Building consumer-brand relationship in luxury brand management:
"This book focuses on the conception and marketing of luxury as an experience and explores more integrative and comprehensive approaches to modeling and understanding the consumer-brand relationship with luxury brands and their sustainability in a global and multicultural world"--
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) :
IGI Global,
2020.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "This book focuses on the conception and marketing of luxury as an experience and explores more integrative and comprehensive approaches to modeling and understanding the consumer-brand relationship with luxury brands and their sustainability in a global and multicultural world"-- |
| Beschreibung: | 24 PDFs (318 pages) Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781799843702 |
| Zugangseinschränkungen: | Restricted to subscribers or individual electronic text purchasers. |
Internformat
MARC
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| 245 | 0 | 0 | |a Building consumer-brand relationship in luxury brand management |c Paula Rodrigues and Ana Pinto Borges, editors. |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : |b IGI Global, |c 2020. | |
| 300 | |a 24 PDFs (318 pages) | ||
| 336 | |a text |2 rdacontent | ||
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| 338 | |a online resource |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Chapter 1. Understanding the luxury brand consumer: a proposed conceptual framework -- Chapter 2. Consumer behaviors and perceptions towards luxury brands -- Chapter 3. New luxury vs. old luxury: what is the definition of luxury brand? -- Chapter 4. Inconspicuous luxury consumption: another form of new luxury? -- Chapter 5. Enhancing consumer-brand relationships through luxury brand experiences -- Chapter 6. Excellent cuisine worth a detour: dimensions of luxury dining experiences -- Chapter 7. Negative customer experience in lifestyle hotels: a netnography perspective -- Chapter 8. Consumer-brand relationship and use of the website in virtual communication in the luxury furniture industry -- Chapter 9. The usage of social networks and websites in international luxury brand communication: an example of the automotive sector -- Chapter 10. The rise of Islamic luxury: current trends -- Chapter 11. The role of relational marketing in specific contexts of tourism: a luxury hotel management perspective -- Chapter 12. Luxury counterfeiting: understanding supply, demand, and anti-counterfeiting strategies. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | 3 | |a "This book focuses on the conception and marketing of luxury as an experience and explores more integrative and comprehensive approaches to modeling and understanding the consumer-brand relationship with luxury brands and their sustainability in a global and multicultural world"-- |c Provided by publisher. | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Description based on title screen (IGI Global, viewed 11/09/2020). | ||
| 650 | 0 | |a Brand name products |x Management. | |
| 650 | 0 | |a Customer relations. | |
| 650 | 0 | |a Luxuries |x Marketing. | |
| 650 | 7 | |a Brand name products |x Management. |2 fast | |
| 650 | 7 | |a Customer relations. |2 fast | |
| 650 | 7 | |a Luxuries |x Marketing. |2 fast | |
| 700 | 1 | |a Borges, Ana Pinto |d 1980- |e editor. | |
| 700 | 1 | |a Rodrigues, Paula Cristina Lopes |d 1970- |e editor. | |
| 710 | 2 | |a IGI Global, |e publisher. | |
| 776 | 0 | |c (Original) |w (DLC)2020000239 | |
| 776 | 0 | 8 | |i Print version: |z 1799843696 |z 9781799843696 |w (DLC) 2020000239 |
| 856 | 4 | 0 | |l FWS01 |p ZDB-98-IGB |q FWS_PDA_IGB |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-4369-6 |3 Volltext |
| 912 | |a ZDB-98-IGB | ||
| 049 | |a DE-863 | ||
Datensatz im Suchindex
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| contents | Chapter 1. Understanding the luxury brand consumer: a proposed conceptual framework -- Chapter 2. Consumer behaviors and perceptions towards luxury brands -- Chapter 3. New luxury vs. old luxury: what is the definition of luxury brand? -- Chapter 4. Inconspicuous luxury consumption: another form of new luxury? -- Chapter 5. Enhancing consumer-brand relationships through luxury brand experiences -- Chapter 6. Excellent cuisine worth a detour: dimensions of luxury dining experiences -- Chapter 7. Negative customer experience in lifestyle hotels: a netnography perspective -- Chapter 8. Consumer-brand relationship and use of the website in virtual communication in the luxury furniture industry -- Chapter 9. The usage of social networks and websites in international luxury brand communication: an example of the automotive sector -- Chapter 10. The rise of Islamic luxury: current trends -- Chapter 11. The role of relational marketing in specific contexts of tourism: a luxury hotel management perspective -- Chapter 12. Luxury counterfeiting: understanding supply, demand, and anti-counterfeiting strategies. |
| ctrlnum | (CaBNVSL)slc00000894 (OCoLC)1204227392 |
