Predicting trends and building strategies for consumer engagement in retail environments:
"This book provides theoretical and practical insights to improve the understanding of retail complex environments and consumers' shopping behaviors thus enabling the prediction of trends and the elaboration of strategies for retail practitioners in the time of retailers' crisis"...
Gespeichert in:
| Weitere Verfasser: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) :
IGI Global,
[2019]
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "This book provides theoretical and practical insights to improve the understanding of retail complex environments and consumers' shopping behaviors thus enabling the prediction of trends and the elaboration of strategies for retail practitioners in the time of retailers' crisis"-- |
| Beschreibung: | 23 PDFs (413 pages) Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781522578574 |
| Zugangseinschränkungen: | Restricted to subscribers or individual electronic text purchasers. |
Internformat
MARC
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| 003 | IGIG | ||
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| 006 | m eo d | ||
| 007 | cr bn |||m|||a | ||
| 008 | 190507s2019 pau fob 001 0 eng d | ||
| 010 | |z 2018036428 | ||
| 020 | |a 9781522578574 |q ebook | ||
| 020 | |z 9781522578567 |q hardcover | ||
| 024 | 7 | |a 10.4018/978-1-5225-7856-7 |2 doi | |
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| 082 | 7 | |a 658.8/7 |2 23 | |
| 245 | 0 | 0 | |a Predicting trends and building strategies for consumer engagement in retail environments |c Giuseppe Granata, Andrea Moretta Tartaglione, and Theodosios Tsiakis, editors. |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : |b IGI Global, |c [2019] | |
| 300 | |a 23 PDFs (413 pages) | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a electronic |2 isbdmedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Chapter 1. Retail customer engagement: a systematic mapping study -- Chapter 2. An action-based approach to retail brand engagement -- Chapter 3. Engagement in a third-party-managed virtual community and its effect on customer identification -- Chapter 4. Service innovation for customer engagement in the Italian banking sector: a case study -- Chapter 5. Understanding fluency and friction in customer experience management -- Chapter 6. Customers' generational differences regarding in-store shopping experiences -- Chapter 7. The influence of retailer choices on consumer behaviors and sales productivity -- Chapter 8. Effect of e-retail product category on performance -- Chapter 9. Assessing the power of social media influencers: a comparison between tourism and cultural bloggers -- Chapter 10. Strengths of online travel agencies from the perspective of the digital tourist -- Chapter 11. Conceptualization and measurement of smart shopping -- Chapter 12. How smartness enables value co-creation: an explorative study of Italian fashion retail -- Chapter 13. The university in a retail context: an illustration of value co-creation through the social business model canvas -- Chapter 14. Relational proximity with customers in the retail industry -- Chapter 15. Adolescent influence in family purchase decisions. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | 3 | |a "This book provides theoretical and practical insights to improve the understanding of retail complex environments and consumers' shopping behaviors thus enabling the prediction of trends and the elaboration of strategies for retail practitioners in the time of retailers' crisis"-- |c Provided by publisher. | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Description based on title screen (IGI Global, viewed 05/07/2019). | ||
| 650 | 0 | |a Consumer behavior. | |
| 650 | 0 | |a Marketing research. | |
| 650 | 0 | |a Retail trade. | |
| 700 | 1 | |a Granata, Giuseppe |d 1965- |e editor. | |
| 700 | 1 | |a Tartaglione, Andrea Moretta |d 1971- |e editor. | |
| 700 | 1 | |a Tsiakis, Theodosios |d 1978- |e editor. | |
| 710 | 2 | |a IGI Global, |e publisher. | |
| 776 | 0 | |c (Original) |w (DLC)2018036428 | |
| 776 | 0 | 8 | |i Print version: |z 1522578560 |z 9781522578567 |w (DLC) 2018036428 |
| 856 | 4 | 0 | |l FWS01 |p ZDB-98-IGB |q FWS_PDA_IGB |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7856-7 |3 Volltext |
| 912 | |a ZDB-98-IGB | ||
| 049 | |a DE-863 | ||
Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-98-IGB-00210242 |
|---|---|
| _version_ | 1816797081198657536 |
| adam_text | |
| any_adam_object | |
| author2 | Granata, Giuseppe 1965- Tartaglione, Andrea Moretta 1971- Tsiakis, Theodosios 1978- |
| author2_role | edt edt edt |
| author2_variant | g g gg a m t am amt t t tt |
| author_facet | Granata, Giuseppe 1965- Tartaglione, Andrea Moretta 1971- Tsiakis, Theodosios 1978- |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
| callnumber-label | HF5429 |
| callnumber-raw | HF5429 .P697 2019e |
| callnumber-search | HF5429 .P697 2019e |
| callnumber-sort | HF 45429 P697 42019E |
| callnumber-subject | HF - Commerce |
| collection | ZDB-98-IGB |
| contents | Chapter 1. Retail customer engagement: a systematic mapping study -- Chapter 2. An action-based approach to retail brand engagement -- Chapter 3. Engagement in a third-party-managed virtual community and its effect on customer identification -- Chapter 4. Service innovation for customer engagement in the Italian banking sector: a case study -- Chapter 5. Understanding fluency and friction in customer experience management -- Chapter 6. Customers' generational differences regarding in-store shopping experiences -- Chapter 7. The influence of retailer choices on consumer behaviors and sales productivity -- Chapter 8. Effect of e-retail product category on performance -- Chapter 9. Assessing the power of social media influencers: a comparison between tourism and cultural bloggers -- Chapter 10. Strengths of online travel agencies from the perspective of the digital tourist -- Chapter 11. Conceptualization and measurement of smart shopping -- Chapter 12. How smartness enables value co-creation: an explorative study of Italian fashion retail -- Chapter 13. The university in a retail context: an illustration of value co-creation through the social business model canvas -- Chapter 14. Relational proximity with customers in the retail industry -- Chapter 15. Adolescent influence in family purchase decisions. |
