Handbook of research on digital marketing innovations in social entrepreneurship and solidarity economics:
"This book explores the relationship between digital marketing, social entrepreneurship, and solidarity economics to create crowding-in effects and socioeconomic wealth directed towards the improvement of the standard of living of the society. It also examine examines the impact and application...
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) :
IGI Global,
[2019]
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "This book explores the relationship between digital marketing, social entrepreneurship, and solidarity economics to create crowding-in effects and socioeconomic wealth directed towards the improvement of the standard of living of the society. It also examine examines the impact and application of digital marketing on small and medium enterprises"-- |
| Beschreibung: | 31 PDFs (438 pages) Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781522589402 |
| Zugangseinschränkungen: | Restricted to subscribers or individual electronic text purchasers. |
Internformat
MARC
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| 020 | |z 9781522589396 |q hardcover | ||
| 024 | 7 | |a 10.4018/978-1-5225-8939-6 |2 doi | |
| 035 | |a (CaBNVSL)slc20815665 | ||
| 035 | |a (OCoLC)1096238841 | ||
| 040 | |a CaBNVSL |b eng |e rda |c CaBNVSL |d CaBNVSL | ||
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| 245 | 0 | 0 | |a Handbook of research on digital marketing innovations in social entrepreneurship and solidarity economics |c Jose Manuel Saiz-Alvarez, editor. |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : |b IGI Global, |c [2019] | |
| 300 | |a 31 PDFs (438 pages) | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a electronic |2 isbdmedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Section 1. Entrepreneurship. Chapter 1. A theoretical approach to the definition of entrepreneurship from a multidisciplinary perspective ; Chapter 2. Solidarity economics, entrepreneurship, and social wealth ; Chapter 3. Factors creating competitive advantage for family-owned business ; Chapter 4. Micro family business and socioeconomic development: Chilean grocery store ; Chapter 5. A model for social entrepreneurship education ; Chapter 6. Social entrepreneurship and its competences: implications for higher education ; Chapter 7. Proposal of a business model based on the triple business performance-e ; Chapter 8. Entrepreneurial intention among academicians in Mexico: a descriptive approach ; Chapter 9. Affective and emotional determinants of entrepreneurial orientation within family firms ; Chapter 10. Orange economy and digital entrepreneurship in Latin America: creative sparkles among raw materials ; Chapter 11. The electronic obsolescence as an opportunity for social entrepreneurship: the case of EEE in Manizales, Colombia ; Chapter 12. Joint liability lending, entrepreneurial development, and poverty reduction ; Chapter 13. Going beyond GDP: the role of social innovation in building a welfare state -- Section 2. Digital marketing. Chapter 14. Digital moms: devices, social networking sites, and perceptions towards digital marketing strategies ; Chapter 15. Google trends metadata as a revenue indicator for digital marketing activities in Spanish businesses ; Chapter 16. Corporate social responsibility and digital marketing ; Chapter 17. Fundraising and its impact on digital marketing for NGOs ; Chapter 18. The use of geolocalized social networks information to guide and enhance the design of local cultural and tourist policies ; Chapter 19. Evolving faster than lightning: how is digital marketing changing the brand? the future for digital marketing tools ; Chapter 20. Digital marketing as a communication tool in emerging businesses. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | 3 | |a "This book explores the relationship between digital marketing, social entrepreneurship, and solidarity economics to create crowding-in effects and socioeconomic wealth directed towards the improvement of the standard of living of the society. It also examine examines the impact and application of digital marketing on small and medium enterprises"-- |c Provided by publisher. | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Description based on title screen (IGI Global, viewed 04/06/2019). | ||
| 650 | 0 | |a Internet marketing. | |
| 650 | 0 | |a Social entrepreneurship. | |
| 650 | 0 | |a Social marketing. | |
| 700 | 1 | |a Sáiz Álvarez, José Manuel, |e editor. | |
| 710 | 2 | |a IGI Global, |e publisher. | |
| 776 | 0 | |c (Original) |w (DLC)2018061677 | |
| 776 | 0 | 8 | |i Print version: |z 1522589392 |z 9781522589396 |w (DLC) 2018061677 |
| 856 | 4 | 0 | |l FWS01 |p ZDB-98-IGB |q FWS_PDA_IGB |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-8939-6 |3 Volltext |
