Developing successful global strategies for marketing luxury brands:
"This book presents the most relevant upgraded theoretical frameworks and empirical research about the marketing of luxury goods, offering contributions focused on contemporary issues affecting luxury industries such as digital transformation, sustainable development, changes in luxury consumer...
Gespeichert in:
| Weitere Verfasser: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) :
IGI Global,
[2021]
|
| Schriftenreihe: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "This book presents the most relevant upgraded theoretical frameworks and empirical research about the marketing of luxury goods, offering contributions focused on contemporary issues affecting luxury industries such as digital transformation, sustainable development, changes in luxury consumers' behavior, integration between physical and online channels, and the development of social media marketing strategies"-- |
| Beschreibung: | "Premier Reference Source" -- taken from front cover. |
| Beschreibung: | 27 PDFs (351 pages) Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 1799858839 9781799858836 |
| Zugangseinschränkungen: | Restricted to subscribers or individual electronic text purchasers. |
Internformat
MARC
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| 245 | 0 | 0 | |a Developing successful global strategies for marketing luxury brands |c Fabrizio Mosca, Cecilia Casalegno, Rosalia Gallo. |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : |b IGI Global, |c [2021] | |
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| 490 | 1 | |a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series | |
| 500 | |a "Premier Reference Source" -- taken from front cover. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Section 1. Managing global luxury brands in the era of digitalisation. Chapter 1. The evolution of distribution in the luxury sector: from single to omni-channel ; Chapter 2. Omnichannel shopping experiences for fast fashion and luxury brands: an exploratory study ; Chapter 3. Examining the integration of virtual and physical platforms from luxury brand managers' perspectives ; Chapter 4. Managing integrated brand communication strategies in the online era: new marketing frontiers for luxury goods ; Chapter 5. Investigating the impact of luxury brands' traditional and digital contents on customer-based brand equity ; Chapter 6. When luxury brands changed their approach to social media ; Chapter 7. Innovating luxury service experiences through e-servicescapes ; Chapter 8. Pivots in the luxury business: discovering the new luxury consumer through social data ; Chapter 9. Luxury brands and strategic management accounting -- Section 2. Sustainable development in the luxury industry. Chapter 10. Is luxury compatible with corporate social responsibility (CSR)?: models for sustainable marketing strategies ; Chapter 11. Upcycled vs. recycled products by luxury brands: status and environmental concern motives -- Section 3. New trends in consumer behaviour. Chapter 12. Generations' attitudes and behaviours in the luxury sector ; Chapter 13. There is no such thing as the millennial: a cross-cultural analysis of luxury and prestige perception among young people in Switzerland and South Korea ; Chapter 14. Designing luxurious food experiences for millennials and post-millennials ; Chapter 15. Influence of celebrity endorsement on mature female luxury cosmetic consumers. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | 3 | |a "This book presents the most relevant upgraded theoretical frameworks and empirical research about the marketing of luxury goods, offering contributions focused on contemporary issues affecting luxury industries such as digital transformation, sustainable development, changes in luxury consumers' behavior, integration between physical and online channels, and the development of social media marketing strategies"-- |c Provided by publisher. | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Description based on title screen (IGI Global, viewed 03/27/2021). | ||
| 650 | 0 | |a Luxuries |x Marketing. | |
| 650 | 0 | |a Luxury goods industry. | |
| 650 | 7 | |a Luxuries |x Marketing. |2 fast | |
| 650 | 7 | |a Luxury goods industry. |2 fast | |
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Casalegno, Cecilia |d 1979- |e editor. | |
| 700 | 1 | |a Gallo-Martinez, Rosalia |d 1964- |e editor. | |
| 700 | 1 | |a Mosca, Fabrizio, |e editor. | |
| 710 | 2 | |a IGI Global, |e publisher. | |
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Datensatz im Suchindex
