Positioning and branding tourism destinations for global competitiveness:
"This book focuses on the value of destination branding and content marketing in tourism for sustainable growth and competitive advantage. It is a blend of balance theory and practical content, providing a thorough explication of the tools and techniques of branding and marketing for travel, to...
Gespeichert in:
| Weitere Verfasser: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) :
IGI Global,
[2019]
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "This book focuses on the value of destination branding and content marketing in tourism for sustainable growth and competitive advantage. It is a blend of balance theory and practical content, providing a thorough explication of the tools and techniques of branding and marketing for travel, tourism and hospitality industry"--Provided by publisher. |
| Beschreibung: | 16 PDFs (332 pages) Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781522572541 |
| Zugangseinschränkungen: | Restricted to subscribers or individual electronic text purchasers. |
Internformat
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| 245 | 0 | 0 | |a Positioning and branding tourism destinations for global competitiveness |c Rahmat Hashim, Mohd Hafiz Mohd Hanafiah, and Mohd Raziff Jamaluddin, editors. |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : |b IGI Global, |c [2019] | |
| 300 | |a 16 PDFs (332 pages) | ||
| 336 | |a text |2 rdacontent | ||
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| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Chapter 1. Marketing and branding initiatives for local food and tourism identity of Terengganu, Malaysia -- Chapter 2. The evolution of tourism destination competitiveness (TDC) models -- Chapter 3. Destination competitiveness- an antecedent or the result of destination brand equity? / Philip Wong -- Chapter 4. Determinants of tourist destination competitiveness in a low-carbon tourism -- Chapter 5. Culture and the city: rebranding "tough cities" through arts and culture: the case of Matera 2019 / Marta Massi, Chiara Piancatelli -- Chapter 6. Antecedents of behavioral intention towards sustainable tourism destination: case study of Isfahan, Iran -- Chapter 7. Enhancing tourism and cultural experience through gamification / Deepanshu Setia, Amol Sharma, Rupinder Singh, Mayank Puri, Shubham Arora, Arun Khosla, Kiran Ahuja, Kulbhushan Chand -- Chapter 8. Learning from others: key success factors for theme parks in Asia -- Chapter 9. Ecotourism in Asia: how strong branding creates opportunity for local economies and the environment -- Chapter 10. Development of positioning taxonomy for a tourist destination Ladakh, India -- Chapter 11. Nation branding and tourism development in Nigeria. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | 3 | |a "This book focuses on the value of destination branding and content marketing in tourism for sustainable growth and competitive advantage. It is a blend of balance theory and practical content, providing a thorough explication of the tools and techniques of branding and marketing for travel, tourism and hospitality industry"--Provided by publisher. | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Description based on title screen (IGI Global, viewed 12/28/2018). | ||
| 650 | 0 | |a Tourism |x Marketing. | |
| 700 | 0 | |a Mohd Hafiz Mohd Hanafiah, |e editor. | |
| 700 | 1 | |a Hashim, Rahmat |d 1959- |e editor. | |
| 700 | 1 | |a Jamaluddin, Mohd Raziff |d 1980- |e editor. | |
| 710 | 2 | |a IGI Global, |e publisher. | |
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| 856 | 4 | 0 | |l FWS01 |p ZDB-98-IGB |q FWS_PDA_IGB |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7253-4 |3 Volltext |
| 912 | |a ZDB-98-IGB | ||
| 049 | |a DE-863 | ||
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| adam_text | |
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| contents | Chapter 1. Marketing and branding initiatives for local food and tourism identity of Terengganu, Malaysia -- Chapter 2. The evolution of tourism destination competitiveness (TDC) models -- Chapter 3. Destination competitiveness- an antecedent or the result of destination brand equity? / Philip Wong -- Chapter 4. Determinants of tourist destination competitiveness in a low-carbon tourism -- Chapter 5. Culture and the city: rebranding "tough cities" through arts and culture: the case of Matera 2019 / Marta Massi, Chiara Piancatelli -- Chapter 6. Antecedents of behavioral intention towards sustainable tourism destination: case study of Isfahan, Iran -- Chapter 7. Enhancing tourism and cultural experience through gamification / Deepanshu Setia, Amol Sharma, Rupinder Singh, Mayank Puri, Shubham Arora, Arun Khosla, Kiran Ahuja, Kulbhushan Chand -- Chapter 8. Learning from others: key success factors for theme parks in Asia -- Chapter 9. Ecotourism in Asia: how strong branding creates opportunity for local economies and the environment -- Chapter 10. Development of positioning taxonomy for a tourist destination Ladakh, India -- Chapter 11. Nation branding and tourism development in Nigeria. |
