Handbook of research on entrepreneurship and marketing for global reach in the digital economy:
"This book addresses the main issues of interest within the topics of entrepreneurship and marketing in digital world. It emphasizes emergent and innovative aspects of digital marketing strategies and entrepreneurial approaches to overcome the challenges of the digital world. It discusses innov...
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) :
IGI Global,
[2019]
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "This book addresses the main issues of interest within the topics of entrepreneurship and marketing in digital world. It emphasizes emergent and innovative aspects of digital marketing strategies and entrepreneurial approaches to overcome the challenges of the digital world. It discusses innovative studies as key developments such as digital marketing, digital entrepreneurship, e-Business, e-Commerce, and social networks"-- |
| Beschreibung: | 35 PDFs (xxv, 609 pages) Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781522563082 |
| Zugangseinschränkungen: | Restricted to subscribers or individual electronic text purchasers. |
Internformat
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| 245 | 0 | 0 | |a Handbook of research on entrepreneurship and marketing for global reach in the digital economy |c Luisa Cagica Carvalho and Pedro Isaias, editors. |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : |b IGI Global, |c [2019] | |
| 300 | |a 35 PDFs (xxv, 609 pages) | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a electronic |2 isbdmedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Section 1. Digital entrepreneurship. Chapter 1. Corporate social responsibility and digital tools: the cause-related marketing case ; Chapter 2. E-entrepreneurial intention of business students: e-entrepreneurial intentions through EAO model ; Chapter 3. Institutional entrepreneurship, trust, and regulatory capture in the digital economy ; Chapter 4. The role of the entrepreneur in the promotion of the digital economy: a multi-country case study between Brazil and Portugal ; Chapter 5. Entrepreneur woman and the information and communication technologies for business management improvement -- Section 2. Technological approaches. Chapter 6. Assessing gender gaps on ICT competences in four European Countries ; Chapter 7. Plan of ecological platform for global enterprise cloud market and global network security ; Chapter 8. Technology assisting in economic decision making: the experience in the development of a computer platform with the results of the study of economic vocation in the state of Colima, Mexico ; Chapter 9. The role of urban living labs in entrepreneurship, energy, and governance of smart cities ; Chapter 10. The use of digital tools for the disclosure of sustainability reports in the tourism sector -- Section 3. E-business and e-commerce: strategies and trends. Chapter 11. Composite indicators for measuring the popularity of Portugal and its tourism regions using google trends ; Chapter 12. Innovative role of users within digital economy: the case of information/knowledge flows at social and semantic networks (Web 2.0/3.0) ; Chapter 13. Marketing trends in the digital age: the rise of new marketing paradigms (virtual marketplaces, connectivity, and advocacy) ; Chapter 14. Trends in hospitality marketing and management: facing the 21st century challenges -- Section 4. Digital marketing. Chapter 15. Digital marketing in a new age economy ; Chapter 16. Main generators of the electronic word-of-mouth in the case of hotels ; Chapter 17. Understanding e-marketing strategies -- Section 5. Marketing and social networks and search engines. Chapter 18. Creating consumer-based brand equity with social media content marketing ; Chapter 19. The impacts of Facebook ads on brand image, brand awareness, and brand equity ; Chapter 20. Search engine marketing strategies: google answer box-related search visibility factors -- Section 6. E-government, e-learning, and e-health. Chapter 21. Relevance, need, and opportunity: the experience of the market study for the online bachelor's degree in economics at the UCOL ; Chapter 22. Social innovation to achieve global health. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | 3 | |a "This book addresses the main issues of interest within the topics of entrepreneurship and marketing in digital world. It emphasizes emergent and innovative aspects of digital marketing strategies and entrepreneurial approaches to overcome the challenges of the digital world. It discusses innovative studies as key developments such as digital marketing, digital entrepreneurship, e-Business, e-Commerce, and social networks"-- |c Provided by publisher. | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Description based on title screen (IGI Global, viewed 10/06/2018). | ||
| 650 | 0 | |a Electronic commerce. | |
| 650 | 0 | |a Entrepreneurship. | |
| 650 | 0 | |a Internet marketing. | |
| 700 | 1 | |a Carvalho, Luisa Cagica |d 1970- |e editor. | |
| 700 | 1 | |a Isaias, Pedro, |e editor. | |
| 710 | 2 | |a IGI Global, |e publisher. | |
