Managerial challenges and social impacts of virtual and augmented reality:
""This book examines the social impacts and managerial challenges related to the applications of virtual and augmented reality"--Provided by publication"--
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) :
IGI Global,
[2020]
|
| Schriftenreihe: | Advances in computational intelligence and robotics (ACIR) book series.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | ""This book examines the social impacts and managerial challenges related to the applications of virtual and augmented reality"--Provided by publication"-- |
| Beschreibung: | 25 PDFs (318 pages) Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 179982876X 9781799828761 |
| Zugangseinschränkungen: | Restricted to subscribers or individual electronic text purchasers. |
Internformat
MARC
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| 245 | 0 | 0 | |a Managerial challenges and social impacts of virtual and augmented reality |c Sandra Maria Correia Loureiro. |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : |b IGI Global, |c [2020] | |
| 300 | |a 25 PDFs (318 pages) | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a electronic |2 isbdmedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 490 | 1 | |a Advances in computational intelligence and robotics (ACIR) book series | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Chapter 1. Relationship marketing through virtual reality and augmented reality -- Chapter 2. Embedding virtual reality and artificial intelligence in integrated marketing communications -- Chapter 3. Managerial challenges in VR and AR in Asia -- Chapter 4. The use of augmented reality in the marketing mix of physical products: current practices and future implications -- Chapter 5. Augmented reality and mobile consumers: mining reviews of AR applications for consumer perceptions -- Chapter 6. Augmented reality in the context of automotive manufacturing -- Chapter 7. Implications of gamification and virtual reality in higher education -- Chapter 8. The use of VR in journalism: opportunities and challenges -- Chapter 9. Privacy concerns in the VR and AR applications in creative cultural industries: a text mining study -- Chapter 10. How digital realities will change professional reality: real-time multiplayer jobs -- Chapter 11. Insight about the use of AR and VR for trainees: the case of bosch company -- Chapter 12. From electronic word of mouth to virtual and augmented reality: a case study of the restaurant sector in pune, Maharashtra, India -- Chapter 13. Incorporating VR, AR, and related technologies in the tourism industry: state of the art -- Chapter 14. Do we really care about artificial intelligence?: a review on social transformations and ethical challenges of AI for the 21st century -- Chapter 15. Beyond virtual and augmented reality: AI-assisted mixed reality and its impacts on society -- Chapter 16. Smart store base grocery: facilitating future forecasting profit. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | 3 | |a ""This book examines the social impacts and managerial challenges related to the applications of virtual and augmented reality"--Provided by publication"-- |c Provided by publisher. | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Description based on title screen (IGI Global, viewed 02/15/2020). | ||
| 650 | 0 | |a Augmented reality. | |
| 650 | 0 | |a Customer relations |x Management. | |
| 650 | 0 | |a Internet marketing. | |
| 650 | 0 | |a Virtual reality. | |
| 650 | 0 | |a Word-of-mouth advertising. | |
| 650 | 7 | |a Augmented reality. |2 fast | |
| 650 | 7 | |a Customer relations |x Management. |2 fast | |
| 650 | 7 | |a Internet marketing. |2 fast | |
| 650 | 7 | |a Virtual reality. |2 fast | |
| 650 | 7 | |a Word-of-mouth advertising. |2 fast | |
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Loureiro, Sandra Maria Correia |d 1967- |e editor. | |
| 710 | 2 | |a IGI Global, |e publisher. | |
| 776 | 0 | |c (Original) |w (DLC)2019044115 | |
| 776 | 0 | 8 | |i Print version: |z 1799828743 |z 9781799828747 |w (DLC) 2019044115 |
| 830 | 0 | |a Advances in computational intelligence and robotics (ACIR) book series. | |
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| 912 | |a ZDB-98-IGB | ||
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Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-98-IGB-00238697 |
|---|---|
| _version_ | 1816797083390181376 |
| adam_text | |
| any_adam_object | |
| author2 | Loureiro, Sandra Maria Correia 1967- |
| author2_role | edt |
