Emotional, sensory, and social dimensions of consumer buying behavior:
""This book explores the importance of the emotional side of shopping and discusses shopper behavior influences in a highly competitive, changing, and challenging retail industry"--Provided by publisher"--
Gespeichert in:
Weitere Verfasser: | , |
---|---|
Format: | Elektronisch E-Book |
Sprache: | English |
Veröffentlicht: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) :
IGI Global,
2020.
|
Schlagworte: | |
Online-Zugang: | Volltext |
Zusammenfassung: | ""This book explores the importance of the emotional side of shopping and discusses shopper behavior influences in a highly competitive, changing, and challenging retail industry"--Provided by publisher"-- |
Beschreibung: | 24 PDFs (424 pages) Also available in print. |
Format: | Mode of access: World Wide Web. |
Bibliographie: | Includes bibliographical references and index. |
ISBN: | 9781799822226 |
Zugangseinschränkungen: | Restricted to subscribers or individual electronic text purchasers. |
Internformat
MARC
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010 | |z 2019037788 | ||
020 | |a 9781799822226 |q ebook | ||
020 | |z 1799822222 | ||
020 | |z 9781799822202 |q hardcover | ||
020 | |z 9781799822219 |q paperback | ||
024 | 7 | |a 10.4018/978-1-7998-2220-2 |2 doi | |
035 | |a (CaBNVSL)slc00000288 | ||
035 | |a (OCoLC)1140983161 | ||
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050 | 4 | |a HF5415.32 |b .E46 2020e | |
082 | 7 | |a 658.8/342 |2 23 | |
245 | 0 | 0 | |a Emotional, sensory, and social dimensions of consumer buying behavior |c Ana Maria Soares and Maher Georges Elmashhara, editors. |
264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : |b IGI Global, |c 2020. | |
300 | |a 24 PDFs (424 pages) | ||
336 | |a text |2 rdacontent | ||
337 | |a electronic |2 isbdmedia | ||
338 | |a online resource |2 rdacarrier | ||
504 | |a Includes bibliographical references and index. | ||
505 | 0 | |a Section 1. In-store experience. Chapter 1. Ambient encounters in retail "discounters": how store environment drives customer satisfaction ; Chapter 2. An eye tracking study of the effect of sensory and price in-store displays ; Chapter 3. The sensory dimension of sustainable retailing: analysing in-store green atmospherics ; Chapter 4. Emotion tracking: possibilities for measuring emotional consumer experiences ; Chapter 5. Experiential marketing: understanding the nature of experiences in emerging markets' grocery retailing ; Chapter 6. Future research directions in sensory marketing -- Section 2. Online experience. Chapter 7. Can virtual customer service agents improve consumers' online experiences?: the role of hedonic dimensions ; Chapter 8. Did you read the customer reviews before shopping?: the effect of customer reviews about online retail platforms on consumer behavioral responses ; Chapter 9. The role of social commerce components on the consumer decision-making process ; Chapter 10. Tactile sensations in e-retailing: the role of web communities -- Section 3. Other experiences. Chapter 11. Sophisticated segments of the market: changes in consumer dynamics and behaviors ; Chapter 12. Food retail in the rural periphery using the example of Germany: identifying success factors ; Chapter 13. Consumer emotions research in luxury contexts in emerging economies ; Chapter 14. Cause-related marketing and consumer buying behavior: opportunities and challenges. | |
506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
520 | 3 | |a ""This book explores the importance of the emotional side of shopping and discusses shopper behavior influences in a highly competitive, changing, and challenging retail industry"--Provided by publisher"-- |c Provided by publisher. | |
530 | |a Also available in print. | ||
538 | |a Mode of access: World Wide Web. | ||
588 | |a Description based on title screen (IGI Global, viewed 02/15/2020). | ||
650 | 0 | |a Consumer behavior. | |
650 | 0 | |a Retail trade. | |
650 | 7 | |a Consumer behavior. |2 fast | |
650 | 7 | |a Retail trade. |2 fast | |
700 | 1 | |a Elmashhara, Maher Georges |d 1984- |e editor. | |
700 | 1 | |a Soares, Ana Maria |d 1968- |e editor. | |
