Handbook of research on retailing techniques for optimal consumer engagement and experiences:
""This book examines the application of present-day customer relationship management within the retail industry. It also explores in-depth merchandiser knowledge as well as the methods behind positive retailer-consumer relationships"--Provided by publisher"--
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) :
IGI Global,
[2020]
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | ""This book examines the application of present-day customer relationship management within the retail industry. It also explores in-depth merchandiser knowledge as well as the methods behind positive retailer-consumer relationships"--Provided by publisher"-- |
| Beschreibung: | 33 PDFs (571 pages) Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781799814139 |
| Zugangseinschränkungen: | Restricted to subscribers or individual electronic text purchasers. |
Internformat
MARC
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| 245 | 0 | 0 | |a Handbook of research on retailing techniques for optimal consumer engagement and experiences |c Fabio Musso and Elena Druica, editors. |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : |b IGI Global, |c [2020] | |
| 300 | |a 33 PDFs (571 pages) | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a electronic |2 isbdmedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Section 1. Consumer behavior, buying preference, and relationships with retailers. Chapter 1. Consumer-retailer identification enhancing consumer well-being ; Chapter 2. Explaining customer loyalty to retail stores: a moderated explanation chain of the process ; Chapter 3. Satisfying customers through premium private labels: identifying drivers of customer loyalty to the retailer ; Chapter 4. Understanding individuals' behavior under uncertainty: strategy key driver in economic crisis -- Section 2. Store atmosphere and interaction with customers. Chapter 5. The importance of retail atmosphere in online and offline environments ; Chapter 6. The in-store shopping experience: a systematic literature review ; Chapter 7. Designing in-store atmosphere for a holistic customer experience ; Chapter 8. Sensorial and experiential marketing in shopping centers: effects on retailer performance -- Section 3. Retail context, store formats, and retail services. Chapter 9. Retail formats and alternative retail formats: the mechanisms for the emergence and evolution ; Chapter 10. The role of the service encounter as a means of reversing further high street retail decline ; Chapter 11. The urban forest and shopping environments ; Chapter 12. Customer experience in the coffee world: qualitative research on the US market ; Chapter 13. Engaging retail customers through service and systems marketing: insights for community pharmacy stores -- Section 4. Innovation, ICT, and online interactions: the omnichannel challenges for retailers. Chapter 14. Are retailers' perceptions of their innovativeness and technology similar to those of consumers? ; Chapter 15. Retailing 4.0 and technology-driven innovation: a literature review ; Chapter 16. An empirical investigation to improve information sharing in online settings: a multi-target comparison ; Chapter 17. Technical and hedonistic variables of online visual merchandising: do they influence apparel website popularity and attractiveness? -- Section 5. Consumer engagement and retailer responsibility. Chapter 18. Actor engagement in service ecosystems: innovating value co-creation in food retail ; Chapter 19. 3rs of sustainability values for retailing customers as factors of influence on consumer behavior ; Chapter 20. Using integrated corporate responsibility to enhance consumers' perceptions: an overview of the banking sector ; Chapter 21. Sustainable initiatives and organizational reshaping in food retailers. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | 3 | |a ""This book examines the application of present-day customer relationship management within the retail industry. It also explores in-depth merchandiser knowledge as well as the methods behind positive retailer-consumer relationships"--Provided by publisher"-- |c Provided by publisher. | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Description based on title screen (IGI Global, viewed 09/21/2019). | ||
| 650 | 0 | |a Consumer behavior. | |
| 650 | 0 | |a Customer relations. | |
| 650 | 0 | |a Retail trade |x Customer services. | |
| 700 | 1 | |a Druica, Elena |d 1971- |e editor. | |
| 700 | 1 | |a Musso, Fabio |d 1960- |e editor. | |
| 710 | 2 | |a IGI Global, |e publisher. | |
| 776 | 0 | |c (Original) |w (DLC)2019029910 | |
| 776 | 0 | 8 | |i Print version: |z 1799814122 |z 9781799814122 |w (DLC) 2019029910 |
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| 912 | |a ZDB-98-IGB | ||
| 049 | |a DE-863 | ||
Datensatz im Suchindex
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| author_facet | Druica, Elena 1971- Musso, Fabio 1960- |
| building | Verbundindex |
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| callnumber-first | H - Social Science |
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| callnumber-raw | HF5429 .H28334 2020e |
