Tools and techniques for implementing international e-trading tactics for competitive advantage:
"This book examines the major aspects of international e-trade such as intelligent marketing, advertising, digital marketing, corporate culture, online reputation management, communication, and consumer behavior"--
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) :
IGI Global,
[2019]
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "This book examines the major aspects of international e-trade such as intelligent marketing, advertising, digital marketing, corporate culture, online reputation management, communication, and consumer behavior"-- A collection of innovative research on the methods and applications of knowledge in both theoretical and practical skills of intelligent robotics and mechatronics. While highlighting topics including green technology, machine learning, and virtual manufacturing, this book is ideally designed for researchers, students, engineers, and computer practitioners seeking current research on developing innovative ideas for intelligent robotics and autonomous and smart interdisciplinary mechatronic products. |
| Beschreibung: | 22 PDFs (395 pages) Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781799800378 |
| Zugangseinschränkungen: | Restricted to subscribers or individual electronic text purchasers. |
Internformat
MARC
| LEADER | 00000nam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | ZDB-98-IGB-00225846 | ||
| 003 | IGIG | ||
| 005 | 20190821134132.0 | ||
| 006 | m eo d | ||
| 007 | cr bn |||m|||a | ||
| 008 | 190822s2019 pau fob 001 0 eng d | ||
| 010 | |z 2019015721 | ||
| 020 | |a 9781799800378 |q ebook | ||
| 020 | |z 9781799800354 |q hardcover | ||
| 020 | |z 9781799800361 |q softcover | ||
| 024 | 7 | |a 10.4018/978-1-7998-0035-4 |2 doi | |
| 035 | |a (CaBNVSL)slc20918505 | ||
| 035 | |a (OCoLC)1114189341 | ||
| 040 | |a CaBNVSL |b eng |e rda |c CaBNVSL |d CaBNVSL | ||
| 050 | 4 | |a HF5548.32 |b .T66 2019e | |
| 082 | 7 | |a 658.8/72 |2 23 | |
| 245 | 0 | 0 | |a Tools and techniques for implementing international e-trading tactics for competitive advantage |c Yurdagul Meral, editor. |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : |b IGI Global, |c [2019] | |
| 300 | |a 22 PDFs (395 pages) | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a electronic |2 isbdmedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Chapter 1. The role of e-HRM practices on digital era -- Chapter 2. Servqual-based performance analysis of agricultural financing in e-banking industry: an evaluation by IT2 fuzzy decision-making model -- Chapter 3. Effects of Internet on tourism marketing: an empirical analysis about online tourism -- Chapter 4. An empirical study on the relationship between economic growth and e-commerce -- Chapter 5. Examination of the extent and effects of strategic management on e-commerce companies -- Chapter 6. Electronic payment systems in electronic commerce -- Chapter 7. Electronic trade and electronic presentation of export documents in documentary credits -- Chapter 8. E-retailing practices in mobile marketing: the case of Getir application -- Chapter 9. E-trading decision making: an integrated digital marketing approach with theory and cases -- Chapter 10. New economy, e-commerce businesses, and e-businesses: types, similarities, and differences -- Chapter 11. The effect of consumer emotions on online purchasing behavior -- Chapter 12. Understanding shopping behaviors with category- and brand-level market basket analysis -- Chapter 13. Digitalization of human resources: e-HR -- Chapter 14. Examination of effects of competitive strategies on the e-commerce companies in terms of achieving sustainable competitive advantage -- Chapter 15. Data mining-based evaluating the customer satisfaction for the mobile applications: an analysis on Turkish banking sector by using it2 fuzzy dematel. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | 3 | |a "This book examines the major aspects of international e-trade such as intelligent marketing, advertising, digital marketing, corporate culture, online reputation management, communication, and consumer behavior"-- |c Provided by publisher. | |
| 520 | 3 | |a A collection of innovative research on the methods and applications of knowledge in both theoretical and practical skills of intelligent robotics and mechatronics. While highlighting topics including green technology, machine learning, and virtual manufacturing, this book is ideally designed for researchers, students, engineers, and computer practitioners seeking current research on developing innovative ideas for intelligent robotics and autonomous and smart interdisciplinary mechatronic products. | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Description based on title screen (IGI Global, viewed 08/22/2019). | ||
| 650 | 0 | |a Electronic commerce. | |
| 650 | 0 | |a Personnel management. | |
| 650 | 0 | |a Strategic planning. | |
| 700 | 1 | |a Meral, Yurdagul |d 1961- |e editor. | |
| 710 | 2 | |a IGI Global, |e publisher. | |
| 776 | 0 | |c (Original) |w (DLC)2019015721 | |
| 776 | 0 | 8 | |i Print version: |z 1799800350 |z 9781799800354 |w (DLC) 2019015721 |