710 | 2 | |a IGI Global, |e publisher. | |
776 | 0 | |c (Original) |w (DLC)2019037788 | |
776 | 0 | 8 | |i Print version: |z 1799822206 |z 9781799822202 |w (DLC) 2019037788 |
856 | 4 | 0 | |l FWS01 |p ZDB-98-IGB |q FWS_PDA_IGB |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-2220-2 |3 Volltext |
912 | |a ZDB-98-IGB | ||
049 | |a DE-863 |
Datensatz im Suchindex
DE-BY-FWS_katkey | ZDB-98-IGB-00235713 |
---|---|
_version_ | 1816797083038908416 |
adam_text | |
any_adam_object | |
author2 | Elmashhara, Maher Georges 1984- Soares, Ana Maria 1968- |
author2_role | edt edt |
author2_variant | m g e mg mge a m s am ams |
author_facet | Elmashhara, Maher Georges 1984- Soares, Ana Maria 1968- |
building | Verbundindex |
bvnumber | localFWS |
callnumber-first | H - Social Science |
callnumber-label | HF5415 |
callnumber-raw | HF5415.32 .E46 2020e |
callnumber-search | HF5415.32 .E46 2020e |
callnumber-sort | HF 45415.32 E46 42020E |
callnumber-subject | HF - Commerce |
collection | ZDB-98-IGB |
contents | Section 1. In-store experience. Chapter 1. Ambient encounters in retail "discounters": how store environment drives customer satisfaction ; Chapter 2. An eye tracking study of the effect of sensory and price in-store displays ; Chapter 3. The sensory dimension of sustainable retailing: analysing in-store green atmospherics ; Chapter 4. Emotion tracking: possibilities for measuring emotional consumer experiences ; Chapter 5. Experiential marketing: understanding the nature of experiences in emerging markets' grocery retailing ; Chapter 6. Future research directions in sensory marketing -- Section 2. Online experience. Chapter 7. Can virtual customer service agents improve consumers' online experiences?: the role of hedonic dimensions ; Chapter 8. Did you read the customer reviews before shopping?: the effect of customer reviews about online retail platforms on consumer behavioral responses ; Chapter 9. The role of social commerce components on the consumer decision-making process ; Chapter 10. Tactile sensations in e-retailing: the role of web communities -- Section 3. Other experiences. Chapter 11. Sophisticated segments of the market: changes in consumer dynamics and behaviors ; Chapter 12. Food retail in the rural periphery using the example of Germany: identifying success factors ; Chapter 13. Consumer emotions research in luxury contexts in emerging economies ; Chapter 14. Cause-related marketing and consumer buying behavior: opportunities and challenges. |
ctrlnum | (CaBNVSL)slc00000288 (OCoLC)1140983161 |
dewey-full | 658.8/342 |
dewey-hundreds | 600 - Technology (Applied sciences) |
dewey-ones | 658 - General management |
dewey-raw | 658.8/342 |
dewey-search | 658.8/342 |
dewey-sort | 3658.8 3342 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Wirtschaftswissenschaften |
format | Electronic eBook |
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illustrated | Not Illustrated |
indexdate | 2024-11-26T14:51:56Z |
institution | BVB |
isbn | 9781799822226 |
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spelling | Emotional, sensory, and social dimensions of consumer buying behavior Ana Maria Soares and Maher Georges Elmashhara, editors. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2020. 24 PDFs (424 pages) text rdacontent electronic isbdmedia online resource rdacarrier Includes bibliographical references and index. Section 1. In-store experience. Chapter 1. Ambient encounters in retail "discounters": how store environment drives customer satisfaction ; Chapter 2. An eye tracking study of the effect of sensory and price in-store displays ; Chapter 3. The sensory dimension of sustainable retailing: analysing in-store green atmospherics ; Chapter 4. Emotion tracking: possibilities for measuring emotional consumer experiences ; Chapter 5. Experiential marketing: understanding the nature of experiences in emerging markets' grocery retailing ; Chapter 6. Future research directions in sensory marketing -- Section 2. Online experience. Chapter 7. Can virtual customer service agents improve consumers' online experiences?: the role of hedonic dimensions ; Chapter 8. Did you read