| ctrlnum | (CaBNVSL)slc20567173 (OCoLC)1080436500 |
| dewey-full | 910.68/8 |
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| dewey-ones | 910 - Geography and travel |
| dewey-raw | 910.68/8 |
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| spelling | Positioning and branding tourism destinations for global competitiveness Rahmat Hashim, Mohd Hafiz Mohd Hanafiah, and Mohd Raziff Jamaluddin, editors. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, [2019] 16 PDFs (332 pages) text rdacontent electronic isbdmedia online resource rdacarrier Includes bibliographical references and index. Chapter 1. Marketing and branding initiatives for local food and tourism identity of Terengganu, Malaysia -- Chapter 2. The evolution of tourism destination competitiveness (TDC) models -- Chapter 3. Destination competitiveness- an antecedent or the result of destination brand equity? / Philip Wong -- Chapter 4. Determinants of tourist destination competitiveness in a low-carbon tourism -- Chapter 5. Culture and the city: rebranding "tough cities" through arts and culture: the case of Matera 2019 / Marta Massi, Chiara Piancatelli -- Chapter 6. Antecedents of behavioral intention towards sustainable tourism destination: case study of Isfahan, Iran -- Chapter 7. Enhancing tourism and cultural experience through gamification / Deepanshu Setia, Amol Sharma, Rupinder Singh, Mayank Puri, Shubham Arora, Arun Khosla, Kiran Ahuja, Kulbhushan Chand -- Chapter 8. Learning from others: key success factors for theme parks in Asia -- Chapter 9. Ecotourism in Asia: how strong branding creates opportunity for local economies and the environment -- Chapter 10. Development of positioning taxonomy for a tourist destination Ladakh, India -- Chapter 11. Nation branding and tourism development in Nigeria. Restricted to subscribers or individual electronic text purchasers. "This book focuses on the value of destination branding and content marketing in tourism for sustainable growth and competitive advantage. It is a blend of balance theory and practical content, providing a thorough explication of the tools and techniques of branding and marketing for travel, tourism and hospitality industry"--Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 12/28/2018). Tourism Marketing. Mohd Hafiz Mohd Hanafiah, editor. Hashim, Rahmat 1959- editor. Jamaluddin, Mohd Raziff 1980- editor. IGI Global, publisher. (Original) (DLC)2018023362 Print version: 1522572538 9781522572534 (DLC) 2018023362 FWS01 ZDB-98-IGB FWS_PDA_IGB http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7253-4 Volltext |
| spellingShingle | Positioning and branding tourism destinations for global competitiveness Chapter 1. Marketing and branding initiatives for local food and tourism identity of Terengganu, Malaysia -- Chapter 2. The evolution of tourism destination competitiveness (TDC) models -- Chapter 3. Destination competitiveness- an antecedent or the result of destination brand equity? / Philip Wong -- Chapter 4. Determinants of tourist destination competitiveness in a low-carbon tourism -- Chapter 5. Culture and the city: rebranding "tough cities" through arts and culture: the case of Matera 2019 / Marta Massi, Chiara Piancatelli -- Chapter 6. Antecedents of behavioral intention towards sustainable tourism destination: case study of Isfahan, Iran -- Chapter 7. Enhancing tourism and cultural experience through gamification / Deepanshu Setia, Amol Sharma, Rupinder Singh, Mayank Puri, Shubham Arora, Arun Khosla, Kiran Ahuja, Kulbhushan Chand -- Chapter 8. Learning from others: key success factors for theme parks in Asia -- Chapter 9. Ecotourism in Asia: how strong branding creates opportunity for local economies and the environment -- Chapter 10. Development of positioning taxonomy for a tourist destination Ladakh, India -- Chapter 11. Nation branding and tourism development in Nigeria. Tourism Marketing. |
| title | Positioning and branding tourism destinations for global competitiveness |
| title_auth | Positioning and branding tourism destinations for global competitiveness |
| title_exact_search | Positioning and branding tourism destinations for global competitiveness |
| title_full | Positioning and branding tourism destinations for global competitiveness Rahmat Hashim, Mohd Hafiz Mohd Hanafiah, and Mohd Raziff Jamaluddin, editors. |
| title_fullStr | Positioning and branding tourism destinations for global competitiveness Rahmat Hashim, Mohd Hafiz Mohd Hanafiah, and Mohd Raziff Jamaluddin, editors. |
| title_full_unstemmed | Positioning and branding tourism destinations for global competitiveness Rahmat Hashim, Mohd Hafiz Mohd Hanafiah, and Mohd Raziff Jamaluddin, editors. |
| title_short | Positioning and branding tourism destinations for global competitiveness |
| title_sort | positioning and branding tourism destinations for global competitiveness |
| topic | Tourism Marketing. |
| topic_facet | Tourism Marketing. |
| url | http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7253-4 |
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