| 856 | 4 | 0 | |l FWS01 |p ZDB-98-IGB |q FWS_PDA_IGB |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-0035-4 |3 Volltext |
| 912 | |a ZDB-98-IGB | ||
| 049 | |a DE-863 | ||
Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-98-IGB-00225846 |
|---|---|
| _version_ | 1816797082152861697 |
| adam_text | |
| any_adam_object | |
| author2 | Meral, Yurdagul 1961- |
| author2_role | edt |
| author2_variant | y m ym |
| author_facet | Meral, Yurdagul 1961- |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
| callnumber-label | HF5548 |
| callnumber-raw | HF5548.32 .T66 2019e |
| callnumber-search | HF5548.32 .T66 2019e |
| callnumber-sort | HF 45548.32 T66 42019E |
| callnumber-subject | HF - Commerce |
| collection | ZDB-98-IGB |
| contents | Chapter 1. The role of e-HRM practices on digital era -- Chapter 2. Servqual-based performance analysis of agricultural financing in e-banking industry: an evaluation by IT2 fuzzy decision-making model -- Chapter 3. Effects of Internet on tourism marketing: an empirical analysis about online tourism -- Chapter 4. An empirical study on the relationship between economic growth and e-commerce -- Chapter 5. Examination of the extent and effects of strategic management on e-commerce companies -- Chapter 6. Electronic payment systems in electronic commerce -- Chapter 7. Electronic trade and electronic presentation of export documents in documentary credits -- Chapter 8. E-retailing practices in mobile marketing: the case of Getir application -- Chapter 9. E-trading decision making: an integrated digital marketing approach with theory and cases -- Chapter 10. New economy, e-commerce businesses, and e-businesses: types, similarities, and differences -- Chapter 11. The effect of consumer emotions on online purchasing behavior -- Chapter 12. Understanding shopping behaviors with category- and brand-level market basket analysis -- Chapter 13. Digitalization of human resources: e-HR -- Chapter 14. Examination of effects of competitive strategies on the e-commerce companies in terms of achieving sustainable competitive advantage -- Chapter 15. Data mining-based evaluating the customer satisfaction for the mobile applications: an analysis on Turkish banking sector by using it2 fuzzy dematel. |
| ctrlnum | (CaBNVSL)slc20918505 (OCoLC)1114189341 |
| dewey-full | 658.8/72 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/72 |
| dewey-search | 658.8/72 |
| dewey-sort | 3658.8 272 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>04034nam a2200481 i 4500</leader><controlfield tag="001">ZDB-98-IGB-00225846</controlfield><controlfield tag="003">IGIG</controlfield><controlfield tag="005">20190821134132.0</controlfield><controlfield tag="006">m eo d </controlfield><controlfield tag="007">cr bn |||m|||a</controlfield><controlfield tag="008">190822s2019 pau fob 001 0 eng d</controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="z"> 2019015721</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781799800378</subfield><subfield code="q">ebook</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">9781799800354</subfield><subfield code="q">hardcover</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">9781799800361</subfield><subfield code="q">softcover</subfield></datafield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.4018/978-1-7998-0035-4</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(CaBNVSL)slc20918505</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1114189341</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">CaBNVSL</subfield><subfield code="b">eng</subfield><subfield code="e">rda</subfield><subfield code="c">CaBNVSL</subfield><subfield code="d">CaBNVSL</subfield></datafield><datafield tag="050" ind1=" " ind2="4"><subfield code="a">HF5548.32</subfield><subfield code="b">.T66 2019e</subfield></datafield><datafield tag="082" ind1="7" ind2=" "><subfield code="a">658.8/72</subfield><subfield code="2">23</subfield></datafield><datafield tag="245" ind1="0" ind2="0"><subfield code="a">Tools and techniques for implementing international e-trading tactics for competitive advantage </subfield><subfield code="c">Yurdagul Meral, editor.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) :</subfield><subfield code="b">IGI Global,</subfield><subfield code="c">[2019]</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">22 PDFs (395 pages)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">text</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">electronic</subfield><subfield code="2">isbdmedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">online resource</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="504" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index.