Managing diversity, innovation, and infrastructure in digital business:
"This book presents a variety of practical applications, tools, skills, practices, models, approaches, and strategies that are proving themselves in practice-demonstrating effectiveness with managing diversity and innovation. It also shares a different pattern of research work that will provide...
Saved in:
| Other Authors: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA)
IGI Global
[c2019]
|
| Subjects: | |
| Online Access: | DE-862 DE-863 |
| Summary: | "This book presents a variety of practical applications, tools, skills, practices, models, approaches, and strategies that are proving themselves in practice-demonstrating effectiveness with managing diversity and innovation. It also shares a different pattern of research work that will provide a platform for new avenues in overall infrastructure, socioeconomic conditions, and modern tourism business infrastructure"-- |
| Physical Description: | 18 PDFs (xviii, 287 Seiten) Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781522559948 |
| Access: | Restricted to subscribers or individual electronic text purchasers. |
Staff View
MARC
| LEADER | 00000nam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | ZDB-98-IGB-00195046 | ||
| 003 | IGIG | ||
| 005 | 20181005105740.0 | ||
| 006 | m eo d | ||
| 007 | cr bn |||m|||a | ||
| 008 | 181006s2019 pau fob 001 0 eng d | ||
| 010 | |z 2017061444 | ||
| 020 | |a 9781522559948 |q ebook | ||
| 020 | |z 9781522559931 |q hardcover | ||
| 024 | 7 | |a 10.4018/978-1-5225-5993-1 |2 doi | |
| 035 | |a (CaBNVSL)slc20290602 | ||
| 035 | |a (OCoLC)1056704281 | ||
| 040 | |a CaBNVSL |b eng |e rda |c CaBNVSL |d CaBNVSL | ||
| 050 | 4 | |a HC79.I55 |b .M359 2019e | |
| 082 | 7 | |a 658 |2 23 | |
| 245 | 0 | 0 | |a Managing diversity, innovation, and infrastructure in digital business |c Nilanjan Ray, editor. |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) |b IGI Global |c [c2019] | |
| 300 | |a 18 PDFs (xviii, 287 Seiten) | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a electronic |2 isbdmedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Chapter 1. Firm's competitive growth in the social media age -- Chapter 2. Digital marketing and service industry: digital marketing in the banking industry -- Chapter 3. Electronic word of mouth (eWOM) strategies to manage innovation and digital business model -- Chapter 4. E-WOM as a new paradigm in the consumer decision-making process -- Chapter 5. Investigating the factors for predictive marketing implementation in Algerian organizations -- Chapter 6. Managerial perspectives on willingness to pay for green marketing: an interpretative phenomenological analysis -- Chapter 7. Marketing and technologies platforms in smart f-store -- Chapter 8. Value-added crowdsourcing: digital catalysts for creative contests -- Chapter 9. The dynamics of resistance to brand switching in the smartphones industry. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | 3 | |a "This book presents a variety of practical applications, tools, skills, practices, models, approaches, and strategies that are proving themselves in practice-demonstrating effectiveness with managing diversity and innovation. It also shares a different pattern of research work that will provide a platform for new avenues in overall infrastructure, socioeconomic conditions, and modern tourism business infrastructure"-- |c Provided by publisher. | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | 0 | |a Description based on title screen (IGI Global, viewed 10/06/2018). | |
| 650 | 0 | |a Information technology |x Economic aspects. | |
| 650 | 0 | |a Information technology |x Social aspects. | |
| 653 | |a Big Data. | ||
| 653 | |a Consumer Decision Making. | ||
| 653 | |a Digital Communication. | ||
| 653 | |a E-Business. | ||
| 653 | |a Electronic Word of Mouth. | ||
| 653 | |a Internet Marketing. | ||
| 653 | |a Marketing. | ||
| 653 | |a Opinion Leaders. | ||
| 653 | |a Social Media Marketing. | ||
| 653 | |a Supply Chain. | ||
| 700 | 1 | |a Ray, Nilanjan |d 1984- |e editor. | |
| 710 | 2 | |a IGI Global, |e publisher. | |
| 776 | 0 | |c (Original) |w (DLC)2017061444 | |
| 776 | 0 | 8 | |i Print version: |z 1522559930 |z 9781522559931 |w (DLC) 2017061444 |
| 966 | 4 | 0 | |l DE-862 |p ZDB-98-IGB |q FWS_PDA_IGB |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-5993-1 |3 Volltext |
| 966 | 4 | 0 | |l DE-863 |p ZDB-98-IGB |q FWS_PDA_IGB |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-5993-1 |3 Volltext |
| 912 | |a ZDB-98-IGB | ||
| 049 | |a DE-862 | ||
| 049 | |a DE-863 | ||
Record in the Search Index
| DE-BY-FWS_katkey | ZDB-98-IGB-00195046 |
|---|---|
| _version_ | 1826942594946433024 |
| adam_text | |
| any_adam_object | |
| author2 | Ray, Nilanjan 1984- |
| author2_role | edt |
| author2_variant | n r nr |
| author_facet | Ray, Nilanjan 1984- |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
| callnumber-label | HC79 |
| callnumber-raw | HC79.I55 .M359 2019e |
| callnumber-search | HC79.I55 .M359 2019e |
| callnumber-sort | HC 279 I55 M359 42019E |
| callnumber-subject | HC - Economic History and Conditions |
| collection | ZDB-98-IGB |