the customer reviews before shopping?: the effect of customer reviews about online retail platforms on consumer behavioral responses ; Chapter 9. The role of social commerce components on the consumer decision-making process ; Chapter 10. Tactile sensations in e-retailing: the role of web communities -- Section 3. Other experiences. Chapter 11. Sophisticated segments of the market: changes in consumer dynamics and behaviors ; Chapter 12. Food retail in the rural periphery using the example of Germany: identifying success factors ; Chapter 13. Consumer emotions research in luxury contexts in emerging economies ; Chapter 14. Cause-related marketing and consumer buying behavior: opportunities and challenges. Restricted to subscribers or individual electronic text purchasers. ""This book explores the importance of the emotional side of shopping and discusses shopper behavior influences in a highly competitive, changing, and challenging retail industry"--Provided by publisher"-- Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 02/15/2020). Consumer behavior. Retail trade. Consumer behavior. fast Retail trade. fast Elmashhara, Maher Georges 1984- editor. Soares, Ana Maria 1968- editor. IGI Global, publisher. (Original) (DLC)2019037788 Print version: 1799822206 9781799822202 (DLC) 2019037788 FWS01 ZDB-98-IGB FWS_PDA_IGB http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-2220-2 Volltext |
spellingShingle | Emotional, sensory, and social dimensions of consumer buying behavior Section 1. In-store experience. Chapter 1. Ambient encounters in retail "discounters": how store environment drives customer satisfaction ; Chapter 2. An eye tracking study of the effect of sensory and price in-store displays ; Chapter 3. The sensory dimension of sustainable retailing: analysing in-store green atmospherics ; Chapter 4. Emotion tracking: possibilities for measuring emotional consumer experiences ; Chapter 5. Experiential marketing: understanding the nature of experiences in emerging markets' grocery retailing ; Chapter 6. Future research directions in sensory marketing -- Section 2. Online experience. Chapter 7. Can virtual customer service agents improve consumers' online experiences?: the role of hedonic dimensions ; Chapter 8. Did you read the customer reviews before shopping?: the effect of customer reviews about online retail platforms on consumer behavioral responses ; Chapter 9. The role of social commerce components on the consumer decision-making process ; Chapter 10. Tactile sensations in e-retailing: the role of web communities -- Section 3. Other experiences. Chapter 11. Sophisticated segments of the market: changes in consumer dynamics and behaviors ; Chapter 12. Food retail in the rural periphery using the example of Germany: identifying success factors ; Chapter 13. Consumer emotions research in luxury contexts in emerging economies ; Chapter 14. Cause-related marketing and consumer buying behavior: opportunities and challenges. Consumer behavior. Retail trade. Consumer behavior. fast Retail trade. fast |
title | Emotional, sensory, and social dimensions of consumer buying behavior |
title_auth | Emotional, sensory, and social dimensions of consumer buying behavior |
title_exact_search | Emotional, sensory, and social dimensions of consumer buying behavior |
title_full | Emotional, sensory, and social dimensions of consumer buying behavior Ana Maria Soares and Maher Georges Elmashhara, editors. |
title_fullStr | Emotional, sensory, and social dimensions of consumer buying behavior Ana Maria Soares and Maher Georges Elmashhara, editors. |
title_full_unstemmed | Emotional, sensory, and social dimensions of consumer buying behavior Ana Maria Soares and Maher Georges Elmashhara, editors. |
title_short | Emotional, sensory, and social dimensions of consumer buying behavior |
title_sort | emotional sensory and social dimensions of consumer buying behavior |
topic | Consumer behavior. Retail trade. Consumer behavior. fast Retail trade. fast |
topic_facet | Consumer behavior. Retail trade. |
url | http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-2220-2 |
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