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| author2 | Casalegno, Cecilia 1979- Gallo-Martinez, Rosalia 1964- Mosca, Fabrizio |
| author2_role | edt edt edt |
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| author_facet | Casalegno, Cecilia 1979- Gallo-Martinez, Rosalia 1964- Mosca, Fabrizio |
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| contents | Section 1. Managing global luxury brands in the era of digitalisation. Chapter 1. The evolution of distribution in the luxury sector: from single to omni-channel ; Chapter 2. Omnichannel shopping experiences for fast fashion and luxury brands: an exploratory study ; Chapter 3. Examining the integration of virtual and physical platforms from luxury brand managers' perspectives ; Chapter 4. Managing integrated brand communication strategies in the online era: new marketing frontiers for luxury goods ; Chapter 5. Investigating the impact of luxury brands' traditional and digital contents on customer-based brand equity ; Chapter 6. When luxury brands changed their approach to social media ; Chapter 7. Innovating luxury service experiences through e-servicescapes ; Chapter 8. Pivots in the luxury business: discovering the new luxury consumer through social data ; Chapter 9. Luxury brands and strategic management accounting -- Section 2. Sustainable development in the luxury industry. Chapter 10. Is luxury compatible with corporate social responsibility (CSR)?: models for sustainable marketing strategies ; Chapter 11. Upcycled vs. recycled products by luxury brands: status and environmental concern motives -- Section 3. New trends in consumer behaviour. Chapter 12. Generations' attitudes and behaviours in the luxury sector ; Chapter 13. There is no such thing as the millennial: a cross-cultural analysis of luxury and prestige perception among young people in Switzerland and South Korea ; Chapter 14. Designing luxurious food experiences for millennials and post-millennials ; Chapter 15. Influence of celebrity endorsement on mature female luxury cosmetic consumers. |
| ctrlnum | (CaBNVSL)slc00001290 (OCoLC)1221014476 |
| dewey-full | 658.8/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 |
| dewey-search | 658.8/02 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| genre | Electronic books. |
| genre_facet | Electronic books. |
| id | ZDB-98-IGB-00253855 |
| illustrated | Not Illustrated |
| indexdate | 2024-11-26T14:51:57Z |
| institution | BVB |
| isbn | 1799858839 9781799858836 |
| language | English |
| oclc_num | 1221014476 |
| open_access_boolean | |
| owner | DE-863 DE-BY-FWS |
| owner_facet | DE-863 DE-BY-FWS |
| physical | 27 PDFs (351 pages) Also available in print. |
| psigel | ZDB-98-IGB |
| publishDate | 2021 |
| publishDateSearch | 2021 |
| publishDateSort | 2021 |
| publisher | IGI Global, |
| record_format | marc |
| series | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. |
| series2 | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series |
| spelling | Developing successful global strategies for marketing luxury brands Fabrizio Mosca, Cecilia Casalegno, Rosalia Gallo. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, [2021] 27 PDFs (351 pages) text rdacontent electronic isbdmedia online resource rdacarrier Advances in marketing, customer relationship management, and e-services (AMCRMES) book series "Premier Reference Source" -- taken from front cover. Includes bibliographical references and index. Section 1. Managing global luxury brands in the era of digitalisation. Chapter 1. The evolution of distribution in the luxury sector: from single to omni-channel ; Chapter 2. Omnichannel shopping experiences for fast fashion and luxury brands: an exploratory study ; Chapter 3. Examining the integration of virtual and physical platforms from luxury brand managers' perspectives ; Chapter 4. Managing integrated brand communication strategies in the online era: new marketing frontiers for luxury goods ; Chapter 5. Investigating the impact of luxury brands' traditional and digital contents on customer-based brand equity ; Chapter 6. When luxury brands changed their approach to social media ; Chapter 7. Innovating luxury service experiences through e-servicescapes ; Chapter 8. Pivots in the luxury business: discovering the new luxury consumer through social data ; Chapter 9. Luxury brands and strategic management accounting -- Section 2. Sustainable development in the luxury industry. Chapter 10. Is luxury compatible with corporate social responsibility (CSR)?: models for sustainable marketing strategies ; Chapter 11. Upcycled vs. recycled products by luxury