Managing social media practices in the digital economy:
""This book facilitates an understanding of diverse social media tools and platforms and their impact on society, business, and the economy and illustrates how online communities can benefit the domains of marketing, finance, and information technology"--Provided by publisher"--
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA)
IGI Global
2019.
|
| Schlagworte: | |
| Online-Zugang: | DE-862 DE-863 |
| Zusammenfassung: | ""This book facilitates an understanding of diverse social media tools and platforms and their impact on society, business, and the economy and illustrates how online communities can benefit the domains of marketing, finance, and information technology"--Provided by publisher"-- |
| Beschreibung: | 20 PDFs (312 Seiten) Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781799821878 |
| Zugangseinschränkungen: | Restricted to subscribers or individual electronic text purchasers. |
Internformat
MARC
| LEADER | 00000nam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | ZDB-98-IGB-00235704 | ||
| 003 | IGIG | ||
| 005 | 20191118124926.0 | ||
| 006 | m eo d | ||
| 007 | cr bn |||m|||a | ||
| 008 | 191119s2019 pau fob 001 0 eng d | ||
| 010 | |z 2019037754 | ||
| 020 | |a 9781799821878 |q ebook | ||
| 020 | |z 1799821870 | ||
| 020 | |z 9781799821854 |q hardcover | ||
| 020 | |z 9781799821861 |q paperback | ||
| 024 | 7 | |a 10.4018/978-1-7998-2185-4 |2 doi | |
| 035 | |a (CaBNVSL)slc00000124 | ||
| 035 | |a (OCoLC)1128714279 | ||
| 040 | |a CaBNVSL |b eng |e rda |c CaBNVSL |d CaBNVSL | ||
| 050 | 4 | |a HC79.I55 |b M36 2019e | |
| 082 | 7 | |a 302.23/1 |2 23 | |
| 245 | 0 | 0 | |a Managing social media practices in the digital economy |c Vandana Ahuja and Shirin Alavi, editors. |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) |b IGI Global |c 2019. | |
| 300 | |a 20 PDFs (312 Seiten) | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a electronic |2 isbdmedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Chapter 1. An evaluative framework for the most suitable theory of mobile learning -- Chapter 2. Promotion of tourism using social media -- Chapter 3. A content marketing framework to analyze customer engagement on social media -- Chapter 4. A literature review of social media for marketing: social media use in B2C and B2B contexts -- Chapter 5. How does firm- and user-generated content benefit firms and affect consumers?: a literature review -- Chapter 6. Social media and e-commerce: a study on motivations for sharing content from e-commerce websites -- Chapter 7. Empowering the economic impact of virtual communities: managing trust in the sharing economy -- Chapter 8. Social media: concept, role, categories, trends, social media and AI, impact on youth, careers, recommendations -- Chapter 9. Social media usage in online consumer decision process and buying behaviour -- Chapter 10. Methods of published articles on digital economy: analysis and reflections on databases SCOPUS and web of science -- Chapter 11. Social network sites (SNS) and their irrepressible popularity: can they really cause an addiction?. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | 3 | |a ""This book facilitates an understanding of diverse social media tools and platforms and their impact on society, business, and the economy and illustrates how online communities can benefit the domains of marketing, finance, and information technology"--Provided by publisher"-- |c Provided by publisher. | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | 0 | |a Description based on title screen (IGI Global, viewed 11/19/2019). | |
| 650 | 0 | |a Information technology |x Economic aspects. | |
| 650 | 0 | |a Marketing |x Technological innovations. | |
| 650 | 0 | |a Social media |x Economic aspects. | |
| 650 | 0 | |a Social media |x Social aspects. | |
| 653 | |a Community Trust. | ||
| 653 | |a Consumer Engagement. | ||
| 653 | |a Content Generation. | ||
| 653 | |a Maintaining Relationships. | ||
| 653 | |a Marketing. | ||
| 653 | |a Mobile Technology. | ||
| 653 | |a Networking. | ||
| 653 | |a Online Communities. | ||
| 653 | |a Service Quality. | ||
| 653 | |a Virtual Environments. | ||
| 700 | 1 | |a Ahuja, Vandana |e editor. | |
| 700 | 1 | |a Alavi, Shirin |d 1980- |e editor. | |
| 710 | 2 | |a IGI Global, |e publisher. | |
| 776 | 0 | |c (Original) |w (DLC)2019037754 | |
| 776 | 0 | 8 | |i Print version: |z 1799821854 |z 9781799821854 |w (DLC) 2019037754 |
| 966 | 4 | 0 | |l DE-862 |p ZDB-98-IGB |q FWS_PDA_IGB |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-2185-4 |3 Volltext |
| 966 | 4 | 0 | |l DE-863 |p ZDB-98-IGB |q FWS_PDA_IGB |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-2185-4 |3 Volltext |
| 912 | |a ZDB-98-IGB | ||
| 049 | |a DE-862 | ||
| 049 | |a DE-863 | ||
Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-98-IGB-00235704 |
|---|---|
| _version_ | 1826942597579407360 |
| adam_text | |
| any_adam_object | |
| author2 | Ahuja, Vandana Alavi, Shirin 1980- |
| author2_role | edt edt |
| author2_variant | v a va s a sa |
| author_facet | Ahuja, Vandana Alavi, Shirin 1980- |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
| callnumber-label | HC79 |
| callnumber-raw | HC79.I55 M36 2019e |
| callnumber-search | HC79.I55 M36 2019e |
| callnumber-sort | HC 279 I55 M36 42019E |
| callnumber-subject | HC - Economic History and Conditions |
| collection | ZDB-98-IGB |
| contents | Chapter 1. An evaluative framework for the most suitable theory of mobile learning -- Chapter 2. Promotion of tourism using social media -- Chapter 3. A content marketing framework to analyze customer engagement on social media -- Chapter 4. A literature review of social media for marketing: social media use in B2C and B2B contexts -- Chapter 5. How does firm- and user-generated content benefit firms and affect consumers?: a literature review -- Chapter 6. Social media and e-commerce: a study on motivations for sharing content from e-commerce websites -- Chapter 7. Empowering the economic impact of virtual communities: managing trust in the sharing economy -- Chapter 8. Social media: concept, role, categories, trends, social media and AI, impact on youth, careers, recommendations -- Chapter 9. Social media usage in online consumer decision process and buying behaviour -- Chapter 10. Methods of published articles on digital economy: analysis and reflections on databases SCOPUS and web of science -- Chapter 11. Social network sites (SNS) and their irrepressible popularity: can they really cause an addiction?. |
| ctrlnum | (CaBNVSL)slc00000124 (OCoLC)1128714279 |
| dewey-full | 302.23/1 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 302 - Social interaction |
| dewey-raw | 302.23/1 |
| dewey-search | 302.23/1 |
| dewey-sort | 3302.23 11 |
| dewey-tens | 300 - Social sciences |
| discipline | Soziologie |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>03679nam a2200625 i 4500</leader><controlfield tag="001">ZDB-98-IGB-00235704</controlfield><controlfield tag="003">IGIG</controlfield><controlfield tag="005">20191118124926.0</controlfield><controlfield tag="006">m eo d </controlfield><controlfield tag="007">cr bn |||m|||a</controlfield><controlfield tag="008">191119s2019 pau fob 001 0 eng d</controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="z"> 2019037754</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781799821878</subfield><subfield code="q">ebook</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">1799821870</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">9781799821854</subfield><subfield code="q">hardcover</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">9781799821861</subfield><subfield code="q">paperback</subfield></datafield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.4018/978-1-7998-2185-4</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(CaBNVSL)slc00000124</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1128714279</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">CaBNVSL</subfield><subfield code="b">eng</subfield><subfield code="e">rda</subfield><subfield code="c">CaBNVSL</subfield><subfield code="d">CaBNVSL</subfield></datafield><datafield tag="050" ind1=" " ind2="4"><subfield code="a">HC79.I55</subfield><subfield code="b">M36 2019e</subfield></datafield><datafield tag="082" ind1="7" ind2=" "><subfield code="a">302.23/1</subfield><subfield code="2">23</subfield></datafield><datafield tag="245" ind1="0" ind2="0"><subfield code="a">Managing social media practices in the digital economy </subfield><subfield code="c">Vandana Ahuja and Shirin Alavi, editors.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) </subfield><subfield code="b">IGI Global</subfield><subfield code="c">2019.</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">20 PDFs (312 Seiten)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">text</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">electronic</subfield><subfield code="2">isbdmedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">online resource</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="504" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index.