Evaluating the gaps and intersections between marketing education and the marketing profession:
"This book focuses on the relationship between marketing education and marketing profession and the intersection between different stakeholders. It contains empirical, conceptual and theoretical contributions in marketing education. It also provides guidance on the redefinition of professional...
Gespeichert in:
| Weitere Verfasser: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA)
IGI Global
[2019]
|
| Schlagworte: | |
| Online-Zugang: | DE-862 DE-863 |
| Zusammenfassung: | "This book focuses on the relationship between marketing education and marketing profession and the intersection between different stakeholders. It contains empirical, conceptual and theoretical contributions in marketing education. It also provides guidance on the redefinition of professional profiles and offers useful tools and insights for deeper and more productive intersections"-- |
| Beschreibung: | 24 PDFs (xx, 252 Seiten) Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781522562962 |
| Zugangseinschränkungen: | Restricted to subscribers or individual electronic text purchasers. |
Internformat
MARC
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|---|---|---|---|
| 001 | ZDB-98-IGB-00199081 | ||
| 003 | IGIG | ||
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| 006 | m eo d | ||
| 007 | cr bn |||m|||a | ||
| 008 | 181031s2018 pau fob 001 0 eng d | ||
| 010 | |z 2018008473 | ||
| 020 | |a 9781522562962 |q ebook | ||
| 020 | |z 9781522562955 |q hardcover | ||
| 024 | 7 | |a 10.4018/978-1-5225-6295-5 |2 doi | |
| 035 | |a (CaBNVSL)slc20487569 | ||
| 035 | |a (OCoLC)1060527942 | ||
| 040 | |a CaBNVSL |b eng |e rda |c CaBNVSL |d CaBNVSL | ||
| 050 | 4 | |a HF5415 |b .E858 2019e | |
| 082 | 7 | |a 658.80071 |2 23 | |
| 245 | 0 | 0 | |a Evaluating the gaps and intersections between marketing education and the marketing profession |c Margarida M. Pinheiro, Ana Estima, and Susana Marques, editors. |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) |b IGI Global |c [2019] | |
| 300 | |a 24 PDFs (xx, 252 Seiten) | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a electronic |2 isbdmedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Section 1. The evolving role of marketing. Chapter 1. Marketing: a tale of power, rebellion, and hope ; Chapter 2. Marketing reflections for our reform and reset ; Chapter 3. A constructivist approach to marketing education ; Chapter 4. Bridging the gap between marketing education and the marketing profession: applying an integrated dynamics capabilities view of new graduate employability ; Chapter 5. Marketing: looking for a place in the 21st century -- Section 2. Gaps and intersections between marketing education and the marketing profession. Chapter 6. Bridging the academic-practitioner divide in marketing: the role of business schools ; Chapter 7. Business within ethical marketing education: the upcoming challenges ; Chapter 8. Engaging students and communities through service learning and community-academia partnerships: lessons from social marketing education ; Chapter 9. Intersections in marketing practice and marketing education: bridging the gaps ; Chapter 10. New course Design to reply uncertainty: evidence from marketing programs approaching innovation theories ; Chapter 11. Teaching English to marketing students: bridging the gap between academic and real-world skills. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | 3 | |a "This book focuses on the relationship between marketing education and marketing profession and the intersection between different stakeholders. It contains empirical, conceptual and theoretical contributions in marketing education. It also provides guidance on the redefinition of professional profiles and offers useful tools and insights for deeper and more productive intersections"-- |c Provided by publisher. | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | 0 | |a Description based on title screen (IGI Global, viewed 10/31/2018). | |
| 650 | 0 | |a Marketing |x Study and teaching. | |
| 650 | 0 | |a Marketing |x Vocational guidance. | |
| 653 | |a Business Schools. | ||
| 653 | |a English Education. | ||
| 653 | |a Ethical Marketing. | ||
| 653 | |a Graduate Employability. | ||
| 653 | |a Marketing Curricula. | ||