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| contents | Section 1. Digital entrepreneurship. Chapter 1. Corporate social responsibility and digital tools: the cause-related marketing case ; Chapter 2. E-entrepreneurial intention of business students: e-entrepreneurial intentions through EAO model ; Chapter 3. Institutional entrepreneurship, trust, and regulatory capture in the digital economy ; Chapter 4. The role of the entrepreneur in the promotion of the digital economy: a multi-country case study between Brazil and Portugal ; Chapter 5. Entrepreneur woman and the information and communication technologies for business management improvement -- Section 2. Technological approaches. Chapter 6. Assessing gender gaps on ICT competences in four European Countries ; Chapter 7. Plan of ecological platform for global enterprise cloud market and global network security ; Chapter 8. Technology assisting in economic decision making: the experience in the development of a computer platform with the results of the study of economic vocation in the state of Colima, Mexico ; Chapter 9. The role of urban living labs in entrepreneurship, energy, and governance of smart cities ; Chapter 10. The use of digital tools for the disclosure of sustainability reports in the tourism sector -- Section 3. E-business and e-commerce: strategies and trends. Chapter 11. Composite indicators for measuring the popularity of Portugal and its tourism regions using google trends ; Chapter 12. Innovative role of users within digital economy: the case of information/knowledge flows at social and semantic networks (Web 2.0/3.0) ; Chapter 13. Marketing trends in the digital age: the rise of new marketing paradigms (virtual marketplaces, connectivity, and advocacy) ; Chapter 14. Trends in hospitality marketing and management: facing the 21st century challenges -- Section 4. Digital marketing. Chapter 15. Digital marketing in a new age economy ; Chapter 16. Main generators of the electronic word-of-mouth in the case of hotels ; Chapter 17. Understanding e-marketing strategies -- Section 5. Marketing and social networks and search engines. Chapter 18. Creating consumer-based brand equity with social media content marketing ; Chapter 19. The impacts of Facebook ads on brand image, brand awareness, and brand equity ; Chapter 20. Search engine marketing strategies: google answer box-related search visibility factors -- Section 6. E-government, e-learning, and e-health. Chapter 21. Relevance, need, and opportunity: the experience of the market study for the online bachelor's degree in economics at the UCOL ; Chapter 22. Social innovation to achieve global health. |
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| dewey-ones | 658 - General management |
| dewey-raw | 658.8/72 |
| dewey-search | 658.8/72 |
| dewey-sort | 3658.8 272 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | ZDB-98-IGB-00199085 |
| illustrated | Not Illustrated |
| indexdate | 2024-11-26T14:51:53Z |
| institution | BVB |
| isbn | 9781522563082 |
| language | English |
| oclc_num | 1056704505 |
| open_access_boolean | |
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| owner_facet | DE-863 DE-BY-FWS |
| physical | 35 PDFs (xxv, 609 pages) Also available in print. |
| psigel | ZDB-98-IGB |
| publishDate | 2019 |
| publishDateSearch | 2019 |
| publishDateSort | 2019 |
| publisher | IGI Global, |
| record_format | marc |
| spelling | Handbook of research on entrepreneurship and marketing for global reach in the digital economy Luisa Cagica Carvalho and Pedro Isaias, editors. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, [2019] 35 PDFs (xxv, 609 pages) text rdacontent electronic isbdmedia online resource rdacarrier Includes bibliographical references and index. Section 1. Digital entrepreneurship. Chapter 1. Corporate social responsibility and digital tools: the cause-related marketing case ; Chapter 2. E-entrepreneurial intention of business students: e-entrepreneurial intentions through EAO model ; Chapter 3. Institutional entrepreneurship, trust, and regulatory capture in the digital economy ; Chapter 4. The role of the entrepreneur in the promotion of the digital economy: a multi-country case study between Brazil and Portugal ; Chapter 5. Entrepreneur woman and the information and communication technologies for business management improvement -- Section 2. Technological approaches. Chapter 6. Assessing gender gaps on ICT competences in four European Countries ; Chapter 7. Plan of ecological platform for global enterprise cloud market and global network security ; Chapter 8. Technology assisting in economic decision making: the experience in the development of a computer platform with the results of the study of economic vocation in the state of Colima, Mexico ; Chapter 9. The role of urban living labs in entrepreneurship, energy, and governance of smart cities ; Chapter 10. The use of digital tools for the disclosure of sustainability reports in the tourism sector -- Section 3. E-business and e-commerce: strategies and trends. Chapter 11. Composite indicators for measuring the popularity of Portugal and its tourism regions using google trends ; Chapter 12. Innovative role of users within digital economy: the case of information/knowledge flows at social and semantic networks (Web 2.0/3.0) ; Chapter 13. Marketing trends in the digital age: the rise of new marketing paradigms (virtual marketplaces, connectivity, and advocacy) ; Chapter 14. Trends in hospitality marketing and management: facing the 21st century challenges -- Section 4. Digital marketing. Chapter 15. Digital marketing in a new age economy ; Chapter 16. Main generators of the electronic word-of-mouth in the case of hotels ; Chapter 17. Understanding e-marketing strategies -- Section 5. Marketing and social networks and search engines. Chapter 18. Creating