Managing social media practices in the digital economy:
""This book facilitates an understanding of diverse social media tools and platforms and their impact on society, business, and the economy and illustrates how online communities can benefit the domains of marketing, finance, and information technology"--Provided by publisher"--
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) :
IGI Global,
2019.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | ""This book facilitates an understanding of diverse social media tools and platforms and their impact on society, business, and the economy and illustrates how online communities can benefit the domains of marketing, finance, and information technology"--Provided by publisher"-- |
| Beschreibung: | 20 PDFs (312 pages) Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781799821878 |
| Zugangseinschränkungen: | Restricted to subscribers or individual electronic text purchasers. |
Internformat
MARC
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| 245 | 0 | 0 | |a Managing social media practices in the digital economy |c Vandana Ahuja and Shirin Alavi, editors. |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : |b IGI Global, |c 2019. | |
| 300 | |a 20 PDFs (312 pages) | ||
| 336 | |a text |2 rdacontent | ||
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| 338 | |a online resource |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Chapter 1. An evaluative framework for the most suitable theory of mobile learning -- Chapter 2. Promotion of tourism using social media -- Chapter 3. A content marketing framework to analyze customer engagement on social media -- Chapter 4. A literature review of social media for marketing: social media use in B2C and B2B contexts -- Chapter 5. How does firm- and user-generated content benefit firms and affect consumers?: a literature review -- Chapter 6. Social media and e-commerce: a study on motivations for sharing content from e-commerce websites -- Chapter 7. Empowering the economic impact of virtual communities: managing trust in the sharing economy -- Chapter 8. Social media: concept, role, categories, trends, social media and AI, impact on youth, careers, recommendations -- Chapter 9. Social media usage in online consumer decision process and buying behaviour -- Chapter 10. Methods of published articles on digital economy: analysis and reflections on databases SCOPUS and web of science -- Chapter 11. Social network sites (SNS) and their irrepressible popularity: can they really cause an addiction?. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | 3 | |a ""This book facilitates an understanding of diverse social media tools and platforms and their impact on society, business, and the economy and illustrates how online communities can benefit the domains of marketing, finance, and information technology"--Provided by publisher"-- |c Provided by publisher. | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Description based on title screen (IGI Global, viewed 11/19/2019). | ||
| 650 | 0 | |a Information technology |x Economic aspects. | |
| 650 | 0 | |a Marketing |x Technological innovations. | |
| 650 | 0 | |a Social media |x Economic aspects. | |
| 650 | 0 | |a Social media |x Social aspects. | |
| 700 | 1 | |a Ahuja, Vandana, |e editor. | |
| 700 | 1 | |a Alavi, Shirin |d 1980- |e editor. | |
| 710 | 2 | |a IGI Global, |e publisher. | |
| 776 | 0 | |c (Original) |w (DLC)2019037754 | |
| 776 | 0 | 8 | |i Print version: |z 1799821854 |z 9781799821854 |w (DLC) 2019037754 |
| 856 | 4 | 0 | |l FWS01 |p ZDB-98-IGB |q FWS_PDA_IGB |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-2185-4 |3 Volltext |
| 912 | |a ZDB-98-IGB | ||
| 049 | |a DE-863 | ||
Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-98-IGB-00235704 |
|---|---|
| _version_ | 1816797083001159680 |
| adam_text | |
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| author_facet | Ahuja, Vandana Alavi, Shirin 1980- |
| building | Verbundindex |
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| contents | Chapter 1. An evaluative framework for the most suitable theory of mobile learning -- Chapter 2. Promotion of tourism using social media -- Chapter 3. A content marketing framework to analyze customer engagement on social media -- Chapter 4. A literature review of social media for marketing: social media use in B2C and B2B contexts -- Chapter 5. How does firm- and user-generated content benefit firms and affect consumers?: a literature review -- Chapter 6. Social media and e-commerce: a study on motivations for sharing content from e-commerce websites -- Chapter 7. Empowering the economic impact of virtual communities: managing trust in the sharing economy -- Chapter 8. Social media: concept, role, categories, trends, social media and AI, impact on youth, careers, recommendations -- Chapter 9. Social media usage in online consumer decision process and buying behaviour -- Chapter 10. Methods of published articles on digital economy: analysis and reflections on databases SCOPUS and web of science -- Chapter 11. Social network sites (SNS) and their irrepressible popularity: can they really cause an addiction?. |
