Emotional, sensory, and social dimensions of consumer buying behavior:

""This book explores the importance of the emotional side of shopping and discusses shopper behavior influences in a highly competitive, changing, and challenging retail industry"--Provided by publisher"--

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Bibliographische Detailangaben
Weitere Verfasser: Elmashhara, Maher Georges 1984- (HerausgeberIn), Soares, Ana Maria 1968- (HerausgeberIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2020.
Schlagworte:
Online-Zugang:Volltext
Zusammenfassung:""This book explores the importance of the emotional side of shopping and discusses shopper behavior influences in a highly competitive, changing, and challenging retail industry"--Provided by publisher"--
Beschreibung:24 PDFs (424 pages)
Also available in print.
Format:Mode of access: World Wide Web.
Bibliographie:Includes bibliographical references and index.
ISBN:9781799822226
Zugangseinschränkungen:Restricted to subscribers or individual electronic text purchasers.

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