Managing social media practices in the digital economy:
""This book facilitates an understanding of diverse social media tools and platforms and their impact on society, business, and the economy and illustrates how online communities can benefit the domains of marketing, finance, and information technology"--Provided by publisher"--
Saved in:
| Other Authors: | , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA)
IGI Global
2019.
|
| Subjects: | |
| Online Access: | DE-862 DE-863 |
| Summary: | ""This book facilitates an understanding of diverse social media tools and platforms and their impact on society, business, and the economy and illustrates how online communities can benefit the domains of marketing, finance, and information technology"--Provided by publisher"-- |
| Physical Description: | 20 PDFs (312 Seiten) Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781799821878 |
| Access: | Restricted to subscribers or individual electronic text purchasers. |
Staff View
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| 245 | 0 | 0 | |a Managing social media practices in the digital economy |c Vandana Ahuja and Shirin Alavi, editors. |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) |b IGI Global |c 2019. | |
| 300 | |a 20 PDFs (312 Seiten) | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a electronic |2 isbdmedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Chapter 1. An evaluative framework for the most suitable theory of mobile learning -- Chapter 2. Promotion of tourism using social media -- Chapter 3. A content marketing framework to analyze customer engagement on social media -- Chapter 4. A literature review of social media for marketing: social media use in B2C and B2B contexts -- Chapter 5. How does firm- and user-generated content benefit firms and affect consumers?: a literature review -- Chapter 6. Social media and e-commerce: a study on motivations for sharing content from e-commerce websites -- Chapter 7. Empowering the economic impact of virtual communities: managing trust in the sharing economy -- Chapter 8. Social media: concept, role, categories, trends, social media and AI, impact on youth, careers, recommendations -- Chapter 9. Social media usage in online consumer decision process and buying behaviour -- Chapter 10. Methods of published articles on digital economy: analysis and reflections on databases SCOPUS and web of science -- Chapter 11. Social network sites (SNS) and their irrepressible popularity: can they really cause an addiction?. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | 3 | |a ""This book facilitates an understanding of diverse social media tools and platforms and their impact on society, business, and the economy and illustrates how online communities can benefit the domains of marketing, finance, and information technology"--Provided by publisher"-- |c Provided by publisher. | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | 0 | |a Description based on title screen (IGI Global, viewed 11/19/2019). | |
| 650 | 0 | |a Information technology |x Economic aspects. | |
| 650 | 0 | |a Marketing |x Technological innovations. | |
| 650 | 0 | |a Social media |x Economic aspects. | |
| 650 | 0 | |a Social media |x Social aspects. | |
| 653 | |a Community Trust. | ||
| 653 | |a Consumer Engagement. | ||
| 653 | |a Content Generation. | ||
| 653 | |a Maintaining Relationships. | ||
| 653 | |a Marketing. | ||
| 653 | |a Mobile Technology. | ||
| 653 | |a Networking. | ||
| 653 | |a Online Communities. | ||
| 653 | |a Service Quality. | ||
| 653 | |a Virtual Environments. | ||
| 700 | 1 | |a Ahuja, Vandana |e editor. | |
| 700 | 1 | |a Alavi, Shirin |d 1980- |e editor. | |
| 710 | 2 | |a IGI Global, |e publisher. | |
| 776 | 0 | |c (Original) |w (DLC)2019037754 | |
| 776 | 0 | 8 | |i Print version: |z 1799821854 |z 9781799821854 |w (DLC) 2019037754 |
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Record in the Search Index
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| _version_ | 1826942597579407360 |
| adam_text | |
| any_adam_object | |
| author2 | Ahuja, Vandana Alavi, Shirin 1980- |
| author2_role | edt edt |
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| author_facet | Ahuja, Vandana Alavi, Shirin 1980- |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
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| callnumber-raw | HC79.I55 M36 2019e |
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| contents | Chapter 1. An evaluative framework for the most suitable theory of mobile learning -- Chapter 2. Promotion of tourism using social media -- Chapter 3. A content marketing framework to analyze customer engagement on social media -- Chapter 4. A literature review of social media for marketing: social media use in B2C and B2B contexts -- Chapter 5. How does firm- and user-generated content benefit firms and affect consumers?: a literature review -- Chapter 6. Social media and e-commerce: a study on motivations for sharing content from e-commerce websites -- Chapter 7. Empowering the economic impact of virtual communities: managing trust in the sharing economy -- Chapter 8. Social media: concept, role, categories, trends, social media and AI, impact on youth, careers, recommendations -- Chapter 9. Social media usage in online consumer decision process and buying behaviour -- Chapter 10. Methods of published articles on digital economy: analysis and reflections on databases SCOPUS and web of science -- Chapter 11. Social network sites (SNS) and their irrepressible popularity: can they really cause an addiction?. |