| ctrlnum | (CaBNVSL)slc00000124 (OCoLC)1128714279 |
| dewey-full | 302.23/1 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 302 - Social interaction |
| dewey-raw | 302.23/1 |
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| discipline | Soziologie |
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| indexdate | 2024-11-26T14:51:56Z |
| institution | BVB |
| isbn | 9781799821878 |
| language | English |
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| spelling | Managing social media practices in the digital economy Vandana Ahuja and Shirin Alavi, editors. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2019. 20 PDFs (312 pages) text rdacontent electronic isbdmedia online resource rdacarrier Includes bibliographical references and index. Chapter 1. An evaluative framework for the most suitable theory of mobile learning -- Chapter 2. Promotion of tourism using social media -- Chapter 3. A content marketing framework to analyze customer engagement on social media -- Chapter 4. A literature review of social media for marketing: social media use in B2C and B2B contexts -- Chapter 5. How does firm- and user-generated content benefit firms and affect consumers?: a literature review -- Chapter 6. Social media and e-commerce: a study on motivations for sharing content from e-commerce websites -- Chapter 7. Empowering the economic impact of virtual communities: managing trust in the sharing economy -- Chapter 8. Social media: concept, role, categories, trends, social media and AI, impact on youth, careers, recommendations -- Chapter 9. Social media usage in online consumer decision process and buying behaviour -- Chapter 10. Methods of published articles on digital economy: analysis and reflections on databases SCOPUS and web of science -- Chapter 11. Social network sites (SNS) and their irrepressible popularity: can they really cause an addiction?. Restricted to subscribers or individual electronic text purchasers. ""This book facilitates an understanding of diverse social media tools and platforms and their impact on society, business, and the economy and illustrates how online communities can benefit the domains of marketing, finance, and information technology"--Provided by publisher"-- Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 11/19/2019). Information technology Economic aspects. Marketing Technological innovations. Social media Economic aspects. Social media Social aspects. Ahuja, Vandana, editor. Alavi, Shirin 1980- editor. IGI Global, publisher. (Original) (DLC)2019037754 Print version: 1799821854 9781799821854 (DLC) 2019037754 FWS01 ZDB-98-IGB FWS_PDA_IGB http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-2185-4 Volltext |
| spellingShingle | Managing social media practices in the digital economy Chapter 1. An evaluative framework for the most suitable theory of mobile learning -- Chapter 2. Promotion of tourism using social media -- Chapter 3. A content marketing framework to analyze customer engagement on social media -- Chapter 4. A literature review of social media for marketing: social media use in B2C and B2B contexts -- Chapter 5. How does firm- and user-generated content benefit firms and affect consumers?: a literature review -- Chapter 6. Social media and e-commerce: a study on motivations for sharing content from e-commerce websites -- Chapter 7. Empowering the economic impact of virtual communities: managing trust in the sharing economy -- Chapter 8. Social media: concept, role, categories, trends, social media and AI, impact on youth, careers, recommendations -- Chapter 9. Social media usage in online consumer decision process and buying behaviour -- Chapter 10. Methods of published articles on digital economy: analysis and reflections on databases SCOPUS and web of science -- Chapter 11. Social network sites (SNS) and their irrepressible popularity: can they really cause an addiction?. Information technology Economic aspects. Marketing Technological innovations. Social media Economic aspects. Social media Social aspects. |
| title | Managing social media practices in the digital economy |
| title_auth | Managing social media practices in the digital economy |
| title_exact_search | Managing social media practices in the digital economy |
| title_full | Managing social media practices in the digital economy Vandana Ahuja and Shirin Alavi, editors. |
| title_fullStr | Managing social media practices in the digital economy Vandana Ahuja and Shirin Alavi, editors. |
| title_full_unstemmed | Managing social media practices in the digital economy Vandana Ahuja and Shirin Alavi, editors. |
| title_short | Managing social media practices in the digital economy |
| title_sort | managing social media practices in the digital economy |
| topic | Information technology Economic aspects. Marketing Technological innovations. Social media Economic aspects. Social media Social aspects. |
| topic_facet | Information technology Economic aspects. Marketing Technological innovations. Social media Economic aspects. Social media Social aspects. |
| url | http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-2185-4 |
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