| ctrlnum | (CaBNVSL)slc20624283 (OCoLC)1100534424 |
| dewey-full | 658.8/7 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/7 |
| dewey-search | 658.8/7 |
| dewey-sort | 3658.8 17 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | ZDB-98-IGB-00210242 |
| illustrated | Not Illustrated |
| indexdate | 2024-11-26T14:51:54Z |
| institution | BVB |
| isbn | 9781522578574 |
| language | English |
| oclc_num | 1100534424 |
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| physical | 23 PDFs (413 pages) Also available in print. |
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| spelling | Predicting trends and building strategies for consumer engagement in retail environments Giuseppe Granata, Andrea Moretta Tartaglione, and Theodosios Tsiakis, editors. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, [2019] 23 PDFs (413 pages) text rdacontent electronic isbdmedia online resource rdacarrier Includes bibliographical references and index. Chapter 1. Retail customer engagement: a systematic mapping study -- Chapter 2. An action-based approach to retail brand engagement -- Chapter 3. Engagement in a third-party-managed virtual community and its effect on customer identification -- Chapter 4. Service innovation for customer engagement in the Italian banking sector: a case study -- Chapter 5. Understanding fluency and friction in customer experience management -- Chapter 6. Customers' generational differences regarding in-store shopping experiences -- Chapter 7. The influence of retailer choices on consumer behaviors and sales productivity -- Chapter 8. Effect of e-retail product category on performance -- Chapter 9. Assessing the power of social media influencers: a comparison between tourism and cultural bloggers -- Chapter 10. Strengths of online travel agencies from the perspective of the digital tourist -- Chapter 11. Conceptualization and measurement of smart shopping -- Chapter 12. How smartness enables value co-creation: an explorative study of Italian fashion retail -- Chapter 13. The university in a retail context: an illustration of value co-creation through the social business model canvas -- Chapter 14. Relational proximity with customers in the retail industry -- Chapter 15. Adolescent influence in family purchase decisions. Restricted to subscribers or individual electronic text purchasers. "This book provides theoretical and practical insights to improve the understanding of retail complex environments and consumers' shopping behaviors thus enabling the prediction of trends and the elaboration of strategies for retail practitioners in the time of retailers' crisis"-- Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 05/07/2019). Consumer behavior. Marketing research. Retail trade. Granata, Giuseppe 1965- editor. Tartaglione, Andrea Moretta 1971- editor. Tsiakis, Theodosios 1978- editor. IGI Global, publisher. (Original) (DLC)2018036428 Print version: 1522578560 9781522578567 (DLC) 2018036428 FWS01 ZDB-98-IGB FWS_PDA_IGB http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7856-7 Volltext |
| spellingShingle | Predicting trends and building strategies for consumer engagement in retail environments Chapter 1. Retail customer engagement: a systematic mapping study -- Chapter 2. An action-based approach to retail brand engagement -- Chapter 3. Engagement in a third-party-managed virtual community and its effect on customer identification -- Chapter 4. Service innovation for customer engagement in the Italian banking sector: a case study -- Chapter 5. Understanding fluency and friction in customer experience management -- Chapter 6. Customers' generational differences regarding in-store shopping experiences -- Chapter 7. The influence of retailer choices on consumer behaviors and sales productivity -- Chapter 8. Effect of e-retail product category on performance -- Chapter 9. Assessing the power of social media influencers: a comparison between tourism and cultural bloggers -- Chapter 10. Strengths of online travel agencies from the perspective of the digital tourist -- Chapter 11. Conceptualization and measurement of smart shopping -- Chapter 12. How smartness enables value co-creation: an explorative study of Italian fashion retail -- Chapter 13. The university in a retail context: an illustration of value co-creation through the social business model canvas -- Chapter 14. Relational proximity with customers in the retail industry -- Chapter 15. Adolescent influence in family purchase decisions. Consumer behavior. Marketing research. Retail trade. |
| title | Predicting trends and building strategies for consumer engagement in retail environments |
| title_auth | Predicting trends and building strategies for consumer engagement in retail environments |
| title_exact_search | Predicting trends and building strategies for consumer engagement in retail environments |
| title_full | Predicting trends and building strategies for consumer engagement in retail environments Giuseppe Granata, Andrea Moretta Tartaglione, and Theodosios Tsiakis, editors. |
| title_fullStr | Predicting trends and building strategies for consumer engagement in retail environments Giuseppe Granata, Andrea Moretta Tartaglione, and Theodosios Tsiakis, editors. |
| title_full_unstemmed | Predicting trends and building strategies for consumer engagement in retail environments Giuseppe Granata, Andrea Moretta Tartaglione, and Theodosios Tsiakis, editors. |
| title_short | Predicting trends and building strategies for consumer engagement in retail environments |
| title_sort | predicting trends and building strategies for consumer engagement in retail environments |
| topic | Consumer behavior. Marketing research. Retail trade. |
| topic_facet | Consumer behavior. Marketing research. Retail trade. |
| url | http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7856-7 |
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