Improving university reputation through academic digital branding:
"This book explores digital branding and its role in establishing the reputation of academic institutions and programs"--
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) :
IGI Global,
2020.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "This book explores digital branding and its role in establishing the reputation of academic institutions and programs"-- |
| Beschreibung: | 28 PDFs (340 pages) Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781799849315 |
| Zugangseinschränkungen: | Restricted to subscribers or individual electronic text purchasers. |
Internformat
MARC
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| 245 | 0 | 0 | |a Improving university reputation through academic digital branding |c Ariana Daniela Del Pino, editor. |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : |b IGI Global, |c 2020. | |
| 300 | |a 28 PDFs (340 pages) | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a electronic |2 isbdmedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Section 1. E-branding academics. Chapter 1. Introduction: academic e-branding for improving university reputation ; Chapter 2. Branding digital in higher education institutions: theoretical contexts of digital branding in universities ; Chapter 3. Academic staff using university website profile page for academic digital branding ; Chapter 4. The impacts of social media in higher education institutions: how it evolves social media in universities ; Chapter 5. Inclusive education in the university: contributions to the academic digital brand and the university reputation ; Chapter 6. Academic e-branding focused on higher education institutions: analyzing digital visibility in latin American and European universities ; Chapter 7. Emerging technologies and universities: the 4IR and the future of higher education -- Section 2. Collaboration and bonding. Chapter 8. Collaborative and open education by interdisciplinary women's networks: FemTechNet and feminist pedagogies in digital education ; Chapter 9. MIDI-AM model to identify a methodology for the creation of innovative educational digital games: a proposed serious game methodology based on university research experiences ; Chapter 10. The brief and its role in the development of visual identity through academic intervention in EPS organizations ; Chapter 11. Generation of digital content management through academic entervention in EPS organizations ; Chapter 12. Second global commitment, challenge for institutes of higher education: contribution actions or institutional notoriety ; Chapter 13. Results of the learning model: challenges in companies as an element of ISTG reputation -- Section 3. Digital audiovisuals. Chapter 14. Podcasting as a tool to make online academic dissemination more visible ; Chapter 15. Digital platforms focused on audiovisual ; Chapter 16. An approximation in the study of communication research: digital evolution and the study of this subject in Spanish academic journals. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | 3 | |a "This book explores digital branding and its role in establishing the reputation of academic institutions and programs"-- |c Provided by publisher. | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Description based on title screen (IGI Global, viewed 11/14/2020). | ||
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 0 | |a College publicity. | |
| 650 | 0 | |a Internet marketing. | |
| 650 | 0 | |a Universities and colleges |x Marketing. | |
| 650 | 7 | |a Branding (Marketing) |2 fast | |
| 650 | 7 | |a College publicity. |2 fast | |
| 650 | 7 | |a Internet marketing. |2 fast | |
| 650 | 7 | |a Universities and colleges |x Marketing. |2 fast | |
| 700 | 1 | |a Del Pino, Ariana Daniela |d 1990- |e editor. | |
| 710 | 2 | |a IGI Global, |e publisher. | |
| 776 | 0 | |c (Original) |w (DLC)2020004145 | |
| 776 | 0 | 8 | |i Print version: |z 1799849309 |z 9781799849308 |w (DLC) 2020004145 |
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| 912 | |a ZDB-98-IGB | ||
| 049 | |a DE-863 | ||
Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-98-IGB-00244621 |
|---|---|
| _version_ | 1816797084406251520 |
| adam_text | |
| any_adam_object | |
| author2 | Del Pino, Ariana Daniela 1990- |
| author2_role | edt |
| author2_variant | p a d d pad padd |
| author_facet | Del Pino, Ariana Daniela 1990- |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | L - Education |
| callnumber-label | LB2342 |
| callnumber-raw | LB2342.82 .I47 2020e |
| callnumber-search | LB2342.82 .I47 2020e |
| callnumber-sort | LB 42342.82 I47 42020E |
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| contents | Section 1. E-branding academics. Chapter 1. Introduction: academic e-branding for improving university reputation ; Chapter 2. Branding digital in higher education institutions: theoretical contexts of digital branding in universities ; Chapter 3. Academic staff using university website profile page for academic digital branding ; Chapter 4. The impacts of social media in higher education institutions: how it evolves social media in universities ; Chapter 5. Inclusive education in the university: contributions to the academic digital brand and the university reputation ; Chapter 6. Academic e-branding focused on higher education institutions: analyzing digital visibility in latin American and European universities ; Chapter 7. Emerging technologies and universities: the 4IR and the future of higher education -- Section 2. Collaboration and bonding. Chapter 8. Collaborative and open education by interdisciplinary women's networks: FemTechNet and feminist pedagogies in digital education ; Chapter 9. MIDI-AM model to identify a methodology for the creation of innovative educational digital games: a proposed serious game methodology based on university research experiences ; Chapter 10. The brief and its role in the development of visual identity through academic intervention in EPS organizations ; Chapter 11. Generation of digital content management through academic entervention in EPS organizations ; Chapter 12. Second global commitment, challenge for institutes of higher education: contribution actions or institutional notoriety ; Chapter 13. Results of the learning model: challenges in companies as an element of ISTG reputation -- Section 3. Digital audiovisuals. Chapter 14. Podcasting as a tool to make online academic dissemination more visible ; Chapter 15. Digital platforms focused on audiovisual ; Chapter 16. An approximation in the study of communication research: digital evolution and the study of this subject in Spanish academic journals. |
| ctrlnum | (CaBNVSL)slc00000908 (OCoLC)1206383118 |
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| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 378 - Higher education (Tertiary education) |