</subfield></datafield><datafield tag="505" ind1="0" ind2=" "><subfield code="a">Chapter 1. The role of e-HRM practices on digital era -- Chapter 2. Servqual-based performance analysis of agricultural financing in e-banking industry: an evaluation by IT2 fuzzy decision-making model -- Chapter 3. Effects of Internet on tourism marketing: an empirical analysis about online tourism -- Chapter 4. An empirical study on the relationship between economic growth and e-commerce -- Chapter 5. Examination of the extent and effects of strategic management on e-commerce companies -- Chapter 6. Electronic payment systems in electronic commerce -- Chapter 7. Electronic trade and electronic presentation of export documents in documentary credits -- Chapter 8. E-retailing practices in mobile marketing: the case of Getir application -- Chapter 9. E-trading decision making: an integrated digital marketing approach with theory and cases -- Chapter 10. New economy, e-commerce businesses, and e-businesses: types, similarities, and differences -- Chapter 11. The effect of consumer emotions on online purchasing behavior -- Chapter 12. Understanding shopping behaviors with category- and brand-level market basket analysis -- Chapter 13. Digitalization of human resources: e-HR -- Chapter 14. Examination of effects of competitive strategies on the e-commerce companies in terms of achieving sustainable competitive advantage -- Chapter 15. Data mining-based evaluating the customer satisfaction for the mobile applications: an analysis on Turkish banking sector by using it2 fuzzy dematel.</subfield></datafield><datafield tag="506" ind1=" " ind2=" "><subfield code="a">Restricted to subscribers or individual electronic text purchasers.</subfield></datafield><datafield tag="520" ind1="3" ind2=" "><subfield code="a">"This book examines the major aspects of international e-trade such as intelligent marketing, advertising, digital marketing, corporate culture, online reputation management, communication, and consumer behavior"--</subfield><subfield code="c">Provided by publisher.</subfield></datafield><datafield tag="520" ind1="3" ind2=" "><subfield code="a">A collection of innovative research on the methods and applications of knowledge in both theoretical and practical skills of intelligent robotics and mechatronics. While highlighting topics including green technology, machine learning, and virtual manufacturing, this book is ideally designed for researchers, students, engineers, and computer practitioners seeking current research on developing innovative ideas for intelligent robotics and autonomous and smart interdisciplinary mechatronic products.</subfield></datafield><datafield tag="530" ind1=" " ind2=" "><subfield code="a">Also available in print.</subfield></datafield><datafield tag="538" ind1=" " ind2=" "><subfield code="a">Mode of access: World Wide Web.</subfield></datafield><datafield tag="588" ind1=" " ind2=" "><subfield code="a">Description based on title screen (IGI Global, viewed 08/22/2019).</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Electronic commerce.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Personnel management.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Strategic planning.</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Meral, Yurdagul</subfield><subfield code="d">1961-</subfield><subfield code="e">editor.</subfield></datafield><datafield tag="710" ind1="2" ind2=" "><subfield code="a">IGI Global,</subfield><subfield code="e">publisher.</subfield></datafield><datafield tag="776" ind1="0" ind2=" "><subfield code="c">(Original)</subfield><subfield code="w">(DLC)2019015721</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Print version:</subfield><subfield code="z">1799800350</subfield><subfield code="z">9781799800354</subfield><subfield code="w">(DLC) 2019015721</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="l">FWS01</subfield><subfield code="p">ZDB-98-IGB</subfield><subfield code="q">FWS_PDA_IGB</subfield><subfield code="u">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-0035-4</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-98-IGB</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-863</subfield></datafield></record></collection> |
| id | ZDB-98-IGB-00225846 |
| illustrated | Not Illustrated |
| indexdate | 2024-11-26T14:51:55Z |
| institution | BVB |
| isbn | 9781799800378 |
| language | English |
| oclc_num | 1114189341 |
| open_access_boolean | |
| owner | DE-863 DE-BY-FWS |
| owner_facet | DE-863 DE-BY-FWS |
| physical | 22 PDFs (395 pages) Also available in print. |
| psigel | ZDB-98-IGB |
| publishDate | 2019 |
| publishDateSearch | 2019 |
| publishDateSort | 2019 |
| publisher | IGI Global, |
| record_format | marc |
| spelling | Tools and techniques for implementing international e-trading tactics for competitive advantage Yurdagul Meral, editor. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, [2019] 22 PDFs (395 pages) text rdacontent electronic isbdmedia online resource rdacarrier Includes bibliographical references and index. Chapter 1. The role of e-HRM practices on digital era -- Chapter 2. Servqual-based performance analysis of agricultural financing in e-banking industry: an evaluation by IT2 fuzzy decision-making model -- Chapter 3. Effects of Internet on tourism marketing: an empirical analysis about online tourism -- Chapter 4. An empirical study on the relationship between economic growth and e-commerce -- Chapter 5. Examination of the extent and effects of strategic management on e-commerce companies -- Chapter 6. Electronic payment systems in electronic commerce -- Chapter 7. Electronic trade and