 7. Digital marketing and digital retail strategies in the luxury sector: critical factors and opportunities -- Section 2. IoT. Chapter 8. Iots: an enabler for human and business activities -- Section 3. E-commerce. Chapter 9. Impact of consumer internet self-efficacy and user friendliness of websites on e-commerce adoption ; Chapter 10. E-commerce and its role in the development of India's indigenous product base -- Section 4. Social media. Chapter 11. The impact of social capital and time spent on Facebook on social recognition and attachment ; Chapter 12. Development of business through the internet and social media: the professional use of audiovisual media technologies through strategic tactics and practices ; Chapter 13. Brand humour advertisements on a social network platform and their impact on online consumer engagement: the case of Instagram -- Section 5. Specialised research areas. Chapter 14. Phygital customer experience mixed approach of augmented reality and customer experience (DCX) in the context of heritage tourism ; Chapter 15. Intelligent customer experience in a connected commerce environment ; Chapter 16. Generation Z's media use and preferences as a foundation for a destination media planning process ; Chapter 17. Critical view of multiple channels retailing ; Chapter 18. The conceptualization of the e-service quality: a review of the literature ; Chapter 19. Brand purpose and purpose-driven marketing: the new digital ; Chapter 20. An investigation of advertising agency creative managers' perspectives on the impact of digital threats and opportunities: the case of UK SMEs it is tricky; how does a brand leopard change its spots? ; Chapter 21. Transformation of WOM (word of mouth) from traditional to digital and current recommendations for e-WOM. |
| ctrlnum | (CaBNVSL)slc00001708 (OCoLC)1264093380 |
| dewey-full | 658.8/72 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/72 |
| dewey-search | 658.8/72 |
| dewey-sort | 3658.8 272 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>05319nam a2200721 i 4500</leader><controlfield tag="001">ZDB-98-IGB-00261128</controlfield><controlfield tag="003">IGIG</controlfield><controlfield tag="005">20210813180629.0</controlfield><controlfield tag="006">m eo d </controlfield><controlfield tag="007">cr bn |||m|||a</controlfield><controlfield tag="008">210814s2021 pau fob 001 0 eng d</controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="z"> 2020050316</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781799871941</subfield><subfield code="q">ebook</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">1799871940</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">9781799871927</subfield><subfield code="q">hardcover</subfield></datafield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.4018/978-1-7998-7192-7</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(CaBNVSL)slc00001708</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1264093380</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">CaBNVSL</subfield><subfield code="b">eng</subfield><subfield code="e">rda</subfield><subfield code="c">CaBNVSL</subfield><subfield code="d">CaBNVSL</subfield></datafield><datafield tag="050" ind1=" " ind2="4"><subfield code="a">HF5415.1265</subfield><subfield code="b">.H36 2021e</subfield></datafield><datafield tag="082" ind1="7" ind2=" "><subfield code="a">658.8/72</subfield><subfield code="2">23</subfield></datafield><datafield tag="245" ind1="0" ind2="0"><subfield code="a">Handbook of research on IoT, digital transformation, and the future of global marketing </subfield><subfield code="c">Hatem El-Gohary, David Edwards, and Mohamed Slim Ben Mimoun, editors.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) </subfield><subfield code="b">IGI Global</subfield><subfield code="c">[2021]</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">34 PDFs (471 Seiten)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">text</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">electronic</subfield><subfield code="2">isbdmedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">online resource</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="504" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index.