| 653 | |a Marketing Programs. | ||
| 653 | |a Professional Development. | ||
| 653 | |a Service Learning. | ||
| 653 | |a Social Marketing. | ||
| 653 | |a Student Engagement. | ||
| 700 | 1 | |a Estima, Ana |d 1975- |e editor. | |
| 700 | 1 | |a Marques, Susana |d 1969- |e editor. | |
| 700 | 1 | |a Pinheiro, Margarida M. |d 1961- |e editor. | |
| 710 | 2 | |a IGI Global, |e publisher. | |
| 776 | 0 | |c (Original) |w (DLC)2018008473 | |
| 776 | 0 | 8 | |i Print version: |z 1522562958 |z 9781522562955 |w (DLC) 2018008473 |
| 966 | 4 | 0 | |l DE-862 |p ZDB-98-IGB |q FWS_PDA_IGB |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-6295-5 |3 Volltext |
| 966 | 4 | 0 | |l DE-863 |p ZDB-98-IGB |q FWS_PDA_IGB |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-6295-5 |3 Volltext |
| 912 | |a ZDB-98-IGB | ||
| 049 | |a DE-862 | ||
| 049 | |a DE-863 | ||
Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-98-IGB-00199081 |
|---|---|
| _version_ | 1826942595106865152 |
| adam_text | |
| any_adam_object | |
| author2 | Estima, Ana 1975- Marques, Susana 1969- Pinheiro, Margarida M. 1961- |
| author2_role | edt edt edt |
| author2_variant | a e ae s m sm m m p mm mmp |
| author_facet | Estima, Ana 1975- Marques, Susana 1969- Pinheiro, Margarida M. 1961- |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415 .E858 2019e |
| callnumber-search | HF5415 .E858 2019e |
| callnumber-sort | HF 45415 E858 42019E |
| callnumber-subject | HF - Commerce |
| collection | ZDB-98-IGB |
| contents | Section 1. The evolving role of marketing. Chapter 1. Marketing: a tale of power, rebellion, and hope ; Chapter 2. Marketing reflections for our reform and reset ; Chapter 3. A constructivist approach to marketing education ; Chapter 4. Bridging the gap between marketing education and the marketing profession: applying an integrated dynamics capabilities view of new graduate employability ; Chapter 5. Marketing: looking for a place in the 21st century -- Section 2. Gaps and intersections between marketing education and the marketing profession. Chapter 6. Bridging the academic-practitioner divide in marketing: the role of business schools ; Chapter 7. Business within ethical marketing education: the upcoming challenges ; Chapter 8. Engaging students and communities through service learning and community-academia partnerships: lessons from social marketing education ; Chapter 9. Intersections in marketing practice and marketing education: bridging the gaps ; Chapter 10. New course Design to reply uncertainty: evidence from marketing programs approaching innovation theories ; Chapter 11. Teaching English to marketing students: bridging the gap between academic and real-world skills. |
| ctrlnum | (CaBNVSL)slc20487569 (OCoLC)1060527942 |
| dewey-full | 658.80071 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.80071 |
| dewey-search | 658.80071 |
| dewey-sort | 3658.80071 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | ZDB-98-IGB-00199081 |
| illustrated | Not Illustrated |
| indexdate | 2025-03-18T14:30:30Z |
| institution | BVB |
| isbn | 9781522562962 |
| language | English |
| oclc_num | 1060527942 |
| open_access_boolean | |
| owner | DE-862 DE-BY-FWS DE-863 DE-BY-FWS |
| owner_facet | DE-862 DE-BY-FWS DE-863 DE-BY-FWS |
| physical | 24 PDFs (xx, 252 Seiten) Also available in print. |
| psigel | ZDB-98-IGB FWS_PDA_IGB ZDB-98-IGB |
| publishDate | 2019 |
| publishDateSearch | 2018 |
| publishDateSort | 2018 |
| publisher | IGI Global |
| record_format | marc |
| spelling | Evaluating the gaps and intersections between marketing education and the marketing profession Margarida M. Pinheiro, Ana Estima, and Susana Marques, editors. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) IGI Global [2019] 24 PDFs (xx, 252 Seiten) text rdacontent electronic isbdmedia online resource rdacarrier Includes bibliographical references and index. Section 1. The evolving role of marketing. Chapter 1. Marketing: a tale of power, rebellion, and hope ; Chapter 2. Marketing reflections for our reform and reset ; Chapter 3. A constructivist approach to marketing education ; Chapter 4. Bridging the gap between marketing education and the marketing profession: applying an integrated dynamics capabilities view of new graduate employability ; Chapter 5. Marketing: looking for a place in the 21st century -- Section 2. Gaps and intersections between