APA (7th ed.) Citation

Kaufmann, H. R., & Loureiro, S. M. C. (2020). Exploring the power of electronic word-of-mouth in the services industry. IGI Global.

Chicago Style (17th ed.) Citation

Kaufmann, Hans Ruediger, and Sandra Maria Correia Loureiro. Exploring the Power of Electronic Word-of-mouth in the Services Industry. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA): IGI Global, 2020.

MLA (9th ed.) Citation

Kaufmann, Hans Ruediger, and Sandra Maria Correia Loureiro. Exploring the Power of Electronic Word-of-mouth in the Services Industry. IGI Global, 2020.