| 912 | |a ZDB-98-IGB | ||
| 049 | |a DE-863 | ||
Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-98-IGB-00218549 |
|---|---|
| _version_ | 1816797081661079552 |
| adam_text | |
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| author2 | Sáiz Álvarez, José Manuel |
| author2_role | edt |
| author2_variant | a j m s ajm ajms |
| author_facet | Sáiz Álvarez, José Manuel |
| building | Verbundindex |
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| contents | Section 1. Entrepreneurship. Chapter 1. A theoretical approach to the definition of entrepreneurship from a multidisciplinary perspective ; Chapter 2. Solidarity economics, entrepreneurship, and social wealth ; Chapter 3. Factors creating competitive advantage for family-owned business ; Chapter 4. Micro family business and socioeconomic development: Chilean grocery store ; Chapter 5. A model for social entrepreneurship education ; Chapter 6. Social entrepreneurship and its competences: implications for higher education ; Chapter 7. Proposal of a business model based on the triple business performance-e ; Chapter 8. Entrepreneurial intention among academicians in Mexico: a descriptive approach ; Chapter 9. Affective and emotional determinants of entrepreneurial orientation within family firms ; Chapter 10. Orange economy and digital entrepreneurship in Latin America: creative sparkles among raw materials ; Chapter 11. The electronic obsolescence as an opportunity for social entrepreneurship: the case of EEE in Manizales, Colombia ; Chapter 12. Joint liability lending, entrepreneurial development, and poverty reduction ; Chapter 13. Going beyond GDP: the role of social innovation in building a welfare state -- Section 2. Digital marketing. Chapter 14. Digital moms: devices, social networking sites, and perceptions towards digital marketing strategies ; Chapter 15. Google trends metadata as a revenue indicator for digital marketing activities in Spanish businesses ; Chapter 16. Corporate social responsibility and digital marketing ; Chapter 17. Fundraising and its impact on digital marketing for NGOs ; Chapter 18. The use of geolocalized social networks information to guide and enhance the design of local cultural and tourist policies ; Chapter 19. Evolving faster than lightning: how is digital marketing changing the brand? the future for digital marketing tools ; Chapter 20. Digital marketing as a communication tool in emerging businesses. |
| ctrlnum | (CaBNVSL)slc20815665 (OCoLC)1096238841 |
| dewey-full | 658.8/72 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/72 |
| dewey-search | 658.8/72 |
| dewey-sort | 3658.8 272 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | ZDB-98-IGB-00218549 |
| illustrated | Not Illustrated |
| indexdate | 2024-11-26T14:51:54Z |
| institution | BVB |
| isbn | 9781522589402 |
| language | English |
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| spelling | Handbook of research on digital marketing innovations in social entrepreneurship and solidarity economics Jose Manuel Saiz-Alvarez, editor. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, [2019] 31 PDFs (438 pages) text rdacontent electronic isbdmedia online resource rdacarrier Includes bibliographical references and index. Section 1. Entrepreneurship. Chapter 1. A theoretical approach to the definition of entrepreneurship from a multidisciplinary perspective ; Chapter 2. Solidarity economics, entrepreneurship, and social wealth ; Chapter 3. Factors creating competitive advantage for family-owned business ; Chapter 4. Micro family business and socioeconomic development: Chilean grocery store ; Chapter 5. A model for social entrepreneurship education ; Chapter 6. Social entrepreneurship and its competences: implications for higher education ; Chapter 7. Proposal of a business model based on the triple business performance-e ; Chapter 8. Entrepreneurial intention among academicians in Mexico: a descriptive approach ; Chapter 9. Affective and emotional determinants of entrepreneurial orientation within family firms ; Chapter 10. Orange economy and digital entrepreneurship in Latin America: creative sparkles among raw materials ; Chapter 11. The electronic obsolescence as an opportunity for social entrepreneurship: the case of EEE in Manizales, Colombia ; Chapter 12. Joint liability lending, entrepreneurial development, and poverty reduction ; Chapter 13. Going beyond GDP: the role of social innovation in building a welfare state -- Section 2. Digital marketing. Chapter 14. Digital moms: devices, social networking sites, and perceptions towards digital marketing strategies ; Chapter 15. Google trends metadata as a revenue indicator for digital marketing activities in Spanish businesses ; Chapter 