Impacts of online advertising on business performance:
"This book examines online advertising activities and their connection to business performance in online environments. It also explores online communication channels including website presentation, social media, advertising platforms, and e-mailing"--
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) :
IGI Global,
[2020]
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "This book examines online advertising activities and their connection to business performance in online environments. It also explores online communication channels including website presentation, social media, advertising platforms, and e-mailing"-- |
| Beschreibung: | 16 PDFs (262 pages) Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781799816201 |
| Zugangseinschränkungen: | Restricted to subscribers or individual electronic text purchasers. |
Internformat
MARC
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|---|---|---|---|
| 001 | ZDB-98-IGB-00233692 | ||
| 003 | IGIG | ||
| 005 | 20191111130016.0 | ||
| 006 | m eo d | ||
| 007 | cr bn |||m|||a | ||
| 008 | 191112s2020 pau fob 001 0 eng d | ||
| 010 | |z 2019031665 | ||
| 020 | |a 9781799816201 |q ebook | ||
| 020 | |z 9781799816188 |q hardcover | ||
| 020 | |z 9781799816195 |q paperback | ||
| 024 | 7 | |a 10.4018/978-1-7998-1618-8 |2 doi | |
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| 050 | 4 | |a HF6146.I58 |b I54 2020e | |
| 082 | 7 | |a 659.14/4 |2 23 | |
| 245 | 0 | 0 | |a Impacts of online advertising on business performance |c Tereza Semerádová and Petr Weinlich, editors. |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : |b IGI Global, |c [2020] | |
| 300 | |a 16 PDFs (262 pages) | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a electronic |2 isbdmedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Chapter 1. What do Facebook users feel about facebook advertising?: using an experience sampling method (ESM) to explore their digital advertising experiences -- Chapter 2. Employer branding in the digital era -- Chapter 3. A relationship marketing strategy in brand communication: influencer marketing strategy -- Chapter 4. Customer engagement strategies of China's e-commerce industry and their impact on China's economy transition -- Chapter 5. Online purchase and advertising in Latin America: a consumer comparison among Mexico and Colombia -- Chapter 6. Optimization models in google ads campaigns -- Chapter 7. Reaching your customers using facebook and google dynamic ads -- Chapter 8. The (in)effectiveness of in-stream video ads: comparison of Facebook and YouTube. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | 3 | |a "This book examines online advertising activities and their connection to business performance in online environments. It also explores online communication channels including website presentation, social media, advertising platforms, and e-mailing"-- |c Provided by publisher. | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Description based on title screen (IGI Global, viewed 11/12/2019). | ||
| 650 | 0 | |a Electronic commerce. | |
| 650 | 0 | |a Internet advertising. | |
| 650 | 0 | |a Success in business. | |
| 700 | 1 | |a Semerádová, Tereza |d 1989- |e editor. | |
| 700 | 1 | |a Weinlich, Petr |d 1976- |e editor. | |
| 710 | 2 | |a IGI Global, |e publisher. | |
| 776 | 0 | |c (Original) |w (DLC)2019031665 | |
| 776 | 0 | 8 | |i Print version: |z 1799816184 |z 9781799816188 |w (DLC) 2019031665 |
| 856 | 4 | 0 | |l FWS01 |p ZDB-98-IGB |q FWS_PDA_IGB |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-1618-8 |3 Volltext |
| 912 | |a ZDB-98-IGB | ||
| 049 | |a DE-863 | ||
Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-98-IGB-00233692 |
|---|---|
| _version_ | 1804751459979362304 |
| adam_text | |
| any_adam_object | |
| author2 | Semerádová, Tereza 1989- Weinlich, Petr 1976- |
| author2_role | edt edt |
| author2_variant | t s ts p w pw |
| author_facet | Semerádová, Tereza 1989- Weinlich, Petr 1976- |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
| callnumber-label | HF6146 |
| callnumber-raw | HF6146.I58 I54 2020e |
| callnumber-search | HF6146.I58 I54 2020e |
| callnumber-sort | HF 46146 I58 I54 42020E |
| callnumber-subject | HF - Commerce |
| collection | ZDB-98-IGB |
