Leveraging computer-mediated marketing environments:
"This book discusses the nature of heightened interaction between marketers and consumers in the evolving technological environments, particularly on the central nature of online communities and other emerging technologies on dialogic engagement. It also examines the relevant roles of online co...
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) :
IGI Global,
[2019]
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "This book discusses the nature of heightened interaction between marketers and consumers in the evolving technological environments, particularly on the central nature of online communities and other emerging technologies on dialogic engagement. It also examines the relevant roles of online communities and emerging technologies in creating and retaining customers through effective dialogue management"-- |
| Beschreibung: | 27 PDFs (473 pages) Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781522573456 |
| Zugangseinschränkungen: | Restricted to subscribers or individual electronic text purchasers. |
Internformat
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| 024 | 7 | |a 10.4018/978-1-5225-7344-9 |2 doi | |
| 035 | |a (CaBNVSL)slc20521657 | ||
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| 245 | 0 | 0 | |a Leveraging computer-mediated marketing environments |c Gordon Bowen and Wilson Ozuem, editors. |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : |b IGI Global, |c [2019] | |
| 300 | |a 27 PDFs (473 pages) | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a electronic |2 isbdmedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Section 1. Framing and situating computer-mediated marketing environments. Chapter 1. The dynamics of social media marketing content and customer retention ; Chapter 2. The dynamics of social media and value co-creation ; Chapter 3. Social media and social identity in the millennial generation ; Chapter 4. Exploring the relationship between social media and social influence ; Chapter 5. Social media and social entrepreneurship -- Section 2. Perspectives and practice of computer-mediated marketing environments. Chapter 6. The differences of hedonic shopping value and purchase intention in the multichannel shopping environment for apparel shopping ; Chapter 7. Social media, online brand communities, and customer engagement in the fashion industry ; Chapter 8. Service failure and recovery strategy in computer-mediated marketing environments (CMMEs) ; Chapter 9. User-generated content and consumer brand engagement ; Chapter 10. The impacts of Omni-channel purchasing behavior on service quality ; Chapter 11. Smartphones: resource dimensions and uses ; Chapter 12. Online service failure: understanding the building blocks of effective recovery strategy -- Section 3. Opportunities and challenges in designing computer-mediated marketing strategies. Chapter 13. Competing through online service failures and recovery strategies ; Chapter 14. Calculation of Facebook marketing effectiveness in terms of ROI ; Chapter 15. E-WOM: the new consumer megaphone - underlying reasons and related factors ; Chapter 16. The challenges of nation branding in the digital age: case of Spain's nation branding project, Marca España ; Chapter 17. Disruptive technology in the smartphones industry: identity theory perspective. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | 3 | |a "This book discusses the nature of heightened interaction between marketers and consumers in the evolving technological environments, particularly on the central nature of online communities and other emerging technologies on dialogic engagement. It also examines the relevant roles of online communities and emerging technologies in creating and retaining customers through effective dialogue management"-- |c Provided by publisher. | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Description based on title screen (IGI Global, viewed 01/24/2019). | ||
| 650 | 0 | |a Internet marketing |x Social aspects. | |
| 650 | 0 | |a Marketing |x Social aspects. | |
| 650 | 0 | |a Online social networks. | |
| 650 | 0 | |a Social media. | |
| 700 | 1 | |a Bowen, Gordon |d 1950- |e editor. | |
| 700 | 1 | |a Ozuem, Wilson |d 1974- |e editor. | |
| 710 | 2 | |a IGI Global, |e publisher. | |
| 776 | 0 | |c (Original) |w (DLC)2018024608 | |
| 776 | 0 | 8 | |i Print version: |z 1522573445 |z 9781522573449 |w (DLC) 2018024608 |
| 856 | 4 | 0 | |l FWS01 |p ZDB-98-IGB |q FWS_PDA_IGB |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7344-9 |3 Volltext |
| 912 | |a ZDB-98-IGB | ||
| 049 | |a DE-863 | ||
Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-98-IGB-00206273 |
|---|---|
| _version_ | 1804751457708146688 |
| adam_text | |
| any_adam_object | |
| author2 | Bowen, Gordon 1950- Ozuem, Wilson 1974- |
| author2_role | edt edt |
| author2_variant | g b gb w o wo |
| author_facet | Bowen, Gordon 1950- Ozuem, Wilson 1974- |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
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| callnumber-search | HF5415.1265 .L4648 2019e |
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| collection | ZDB-98-IGB |
| contents | Section 1. Framing and situating computer-mediated marketing environments. Chapter 1. The dynamics of social media marketing content and customer retention ; Chapter 2. The dynamics of social media and value co-creation ; Chapter 3. Social media and social identity in the millennial generation ; Chapter 4. Exploring the relationship between social media and social influence ; Chapter 5. Social media and social entrepreneurship -- Section 2. Perspectives and practice of computer-mediated marketing environments. Chapter 6. The differences of hedonic shopping value and purchase intention in the multichannel shopping environment for apparel shopping ; Chapter 7. Social media, online brand communities, and customer engagement in the fashion industry ; Chapter 8. Service failure and recovery strategy in computer-mediated marketing environments (CMMEs) ; Chapter 9. User-generated content and consumer brand engagement ; Chapter 10. The impacts of Omni-channel purchasing behavior on service quality ; Chapter 11. Smartphones: resource dimensions and uses ; Chapter 12. Online service failure: understanding the building blocks of effective recovery strategy -- Section 3. Opportunities and challenges in designing computer-mediated marketing strategies. Chapter 13. Competing through online service failures and recovery strategies ; Chapter 14. Calculation of Facebook marketing effectiveness in terms of ROI ; Chapter 15. E-WOM: the new consumer megaphone - underlying reasons and related factors ; Chapter 16. The challenges of nation branding in the digital age: case of Spain's nation branding project, Marca España ; Chapter 17. Disruptive technology in the smartphones industry: identity theory perspective. |