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| contents | Section 1. Consumer behavior, buying preference, and relationships with retailers. Chapter 1. Consumer-retailer identification enhancing consumer well-being ; Chapter 2. Explaining customer loyalty to retail stores: a moderated explanation chain of the process ; Chapter 3. Satisfying customers through premium private labels: identifying drivers of customer loyalty to the retailer ; Chapter 4. Understanding individuals' behavior under uncertainty: strategy key driver in economic crisis -- Section 2. Store atmosphere and interaction with customers. Chapter 5. The importance of retail atmosphere in online and offline environments ; Chapter 6. The in-store shopping experience: a systematic literature review ; Chapter 7. Designing in-store atmosphere for a holistic customer experience ; Chapter 8. Sensorial and experiential marketing in shopping centers: effects on retailer performance -- Section 3. Retail context, store formats, and retail services. Chapter 9. Retail formats and alternative retail formats: the mechanisms for the emergence and evolution ; Chapter 10. The role of the service encounter as a means of reversing further high street retail decline ; Chapter 11. The urban forest and shopping environments ; Chapter 12. Customer experience in the coffee world: qualitative research on the US market ; Chapter 13. Engaging retail customers through service and systems marketing: insights for community pharmacy stores -- Section 4. Innovation, ICT, and online interactions: the omnichannel challenges for retailers. Chapter 14. Are retailers' perceptions of their innovativeness and technology similar to those of consumers? ; Chapter 15. Retailing 4.0 and technology-driven innovation: a literature review ; Chapter 16. An empirical investigation to improve information sharing in online settings: a multi-target comparison ; Chapter 17. Technical and hedonistic variables of online visual merchandising: do they influence apparel website popularity and attractiveness? -- Section 5. Consumer engagement and retailer responsibility. Chapter 18. Actor engagement in service ecosystems: innovating value co-creation in food retail ; Chapter 19. 3rs of sustainability values for retailing customers as factors of influence on consumer behavior ; Chapter 20. Using integrated corporate responsibility to enhance consumers' perceptions: an overview of the banking sector ; Chapter 21. Sustainable initiatives and organizational reshaping in food retailers. |
| ctrlnum | (CaBNVSL)slc21106644 (OCoLC)1120757228 |
| dewey-full | 658.8/34 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/34 |
| dewey-search | 658.8/34 |
| dewey-sort | 3658.8 234 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | ZDB-98-IGB-00232756 |
| illustrated | Not Illustrated |
| indexdate | 2024-11-26T14:51:55Z |
| institution | BVB |
| isbn | 9781799814139 |
| language | English |
| oclc_num | 1120757228 |
| open_access_boolean | |
| owner | DE-863 DE-BY-FWS |
| owner_facet | DE-863 DE-BY-FWS |
| physical | 33 PDFs (571 pages) Also available in print. |
| psigel | ZDB-98-IGB |
| publishDate | 2020 |
| publishDateSearch | 2020 |
| publishDateSort | 2020 |
| publisher | IGI Global, |
| record_format | marc |
| spelling | Handbook of research on retailing techniques for optimal consumer engagement and experiences Fabio Musso and Elena Druica, editors. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, [2020] 33 PDFs (571 pages) text rdacontent electronic isbdmedia online resource rdacarrier Includes bibliographical references and index. Section 1. Consumer behavior, buying preference, and relationships with retailers. Chapter 1. Consumer-retailer identification enhancing consumer well-being ; Chapter 2. Explaining customer loyalty to retail stores: a moderated explanation chain of the process ; Chapter 3. Satisfying customers through premium private labels: identifying drivers of customer loyalty to the retailer ; Chapter 4. Understanding individuals' behavior under uncertainty: strategy key driver in economic crisis -- Section 2. Store atmosphere and interaction with customers. Chapter 5. The importance of retail atmosphere in online and offline environments ; Chapter 6. The in-store shopping experience: a systematic literature review ; Chapter 7. Designing in-store atmosphere for a holistic customer experience ; Chapter 8. Sensorial and experiential marketing in shopping centers: effects on retailer performance -- Section 3. Retail context, store formats, and retail services. Chapter 9. Retail formats and alternative retail formats: the mechanisms for the emergence and evolution ; Chapter 10. The role of the service encounter as a means of reversing further high street retail decline ; Chapter 11. The urban forest and shopping environments ; Chapter 12. Customer experience in the coffee world: qualitative research on the US market ; Chapter 13. Engaging retail customers through service and systems marketing: insights for community pharmacy stores -- Section 4. Innovation, ICT, and online interactions: the omnichannel challenges for retailers. Chapter 14. Are retailers' perceptions of their innovativeness and technology similar to those of consumers? ; Chapter 15. Retailing 4.0 and technology-driven innovation: a literature review ; Chapter 16. An empirical investigation to improve information sharing in online settings: a multi-target comparison ; Chapter 17. Technical and hedonistic variables of online visual merchandising: do they influence apparel website popularity and attractiveness? -- Section 5. Consumer engagement and retailer responsibility. Chapter 18. Actor engagement in service ecosystems: innovating value co-creation in food retail ; Chapter 19. 