| contents | Chapter 1. What do Facebook users feel about facebook advertising?: using an experience sampling method (ESM) to explore their digital advertising experiences -- Chapter 2. Employer branding in the digital era -- Chapter 3. A relationship marketing strategy in brand communication: influencer marketing strategy -- Chapter 4. Customer engagement strategies of China's e-commerce industry and their impact on China's economy transition -- Chapter 5. Online purchase and advertising in Latin America: a consumer comparison among Mexico and Colombia -- Chapter 6. Optimization models in google ads campaigns -- Chapter 7. Reaching your customers using facebook and google dynamic ads -- Chapter 8. The (in)effectiveness of in-stream video ads: comparison of Facebook and YouTube. |
| ctrlnum | (CaBNVSL)slc00000081 (OCoLC)1123181319 |
| dewey-full | 659.14/4 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.14/4 |
| dewey-search | 659.14/4 |
| dewey-sort | 3659.14 14 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-16T15:51:54Z |
| institution | BVB |
| isbn | 9781799816201 |
| language | English |
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| spelling | Impacts of online advertising on business performance Tereza Semerádová and Petr Weinlich, editors. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, [2020] 16 PDFs (262 pages) text rdacontent electronic isbdmedia online resource rdacarrier Includes bibliographical references and index. Chapter 1. What do Facebook users feel about facebook advertising?: using an experience sampling method (ESM) to explore their digital advertising experiences -- Chapter 2. Employer branding in the digital era -- Chapter 3. A relationship marketing strategy in brand communication: influencer marketing strategy -- Chapter 4. Customer engagement strategies of China's e-commerce industry and their impact on China's economy transition -- Chapter 5. Online purchase and advertising in Latin America: a consumer comparison among Mexico and Colombia -- Chapter 6. Optimization models in google ads campaigns -- Chapter 7. Reaching your customers using facebook and google dynamic ads -- Chapter 8. The (in)effectiveness of in-stream video ads: comparison of Facebook and YouTube. Restricted to subscribers or individual electronic text purchasers. "This book examines online advertising activities and their connection to business performance in online environments. It also explores online communication channels including website presentation, social media, advertising platforms, and e-mailing"-- Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 11/12/2019). Electronic commerce. Internet advertising. Success in business. Semerádová, Tereza 1989- editor. Weinlich, Petr 1976- editor. IGI Global, publisher. (Original) (DLC)2019031665 Print version: 1799816184 9781799816188 (DLC) 2019031665 FWS01 ZDB-98-IGB FWS_PDA_IGB http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-1618-8 Volltext |
| spellingShingle | Impacts of online advertising on business performance Chapter 1. What do Facebook users feel about facebook advertising?: using an experience sampling method (ESM) to explore their digital advertising experiences -- Chapter 2. Employer branding in the digital era -- Chapter 3. A relationship marketing strategy in brand communication: influencer marketing strategy -- Chapter 4. Customer engagement strategies of China's e-commerce industry and their impact on China's economy transition -- Chapter 5. Online purchase and advertising in Latin America: a consumer comparison among Mexico and Colombia -- Chapter 6. Optimization models in google ads campaigns -- Chapter 7. Reaching your customers using facebook and google dynamic ads -- Chapter 8. The (in)effectiveness of in-stream video ads: comparison of Facebook and YouTube. Electronic commerce. Internet advertising. Success in business. |
| title | Impacts of online advertising on business performance |
| title_auth | Impacts of online advertising on business performance |
| title_exact_search | Impacts of online advertising on business performance |
| title_full | Impacts of online advertising on business performance Tereza Semerádová and Petr Weinlich, editors. |
| title_fullStr | Impacts of online advertising on business performance Tereza Semerádová and Petr Weinlich, editors. |
| title_full_unstemmed | Impacts of online advertising on business performance Tereza Semerádová and Petr Weinlich, editors. |
| title_short | Impacts of online advertising on business performance |
| title_sort | impacts of online advertising on business performance |
| topic | Electronic commerce. Internet advertising. Success in business. |
| topic_facet | Electronic commerce. Internet advertising. Success in business. |
| url | http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-1618-8 |
| work_keys_str_mv | AT semeradovatereza impactsofonlineadvertisingonbusinessperformance AT weinlichpetr impactsofonlineadvertisingonbusinessperformance AT igiglobal impactsofonlineadvertisingonbusinessperformance |