| author2_variant | s m c l smc smcl |
| author_facet | Loureiro, Sandra Maria Correia 1967- |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.1265 .M3266 2020e |
| callnumber-search | HF5415.1265 .M3266 2020e |
| callnumber-sort | HF 45415.1265 M3266 42020E |
| callnumber-subject | HF - Commerce |
| collection | ZDB-98-IGB |
| contents | Chapter 1. Relationship marketing through virtual reality and augmented reality -- Chapter 2. Embedding virtual reality and artificial intelligence in integrated marketing communications -- Chapter 3. Managerial challenges in VR and AR in Asia -- Chapter 4. The use of augmented reality in the marketing mix of physical products: current practices and future implications -- Chapter 5. Augmented reality and mobile consumers: mining reviews of AR applications for consumer perceptions -- Chapter 6. Augmented reality in the context of automotive manufacturing -- Chapter 7. Implications of gamification and virtual reality in higher education -- Chapter 8. The use of VR in journalism: opportunities and challenges -- Chapter 9. Privacy concerns in the VR and AR applications in creative cultural industries: a text mining study -- Chapter 10. How digital realities will change professional reality: real-time multiplayer jobs -- Chapter 11. Insight about the use of AR and VR for trainees: the case of bosch company -- Chapter 12. From electronic word of mouth to virtual and augmented reality: a case study of the restaurant sector in pune, Maharashtra, India -- Chapter 13. Incorporating VR, AR, and related technologies in the tourism industry: state of the art -- Chapter 14. Do we really care about artificial intelligence?: a review on social transformations and ethical challenges of AI for the 21st century -- Chapter 15. Beyond virtual and augmented reality: AI-assisted mixed reality and its impacts on society -- Chapter 16. Smart store base grocery: facilitating future forecasting profit. |
| ctrlnum | (CaBNVSL)slc00000306 (OCoLC)1130319876 |
| dewey-full | 658.8/72 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/72 |
| dewey-search | 658.8/72 |
| dewey-sort | 3658.8 272 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| genre | Electronic books. |
| genre_facet | Electronic books. |
| id | ZDB-98-IGB-00238697 |
| illustrated | Not Illustrated |
| indexdate | 2024-11-26T14:51:56Z |
| institution | BVB |
| isbn | 179982876X 9781799828761 |
| language | English |
| oclc_num | 1130319876 |
| open_access_boolean | |
| owner | DE-863 DE-BY-FWS |
| owner_facet | DE-863 DE-BY-FWS |
| physical | 25 PDFs (318 pages) Also available in print. |
| psigel | ZDB-98-IGB |
| publishDate | 2020 |
| publishDateSearch | 2020 |
| publishDateSort | 2020 |
| publisher | IGI Global, |
| record_format | marc |
| series | Advances in computational intelligence and robotics (ACIR) book series. |
| series2 | Advances in computational intelligence and robotics (ACIR) book series |
| spelling | Managerial challenges and social impacts of virtual and augmented reality Sandra Maria Correia Loureiro. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, [2020] 25 PDFs (318 pages) text rdacontent electronic isbdmedia online resource rdacarrier Advances in computational intelligence and robotics (ACIR) book series Includes bibliographical references and index. Chapter 1. Relationship marketing through virtual reality and augmented reality -- Chapter 2. Embedding virtual reality and artificial intelligence in integrated marketing communications -- Chapter 3. Managerial challenges in VR and AR in Asia -- Chapter 4. The use of augmented reality in the marketing mix of physical products: current practices and future implications -- Chapter 5. Augmented reality and mobile consumers: mining reviews of AR applications for consumer perceptions -- Chapter 6. Augmented reality in the context of automotive manufacturing -- Chapter 7. Implications of gamification and virtual reality in higher education -- Chapter 8. The use of VR in journalism: opportunities and challenges -- Chapter 9. Privacy concerns in the VR and AR applications in creative cultural industries: a text mining study -- Chapter 10. How digital realities will change professional reality: real-time multiplayer jobs -- Chapter 11. Insight about the use of AR and VR for trainees: the case of bosch company -- Chapter 12. From electronic word of mouth to virtual and augmented reality: a case study of the restaurant sector in pune, Maharashtra, India -- Chapter 13. Incorporating VR, AR, and related technologies in the tourism industry: state of the art -- Chapter 14. Do we really