electronic presentation of export documents in documentary credits -- Chapter 8. E-retailing practices in mobile marketing: the case of Getir application -- Chapter 9. E-trading decision making: an integrated digital marketing approach with theory and cases -- Chapter 10. New economy, e-commerce businesses, and e-businesses: types, similarities, and differences -- Chapter 11. The effect of consumer emotions on online purchasing behavior -- Chapter 12. Understanding shopping behaviors with category- and brand-level market basket analysis -- Chapter 13. Digitalization of human resources: e-HR -- Chapter 14. Examination of effects of competitive strategies on the e-commerce companies in terms of achieving sustainable competitive advantage -- Chapter 15. Data mining-based evaluating the customer satisfaction for the mobile applications: an analysis on Turkish banking sector by using it2 fuzzy dematel. Restricted to subscribers or individual electronic text purchasers. "This book examines the major aspects of international e-trade such as intelligent marketing, advertising, digital marketing, corporate culture, online reputation management, communication, and consumer behavior"-- Provided by publisher. A collection of innovative research on the methods and applications of knowledge in both theoretical and practical skills of intelligent robotics and mechatronics. While highlighting topics including green technology, machine learning, and virtual manufacturing, this book is ideally designed for researchers, students, engineers, and computer practitioners seeking current research on developing innovative ideas for intelligent robotics and autonomous and smart interdisciplinary mechatronic products. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 08/22/2019). Electronic commerce. Personnel management. Strategic planning. Meral, Yurdagul 1961- editor. IGI Global, publisher. (Original) (DLC)2019015721 Print version: 1799800350 9781799800354 (DLC) 2019015721 FWS01 ZDB-98-IGB FWS_PDA_IGB http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-0035-4 Volltext |
| spellingShingle | Tools and techniques for implementing international e-trading tactics for competitive advantage Chapter 1. The role of e-HRM practices on digital era -- Chapter 2. Servqual-based performance analysis of agricultural financing in e-banking industry: an evaluation by IT2 fuzzy decision-making model -- Chapter 3. Effects of Internet on tourism marketing: an empirical analysis about online tourism -- Chapter 4. An empirical study on the relationship between economic growth and e-commerce -- Chapter 5. Examination of the extent and effects of strategic management on e-commerce companies -- Chapter 6. Electronic payment systems in electronic commerce -- Chapter 7. Electronic trade and electronic presentation of export documents in documentary credits -- Chapter 8. E-retailing practices in mobile marketing: the case of Getir application -- Chapter 9. E-trading decision making: an integrated digital marketing approach with theory and cases -- Chapter 10. New economy, e-commerce businesses, and e-businesses: types, similarities, and differences -- Chapter 11. The effect of consumer emotions on online purchasing behavior -- Chapter 12. Understanding shopping behaviors with category- and brand-level market basket analysis -- Chapter 13. Digitalization of human resources: e-HR -- Chapter 14. Examination of effects of competitive strategies on the e-commerce companies in terms of achieving sustainable competitive advantage -- Chapter 15. Data mining-based evaluating the customer satisfaction for the mobile applications: an analysis on Turkish banking sector by using it2 fuzzy dematel. Electronic commerce. Personnel management. Strategic planning. |
| title | Tools and techniques for implementing international e-trading tactics for competitive advantage |
| title_auth | Tools and techniques for implementing international e-trading tactics for competitive advantage |
| title_exact_search | Tools and techniques for implementing international e-trading tactics for competitive advantage |
| title_full | Tools and techniques for implementing international e-trading tactics for competitive advantage Yurdagul Meral, editor. |
| title_fullStr | Tools and techniques for implementing international e-trading tactics for competitive advantage Yurdagul Meral, editor. |
| title_full_unstemmed | Tools and techniques for implementing international e-trading tactics for competitive advantage Yurdagul Meral, editor. |
| title_short | Tools and techniques for implementing international e-trading tactics for competitive advantage |
| title_sort | tools and techniques for implementing international e trading tactics for competitive advantage |
| topic | Electronic commerce. Personnel management. Strategic planning. |
| topic_facet | Electronic commerce. Personnel management. Strategic planning. |
| url | http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-0035-4 |
| work_keys_str_mv | AT meralyurdagul toolsandtechniquesforimplementinginternationaletradingtacticsforcompetitiveadvantage AT igiglobal toolsandtechniquesforimplementinginternationaletradingtacticsforcompetitiveadvantage |