</subfield></datafield><datafield tag="505" ind1="0" ind2=" "><subfield code="a">Section 1. Digital transformation. Chapter 1. The impact of digital transformation and virtual reality in tourism marketing: a conceptualized exploration ; Chapter 2. The future through QR Code: a case of its potential on a digital service ; Chapter 3. The digital transformation of companies: an opportunity to co-create value with the consumer ; Chapter 4. The degree of SMEs digitalization in the context of the European digital united market ; Chapter 5. Digital transformation of luxury brands: omnichannel strategies and implementations ; Chapter 6. Digital transformation in the energy industry: strategies for fuel retail companies ; Chapter 7. Digital marketing and digital retail strategies in the luxury sector: critical factors and opportunities -- Section 2. IoT. Chapter 8. Iots: an enabler for human and business activities -- Section 3. E-commerce. Chapter 9. Impact of consumer internet self-efficacy and user friendliness of websites on e-commerce adoption ; Chapter 10. E-commerce and its role in the development of India's indigenous product base -- Section 4. Social media. Chapter 11. The impact of social capital and time spent on Facebook on social recognition and attachment ; Chapter 12. Development of business through the internet and social media: the professional use of audiovisual media technologies through strategic tactics and practices ; Chapter 13. Brand humour advertisements on a social network platform and their impact on online consumer engagement: the case of Instagram -- Section 5. Specialised research areas. Chapter 14. Phygital customer experience mixed approach of augmented reality and customer experience (DCX) in the context of heritage tourism ; Chapter 15. Intelligent customer experience in a connected commerce environment ; Chapter 16. Generation Z's media use and preferences as a foundation for a destination media planning process ; Chapter 17. Critical view of multiple channels retailing ; Chapter 18. The conceptualization of the e-service quality: a review of the literature ; Chapter 19. Brand purpose and purpose-driven marketing: the new digital ; Chapter 20. An investigation of advertising agency creative managers' perspectives on the impact of digital threats and opportunities: the case of UK SMEs it is tricky; how does a brand leopard change its spots? ; Chapter 21. Transformation of WOM (word of mouth) from traditional to digital and current recommendations for e-WOM.</subfield></datafield><datafield tag="506" ind1=" " ind2=" "><subfield code="a">Restricted to subscribers or individual electronic text purchasers.</subfield></datafield><datafield tag="520" ind1="3" ind2=" "><subfield code="a">"This book offers an understanding of the different current digital age marketing trends with an aim to link industry with academia by providing useful insights on how to improve businesses ability in creating and maximizing customers' value and loyalty"--</subfield><subfield code="c">Provided by publisher.</subfield></datafield><datafield tag="530" ind1=" " ind2=" "><subfield code="a">Also available in print.</subfield></datafield><datafield tag="538" ind1=" " ind2=" "><subfield code="a">Mode of access: World Wide Web.</subfield></datafield><datafield tag="588" ind1=" " ind2=" "><subfield code="a">Description based on title screen (IGI Global, viewed 08/14/2021).</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Customer relations.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Electronic commerce.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Internet marketing.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Internet of things.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Marketing.</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Artificial Intelligence.</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Business-to-Business (B2B)</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Business-to-Consumer (B2C)</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Business-to-Government (B2G)</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Digital Transformation.</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">E-Business.</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">E-Commerce.</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Electronic Marketing.</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Electronic Word of Mouth.</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Internet of Things.</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Marketing.</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Mobile Applications.</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Mobile Marketing.</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Phygital Customer Experience.</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Social Media.</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Virtual Reality.</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Website Development.</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Ben Mimoun, Mohamed Slim</subfield><subfield code="d">1974-</subfield><subfield code="e">editor.</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Edwards, David</subfield><subfield code="d">1968-</subfield><subfield code="e">editor.</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">El-Gohary, Hatem</subfield><subfield code="d">1970-</subfield><subfield code="e">editor.</subfield></datafield><datafield tag="710" ind1="2" ind2=" "><subfield code="a">IGI Global,</subfield><subfield code="e">publisher.