Handbook of research on applied AI for international business and marketing applications:
"This book provides comprehensive research on artificial intelligence applications within the context of international business"--
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) :
IGI Global,
[2021]
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "This book provides comprehensive research on artificial intelligence applications within the context of international business"-- |
| Beschreibung: | 37 PDFs (702 pages) Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781799850786 |
| Zugangseinschränkungen: | Restricted to subscribers or individual electronic text purchasers. |
Internformat
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| 245 | 0 | 0 | |a Handbook of research on applied AI for international business and marketing applications |c Bryan Christiansen and Tihana Škrinjarić, editors. |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : |b IGI Global, |c [2021] | |
| 300 | |a 37 PDFs (702 pages) | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a electronic |2 isbdmedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Chapter 1. Artificial intelligence, marketing, and the fourth industrial revolution: criteria, concerns, cases -- Chapter 2. New marketing strategy: mobile applications as a marketing tool in airports -- Chapter 3. Reinforcement learning in social media marketing -- Chapter 4. Importance of applying big data concept in marketing decision making -- Chapter 5. Marketing and artificial intelligence: personalization at scale -- Chapter 6. The impact of AI on disintermediation processes in the tourism industry -- Chapter 7. Governing by humans, not by robots: regulating humans and artificial intelligence in the 21st century -- Chapter 8. Economic AI literacy: a source of competitive advantage -- Chapter 9. Finance in the world of artificial intelligence and digitalization -- Chapter 10. Fuzzy logic in portfolio selection: selected applications -- Chapter 11. Business intelligence: strengths, weaknesses, and opportunities -- Chapter 12. Artificial intelligence and supply chain management application, development, and forecast -- Chapter 13. Artificial intelligence and backshoring strategies: a German-Italian comparison -- Chapter 14. Bargaining chip: artificial intelligence in negotiation -- Chapter 15. Finding the solution of balanced and unbalanced intuitionistic fuzzy transportation problems by using different methods with some software packages -- Chapter 16. Use of finite Markov chains in business problems involving decision making and case-based reasoning -- Chapter 17. Risk management in the oil and gas industry related to the AI tools -- Chapter 18. Non-invasive personalized in-store location-based marketing: a practical use case -- Chapter 19. Modeling sovereign rating of India: using principal component analysis and logistic regression -- Chapter 20. Study on Indian stock market performance based on commodities -- Chapter 21. The impact of augmented reality experiential marketing on tourist experience satisfaction -- Chapter 22. Convolutional neural networks for real-time eye tracking in interactive applications -- Chapter 23. Determining the motives and behaviors of brand hate -- Chapter 24. Evaluation of LPI values of transition economies countries with a grey MCDM model -- Chapter 25. Extremely fast heuristic event-driven job shop scheduler with a new class of extended Petri nets -- Chapter 26. Artificial intelligence applications in accounting and financial reporting systems: an international perspective -- Chapter 27. A research on hedonic and utilitarian consumption behavior of young consumers on big discount days -- Chapter 28. Credit scoring: a constrained optimization framework with hybrid evolutionary feature selection. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | 3 | |a "This book provides comprehensive research on artificial intelligence applications within the context of international business"-- |c Provided by publisher. | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Description based on title screen (IGI Global, viewed 09/05/2020). | ||
| 650 | 0 | |a Artificial intelligence |x Industrial applications. | |
| 650 | 0 | |a Automation |x Management. | |
| 650 | 0 | |a Technological innovations |x Management. | |
| 650 | 7 | |a Artificial intelligence |x Industrial applications. |2 fast | |
| 650 | 7 | |a Automation |x Management. |2 fast | |
| 650 | 7 | |a Technological innovations |x Management. |2 fast | |
| 700 | 1 | |a Christiansen, Bryan |d 1960- |e editor. | |
| 700 | 1 | |a Škrinjarić, Tihana |d 1989- |e editor. | |
| 710 | 2 | |a IGI Global, |e publisher. | |
