Exploring the power of electronic word-of-mouth in the services industry:
"This book examines the importance and the effective utilization of eWOM content for the positioning of products and services that illustrate the value of user generated content for influencing customer decision making in diverse business sectors"--
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) :
IGI Global,
[2020]
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "This book examines the importance and the effective utilization of eWOM content for the positioning of products and services that illustrate the value of user generated content for influencing customer decision making in diverse business sectors"-- |
| Beschreibung: | 27 PDFs (463 pages) Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781522585770 |
| Zugangseinschränkungen: | Restricted to subscribers or individual electronic text purchasers. |
Internformat
MARC
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| 005 | 20190731144510.0 | ||
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| 008 | 190732s2020 pau fob 001 0 eng d | ||
| 010 | |z 2018055817 | ||
| 020 | |a 9781522585770 |q ebook | ||
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| 024 | 7 | |a 10.4018/978-1-5225-8575-6 |2 doi | |
| 035 | |a (CaBNVSL)slc20788051 | ||
| 035 | |a (OCoLC)1111720463 | ||
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| 050 | 4 | |a HF5827.95 |b .E97 2020e | |
| 082 | 7 | |a 658.8/72 |2 23 | |
| 245 | 0 | 0 | |a Exploring the power of electronic word-of-mouth in the services industry |c Hans Ruediger Kaufmann and Sandra Maria Correia Loureiro, editors. |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : |b IGI Global, |c [2020] | |
| 300 | |a 27 PDFs (463 pages) | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a electronic |2 isbdmedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Chapter 1. Fundamentals of electronic word of mouth -- Chapter 2. Be or not be online engaged: exploring the flow from stimuli to e-WOM on online retail consumers -- Chapter 3. Sentiment analysis techniques, tools, applications, and challenge -- Chapter 4. Storytelling as an approach to voice complaints and ewom on social media/Facebook -- Chapter 5. Understanding e-WOM evolution in social media with network analysis -- Chapter 6. Unraveling e-WOM patterns using text mining and sentiment analysis -- Chapter 7. Using sentiment analysis for evaluating e-WOM: a data mining approach for marketing decision making -- Chapter 8. When consumers' complaints fall into public domain: negative e-WOM on social media -- Chapter 9. E-WOM analysis methods -- Chapter 10. Going crazy for reviewing: the drivers spreading e-WOM -- Chapter 11. Electronic word-of-mouth in the service industry: an empirical analysis on sharing economy services -- Chapter 12. Are online reviews helpful for consumers?: big data evidence from services industry -- Chapter 13. The role of the electronic word-of-mouth in the hotel industry -- Chapter 14. Analyzing the impact of e-WOM text on overall hotel performances: a text analytics approach -- Chapter 15. An empirical study on the importance of electronic word of mouth in the concierge industry: the case of Cyprus -- Chapter 16. Communication tools in the customer's journey: application to the tourism sector -- Chapter 17. The role of WOM in affecting the intention to purchase online: a comparison among traditional vs. electronic WOM in the tourism industry -- Chapter 18. Business case of the affiliate marketing business model -- Chapter 19. Communicating natural calamity: the sentiment analysis of post rigopiano's accident -- Chapter 20. How consumers respond to editorial communication strategies: is content marketing replacing publicity?. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | 3 | |a "This book examines the importance and the effective utilization of eWOM content for the positioning of products and services that illustrate the value of user generated content for influencing customer decision making in diverse business sectors"-- |c Provided by publisher. | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Description based on title screen (IGI Global, viewed 07/32/2019). | ||
| 650 | 0 | |a Internet advertising. | |
| 650 | 0 | |a Internet marketing. | |
| 650 | 0 | |a Service industries |x Marketing. | |
| 650 | 0 | |a Word-of-mouth advertising. | |
| 700 | 1 | |a Kaufmann, Hans Ruediger |d 1958- |e editor. | |
| 700 | 1 | |a Loureiro, Sandra Maria Correia |d 1967- |e editor. | |
| 710 | 2 | |a IGI Global, |e publisher. | |
| 776 | 0 | |c (Original) |w (DLC)2018055817 | |
| 776 | 0 | 8 | |i Print version: |z 1522585753 |z 9781522585756 |w (DLC) 2018055817 |
| 856 | 4 | 0 | |l FWS01 |p ZDB-98-IGB |q FWS_PDA_IGB |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-8575-6 |3 Volltext |
| 912 | |a ZDB-98-IGB | ||