| dewey-raw | 378.0688 |
| dewey-search | 378.0688 |
| dewey-sort | 3378.0688 |
| dewey-tens | 370 - Education |
| discipline | Pädagogik |
| format | Electronic eBook |
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| indexdate | 2024-11-26T14:51:57Z |
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| isbn | 9781799849315 |
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| spelling | Improving university reputation through academic digital branding Ariana Daniela Del Pino, editor. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2020. 28 PDFs (340 pages) text rdacontent electronic isbdmedia online resource rdacarrier Includes bibliographical references and index. Section 1. E-branding academics. Chapter 1. Introduction: academic e-branding for improving university reputation ; Chapter 2. Branding digital in higher education institutions: theoretical contexts of digital branding in universities ; Chapter 3. Academic staff using university website profile page for academic digital branding ; Chapter 4. The impacts of social media in higher education institutions: how it evolves social media in universities ; Chapter 5. Inclusive education in the university: contributions to the academic digital brand and the university reputation ; Chapter 6. Academic e-branding focused on higher education institutions: analyzing digital visibility in latin American and European universities ; Chapter 7. Emerging technologies and universities: the 4IR and the future of higher education -- Section 2. Collaboration and bonding. Chapter 8. Collaborative and open education by interdisciplinary women's networks: FemTechNet and feminist pedagogies in digital education ; Chapter 9. MIDI-AM model to identify a methodology for the creation of innovative educational digital games: a proposed serious game methodology based on university research experiences ; Chapter 10. The brief and its role in the development of visual identity through academic intervention in EPS organizations ; Chapter 11. Generation of digital content management through academic entervention in EPS organizations ; Chapter 12. Second global commitment, challenge for institutes of higher education: contribution actions or institutional notoriety ; Chapter 13. Results of the learning model: challenges in companies as an element of ISTG reputation -- Section 3. Digital audiovisuals. Chapter 14. Podcasting as a tool to make online academic dissemination more visible ; Chapter 15. Digital platforms focused on audiovisual ; Chapter 16. An approximation in the study of communication research: digital evolution and the study of this subject in Spanish academic journals. Restricted to subscribers or individual electronic text purchasers. "This book explores digital branding and its role in establishing the reputation of academic institutions and programs"-- Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 11/14/2020). Branding (Marketing) College publicity. Internet marketing. Universities and colleges Marketing. Branding (Marketing) fast College publicity. fast Internet marketing. fast Universities and colleges Marketing. fast Del Pino, Ariana Daniela 1990- editor. IGI Global, publisher. (Original) (DLC)2020004145 Print version: 1799849309 9781799849308 (DLC) 2020004145 FWS01 ZDB-98-IGB FWS_PDA_IGB http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-4930-8 Volltext |
| spellingShingle | Improving university reputation through academic digital branding Section 1. E-branding academics. Chapter 1. Introduction: academic e-branding for improving university reputation ; Chapter 2. Branding digital in higher education institutions: theoretical contexts of digital branding in universities ; Chapter 3. Academic staff using university website profile page for academic digital branding ; Chapter 4. The impacts of social media in higher education institutions: how it evolves social media in universities ; Chapter 5. Inclusive education in the university: contributions to the academic digital brand and the university reputation ; Chapter 6. Academic e-branding focused on higher education institutions: analyzing digital visibility in latin American and European universities ; Chapter 7. Emerging technologies and universities: the 4IR and the future of higher education -- Section 2. Collaboration and bonding. Chapter 8. Collaborative and open education by interdisciplinary women's networks: FemTechNet and feminist pedagogies in digital education ; Chapter 9. MIDI-AM model to identify a methodology for the creation of innovative educational digital games: a proposed serious game methodology based on university research experiences ; Chapter 10. The brief and its role in the development of visual identity through academic intervention in EPS organizations ; Chapter 11. Generation of digital content management through academic entervention in EPS organizations ; Chapter 12. Second global commitment, challenge for institutes of higher education: contribution actions or institutional notoriety ; Chapter 13. Results of the learning model: challenges in companies as an element of ISTG reputation -- Section 3. Digital audiovisuals. Chapter 14. Podcasting as a tool to make online academic dissemination more visible ; Chapter 15. Digital platforms focused on audiovisual ; Chapter 16. An approximation in the study of communication research: digital evolution and the study of this subject in Spanish academic journals. Branding (Marketing) College publicity. Internet marketing. Universities and colleges Marketing. Branding (Marketing) fast College publicity. fast Internet marketing. fast Universities and colleges Marketing. fast |
| title | Improving university reputation through academic digital branding |
| title_auth | Improving university reputation through academic digital branding |
| title_exact_search | Improving university reputation through academic digital branding |
| title_full | Improving university reputation through academic digital branding Ariana Daniela Del Pino, editor. |
| title_fullStr | Improving university reputation through academic digital branding Ariana Daniela Del Pino, editor. |
| title_full_unstemmed | Improving university reputation through academic digital branding Ariana Daniela Del Pino, editor. |
| title_short | Improving university reputation through academic digital branding |
| title_sort | improving university reputation through academic digital branding |
| topic | Branding (Marketing) College publicity. Internet marketing. Universities and colleges Marketing. Branding (Marketing) fast College publicity. fast Internet marketing. fast Universities and colleges Marketing. fast |
| topic_facet | Branding (Marketing) College publicity. Internet marketing. Universities and colleges Marketing. |
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