Positioning and branding tourism destinations for global competitiveness:
"This book focuses on the value of destination branding and content marketing in tourism for sustainable growth and competitive advantage. It is a blend of balance theory and practical content, providing a thorough explication of the tools and techniques of branding and marketing for travel, to...
Saved in:
| Other Authors: | , , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA)
IGI Global
[2019]
|
| Subjects: | |
| Online Access: | DE-862 DE-863 |
| Summary: | "This book focuses on the value of destination branding and content marketing in tourism for sustainable growth and competitive advantage. It is a blend of balance theory and practical content, providing a thorough explication of the tools and techniques of branding and marketing for travel, tourism and hospitality industry"--Provided by publisher. |
| Physical Description: | 16 PDFs (332 Seiten) Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781522572541 |
| Access: | Restricted to subscribers or individual electronic text purchasers. |
Staff View
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| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) |b IGI Global |c [2019] | |
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| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Chapter 1. Marketing and branding initiatives for local food and tourism identity of Terengganu, Malaysia -- Chapter 2. The evolution of tourism destination competitiveness (TDC) models -- Chapter 3. Destination competitiveness- an antecedent or the result of destination brand equity? / Philip Wong -- Chapter 4. Determinants of tourist destination competitiveness in a low-carbon tourism -- Chapter 5. Culture and the city: rebranding "tough cities" through arts and culture: the case of Matera 2019 / Marta Massi, Chiara Piancatelli -- Chapter 6. Antecedents of behavioral intention towards sustainable tourism destination: case study of Isfahan, Iran -- Chapter 7. Enhancing tourism and cultural experience through gamification / Deepanshu Setia, Amol Sharma, Rupinder Singh, Mayank Puri, Shubham Arora, Arun Khosla, Kiran Ahuja, Kulbhushan Chand -- Chapter 8. Learning from others: key success factors for theme parks in Asia -- Chapter 9. Ecotourism in Asia: how strong branding creates opportunity for local economies and the environment -- Chapter 10. Development of positioning taxonomy for a tourist destination Ladakh, India -- Chapter 11. Nation branding and tourism development in Nigeria. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | 3 | |a "This book focuses on the value of destination branding and content marketing in tourism for sustainable growth and competitive advantage. It is a blend of balance theory and practical content, providing a thorough explication of the tools and techniques of branding and marketing for travel, tourism and hospitality industry"--Provided by publisher. | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | 0 | |a Description based on title screen (IGI Global, viewed 12/28/2018). | |
| 650 | 0 | |a Tourism |x Marketing. | |
| 653 | |a Brand Loyalty. | ||
| 653 | |a Competitiveness Model. | ||
| 653 | |a Customer Satisfaction. | ||
| 653 | |a Destination Branding. | ||
| 653 | |a Food Quality. | ||
| 653 | |a Foodservice. | ||
| 653 | |a Gastronomy. | ||
| 653 | |a Hospitality. | ||
| 653 | |a Knowledge Transfer. | ||
| 653 | |a Marketing. | ||
| 653 | |a Service Branding. | ||
| 653 | |a Service Quality. | ||
| 653 | |a Supply Chain. | ||
| 653 | |a Sustainable Tourism. | ||
| 700 | 0 | |a Mohd Hafiz Mohd Hanafiah |e editor. | |
| 700 | 1 | |a Hashim, Rahmat |d 1959- |e editor. | |
| 700 | 1 | |a Jamaluddin, Mohd Raziff |d 1980- |e editor. | |
| 710 | 2 | |a IGI Global, |e publisher. | |
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| contents | Chapter 1. Marketing and branding initiatives for local food and tourism identity of Terengganu, Malaysia -- Chapter 2. The evolution of tourism destination competitiveness (TDC) models -- Chapter 3. Destination competitiveness- an antecedent or the result of destination brand equity? / Philip Wong -- Chapter 4. Determinants of tourist destination competitiveness in a low-carbon tourism -- Chapter 5. Culture and the city: rebranding "tough cities" through arts and culture: the case of Matera 2019 / Marta Massi, Chiara Piancatelli -- Chapter 6. Antecedents of behavioral intention towards sustainable tourism destination: case study of Isfahan, Iran -- Chapter 7. Enhancing tourism and cultural experience through gamification / Deepanshu Setia, Amol Sharma, Rupinder Singh, Mayank Puri, Shubham Arora, Arun Khosla, Kiran Ahuja, Kulbhushan Chand -- Chapter 8. Learning from others: key success factors for theme parks in Asia -- Chapter 9. Ecotourism in Asia: how strong branding creates opportunity for local economies and the environment -- Chapter 10. Development of positioning taxonomy for a tourist destination Ladakh, India -- Chapter 11. Nation branding and tourism development in Nigeria. |
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| discipline | Geographie |