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| contents | Chapter 1. Artificial intelligence, marketing, and the fourth industrial revolution: criteria, concerns, cases -- Chapter 2. New marketing strategy: mobile applications as a marketing tool in airports -- Chapter 3. Reinforcement learning in social media marketing -- Chapter 4. Importance of applying big data concept in marketing decision making -- Chapter 5. Marketing and artificial intelligence: personalization at scale -- Chapter 6. The impact of AI on disintermediation processes in the tourism industry -- Chapter 7. Governing by humans, not by robots: regulating humans and artificial intelligence in the 21st century -- Chapter 8. Economic AI literacy: a source of competitive advantage -- Chapter 9. Finance in the world of artificial intelligence and digitalization -- Chapter 10. Fuzzy logic in portfolio selection: selected applications -- Chapter 11. Business intelligence: strengths, weaknesses, and opportunities -- Chapter 12. Artificial intelligence and supply chain management application, development, and forecast -- Chapter 13. Artificial intelligence and backshoring strategies: a German-Italian comparison -- Chapter 14. Bargaining chip: artificial intelligence in negotiation -- Chapter 15. Finding the solution of balanced and unbalanced intuitionistic fuzzy transportation problems by using different methods with some software packages -- Chapter 16. Use of finite Markov chains in business problems involving decision making and case-based reasoning -- Chapter 17. Risk management in the oil and gas industry related to the AI tools -- Chapter 18. Non-invasive personalized in-store location-based marketing: a practical use case -- Chapter 19. Modeling sovereign rating of India: using principal component analysis and logistic regression -- Chapter 20. Study on Indian stock market performance based on commodities -- Chapter 21. The impact of augmented reality experiential marketing on tourist experience satisfaction -- Chapter 22. Convolutional neural networks for real-time eye tracking in interactive applications -- Chapter 23. Determining the motives and behaviors of brand hate -- Chapter 24. Evaluation of LPI values of transition economies countries with a grey MCDM model -- Chapter 25. Extremely fast heuristic event-driven job shop scheduler with a new class of extended Petri nets -- Chapter 26. Artificial intelligence applications in accounting and financial reporting systems: an international perspective -- Chapter 27. A research on hedonic and utilitarian consumption behavior of young consumers on big discount days -- Chapter 28. Credit scoring: a constrained optimization framework with hybrid evolutionary feature selection. |
| ctrlnum | (CaBNVSL)slc00000734 (OCoLC)1193106449 |
| dewey-full | 658/.0563 |
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| dewey-ones | 658 - General management |
| dewey-raw | 658/.0563 |
| dewey-search | 658/.0563 |
| dewey-sort | 3658 3563 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | ZDB-98-IGB-00244669 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-16T15:51:56Z |
| institution | BVB |
| isbn | 9781799850786 |
| language | English |
| oclc_num | 1193106449 |
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| publisher | IGI Global, |
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| spelling | Handbook of research on applied AI for international business and marketing applications Bryan Christiansen and Tihana Škrinjarić, editors. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, [2021] 37 PDFs (702 pages) text rdacontent electronic isbdmedia online resource rdacarrier Includes bibliographical references and index. Chapter 1. Artificial intelligence, marketing, and the fourth industrial revolution: criteria, concerns, cases -- Chapter 2. New marketing strategy: mobile applications as a marketing tool in airports -- Chapter 3. Reinforcement learning in social media marketing -- Chapter 4. Importance of applying big data concept in marketing decision making -- Chapter 5. Marketing and artificial intelligence: personalization at scale -- Chapter 6. The impact of AI on disintermediation processes in the tourism industry -- Chapter 7. Governing by humans, not by robots: regulating humans and artificial intelligence in the 21st century -- Chapter 8. Economic AI literacy: a source of competitive advantage -- Chapter 9. Finance in the world of artificial intelligence and digitalization -- Chapter 10. Fuzzy logic in portfolio selection: selected applications -- Chapter 11. Business intelligence: strengths, weaknesses, and opportunities -- Chapter 12. Artificial intelligence and supply chain management application, development, and forecast -- Chapter 13. Artificial intelligence and backshoring strategies: a German-Italian comparison -- Chapter 14. Bargaining chip: artificial intelligence in negotiation -- Chapter 15. Finding the solution of balanced and unbalanced intuitionistic fuzzy transportation problems by using different methods with some software packages -- Chapter 16. Use of finite Markov chains in business problems involving decision making and case-based reasoning -- Chapter 17. Risk management in the oil and gas industry related to the AI tools -- Chapter 18. Non-invasive personalized in-store location-based marketing: a practical use case -- Chapter 19. Modeling sovereign rating of India: using principal component analysis and logistic regression -- Chapter 20. Study on Indian stock market performance based on commodities -- Chapter 21. The impact of augmented reality experiential marketing on tourist experience satisfaction -- Chapter 22. Convolutional neural networks for real-time eye tracking in interactive applications -- Chapter 23. Determining the motives and behaviors of brand hate -- Chapter 24. Evaluation of LPI values of transition economies countries with a grey MCDM model -- Chapter 25. Extremely fast heuristic event-driven job shop scheduler with a new class of extended Petri nets -- Chapter 26. Artificial intelligence applications in accounting and financial reporting systems: an international perspective -- Chapter 27. A research on hedonic and utilitarian consumption