| ctrlnum | (CaBNVSL)slc00000124 (OCoLC)1128714279 |
| dewey-full | 302.23/1 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 302 - Social interaction |
| dewey-raw | 302.23/1 |
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| discipline | Soziologie |
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| id | ZDB-98-IGB-00235704 |
| illustrated | Not Illustrated |
| indexdate | 2025-03-18T14:30:32Z |
| institution | BVB |
| isbn | 9781799821878 |
| language | English |
| oclc_num | 1128714279 |
| open_access_boolean | |
| owner | DE-862 DE-BY-FWS DE-863 DE-BY-FWS |
| owner_facet | DE-862 DE-BY-FWS DE-863 DE-BY-FWS |
| physical | 20 PDFs (312 Seiten) Also available in print. |
| psigel | ZDB-98-IGB FWS_PDA_IGB ZDB-98-IGB |
| publishDate | 2019 |
| publishDateSearch | 2019 |
| publishDateSort | 2019 |
| publisher | IGI Global |
| record_format | marc |
| spelling | Managing social media practices in the digital economy Vandana Ahuja and Shirin Alavi, editors. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) IGI Global 2019. 20 PDFs (312 Seiten) text rdacontent electronic isbdmedia online resource rdacarrier Includes bibliographical references and index. Chapter 1. An evaluative framework for the most suitable theory of mobile learning -- Chapter 2. Promotion of tourism using social media -- Chapter 3. A content marketing framework to analyze customer engagement on social media -- Chapter 4. A literature review of social media for marketing: social media use in B2C and B2B contexts -- Chapter 5. How does firm- and user-generated content benefit firms and affect consumers?: a literature review -- Chapter 6. Social media and e-commerce: a study on motivations for sharing content from e-commerce websites -- Chapter 7. Empowering the economic impact of virtual communities: managing trust in the sharing economy -- Chapter 8. Social media: concept, role, categories, trends, social media and AI, impact on youth, careers, recommendations -- Chapter 9. Social media usage in online consumer decision process and buying behaviour -- Chapter 10. Methods of published articles on digital economy: analysis and reflections on databases SCOPUS and web of science -- Chapter 11. Social network sites (SNS) and their irrepressible popularity: can they really cause an addiction?. Restricted to subscribers or individual electronic text purchasers. ""This book facilitates an understanding of diverse social media tools and platforms and their impact on society, business, and the economy and illustrates how online communities can benefit the domains of marketing, finance, and information technology"--Provided by publisher"-- Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 11/19/2019). Information technology Economic aspects. Marketing Technological innovations. Social media Economic aspects. Social media Social aspects. Community Trust. Consumer Engagement. Content Generation. Maintaining Relationships. Marketing. Mobile Technology. Networking. Online Communities. Service Quality. Virtual Environments. Ahuja, Vandana editor. Alavi, Shirin 1980- editor. IGI Global, publisher. (Original) (DLC)2019037754 Print version: 1799821854 9781799821854 (DLC) 2019037754 |
| spellingShingle | Managing social media practices in the digital economy Chapter 1. An evaluative framework for the most suitable theory of mobile learning -- Chapter 2. Promotion of tourism using social media -- Chapter 3. A content marketing framework to analyze customer engagement on social media -- Chapter 4. A literature review of social media for marketing: social media use in B2C and B2B contexts -- Chapter 5. How does firm- and user-generated content benefit firms and affect consumers?: a literature review -- Chapter 6. Social media and e-commerce: a study on motivations for sharing content from e-commerce websites -- Chapter 7. Empowering the economic impact of virtual communities: managing trust in the sharing economy -- Chapter 8. Social media: concept, role, categories, trends, social media and AI, impact on youth, careers, recommendations -- Chapter 9. Social media usage in online consumer decision process and buying behaviour -- Chapter 10. Methods of published articles on digital economy: analysis and reflections on databases SCOPUS and web of science -- Chapter 11. Social network sites (SNS) and their irrepressible popularity: can they really cause an addiction?. Information technology Economic aspects. Marketing Technological innovations. Social media Economic aspects. Social media Social aspects. |
| title | Managing social media practices in the digital economy |
| title_auth | Managing social media practices in the digital economy |
| title_exact_search | Managing social media practices in the digital economy |
| title_full | Managing social media practices in the digital economy Vandana Ahuja and Shirin Alavi, editors. |
| title_fullStr | Managing social media practices in the digital economy Vandana Ahuja and Shirin Alavi, editors. |
| title_full_unstemmed | Managing social media practices in the digital economy Vandana Ahuja and Shirin Alavi, editors. |
| title_short | Managing social media practices in the digital economy |
| title_sort | managing social media practices in the digital economy |
| topic | Information technology Economic aspects. Marketing Technological innovations. Social media Economic aspects. Social media Social aspects. |
| topic_facet | Information technology Economic aspects. Marketing Technological innovations. Social media Economic aspects. Social media Social aspects. |
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