| ctrlnum | (CaBNVSL)slc20521657 (OCoLC)1083472533 |
| dewey-full | 658.8/72 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/72 |
| dewey-search | 658.8/72 |
| dewey-sort | 3658.8 272 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | ZDB-98-IGB-00206273 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-16T15:51:52Z |
| institution | BVB |
| isbn | 9781522573456 |
| language | English |
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| physical | 27 PDFs (473 pages) Also available in print. |
| psigel | ZDB-98-IGB |
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| publishDateSort | 2019 |
| publisher | IGI Global, |
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| spelling | Leveraging computer-mediated marketing environments Gordon Bowen and Wilson Ozuem, editors. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, [2019] 27 PDFs (473 pages) text rdacontent electronic isbdmedia online resource rdacarrier Includes bibliographical references and index. Section 1. Framing and situating computer-mediated marketing environments. Chapter 1. The dynamics of social media marketing content and customer retention ; Chapter 2. The dynamics of social media and value co-creation ; Chapter 3. Social media and social identity in the millennial generation ; Chapter 4. Exploring the relationship between social media and social influence ; Chapter 5. Social media and social entrepreneurship -- Section 2. Perspectives and practice of computer-mediated marketing environments. Chapter 6. The differences of hedonic shopping value and purchase intention in the multichannel shopping environment for apparel shopping ; Chapter 7. Social media, online brand communities, and customer engagement in the fashion industry ; Chapter 8. Service failure and recovery strategy in computer-mediated marketing environments (CMMEs) ; Chapter 9. User-generated content and consumer brand engagement ; Chapter 10. The impacts of Omni-channel purchasing behavior on service quality ; Chapter 11. Smartphones: resource dimensions and uses ; Chapter 12. Online service failure: understanding the building blocks of effective recovery strategy -- Section 3. Opportunities and challenges in designing computer-mediated marketing strategies. Chapter 13. Competing through online service failures and recovery strategies ; Chapter 14. Calculation of Facebook marketing effectiveness in terms of ROI ; Chapter 15. E-WOM: the new consumer megaphone - underlying reasons and related factors ; Chapter 16. The challenges of nation branding in the digital age: case of Spain's nation branding project, Marca España ; Chapter 17. Disruptive technology in the smartphones industry: identity theory perspective. Restricted to subscribers or individual electronic text purchasers. "This book discusses the nature of heightened interaction between marketers and consumers in the evolving technological environments, particularly on the central nature of online communities and other emerging technologies on dialogic engagement. It also examines the relevant roles of online communities and emerging technologies in creating and retaining customers through effective dialogue management"-- Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 01/24/2019). Internet marketing Social aspects. Marketing Social aspects. Online social networks. Social media. Bowen, Gordon 1950- editor. Ozuem, Wilson 1974- editor. IGI Global, publisher. (Original) (DLC)2018024608 Print version: 1522573445 9781522573449 (DLC) 2018024608 FWS01 ZDB-98-IGB FWS_PDA_IGB http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7344-9 Volltext |
| spellingShingle | Leveraging computer-mediated marketing environments Section 1. Framing and situating computer-mediated marketing environments. Chapter 1. The dynamics of social media marketing content and customer retention ; Chapter 2. The dynamics of social media and value co-creation ; Chapter 3. Social media and social identity in the millennial generation ; Chapter 4. Exploring the relationship between social media and social influence ; Chapter 5. Social media and social entrepreneurship -- Section 2. Perspectives and practice of computer-mediated marketing environments. Chapter 6. The differences of hedonic shopping value and purchase intention in the multichannel shopping environment for apparel shopping ; Chapter 7. Social media, online brand communities, and customer engagement in the fashion industry ; Chapter 8. Service failure and recovery strategy in computer-mediated marketing environments (CMMEs) ; Chapter 9. User-generated content and consumer brand engagement ; Chapter 10. The impacts of Omni-channel purchasing behavior on service quality ; Chapter 11. Smartphones: resource dimensions and uses ; Chapter 12. Online service failure: understanding the building blocks of effective recovery strategy -- Section 3. Opportunities and challenges in designing computer-mediated marketing strategies. Chapter 13. Competing through online service failures and recovery strategies ; Chapter 14. Calculation of Facebook marketing effectiveness in terms of ROI ; Chapter 15. E-WOM: the new consumer megaphone - underlying reasons and related factors ; Chapter 16. The challenges of nation branding in the digital age: case of Spain's nation branding project, Marca España ; Chapter 17. Disruptive technology in the smartphones industry: identity theory perspective. Internet marketing Social aspects. Marketing Social aspects. Online social networks. Social media. |
| title | Leveraging computer-mediated marketing environments |
| title_auth | Leveraging computer-mediated marketing environments |
| title_exact_search | Leveraging computer-mediated marketing environments |
| title_full | Leveraging computer-mediated marketing environments Gordon Bowen and Wilson Ozuem, editors. |
| title_fullStr | Leveraging computer-mediated marketing environments Gordon Bowen and Wilson Ozuem, editors. |
| title_full_unstemmed | Leveraging computer-mediated marketing environments Gordon Bowen and Wilson Ozuem, editors. |
| title_short | Leveraging computer-mediated marketing environments |
| title_sort | leveraging computer mediated marketing environments |
| topic | Internet marketing Social aspects. Marketing Social aspects. Online social networks. Social media. |
| topic_facet | Internet marketing Social aspects. Marketing Social aspects. Online social networks. Social media. |
| url | http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7344-9 |
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