</subfield></datafield><datafield tag="776" ind1="0" ind2=" "><subfield code="c">(Original)</subfield><subfield code="w">(DLC)2020050316</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Print version:</subfield><subfield code="z">1799871924</subfield><subfield code="z">9781799871927</subfield><subfield code="w">(DLC) 2020050316</subfield></datafield><datafield tag="966" ind1="4" ind2="0"><subfield code="l">DE-862</subfield><subfield code="p">ZDB-98-IGB</subfield><subfield code="q">FWS_PDA_IGB</subfield><subfield code="u">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-7192-7</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="4" ind2="0"><subfield code="l">DE-863</subfield><subfield code="p">ZDB-98-IGB</subfield><subfield code="q">FWS_PDA_IGB</subfield><subfield code="u">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-7192-7</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-98-IGB</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-862</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-863</subfield></datafield></record></collection> |
| id | ZDB-98-IGB-00261128 |
| illustrated | Not Illustrated |
| indexdate | 2025-03-18T14:30:34Z |
| institution | BVB |
| isbn | 9781799871941 |
| language | English |
| oclc_num | 1264093380 |
| open_access_boolean | |
| owner | DE-862 DE-BY-FWS DE-863 DE-BY-FWS |
| owner_facet | DE-862 DE-BY-FWS DE-863 DE-BY-FWS |
| physical | 34 PDFs (471 Seiten) Also available in print. |
| psigel | ZDB-98-IGB FWS_PDA_IGB ZDB-98-IGB |
| publishDate | 2021 |
| publishDateSearch | 2021 |
| publishDateSort | 2021 |
| publisher | IGI Global |
| record_format | marc |
| spelling | Handbook of research on IoT, digital transformation, and the future of global marketing Hatem El-Gohary, David Edwards, and Mohamed Slim Ben Mimoun, editors. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) IGI Global [2021] 34 PDFs (471 Seiten) text rdacontent electronic isbdmedia online resource rdacarrier Includes bibliographical references and index. Section 1. Digital transformation. Chapter 1. The impact of digital transformation and virtual reality in tourism marketing: a conceptualized exploration ; Chapter 2. The future through QR Code: a case of its potential on a digital service ; Chapter 3. The digital transformation of companies: an opportunity to co-create value with the consumer ; Chapter 4. The degree of SMEs digitalization in the context of the European digital united market ; Chapter 5. Digital transformation of luxury brands: omnichannel strategies and implementations ; Chapter 6. Digital transformation in the energy industry: strategies for fuel retail companies ; Chapter 7. Digital marketing and digital retail strategies in the luxury sector: critical factors and opportunities -- Section 2. IoT. Chapter 8. Iots: an enabler for human and business activities -- Section 3. E-commerce. Chapter 9. Impact of consumer internet self-efficacy and user friendliness of websites on e-commerce adoption ; Chapter 10. E-commerce and its role in the development of India's indigenous product base -- Section 4. Social media. Chapter 11. The impact of social capital and time spent on Facebook on social recognition and attachment ; Chapter 12. Development of business through the internet and social media: the professional use of audiovisual media technologies through strategic tactics and practices ; Chapter 13. Brand humour advertisements on a social network platform and their impact on online consumer engagement: the case of Instagram -- Section 5. Specialised research areas. Chapter 14. Phygital customer experience mixed approach of augmented reality and customer experience (DCX) in the context of heritage tourism ; Chapter 15. Intelligent customer experience in a connected commerce environment ; Chapter 16. Generation Z's media use and preferences as a foundation for a destination media planning process ; Chapter 17. Critical view of multiple channels retailing ; Chapter 18. The conceptualization of the e-service quality: a review of the literature ; Chapter 19. Brand purpose and purpose-driven marketing: the new digital ; Chapter 20. An investigation of advertising agency creative managers' perspectives on the impact of digital threats and opportunities: the case of UK SMEs it is tricky; how does a brand leopard change its spots? ; Chapter 21. Transformation of WOM (word of mouth) from traditional to digital and current recommendations for e-WOM. Restricted to subscribers or individual electronic text purchasers. "This book offers an understanding of the different current digital age marketing trends with an aim to link industry with academia by providing useful insights on how to improve businesses ability in creating and maximizing customers' value and loyalty"-- Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 08/14/2021). Customer relations. Electronic commerce. Internet marketing. Internet of things. Marketing. Artificial Intelligence. Business-to-Business (B2B) Business-to-Consumer (B2C) Business-to-Government (B2G) Digital Transformation. E-Business. E-Commerce. Electronic Marketing. Electronic Word of Mouth. Internet of Things. Mobile Applications. Mobile Marketing. Phygital Customer Experience. Social Media. Virtual Reality. Website Development. Ben Mimoun, Mohamed Slim 1974- editor. Edwards, David 1968- editor. El-Gohary, Hatem 1970- editor. IGI Global, publisher. (Original) (DLC)2020050316 Print version: 1799871924 9781799871927 (DLC) 2020050316 |