| dewey-full | 658.8/27 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/27 |
| dewey-search | 658.8/27 |
| dewey-sort | 3658.8 227 |
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| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| spelling | Building consumer-brand relationship in luxury brand management Paula Rodrigues and Ana Pinto Borges, editors. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2020. 24 PDFs (318 pages) text rdacontent electronic isbdmedia online resource rdacarrier Includes bibliographical references and index. Chapter 1. Understanding the luxury brand consumer: a proposed conceptual framework -- Chapter 2. Consumer behaviors and perceptions towards luxury brands -- Chapter 3. New luxury vs. old luxury: what is the definition of luxury brand? -- Chapter 4. Inconspicuous luxury consumption: another form of new luxury? -- Chapter 5. Enhancing consumer-brand relationships through luxury brand experiences -- Chapter 6. Excellent cuisine worth a detour: dimensions of luxury dining experiences -- Chapter 7. Negative customer experience in lifestyle hotels: a netnography perspective -- Chapter 8. Consumer-brand relationship and use of the website in virtual communication in the luxury furniture industry -- Chapter 9. The usage of social networks and websites in international luxury brand communication: an example of the automotive sector -- Chapter 10. The rise of Islamic luxury: current trends -- Chapter 11. The role of relational marketing in specific contexts of tourism: a luxury hotel management perspective -- Chapter 12. Luxury counterfeiting: understanding supply, demand, and anti-counterfeiting strategies. Restricted to subscribers or individual electronic text purchasers. "This book focuses on the conception and marketing of luxury as an experience and explores more integrative and comprehensive approaches to modeling and understanding the consumer-brand relationship with luxury brands and their sustainability in a global and multicultural world"-- Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 11/09/2020). Brand name products Management. Customer relations. Luxuries Marketing. Brand name products Management. fast Customer relations. fast Luxuries Marketing. fast Borges, Ana Pinto 1980- editor. Rodrigues, Paula Cristina Lopes 1970- editor. IGI Global, publisher. (Original) (DLC)2020000239 Print version: 1799843696 9781799843696 (DLC) 2020000239 FWS01 ZDB-98-IGB FWS_PDA_IGB http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-4369-6 Volltext |
| spellingShingle | Building consumer-brand relationship in luxury brand management Chapter 1. Understanding the luxury brand consumer: a proposed conceptual framework -- Chapter 2. Consumer behaviors and perceptions towards luxury brands -- Chapter 3. New luxury vs. old luxury: what is the definition of luxury brand? -- Chapter 4. Inconspicuous luxury consumption: another form of new luxury? -- Chapter 5. Enhancing consumer-brand relationships through luxury brand experiences -- Chapter 6. Excellent cuisine worth a detour: dimensions of luxury dining experiences -- Chapter 7. Negative customer experience in lifestyle hotels: a netnography perspective -- Chapter 8. Consumer-brand relationship and use of the website in virtual communication in the luxury furniture industry -- Chapter 9. The usage of social networks and websites in international luxury brand communication: an example of the automotive sector -- Chapter 10. The rise of Islamic luxury: current trends -- Chapter 11. The role of relational marketing in specific contexts of tourism: a luxury hotel management perspective -- Chapter 12. Luxury counterfeiting: understanding supply, demand, and anti-counterfeiting strategies. Brand name products Management. Customer relations. Luxuries Marketing. Brand name products Management. fast Customer relations. fast Luxuries Marketing. fast |
| title | Building consumer-brand relationship in luxury brand management |
| title_auth | Building consumer-brand relationship in luxury brand management |
| title_exact_search | Building consumer-brand relationship in luxury brand management |
| title_full | Building consumer-brand relationship in luxury brand management Paula Rodrigues and Ana Pinto Borges, editors. |
| title_fullStr | Building consumer-brand relationship in luxury brand management Paula Rodrigues and Ana Pinto Borges, editors. |
| title_full_unstemmed | Building consumer-brand relationship in luxury brand management Paula Rodrigues and Ana Pinto Borges, editors. |
| title_short | Building consumer-brand relationship in luxury brand management |
| title_sort | building consumer brand relationship in luxury brand management |
| topic | Brand name products Management. Customer relations. Luxuries Marketing. Brand name products Management. fast Customer relations. fast Luxuries Marketing. fast |
| topic_facet | Brand name products Management. Customer relations. Luxuries Marketing. |
| url | http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-4369-6 |
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