behavior of young consumers on big discount days -- Chapter 28. Credit scoring: a constrained optimization framework with hybrid evolutionary feature selection. Restricted to subscribers or individual electronic text purchasers. "This book provides comprehensive research on artificial intelligence applications within the context of international business"-- Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 09/05/2020). Artificial intelligence Industrial applications. Automation Management. Technological innovations Management. Artificial intelligence Industrial applications. fast Automation Management. fast Technological innovations Management. fast Christiansen, Bryan 1960- editor. Škrinjarić, Tihana 1989- editor. IGI Global, publisher. (Original) (DLC)2020004143 Print version: 1799850773 9781799850779 (DLC) 2020004143 FWS01 ZDB-98-IGB FWS_PDA_IGB http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-5077-9 Volltext |
| spellingShingle | Handbook of research on applied AI for international business and marketing applications Chapter 1. Artificial intelligence, marketing, and the fourth industrial revolution: criteria, concerns, cases -- Chapter 2. New marketing strategy: mobile applications as a marketing tool in airports -- Chapter 3. Reinforcement learning in social media marketing -- Chapter 4. Importance of applying big data concept in marketing decision making -- Chapter 5. Marketing and artificial intelligence: personalization at scale -- Chapter 6. The impact of AI on disintermediation processes in the tourism industry -- Chapter 7. Governing by humans, not by robots: regulating humans and artificial intelligence in the 21st century -- Chapter 8. Economic AI literacy: a source of competitive advantage -- Chapter 9. Finance in the world of artificial intelligence and digitalization -- Chapter 10. Fuzzy logic in portfolio selection: selected applications -- Chapter 11. Business intelligence: strengths, weaknesses, and opportunities -- Chapter 12. Artificial intelligence and supply chain management application, development, and forecast -- Chapter 13. Artificial intelligence and backshoring strategies: a German-Italian comparison -- Chapter 14. Bargaining chip: artificial intelligence in negotiation -- Chapter 15. Finding the solution of balanced and unbalanced intuitionistic fuzzy transportation problems by using different methods with some software packages -- Chapter 16. Use of finite Markov chains in business problems involving decision making and case-based reasoning -- Chapter 17. Risk management in the oil and gas industry related to the AI tools -- Chapter 18. Non-invasive personalized in-store location-based marketing: a practical use case -- Chapter 19. Modeling sovereign rating of India: using principal component analysis and logistic regression -- Chapter 20. Study on Indian stock market performance based on commodities -- Chapter 21. The impact of augmented reality experiential marketing on tourist experience satisfaction -- Chapter 22. Convolutional neural networks for real-time eye tracking in interactive applications -- Chapter 23. Determining the motives and behaviors of brand hate -- Chapter 24. Evaluation of LPI values of transition economies countries with a grey MCDM model -- Chapter 25. Extremely fast heuristic event-driven job shop scheduler with a new class of extended Petri nets -- Chapter 26. Artificial intelligence applications in accounting and financial reporting systems: an international perspective -- Chapter 27. A research on hedonic and utilitarian consumption behavior of young consumers on big discount days -- Chapter 28. Credit scoring: a constrained optimization framework with hybrid evolutionary feature selection. Artificial intelligence Industrial applications. Automation Management. Technological innovations Management. Artificial intelligence Industrial applications. fast Automation Management. fast Technological innovations Management. fast |
| title | Handbook of research on applied AI for international business and marketing applications |
| title_auth | Handbook of research on applied AI for international business and marketing applications |
| title_exact_search | Handbook of research on applied AI for international business and marketing applications |
| title_full | Handbook of research on applied AI for international business and marketing applications Bryan Christiansen and Tihana Škrinjarić, editors. |
| title_fullStr | Handbook of research on applied AI for international business and marketing applications Bryan Christiansen and Tihana Škrinjarić, editors. |
| title_full_unstemmed | Handbook of research on applied AI for international business and marketing applications Bryan Christiansen and Tihana Škrinjarić, editors. |
| title_short | Handbook of research on applied AI for international business and marketing applications |
| title_sort | handbook of research on applied ai for international business and marketing applications |
| topic | Artificial intelligence Industrial applications. Automation Management. Technological innovations Management. Artificial intelligence Industrial applications. fast Automation Management. fast Technological innovations Management. fast |
| topic_facet | Artificial intelligence Industrial applications. Automation Management. Technological innovations Management. |
| url | http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-5077-9 |
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