| format | Electronic eBook |
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| indexdate | 2025-03-18T14:30:30Z |
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| isbn | 9781522572541 |
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| spelling | Positioning and branding tourism destinations for global competitiveness Rahmat Hashim, Mohd Hafiz Mohd Hanafiah, and Mohd Raziff Jamaluddin, editors. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) IGI Global [2019] 16 PDFs (332 Seiten) text rdacontent electronic isbdmedia online resource rdacarrier Includes bibliographical references and index. Chapter 1. Marketing and branding initiatives for local food and tourism identity of Terengganu, Malaysia -- Chapter 2. The evolution of tourism destination competitiveness (TDC) models -- Chapter 3. Destination competitiveness- an antecedent or the result of destination brand equity? / Philip Wong -- Chapter 4. Determinants of tourist destination competitiveness in a low-carbon tourism -- Chapter 5. Culture and the city: rebranding "tough cities" through arts and culture: the case of Matera 2019 / Marta Massi, Chiara Piancatelli -- Chapter 6. Antecedents of behavioral intention towards sustainable tourism destination: case study of Isfahan, Iran -- Chapter 7. Enhancing tourism and cultural experience through gamification / Deepanshu Setia, Amol Sharma, Rupinder Singh, Mayank Puri, Shubham Arora, Arun Khosla, Kiran Ahuja, Kulbhushan Chand -- Chapter 8. Learning from others: key success factors for theme parks in Asia -- Chapter 9. Ecotourism in Asia: how strong branding creates opportunity for local economies and the environment -- Chapter 10. Development of positioning taxonomy for a tourist destination Ladakh, India -- Chapter 11. Nation branding and tourism development in Nigeria. Restricted to subscribers or individual electronic text purchasers. "This book focuses on the value of destination branding and content marketing in tourism for sustainable growth and competitive advantage. It is a blend of balance theory and practical content, providing a thorough explication of the tools and techniques of branding and marketing for travel, tourism and hospitality industry"--Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 12/28/2018). Tourism Marketing. Brand Loyalty. Competitiveness Model. Customer Satisfaction. Destination Branding. Food Quality. Foodservice. Gastronomy. Hospitality. Knowledge Transfer. Marketing. Service Branding. Service Quality. Supply Chain. Sustainable Tourism. Mohd Hafiz Mohd Hanafiah editor. Hashim, Rahmat 1959- editor. Jamaluddin, Mohd Raziff 1980- editor. IGI Global, publisher. (Original) (DLC)2018023362 Print version: 1522572538 9781522572534 (DLC) 2018023362 |
| spellingShingle | Positioning and branding tourism destinations for global competitiveness Chapter 1. Marketing and branding initiatives for local food and tourism identity of Terengganu, Malaysia -- Chapter 2. The evolution of tourism destination competitiveness (TDC) models -- Chapter 3. Destination competitiveness- an antecedent or the result of destination brand equity? / Philip Wong -- Chapter 4. Determinants of tourist destination competitiveness in a low-carbon tourism -- Chapter 5. Culture and the city: rebranding "tough cities" through arts and culture: the case of Matera 2019 / Marta Massi, Chiara Piancatelli -- Chapter 6. Antecedents of behavioral intention towards sustainable tourism destination: case study of Isfahan, Iran -- Chapter 7. Enhancing tourism and cultural experience through gamification / Deepanshu Setia, Amol Sharma, Rupinder Singh, Mayank Puri, Shubham Arora, Arun Khosla, Kiran Ahuja, Kulbhushan Chand -- Chapter 8. Learning from others: key success factors for theme parks in Asia -- Chapter 9. Ecotourism in Asia: how strong branding creates opportunity for local economies and the environment -- Chapter 10. Development of positioning taxonomy for a tourist destination Ladakh, India -- Chapter 11. Nation branding and tourism development in Nigeria. Tourism Marketing. |
| title | Positioning and branding tourism destinations for global competitiveness |
| title_auth | Positioning and branding tourism destinations for global competitiveness |
| title_exact_search | Positioning and branding tourism destinations for global competitiveness |
| title_full | Positioning and branding tourism destinations for global competitiveness Rahmat Hashim, Mohd Hafiz Mohd Hanafiah, and Mohd Raziff Jamaluddin, editors. |
| title_fullStr | Positioning and branding tourism destinations for global competitiveness Rahmat Hashim, Mohd Hafiz Mohd Hanafiah, and Mohd Raziff Jamaluddin, editors. |
| title_full_unstemmed | Positioning and branding tourism destinations for global competitiveness Rahmat Hashim, Mohd Hafiz Mohd Hanafiah, and Mohd Raziff Jamaluddin, editors. |
| title_short | Positioning and branding tourism destinations for global competitiveness |
| title_sort | positioning and branding tourism destinations for global competitiveness |
| topic | Tourism Marketing. |
| topic_facet | Tourism Marketing. |
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