</subfield></datafield><datafield tag="505" ind1="0" ind2=" "><subfield code="a">Chapter 1. An evaluative framework for the most suitable theory of mobile learning -- Chapter 2. Promotion of tourism using social media -- Chapter 3. A content marketing framework to analyze customer engagement on social media -- Chapter 4. A literature review of social media for marketing: social media use in B2C and B2B contexts -- Chapter 5. How does firm- and user-generated content benefit firms and affect consumers?: a literature review -- Chapter 6. Social media and e-commerce: a study on motivations for sharing content from e-commerce websites -- Chapter 7. Empowering the economic impact of virtual communities: managing trust in the sharing economy -- Chapter 8. Social media: concept, role, categories, trends, social media and AI, impact on youth, careers, recommendations -- Chapter 9. Social media usage in online consumer decision process and buying behaviour -- Chapter 10. Methods of published articles on digital economy: analysis and reflections on databases SCOPUS and web of science -- Chapter 11. Social network sites (SNS) and their irrepressible popularity: can they really cause an addiction?.</subfield></datafield><datafield tag="506" ind1=" " ind2=" "><subfield code="a">Restricted to subscribers or individual electronic text purchasers.</subfield></datafield><datafield tag="520" ind1="3" ind2=" "><subfield code="a">""This book facilitates an understanding of diverse social media tools and platforms and their impact on society, business, and the economy and illustrates how online communities can benefit the domains of marketing, finance, and information technology"--Provided by publisher"--</subfield><subfield code="c">Provided by publisher.</subfield></datafield><datafield tag="530" ind1=" " ind2=" "><subfield code="a">Also available in print.</subfield></datafield><datafield tag="538" ind1=" " ind2=" "><subfield code="a">Mode of access: World Wide Web.</subfield></datafield><datafield tag="588" ind1="0" ind2=" "><subfield code="a">Description based on title screen (IGI Global, viewed 11/19/2019).</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Information technology</subfield><subfield code="x">Economic aspects.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Marketing</subfield><subfield code="x">Technological innovations.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Social media</subfield><subfield code="x">Economic aspects.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Social media</subfield><subfield code="x">Social aspects.</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Community Trust.</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Consumer Engagement.</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Content Generation.</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Maintaining Relationships.</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Marketing.</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Mobile Technology.</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Networking.</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Online Communities.</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Service Quality.</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Virtual Environments.</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Ahuja, Vandana</subfield><subfield code="e">editor.</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Alavi, Shirin</subfield><subfield code="d">1980-</subfield><subfield code="e">editor.</subfield></datafield><datafield tag="710" ind1="2" ind2=" "><subfield code="a">IGI Global,</subfield><subfield code="e">publisher.</subfield></datafield><datafield tag="776" ind1="0" ind2=" "><subfield code="c">(Original)</subfield><subfield code="w">(DLC)2019037754</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Print version:</subfield><subfield code="z">1799821854</subfield><subfield code="z">9781799821854</subfield><subfield code="w">(DLC) 2019037754</subfield></datafield><datafield tag="966" ind1="4" ind2="0"><subfield code="l">DE-862</subfield><subfield code="p">ZDB-98-IGB</subfield><subfield code="q">FWS_PDA_IGB</subfield><subfield code="u">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-2185-4</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="4" ind2="0"><subfield code="l">DE-863</subfield><subfield code="p">ZDB-98-IGB</subfield><subfield code="q">FWS_PDA_IGB</subfield><subfield code="u">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-2185-4</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-98-IGB</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-862</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-863</subfield></datafield></record></collection> |
| id | ZDB-98-IGB-00235704 |
| illustrated | Not Illustrated |
| indexdate | 2025-03-18T14:30:32Z |
| institution | BVB |
| isbn | 9781799821878 |
| language | English |
| oclc_num | 1128714279 |
| open_access_boolean | |
| owner | DE-862 DE-BY-FWS DE-863 DE-BY-FWS |
| owner_facet | DE-862 DE-BY-FWS DE-863 DE-BY-FWS |
| physical | 20 PDFs (312 Seiten) Also available in print. |
| psigel | ZDB-98-IGB FWS_PDA_IGB ZDB-98-IGB |
| publishDate | 2019 |
| publishDateSearch | 2019 |
| publishDateSort | 2019 |
| publisher | IGI Global |
| record_format | marc |