| 049 | |a DE-863 | ||
Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-98-IGB-00218512 |
|---|---|
| _version_ | 1816797081635913728 |
| adam_text | |
| any_adam_object | |
| author2 | Kaufmann, Hans Ruediger 1958- Loureiro, Sandra Maria Correia 1967- |
| author2_role | edt edt |
| author2_variant | h r k hr hrk s m c l smc smcl |
| author_facet | Kaufmann, Hans Ruediger 1958- Loureiro, Sandra Maria Correia 1967- |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
| callnumber-label | HF5827 |
| callnumber-raw | HF5827.95 .E97 2020e |
| callnumber-search | HF5827.95 .E97 2020e |
| callnumber-sort | HF 45827.95 E97 42020E |
| callnumber-subject | HF - Commerce |
| collection | ZDB-98-IGB |
| contents | Chapter 1. Fundamentals of electronic word of mouth -- Chapter 2. Be or not be online engaged: exploring the flow from stimuli to e-WOM on online retail consumers -- Chapter 3. Sentiment analysis techniques, tools, applications, and challenge -- Chapter 4. Storytelling as an approach to voice complaints and ewom on social media/Facebook -- Chapter 5. Understanding e-WOM evolution in social media with network analysis -- Chapter 6. Unraveling e-WOM patterns using text mining and sentiment analysis -- Chapter 7. Using sentiment analysis for evaluating e-WOM: a data mining approach for marketing decision making -- Chapter 8. When consumers' complaints fall into public domain: negative e-WOM on social media -- Chapter 9. E-WOM analysis methods -- Chapter 10. Going crazy for reviewing: the drivers spreading e-WOM -- Chapter 11. Electronic word-of-mouth in the service industry: an empirical analysis on sharing economy services -- Chapter 12. Are online reviews helpful for consumers?: big data evidence from services industry -- Chapter 13. The role of the electronic word-of-mouth in the hotel industry -- Chapter 14. Analyzing the impact of e-WOM text on overall hotel performances: a text analytics approach -- Chapter 15. An empirical study on the importance of electronic word of mouth in the concierge industry: the case of Cyprus -- Chapter 16. Communication tools in the customer's journey: application to the tourism sector -- Chapter 17. The role of WOM in affecting the intention to purchase online: a comparison among traditional vs. electronic WOM in the tourism industry -- Chapter 18. Business case of the affiliate marketing business model -- Chapter 19. Communicating natural calamity: the sentiment analysis of post rigopiano's accident -- Chapter 20. How consumers respond to editorial communication strategies: is content marketing replacing publicity?. |
| ctrlnum | (CaBNVSL)slc20788051 (OCoLC)1111720463 |
| dewey-full | 658.8/72 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/72 |
| dewey-search | 658.8/72 |
| dewey-sort | 3658.8 272 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | ZDB-98-IGB-00218512 |
| illustrated | Not Illustrated |
| indexdate | 2024-11-26T14:51:54Z |
| institution | BVB |
| isbn | 9781522585770 |
| language | English |
| oclc_num | 1111720463 |
| open_access_boolean | |
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| owner_facet | DE-863 DE-BY-FWS |
| physical | 27 PDFs (463 pages) Also available in print. |
| psigel | ZDB-98-IGB |
| publishDate | 2020 |
| publishDateSearch | 2020 |
| publishDateSort | 2020 |
| publisher | IGI Global, |
| record_format | marc |
| spelling | Exploring the power of electronic word-of-mouth in the services industry Hans Ruediger Kaufmann and Sandra Maria Correia Loureiro, editors. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, [2020] 27 PDFs (463 pages) text rdacontent electronic isbdmedia online resource rdacarrier Includes bibliographical references and index. Chapter 1. Fundamentals of electronic word of mouth -- Chapter 2. Be or not be online engaged: exploring the flow from stimuli to e-WOM on online retail consumers -- Chapter 3. Sentiment analysis techniques, tools, applications, and challenge -- Chapter 4. Storytelling as an approach to voice complaints and ewom on social media/Facebook -- Chapter 5. Understanding e-WOM evolution in social media with network analysis -- Chapter 6. Unraveling e-WOM patterns using text mining and sentiment analysis -- Chapter 7. Using sentiment analysis for evaluating e-WOM: a data mining approach for marketing decision making -- Chapter 8. When consumers' complaints fall into public domain: negative e-WOM on social media -- Chapter 9. E-WOM analysis methods -- Chapter 10. Going crazy for reviewing: the drivers spreading e-WOM -- Chapter 11. Electronic word-of-mouth in the service industry: an empirical analysis on sharing economy services -- Chapter 12. Are online reviews helpful for consumers?: big data evidence from services industry -- Chapter 13. The role of the electronic word-of-mouth in the hotel industry -- Chapter 14. Analyzing the impact of e-WOM