3rs of sustainability values for retailing customers as factors of influence on consumer behavior ; Chapter 20. Using integrated corporate responsibility to enhance consumers' perceptions: an overview of the banking sector ; Chapter 21. Sustainable initiatives and organizational reshaping in food retailers. Restricted to subscribers or individual electronic text purchasers. ""This book examines the application of present-day customer relationship management within the retail industry. It also explores in-depth merchandiser knowledge as well as the methods behind positive retailer-consumer relationships"--Provided by publisher"-- Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 09/21/2019). Consumer behavior. Customer relations. Retail trade Customer services. Druica, Elena 1971- editor. Musso, Fabio 1960- editor. IGI Global, publisher. (Original) (DLC)2019029910 Print version: 1799814122 9781799814122 (DLC) 2019029910 FWS01 ZDB-98-IGB FWS_PDA_IGB http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-1412-2 Volltext |
| spellingShingle | Handbook of research on retailing techniques for optimal consumer engagement and experiences Section 1. Consumer behavior, buying preference, and relationships with retailers. Chapter 1. Consumer-retailer identification enhancing consumer well-being ; Chapter 2. Explaining customer loyalty to retail stores: a moderated explanation chain of the process ; Chapter 3. Satisfying customers through premium private labels: identifying drivers of customer loyalty to the retailer ; Chapter 4. Understanding individuals' behavior under uncertainty: strategy key driver in economic crisis -- Section 2. Store atmosphere and interaction with customers. Chapter 5. The importance of retail atmosphere in online and offline environments ; Chapter 6. The in-store shopping experience: a systematic literature review ; Chapter 7. Designing in-store atmosphere for a holistic customer experience ; Chapter 8. Sensorial and experiential marketing in shopping centers: effects on retailer performance -- Section 3. Retail context, store formats, and retail services. Chapter 9. Retail formats and alternative retail formats: the mechanisms for the emergence and evolution ; Chapter 10. The role of the service encounter as a means of reversing further high street retail decline ; Chapter 11. The urban forest and shopping environments ; Chapter 12. Customer experience in the coffee world: qualitative research on the US market ; Chapter 13. Engaging retail customers through service and systems marketing: insights for community pharmacy stores -- Section 4. Innovation, ICT, and online interactions: the omnichannel challenges for retailers. Chapter 14. Are retailers' perceptions of their innovativeness and technology similar to those of consumers? ; Chapter 15. Retailing 4.0 and technology-driven innovation: a literature review ; Chapter 16. An empirical investigation to improve information sharing in online settings: a multi-target comparison ; Chapter 17. Technical and hedonistic variables of online visual merchandising: do they influence apparel website popularity and attractiveness? -- Section 5. Consumer engagement and retailer responsibility. Chapter 18. Actor engagement in service ecosystems: innovating value co-creation in food retail ; Chapter 19. 3rs of sustainability values for retailing customers as factors of influence on consumer behavior ; Chapter 20. Using integrated corporate responsibility to enhance consumers' perceptions: an overview of the banking sector ; Chapter 21. Sustainable initiatives and organizational reshaping in food retailers. Consumer behavior. Customer relations. Retail trade Customer services. |
| title | Handbook of research on retailing techniques for optimal consumer engagement and experiences |
| title_auth | Handbook of research on retailing techniques for optimal consumer engagement and experiences |
| title_exact_search | Handbook of research on retailing techniques for optimal consumer engagement and experiences |
| title_full | Handbook of research on retailing techniques for optimal consumer engagement and experiences Fabio Musso and Elena Druica, editors. |
| title_fullStr | Handbook of research on retailing techniques for optimal consumer engagement and experiences Fabio Musso and Elena Druica, editors. |
| title_full_unstemmed | Handbook of research on retailing techniques for optimal consumer engagement and experiences Fabio Musso and Elena Druica, editors. |
| title_short | Handbook of research on retailing techniques for optimal consumer engagement and experiences |
| title_sort | handbook of research on retailing techniques for optimal consumer engagement and experiences |
| topic | Consumer behavior. Customer relations. Retail trade Customer services. |
| topic_facet | Consumer behavior. Customer relations. Retail trade Customer services. |
| url | http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-1412-2 |
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