Handbook of research on IoT, digital transformation, and the future of global marketing:
"This book offers an understanding of the different current digital age marketing trends with an aim to link industry with academia by providing useful insights on how to improve businesses ability in creating and maximizing customers' value and loyalty"--
Gespeichert in:
| Weitere Verfasser: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) :
IGI Global,
[2021]
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "This book offers an understanding of the different current digital age marketing trends with an aim to link industry with academia by providing useful insights on how to improve businesses ability in creating and maximizing customers' value and loyalty"-- |
| Beschreibung: | 34 PDFs (471 pages) Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781799871941 |
| Zugangseinschränkungen: | Restricted to subscribers or individual electronic text purchasers. |
Internformat
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| 245 | 0 | 0 | |a Handbook of research on IoT, digital transformation, and the future of global marketing |c Hatem El-Gohary, David Edwards, and Mohamed Slim Ben Mimoun, editors. |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : |b IGI Global, |c [2021] | |
| 300 | |a 34 PDFs (471 pages) | ||
| 336 | |a text |2 rdacontent | ||
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| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Section 1. Digital transformation. Chapter 1. The impact of digital transformation and virtual reality in tourism marketing: a conceptualized exploration ; Chapter 2. The future through QR Code: a case of its potential on a digital service ; Chapter 3. The digital transformation of companies: an opportunity to co-create value with the consumer ; Chapter 4. The degree of SMEs digitalization in the context of the European digital united market ; Chapter 5. Digital transformation of luxury brands: omnichannel strategies and implementations ; Chapter 6. Digital transformation in the energy industry: strategies for fuel retail companies ; Chapter 7. Digital marketing and digital retail strategies in the luxury sector: critical factors and opportunities -- Section 2. IoT. Chapter 8. Iots: an enabler for human and business activities -- Section 3. E-commerce. Chapter 9. Impact of consumer internet self-efficacy and user friendliness of websites on e-commerce adoption ; Chapter 10. E-commerce and its role in the development of India's indigenous product base -- Section 4. Social media. Chapter 11. The impact of social capital and time spent on Facebook on social recognition and attachment ; Chapter 12. Development of business through the internet and social media: the professional use of audiovisual media technologies through strategic tactics and practices ; Chapter 13. Brand humour advertisements on a social network platform and their impact on online consumer engagement: the case of Instagram -- Section 5. Specialised research areas. Chapter 14. Phygital customer experience mixed approach of augmented reality and customer experience (DCX) in the context of heritage tourism ; Chapter 15. Intelligent customer experience in a connected commerce environment ; Chapter 16. Generation Z's media use and preferences as a foundation for a destination media planning process ; Chapter 17. Critical view of multiple channels retailing ; Chapter 18. The conceptualization of the e-service quality: a review of the literature ; Chapter 19. Brand purpose and purpose-driven marketing: the new digital ; Chapter 20. An investigation of advertising agency creative managers' perspectives on the impact of digital threats and opportunities: the case of UK SMEs it is tricky; how does a brand leopard change its spots? ; Chapter 21. Transformation of WOM (word of mouth) from traditional to digital and current recommendations for e-WOM. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | 3 | |a "This book offers an understanding of the different current digital age marketing trends with an aim to link industry with academia by providing useful insights on how to improve businesses ability in creating and maximizing customers' value and loyalty"-- |c Provided by publisher. | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Description based on title screen (IGI Global, viewed 08/14/2021). | ||
| 650 | 0 | |a Customer relations. | |
| 650 | 0 | |a Electronic commerce. | |
| 650 | 0 | |a Internet marketing. | |
| 650 | 0 | |a Internet of things. | |
| 650 | 0 | |a Marketing. | |
| 700 | 1 | |a Ben Mimoun, Mohamed Slim |d 1974- |e editor. | |
| 700 | 1 | |a Edwards, David |d 1968- |e editor. | |
| 700 | 1 | |a El-Gohary, Hatem |d 1970- |e editor. | |
| 710 | 2 | |a IGI Global, |e publisher. | |