text on overall hotel performances: a text analytics approach -- Chapter 15. An empirical study on the importance of electronic word of mouth in the concierge industry: the case of Cyprus -- Chapter 16. Communication tools in the customer's journey: application to the tourism sector -- Chapter 17. The role of WOM in affecting the intention to purchase online: a comparison among traditional vs. electronic WOM in the tourism industry -- Chapter 18. Business case of the affiliate marketing business model -- Chapter 19. Communicating natural calamity: the sentiment analysis of post rigopiano's accident -- Chapter 20. How consumers respond to editorial communication strategies: is content marketing replacing publicity?. Restricted to subscribers or individual electronic text purchasers. "This book examines the importance and the effective utilization of eWOM content for the positioning of products and services that illustrate the value of user generated content for influencing customer decision making in diverse business sectors"-- Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 07/32/2019). Internet advertising. Internet marketing. Service industries Marketing. Word-of-mouth advertising. Kaufmann, Hans Ruediger 1958- editor. Loureiro, Sandra Maria Correia 1967- editor. IGI Global, publisher. (Original) (DLC)2018055817 Print version: 1522585753 9781522585756 (DLC) 2018055817 FWS01 ZDB-98-IGB FWS_PDA_IGB http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-8575-6 Volltext |
| spellingShingle | Exploring the power of electronic word-of-mouth in the services industry Chapter 1. Fundamentals of electronic word of mouth -- Chapter 2. Be or not be online engaged: exploring the flow from stimuli to e-WOM on online retail consumers -- Chapter 3. Sentiment analysis techniques, tools, applications, and challenge -- Chapter 4. Storytelling as an approach to voice complaints and ewom on social media/Facebook -- Chapter 5. Understanding e-WOM evolution in social media with network analysis -- Chapter 6. Unraveling e-WOM patterns using text mining and sentiment analysis -- Chapter 7. Using sentiment analysis for evaluating e-WOM: a data mining approach for marketing decision making -- Chapter 8. When consumers' complaints fall into public domain: negative e-WOM on social media -- Chapter 9. E-WOM analysis methods -- Chapter 10. Going crazy for reviewing: the drivers spreading e-WOM -- Chapter 11. Electronic word-of-mouth in the service industry: an empirical analysis on sharing economy services -- Chapter 12. Are online reviews helpful for consumers?: big data evidence from services industry -- Chapter 13. The role of the electronic word-of-mouth in the hotel industry -- Chapter 14. Analyzing the impact of e-WOM text on overall hotel performances: a text analytics approach -- Chapter 15. An empirical study on the importance of electronic word of mouth in the concierge industry: the case of Cyprus -- Chapter 16. Communication tools in the customer's journey: application to the tourism sector -- Chapter 17. The role of WOM in affecting the intention to purchase online: a comparison among traditional vs. electronic WOM in the tourism industry -- Chapter 18. Business case of the affiliate marketing business model -- Chapter 19. Communicating natural calamity: the sentiment analysis of post rigopiano's accident -- Chapter 20. How consumers respond to editorial communication strategies: is content marketing replacing publicity?. Internet advertising. Internet marketing. Service industries Marketing. Word-of-mouth advertising. |
| title | Exploring the power of electronic word-of-mouth in the services industry |
| title_auth | Exploring the power of electronic word-of-mouth in the services industry |
| title_exact_search | Exploring the power of electronic word-of-mouth in the services industry |
| title_full | Exploring the power of electronic word-of-mouth in the services industry Hans Ruediger Kaufmann and Sandra Maria Correia Loureiro, editors. |
| title_fullStr | Exploring the power of electronic word-of-mouth in the services industry Hans Ruediger Kaufmann and Sandra Maria Correia Loureiro, editors. |
| title_full_unstemmed | Exploring the power of electronic word-of-mouth in the services industry Hans Ruediger Kaufmann and Sandra Maria Correia Loureiro, editors. |
| title_short | Exploring the power of electronic word-of-mouth in the services industry |
| title_sort | exploring the power of electronic word of mouth in the services industry |
| topic | Internet advertising. Internet marketing. Service industries Marketing. Word-of-mouth advertising. |
| topic_facet | Internet advertising. Internet marketing. Service industries Marketing. Word-of-mouth advertising. |
| url | http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-8575-6 |
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