Handbook of research on social media applications for the tourism and hospitality sector:

"This book provides vital theoretical frameworks and the latest innovative empirical research findings of online social media in the tourism industry. It also explores user-generated content and the methods of mobile strategies"--

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Bibliographic Details
Other Authors: Almeida, Cláudia Ribeiro de 1971- (Editor), Fernandes, Paula Odete 1969- (Editor), Ramos, Célia M. Q. (Editor)
Format: Electronic eBook
Language:English
Published: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) IGI Global c2020.
Subjects:
Online Access:DE-862
DE-863
Summary:"This book provides vital theoretical frameworks and the latest innovative empirical research findings of online social media in the tourism industry. It also explores user-generated content and the methods of mobile strategies"--
Physical Description:35 PDFs (477 Seiten)
Also available in print.
Format:Mode of access: World Wide Web.
Bibliography:Includes bibliographical references and index.
ISBN:9781799819486
Access:Restricted to subscribers or individual electronic text purchasers.

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