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| contents | Section 1. Digital transformation. Chapter 1. The impact of digital transformation and virtual reality in tourism marketing: a conceptualized exploration ; Chapter 2. The future through QR Code: a case of its potential on a digital service ; Chapter 3. The digital transformation of companies: an opportunity to co-create value with the consumer ; Chapter 4. The degree of SMEs digitalization in the context of the European digital united market ; Chapter 5. Digital transformation of luxury brands: omnichannel strategies and implementations ; Chapter 6. Digital transformation in the energy industry: strategies for fuel retail companies ; Chapter 7. Digital marketing and digital retail strategies in the luxury sector: critical factors and opportunities -- Section 2. IoT. Chapter 8. Iots: an enabler for human and business activities -- Section 3. E-commerce. Chapter 9. Impact of consumer internet self-efficacy and user friendliness of websites on e-commerce adoption ; Chapter 10. E-commerce and its role in the development of India's indigenous product base -- Section 4. Social media. Chapter 11. The impact of social capital and time spent on Facebook on social recognition and attachment ; Chapter 12. Development of business through the internet and social media: the professional use of audiovisual media technologies through strategic tactics and practices ; Chapter 13. Brand humour advertisements on a social network platform and their impact on online consumer engagement: the case of Instagram -- Section 5. Specialised research areas. Chapter 14. Phygital customer experience mixed approach of augmented reality and customer experience (DCX) in the context of heritage tourism ; Chapter 15. Intelligent customer experience in a connected commerce environment ; Chapter 16. Generation Z's media use and preferences as a foundation for a destination media planning process ; Chapter 17. Critical view of multiple channels retailing ; Chapter 18. The conceptualization of the e-service quality: a review of the literature ; Chapter 19. Brand purpose and purpose-driven marketing: the new digital ; Chapter 20. An investigation of advertising agency creative managers' perspectives on the impact of digital threats and opportunities: the case of UK SMEs it is tricky; how does a brand leopard change its spots? ; Chapter 21. Transformation of WOM (word of mouth) from traditional to digital and current recommendations for e-WOM. |
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| dewey-ones | 658 - General management |
| dewey-raw | 658.8/72 |
| dewey-search | 658.8/72 |
| dewey-sort | 3658.8 272 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | ZDB-98-IGB-00261128 |
| illustrated | Not Illustrated |
| indexdate | 2024-11-26T14:51:58Z |
| institution | BVB |
| isbn | 9781799871941 |
| language | English |
| oclc_num | 1264093380 |
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| spelling | Handbook of research on IoT, digital transformation, and the future of global marketing Hatem El-Gohary, David Edwards, and Mohamed Slim Ben Mimoun, editors. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, [2021] 34 PDFs (471 pages) text rdacontent electronic isbdmedia online resource rdacarrier Includes bibliographical references and index. Section 1. Digital transformation. Chapter 1. The impact of digital transformation and virtual reality in tourism marketing: a conceptualized exploration ; Chapter 2. The future through QR Code: a case of its potential on a digital service ; Chapter 3. The digital transformation of companies: an opportunity to co-create value with the consumer ; Chapter 4. The degree of SMEs digitalization in the context of the European digital united market ; Chapter 5. Digital transformation of luxury brands: omnichannel strategies and implementations ; Chapter 6. Digital transformation in the energy industry: strategies for fuel retail companies ; Chapter 7. Digital marketing and digital retail strategies in the luxury sector: critical factors and opportunities -- Section 2. IoT. Chapter 8. Iots: an enabler for human and business activities -- Section 3. E-commerce. Chapter 9. Impact of consumer internet self-efficacy and user friendliness of websites on e-commerce adoption ; Chapter 10. E-commerce and its role in the development of India's indigenous product base -- Section 4. Social media. Chapter 11. The impact of social capital and time spent on Facebook on social recognition and attachment ; Chapter 12. Development of business through the internet and social media: the professional use of audiovisual media technologies through strategic tactics and practices ; Chapter 13. Brand humour advertisements on a social network platform and their impact on online consumer engagement: the case of Instagram -- Section 5. Specialised research areas. Chapter 14. Phygital customer experience mixed approach of augmented reality and customer experience (DCX) in the context of heritage tourism ; Chapter 15. Intelligent customer experience in a connected commerce environment ; Chapter 16. Generation Z's media use and preferences as a foundation for a destination media planning process ; Chapter 17. Critical view of multiple channels retailing ; Chapter 18. The conceptualization of the e-service quality: a review of the literature ; Chapter 19. Brand purpose and purpose-driven marketing: the new digital ; Chapter 20. An investigation of