marketing education and the marketing profession. Chapter 6. Bridging the academic-practitioner divide in marketing: the role of business schools ; Chapter 7. Business within ethical marketing education: the upcoming challenges ; Chapter 8. Engaging students and communities through service learning and community-academia partnerships: lessons from social marketing education ; Chapter 9. Intersections in marketing practice and marketing education: bridging the gaps ; Chapter 10. New course Design to reply uncertainty: evidence from marketing programs approaching innovation theories ; Chapter 11. Teaching English to marketing students: bridging the gap between academic and real-world skills. Restricted to subscribers or individual electronic text purchasers. "This book focuses on the relationship between marketing education and marketing profession and the intersection between different stakeholders. It contains empirical, conceptual and theoretical contributions in marketing education. It also provides guidance on the redefinition of professional profiles and offers useful tools and insights for deeper and more productive intersections"-- Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 10/31/2018). Marketing Study and teaching. Marketing Vocational guidance. Business Schools. English Education. Ethical Marketing. Graduate Employability. Marketing Curricula. Marketing Programs. Professional Development. Service Learning. Social Marketing. Student Engagement. Estima, Ana 1975- editor. Marques, Susana 1969- editor. Pinheiro, Margarida M. 1961- editor. IGI Global, publisher. (Original) (DLC)2018008473 Print version: 1522562958 9781522562955 (DLC) 2018008473 |
| spellingShingle | Evaluating the gaps and intersections between marketing education and the marketing profession Section 1. The evolving role of marketing. Chapter 1. Marketing: a tale of power, rebellion, and hope ; Chapter 2. Marketing reflections for our reform and reset ; Chapter 3. A constructivist approach to marketing education ; Chapter 4. Bridging the gap between marketing education and the marketing profession: applying an integrated dynamics capabilities view of new graduate employability ; Chapter 5. Marketing: looking for a place in the 21st century -- Section 2. Gaps and intersections between marketing education and the marketing profession. Chapter 6. Bridging the academic-practitioner divide in marketing: the role of business schools ; Chapter 7. Business within ethical marketing education: the upcoming challenges ; Chapter 8. Engaging students and communities through service learning and community-academia partnerships: lessons from social marketing education ; Chapter 9. Intersections in marketing practice and marketing education: bridging the gaps ; Chapter 10. New course Design to reply uncertainty: evidence from marketing programs approaching innovation theories ; Chapter 11. Teaching English to marketing students: bridging the gap between academic and real-world skills. Marketing Study and teaching. Marketing Vocational guidance. |
| title | Evaluating the gaps and intersections between marketing education and the marketing profession |
| title_auth | Evaluating the gaps and intersections between marketing education and the marketing profession |
| title_exact_search | Evaluating the gaps and intersections between marketing education and the marketing profession |
| title_full | Evaluating the gaps and intersections between marketing education and the marketing profession Margarida M. Pinheiro, Ana Estima, and Susana Marques, editors. |
| title_fullStr | Evaluating the gaps and intersections between marketing education and the marketing profession Margarida M. Pinheiro, Ana Estima, and Susana Marques, editors. |
| title_full_unstemmed | Evaluating the gaps and intersections between marketing education and the marketing profession Margarida M. Pinheiro, Ana Estima, and Susana Marques, editors. |
| title_short | Evaluating the gaps and intersections between marketing education and the marketing profession |
| title_sort | evaluating the gaps and intersections between marketing education and the marketing profession |
| topic | Marketing Study and teaching. Marketing Vocational guidance. |
| topic_facet | Marketing Study and teaching. Marketing Vocational guidance. |
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