care about artificial intelligence?: a review on social transformations and ethical challenges of AI for the 21st century -- Chapter 15. Beyond virtual and augmented reality: AI-assisted mixed reality and its impacts on society -- Chapter 16. Smart store base grocery: facilitating future forecasting profit. Restricted to subscribers or individual electronic text purchasers. ""This book examines the social impacts and managerial challenges related to the applications of virtual and augmented reality"--Provided by publication"-- Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 02/15/2020). Augmented reality. Customer relations Management. Internet marketing. Virtual reality. Word-of-mouth advertising. Augmented reality. fast Customer relations Management. fast Internet marketing. fast Virtual reality. fast Word-of-mouth advertising. fast Electronic books. Loureiro, Sandra Maria Correia 1967- editor. IGI Global, publisher. (Original) (DLC)2019044115 Print version: 1799828743 9781799828747 (DLC) 2019044115 Advances in computational intelligence and robotics (ACIR) book series. FWS01 ZDB-98-IGB FWS_PDA_IGB http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-2874-7 Volltext |
| spellingShingle | Managerial challenges and social impacts of virtual and augmented reality Advances in computational intelligence and robotics (ACIR) book series. Chapter 1. Relationship marketing through virtual reality and augmented reality -- Chapter 2. Embedding virtual reality and artificial intelligence in integrated marketing communications -- Chapter 3. Managerial challenges in VR and AR in Asia -- Chapter 4. The use of augmented reality in the marketing mix of physical products: current practices and future implications -- Chapter 5. Augmented reality and mobile consumers: mining reviews of AR applications for consumer perceptions -- Chapter 6. Augmented reality in the context of automotive manufacturing -- Chapter 7. Implications of gamification and virtual reality in higher education -- Chapter 8. The use of VR in journalism: opportunities and challenges -- Chapter 9. Privacy concerns in the VR and AR applications in creative cultural industries: a text mining study -- Chapter 10. How digital realities will change professional reality: real-time multiplayer jobs -- Chapter 11. Insight about the use of AR and VR for trainees: the case of bosch company -- Chapter 12. From electronic word of mouth to virtual and augmented reality: a case study of the restaurant sector in pune, Maharashtra, India -- Chapter 13. Incorporating VR, AR, and related technologies in the tourism industry: state of the art -- Chapter 14. Do we really care about artificial intelligence?: a review on social transformations and ethical challenges of AI for the 21st century -- Chapter 15. Beyond virtual and augmented reality: AI-assisted mixed reality and its impacts on society -- Chapter 16. Smart store base grocery: facilitating future forecasting profit. Augmented reality. Customer relations Management. Internet marketing. Virtual reality. Word-of-mouth advertising. Augmented reality. fast Customer relations Management. fast Internet marketing. fast Virtual reality. fast Word-of-mouth advertising. fast |
| title | Managerial challenges and social impacts of virtual and augmented reality |
| title_auth | Managerial challenges and social impacts of virtual and augmented reality |
| title_exact_search | Managerial challenges and social impacts of virtual and augmented reality |
| title_full | Managerial challenges and social impacts of virtual and augmented reality Sandra Maria Correia Loureiro. |
| title_fullStr | Managerial challenges and social impacts of virtual and augmented reality Sandra Maria Correia Loureiro. |
| title_full_unstemmed | Managerial challenges and social impacts of virtual and augmented reality Sandra Maria Correia Loureiro. |
| title_short | Managerial challenges and social impacts of virtual and augmented reality |
| title_sort | managerial challenges and social impacts of virtual and augmented reality |
| topic | Augmented reality. Customer relations Management. Internet marketing. Virtual reality. Word-of-mouth advertising. Augmented reality. fast Customer relations Management. fast Internet marketing. fast Virtual reality. fast Word-of-mouth advertising. fast |
| topic_facet | Augmented reality. Customer relations Management. Internet marketing. Virtual reality. Word-of-mouth advertising. Electronic books. |
| url | http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-2874-7 |
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