consumer-based brand equity with social media content marketing ; Chapter 19. The impacts of Facebook ads on brand image, brand awareness, and brand equity ; Chapter 20. Search engine marketing strategies: google answer box-related search visibility factors -- Section 6. E-government, e-learning, and e-health. Chapter 21. Relevance, need, and opportunity: the experience of the market study for the online bachelor's degree in economics at the UCOL ; Chapter 22. Social innovation to achieve global health. Restricted to subscribers or individual electronic text purchasers. "This book addresses the main issues of interest within the topics of entrepreneurship and marketing in digital world. It emphasizes emergent and innovative aspects of digital marketing strategies and entrepreneurial approaches to overcome the challenges of the digital world. It discusses innovative studies as key developments such as digital marketing, digital entrepreneurship, e-Business, e-Commerce, and social networks"-- Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 10/06/2018). Electronic commerce. Entrepreneurship. Internet marketing. Carvalho, Luisa Cagica 1970- editor. Isaias, Pedro, editor. IGI Global, publisher. (Original) (DLC)2018008418 Print version: 1522563075 9781522563075 (DLC) 2018008418 FWS01 ZDB-98-IGB FWS_PDA_IGB http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-6307-5 Volltext |
| spellingShingle | Handbook of research on entrepreneurship and marketing for global reach in the digital economy Section 1. Digital entrepreneurship. Chapter 1. Corporate social responsibility and digital tools: the cause-related marketing case ; Chapter 2. E-entrepreneurial intention of business students: e-entrepreneurial intentions through EAO model ; Chapter 3. Institutional entrepreneurship, trust, and regulatory capture in the digital economy ; Chapter 4. The role of the entrepreneur in the promotion of the digital economy: a multi-country case study between Brazil and Portugal ; Chapter 5. Entrepreneur woman and the information and communication technologies for business management improvement -- Section 2. Technological approaches. Chapter 6. Assessing gender gaps on ICT competences in four European Countries ; Chapter 7. Plan of ecological platform for global enterprise cloud market and global network security ; Chapter 8. Technology assisting in economic decision making: the experience in the development of a computer platform with the results of the study of economic vocation in the state of Colima, Mexico ; Chapter 9. The role of urban living labs in entrepreneurship, energy, and governance of smart cities ; Chapter 10. The use of digital tools for the disclosure of sustainability reports in the tourism sector -- Section 3. E-business and e-commerce: strategies and trends. Chapter 11. Composite indicators for measuring the popularity of Portugal and its tourism regions using google trends ; Chapter 12. Innovative role of users within digital economy: the case of information/knowledge flows at social and semantic networks (Web 2.0/3.0) ; Chapter 13. Marketing trends in the digital age: the rise of new marketing paradigms (virtual marketplaces, connectivity, and advocacy) ; Chapter 14. Trends in hospitality marketing and management: facing the 21st century challenges -- Section 4. Digital marketing. Chapter 15. Digital marketing in a new age economy ; Chapter 16. Main generators of the electronic word-of-mouth in the case of hotels ; Chapter 17. Understanding e-marketing strategies -- Section 5. Marketing and social networks and search engines. Chapter 18. Creating consumer-based brand equity with social media content marketing ; Chapter 19. The impacts of Facebook ads on brand image, brand awareness, and brand equity ; Chapter 20. Search engine marketing strategies: google answer box-related search visibility factors -- Section 6. E-government, e-learning, and e-health. Chapter 21. Relevance, need, and opportunity: the experience of the market study for the online bachelor's degree in economics at the UCOL ; Chapter 22. Social innovation to achieve global health. Electronic commerce. Entrepreneurship. Internet marketing. |
| title | Handbook of research on entrepreneurship and marketing for global reach in the digital economy |
| title_auth | Handbook of research on entrepreneurship and marketing for global reach in the digital economy |
| title_exact_search | Handbook of research on entrepreneurship and marketing for global reach in the digital economy |
| title_full | Handbook of research on entrepreneurship and marketing for global reach in the digital economy Luisa Cagica Carvalho and Pedro Isaias, editors. |
| title_fullStr | Handbook of research on entrepreneurship and marketing for global reach in the digital economy Luisa Cagica Carvalho and Pedro Isaias, editors. |
| title_full_unstemmed | Handbook of research on entrepreneurship and marketing for global reach in the digital economy Luisa Cagica Carvalho and Pedro Isaias, editors. |
| title_short | Handbook of research on entrepreneurship and marketing for global reach in the digital economy |
| title_sort | handbook of research on entrepreneurship and marketing for global reach in the digital economy |
| topic | Electronic commerce. Entrepreneurship. Internet marketing. |
| topic_facet | Electronic commerce. Entrepreneurship. Internet marketing. |
| url | http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-6307-5 |
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