advertising agency creative managers' perspectives on the impact of digital threats and opportunities: the case of UK SMEs it is tricky; how does a brand leopard change its spots? ; Chapter 21. Transformation of WOM (word of mouth) from traditional to digital and current recommendations for e-WOM. Restricted to subscribers or individual electronic text purchasers. "This book offers an understanding of the different current digital age marketing trends with an aim to link industry with academia by providing useful insights on how to improve businesses ability in creating and maximizing customers' value and loyalty"-- Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 08/14/2021). Customer relations. Electronic commerce. Internet marketing. Internet of things. Marketing. Ben Mimoun, Mohamed Slim 1974- editor. Edwards, David 1968- editor. El-Gohary, Hatem 1970- editor. IGI Global, publisher. (Original) (DLC)2020050316 Print version: 1799871924 9781799871927 (DLC) 2020050316 FWS01 ZDB-98-IGB FWS_PDA_IGB http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-7192-7 Volltext |
| spellingShingle | Handbook of research on IoT, digital transformation, and the future of global marketing Section 1. Digital transformation. Chapter 1. The impact of digital transformation and virtual reality in tourism marketing: a conceptualized exploration ; Chapter 2. The future through QR Code: a case of its potential on a digital service ; Chapter 3. The digital transformation of companies: an opportunity to co-create value with the consumer ; Chapter 4. The degree of SMEs digitalization in the context of the European digital united market ; Chapter 5. Digital transformation of luxury brands: omnichannel strategies and implementations ; Chapter 6. Digital transformation in the energy industry: strategies for fuel retail companies ; Chapter 7. Digital marketing and digital retail strategies in the luxury sector: critical factors and opportunities -- Section 2. IoT. Chapter 8. Iots: an enabler for human and business activities -- Section 3. E-commerce. Chapter 9. Impact of consumer internet self-efficacy and user friendliness of websites on e-commerce adoption ; Chapter 10. E-commerce and its role in the development of India's indigenous product base -- Section 4. Social media. Chapter 11. The impact of social capital and time spent on Facebook on social recognition and attachment ; Chapter 12. Development of business through the internet and social media: the professional use of audiovisual media technologies through strategic tactics and practices ; Chapter 13. Brand humour advertisements on a social network platform and their impact on online consumer engagement: the case of Instagram -- Section 5. Specialised research areas. Chapter 14. Phygital customer experience mixed approach of augmented reality and customer experience (DCX) in the context of heritage tourism ; Chapter 15. Intelligent customer experience in a connected commerce environment ; Chapter 16. Generation Z's media use and preferences as a foundation for a destination media planning process ; Chapter 17. Critical view of multiple channels retailing ; Chapter 18. The conceptualization of the e-service quality: a review of the literature ; Chapter 19. Brand purpose and purpose-driven marketing: the new digital ; Chapter 20. An investigation of advertising agency creative managers' perspectives on the impact of digital threats and opportunities: the case of UK SMEs it is tricky; how does a brand leopard change its spots? ; Chapter 21. Transformation of WOM (word of mouth) from traditional to digital and current recommendations for e-WOM. Customer relations. Electronic commerce. Internet marketing. Internet of things. Marketing. |
| title | Handbook of research on IoT, digital transformation, and the future of global marketing |
| title_auth | Handbook of research on IoT, digital transformation, and the future of global marketing |
| title_exact_search | Handbook of research on IoT, digital transformation, and the future of global marketing |
| title_full | Handbook of research on IoT, digital transformation, and the future of global marketing Hatem El-Gohary, David Edwards, and Mohamed Slim Ben Mimoun, editors. |
| title_fullStr | Handbook of research on IoT, digital transformation, and the future of global marketing Hatem El-Gohary, David Edwards, and Mohamed Slim Ben Mimoun, editors. |
| title_full_unstemmed | Handbook of research on IoT, digital transformation, and the future of global marketing Hatem El-Gohary, David Edwards, and Mohamed Slim Ben Mimoun, editors. |
| title_short | Handbook of research on IoT, digital transformation, and the future of global marketing |
| title_sort | handbook of research on iot digital transformation and the future of global marketing |
| topic | Customer relations. Electronic commerce. Internet marketing. Internet of things. Marketing. |
| topic_facet | Customer relations. Electronic commerce. Internet marketing. Internet of things. Marketing. |
| url | http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-7192-7 |
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