brands: status and environmental concern motives -- Section 3. New trends in consumer behaviour. Chapter 12. Generations' attitudes and behaviours in the luxury sector ; Chapter 13. There is no such thing as the millennial: a cross-cultural analysis of luxury and prestige perception among young people in Switzerland and South Korea ; Chapter 14. Designing luxurious food experiences for millennials and post-millennials ; Chapter 15. Influence of celebrity endorsement on mature female luxury cosmetic consumers. Restricted to subscribers or individual electronic text purchasers. "This book presents the most relevant upgraded theoretical frameworks and empirical research about the marketing of luxury goods, offering contributions focused on contemporary issues affecting luxury industries such as digital transformation, sustainable development, changes in luxury consumers' behavior, integration between physical and online channels, and the development of social media marketing strategies"-- Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 03/27/2021). Luxuries Marketing. Luxury goods industry. Luxuries Marketing. fast Luxury goods industry. fast Electronic books. Casalegno, Cecilia 1979- editor. Gallo-Martinez, Rosalia 1964- editor. Mosca, Fabrizio, editor. IGI Global, publisher. (Original) (DLC)2020048963 Print version: 1799858820 9781799858829 (DLC) 2020048963 Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. FWS01 ZDB-98-IGB FWS_PDA_IGB http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-5882-9 Volltext |
| spellingShingle | Developing successful global strategies for marketing luxury brands Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. Section 1. Managing global luxury brands in the era of digitalisation. Chapter 1. The evolution of distribution in the luxury sector: from single to omni-channel ; Chapter 2. Omnichannel shopping experiences for fast fashion and luxury brands: an exploratory study ; Chapter 3. Examining the integration of virtual and physical platforms from luxury brand managers' perspectives ; Chapter 4. Managing integrated brand communication strategies in the online era: new marketing frontiers for luxury goods ; Chapter 5. Investigating the impact of luxury brands' traditional and digital contents on customer-based brand equity ; Chapter 6. When luxury brands changed their approach to social media ; Chapter 7. Innovating luxury service experiences through e-servicescapes ; Chapter 8. Pivots in the luxury business: discovering the new luxury consumer through social data ; Chapter 9. Luxury brands and strategic management accounting -- Section 2. Sustainable development in the luxury industry. Chapter 10. Is luxury compatible with corporate social responsibility (CSR)?: models for sustainable marketing strategies ; Chapter 11. Upcycled vs. recycled products by luxury brands: status and environmental concern motives -- Section 3. New trends in consumer behaviour. Chapter 12. Generations' attitudes and behaviours in the luxury sector ; Chapter 13. There is no such thing as the millennial: a cross-cultural analysis of luxury and prestige perception among young people in Switzerland and South Korea ; Chapter 14. Designing luxurious food experiences for millennials and post-millennials ; Chapter 15. Influence of celebrity endorsement on mature female luxury cosmetic consumers. Luxuries Marketing. Luxury goods industry. Luxuries Marketing. fast Luxury goods industry. fast |
| title | Developing successful global strategies for marketing luxury brands |
| title_auth | Developing successful global strategies for marketing luxury brands |
| title_exact_search | Developing successful global strategies for marketing luxury brands |
| title_full | Developing successful global strategies for marketing luxury brands Fabrizio Mosca, Cecilia Casalegno, Rosalia Gallo. |
| title_fullStr | Developing successful global strategies for marketing luxury brands Fabrizio Mosca, Cecilia Casalegno, Rosalia Gallo. |
| title_full_unstemmed | Developing successful global strategies for marketing luxury brands Fabrizio Mosca, Cecilia Casalegno, Rosalia Gallo. |
| title_short | Developing successful global strategies for marketing luxury brands |
| title_sort | developing successful global strategies for marketing luxury brands |
| topic | Luxuries Marketing. Luxury goods industry. Luxuries Marketing. fast Luxury goods industry. fast |
| topic_facet | Luxuries Marketing. Luxury goods industry. Electronic books. |
| url | http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-5882-9 |
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