| spellingShingle | Handbook of research on IoT, digital transformation, and the future of global marketing Section 1. Digital transformation. Chapter 1. The impact of digital transformation and virtual reality in tourism marketing: a conceptualized exploration ; Chapter 2. The future through QR Code: a case of its potential on a digital service ; Chapter 3. The digital transformation of companies: an opportunity to co-create value with the consumer ; Chapter 4. The degree of SMEs digitalization in the context of the European digital united market ; Chapter 5. Digital transformation of luxury brands: omnichannel strategies and implementations ; Chapter 6. Digital transformation in the energy industry: strategies for fuel retail companies ; Chapter 7. Digital marketing and digital retail strategies in the luxury sector: critical factors and opportunities -- Section 2. IoT. Chapter 8. Iots: an enabler for human and business activities -- Section 3. E-commerce. Chapter 9. Impact of consumer internet self-efficacy and user friendliness of websites on e-commerce adoption ; Chapter 10. E-commerce and its role in the development of India's indigenous product base -- Section 4. Social media. Chapter 11. The impact of social capital and time spent on Facebook on social recognition and attachment ; Chapter 12. Development of business through the internet and social media: the professional use of audiovisual media technologies through strategic tactics and practices ; Chapter 13. Brand humour advertisements on a social network platform and their impact on online consumer engagement: the case of Instagram -- Section 5. Specialised research areas. Chapter 14. Phygital customer experience mixed approach of augmented reality and customer experience (DCX) in the context of heritage tourism ; Chapter 15. Intelligent customer experience in a connected commerce environment ; Chapter 16. Generation Z's media use and preferences as a foundation for a destination media planning process ; Chapter 17. Critical view of multiple channels retailing ; Chapter 18. The conceptualization of the e-service quality: a review of the literature ; Chapter 19. Brand purpose and purpose-driven marketing: the new digital ; Chapter 20. An investigation of advertising agency creative managers' perspectives on the impact of digital threats and opportunities: the case of UK SMEs it is tricky; how does a brand leopard change its spots? ; Chapter 21. Transformation of WOM (word of mouth) from traditional to digital and current recommendations for e-WOM. Customer relations. Electronic commerce. Internet marketing. Internet of things. Marketing. |
| title | Handbook of research on IoT, digital transformation, and the future of global marketing |
| title_auth | Handbook of research on IoT, digital transformation, and the future of global marketing |
| title_exact_search | Handbook of research on IoT, digital transformation, and the future of global marketing |
| title_full | Handbook of research on IoT, digital transformation, and the future of global marketing Hatem El-Gohary, David Edwards, and Mohamed Slim Ben Mimoun, editors. |
| title_fullStr | Handbook of research on IoT, digital transformation, and the future of global marketing Hatem El-Gohary, David Edwards, and Mohamed Slim Ben Mimoun, editors. |
| title_full_unstemmed | Handbook of research on IoT, digital transformation, and the future of global marketing Hatem El-Gohary, David Edwards, and Mohamed Slim Ben Mimoun, editors. |
| title_short | Handbook of research on IoT, digital transformation, and the future of global marketing |
| title_sort | handbook of research on iot digital transformation and the future of global marketing |
| topic | Customer relations. Electronic commerce. Internet marketing. Internet of things. Marketing. |
| topic_facet | Customer relations. Electronic commerce. Internet marketing. Internet of things. Marketing. |
| work_keys_str_mv | AT benmimounmohamedslim handbookofresearchoniotdigitaltransformationandthefutureofglobalmarketing AT edwardsdavid handbookofresearchoniotdigitaltransformationandthefutureofglobalmarketing AT elgoharyhatem handbookofresearchoniotdigitaltransformationandthefutureofglobalmarketing AT igiglobal handbookofresearchoniotdigitaltransformationandthefutureofglobalmarketing |