| spelling | Managing social media practices in the digital economy Vandana Ahuja and Shirin Alavi, editors. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) IGI Global 2019. 20 PDFs (312 Seiten) text rdacontent electronic isbdmedia online resource rdacarrier Includes bibliographical references and index. Chapter 1. An evaluative framework for the most suitable theory of mobile learning -- Chapter 2. Promotion of tourism using social media -- Chapter 3. A content marketing framework to analyze customer engagement on social media -- Chapter 4. A literature review of social media for marketing: social media use in B2C and B2B contexts -- Chapter 5. How does firm- and user-generated content benefit firms and affect consumers?: a literature review -- Chapter 6. Social media and e-commerce: a study on motivations for sharing content from e-commerce websites -- Chapter 7. Empowering the economic impact of virtual communities: managing trust in the sharing economy -- Chapter 8. Social media: concept, role, categories, trends, social media and AI, impact on youth, careers, recommendations -- Chapter 9. Social media usage in online consumer decision process and buying behaviour -- Chapter 10. Methods of published articles on digital economy: analysis and reflections on databases SCOPUS and web of science -- Chapter 11. Social network sites (SNS) and their irrepressible popularity: can they really cause an addiction?. Restricted to subscribers or individual electronic text purchasers. ""This book facilitates an understanding of diverse social media tools and platforms and their impact on society, business, and the economy and illustrates how online communities can benefit the domains of marketing, finance, and information technology"--Provided by publisher"-- Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 11/19/2019). Information technology Economic aspects. Marketing Technological innovations. Social media Economic aspects. Social media Social aspects. Community Trust. Consumer Engagement. Content Generation. Maintaining Relationships. Marketing. Mobile Technology. Networking. Online Communities. Service Quality. Virtual Environments. Ahuja, Vandana editor. Alavi, Shirin 1980- editor. IGI Global, publisher. (Original) (DLC)2019037754 Print version: 1799821854 9781799821854 (DLC) 2019037754 |
| spellingShingle | Managing social media practices in the digital economy Chapter 1. An evaluative framework for the most suitable theory of mobile learning -- Chapter 2. Promotion of tourism using social media -- Chapter 3. A content marketing framework to analyze customer engagement on social media -- Chapter 4. A literature review of social media for marketing: social media use in B2C and B2B contexts -- Chapter 5. How does firm- and user-generated content benefit firms and affect consumers?: a literature review -- Chapter 6. Social media and e-commerce: a study on motivations for sharing content from e-commerce websites -- Chapter 7. Empowering the economic impact of virtual communities: managing trust in the sharing economy -- Chapter 8. Social media: concept, role, categories, trends, social media and AI, impact on youth, careers, recommendations -- Chapter 9. Social media usage in online consumer decision process and buying behaviour -- Chapter 10. Methods of published articles on digital economy: analysis and reflections on databases SCOPUS and web of science -- Chapter 11. Social network sites (SNS) and their irrepressible popularity: can they really cause an addiction?. Information technology Economic aspects. Marketing Technological innovations. Social media Economic aspects. Social media Social aspects. |
| title | Managing social media practices in the digital economy |
| title_auth | Managing social media practices in the digital economy |
| title_exact_search | Managing social media practices in the digital economy |
| title_full | Managing social media practices in the digital economy Vandana Ahuja and Shirin Alavi, editors. |
| title_fullStr | Managing social media practices in the digital economy Vandana Ahuja and Shirin Alavi, editors. |
| title_full_unstemmed | Managing social media practices in the digital economy Vandana Ahuja and Shirin Alavi, editors. |
| title_short | Managing social media practices in the digital economy |
| title_sort | managing social media practices in the digital economy |
| topic | Information technology Economic aspects. Marketing Technological innovations. Social media Economic aspects. Social media Social aspects. |
| topic_facet | Information technology Economic aspects. Marketing Technological innovations. Social media Economic aspects. Social media Social aspects. |
| work_keys_str_mv | AT ahujavandana managingsocialmediapracticesinthedigitaleconomy AT alavishirin managingsocialmediapracticesinthedigitaleconomy AT igiglobal managingsocialmediapracticesinthedigitaleconomy |