16. Corporate social responsibility and digital marketing ; Chapter 17. Fundraising and its impact on digital marketing for NGOs ; Chapter 18. The use of geolocalized social networks information to guide and enhance the design of local cultural and tourist policies ; Chapter 19. Evolving faster than lightning: how is digital marketing changing the brand? the future for digital marketing tools ; Chapter 20. Digital marketing as a communication tool in emerging businesses. Restricted to subscribers or individual electronic text purchasers. "This book explores the relationship between digital marketing, social entrepreneurship, and solidarity economics to create crowding-in effects and socioeconomic wealth directed towards the improvement of the standard of living of the society. It also examine examines the impact and application of digital marketing on small and medium enterprises"-- Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 04/06/2019). Internet marketing. Social entrepreneurship. Social marketing. Sáiz Álvarez, José Manuel, editor. IGI Global, publisher. (Original) (DLC)2018061677 Print version: 1522589392 9781522589396 (DLC) 2018061677 FWS01 ZDB-98-IGB FWS_PDA_IGB http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-8939-6 Volltext |
| spellingShingle | Handbook of research on digital marketing innovations in social entrepreneurship and solidarity economics Section 1. Entrepreneurship. Chapter 1. A theoretical approach to the definition of entrepreneurship from a multidisciplinary perspective ; Chapter 2. Solidarity economics, entrepreneurship, and social wealth ; Chapter 3. Factors creating competitive advantage for family-owned business ; Chapter 4. Micro family business and socioeconomic development: Chilean grocery store ; Chapter 5. A model for social entrepreneurship education ; Chapter 6. Social entrepreneurship and its competences: implications for higher education ; Chapter 7. Proposal of a business model based on the triple business performance-e ; Chapter 8. Entrepreneurial intention among academicians in Mexico: a descriptive approach ; Chapter 9. Affective and emotional determinants of entrepreneurial orientation within family firms ; Chapter 10. Orange economy and digital entrepreneurship in Latin America: creative sparkles among raw materials ; Chapter 11. The electronic obsolescence as an opportunity for social entrepreneurship: the case of EEE in Manizales, Colombia ; Chapter 12. Joint liability lending, entrepreneurial development, and poverty reduction ; Chapter 13. Going beyond GDP: the role of social innovation in building a welfare state -- Section 2. Digital marketing. Chapter 14. Digital moms: devices, social networking sites, and perceptions towards digital marketing strategies ; Chapter 15. Google trends metadata as a revenue indicator for digital marketing activities in Spanish businesses ; Chapter 16. Corporate social responsibility and digital marketing ; Chapter 17. Fundraising and its impact on digital marketing for NGOs ; Chapter 18. The use of geolocalized social networks information to guide and enhance the design of local cultural and tourist policies ; Chapter 19. Evolving faster than lightning: how is digital marketing changing the brand? the future for digital marketing tools ; Chapter 20. Digital marketing as a communication tool in emerging businesses. Internet marketing. Social entrepreneurship. Social marketing. |
| title | Handbook of research on digital marketing innovations in social entrepreneurship and solidarity economics |
| title_auth | Handbook of research on digital marketing innovations in social entrepreneurship and solidarity economics |
| title_exact_search | Handbook of research on digital marketing innovations in social entrepreneurship and solidarity economics |
| title_full | Handbook of research on digital marketing innovations in social entrepreneurship and solidarity economics Jose Manuel Saiz-Alvarez, editor. |
| title_fullStr | Handbook of research on digital marketing innovations in social entrepreneurship and solidarity economics Jose Manuel Saiz-Alvarez, editor. |
| title_full_unstemmed | Handbook of research on digital marketing innovations in social entrepreneurship and solidarity economics Jose Manuel Saiz-Alvarez, editor. |
| title_short | Handbook of research on digital marketing innovations in social entrepreneurship and solidarity economics |
| title_sort | handbook of research on digital marketing innovations in social entrepreneurship and solidarity economics |
| topic | Internet marketing. Social entrepreneurship. Social marketing. |
| topic_facet | Internet marketing. Social entrepreneurship. Social marketing. |
| url | http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-8939-6 |
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