| contents | Chapter 1. Firm's competitive growth in the social media age -- Chapter 2. Digital marketing and service industry: digital marketing in the banking industry -- Chapter 3. Electronic word of mouth (eWOM) strategies to manage innovation and digital business model -- Chapter 4. E-WOM as a new paradigm in the consumer decision-making process -- Chapter 5. Investigating the factors for predictive marketing implementation in Algerian organizations -- Chapter 6. Managerial perspectives on willingness to pay for green marketing: an interpretative phenomenological analysis -- Chapter 7. Marketing and technologies platforms in smart f-store -- Chapter 8. Value-added crowdsourcing: digital catalysts for creative contests -- Chapter 9. The dynamics of resistance to brand switching in the smartphones industry. |
| ctrlnum | (CaBNVSL)slc20290602 (OCoLC)1056704281 |
| dewey-full | 658 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658 |
| dewey-search | 658 |
| dewey-sort | 3658 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>03304nam a2200565 i 4500</leader><controlfield tag="001">ZDB-98-IGB-00195046</controlfield><controlfield tag="003">IGIG</controlfield><controlfield tag="005">20181005105740.0</controlfield><controlfield tag="006">m eo d </controlfield><controlfield tag="007">cr bn |||m|||a</controlfield><controlfield tag="008">181006s2019 pau fob 001 0 eng d</controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="z"> 2017061444</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781522559948</subfield><subfield code="q">ebook</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">9781522559931</subfield><subfield code="q">hardcover</subfield></datafield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.4018/978-1-5225-5993-1</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(CaBNVSL)slc20290602</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1056704281</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">CaBNVSL</subfield><subfield code="b">eng</subfield><subfield code="e">rda</subfield><subfield code="c">CaBNVSL</subfield><subfield code="d">CaBNVSL</subfield></datafield><datafield tag="050" ind1=" " ind2="4"><subfield code="a">HC79.I55</subfield><subfield code="b">.M359 2019e</subfield></datafield><datafield tag="082" ind1="7" ind2=" "><subfield code="a">658</subfield><subfield code="2">23</subfield></datafield><datafield tag="245" ind1="0" ind2="0"><subfield code="a">Managing diversity, innovation, and infrastructure in digital business </subfield><subfield code="c">Nilanjan Ray, editor.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) </subfield><subfield code="b">IGI Global</subfield><subfield code="c">[c2019]</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">18 PDFs (xviii, 287 Seiten)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">text</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">electronic</subfield><subfield code="2">isbdmedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">online resource</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="504" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index.</subfield></datafield><datafield tag="505" ind1="0" ind2=" "><subfield code="a">Chapter 1. Firm's competitive growth in the social media age -- Chapter 2. Digital marketing and service industry: digital marketing in the banking industry -- Chapter 3. Electronic word of mouth (eWOM) strategies to manage innovation and digital business model -- Chapter 4. E-WOM as a new paradigm in the consumer decision-making process -- Chapter 5. Investigating the factors for predictive marketing implementation in Algerian organizations -- Chapter 6. Managerial perspectives on willingness to pay for green marketing: an interpretative phenomenological analysis -- Chapter 7. Marketing and technologies platforms in smart f-store -- Chapter 8. Value-added crowdsourcing: digital catalysts for creative contests -- Chapter 9. The dynamics of resistance to brand switching in the smartphones industry.</subfield></datafield><datafield tag="506" ind1=" " ind2=" "><subfield code="a">Restricted to subscribers or individual electronic text purchasers.</subfield></datafield><datafield tag="520" ind1="3" ind2=" "><subfield code="a">"This book presents a variety of practical applications, tools, skills, practices, models, approaches, and strategies that are proving themselves in practice-demonstrating effectiveness with managing diversity and innovation. It also shares a different pattern of research work that will provide a platform for new avenues in overall infrastructure, socioeconomic conditions, and modern tourism business infrastructure"--</subfield><subfield code="c">Provided by publisher.</subfield></datafield><datafield tag="530" ind1=" " ind2=" "><subfield code="a">Also available in print.</subfield></datafield><datafield tag="538" ind1=" " ind2=" "><subfield code="a">Mode of access: World Wide Web.</subfield></datafield><datafield tag="588" ind1="0" ind2=" "><subfield code="a">Description based on title screen (IGI Global, viewed 10/06/2018).</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Information technology</subfield><subfield code="x">Economic aspects.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Information technology</subfield><subfield code="x">Social aspects.</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Big Data.</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Consumer Decision Making.</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Digital Communication.</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">E-Business.</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Electronic Word of Mouth.</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Internet Marketing.</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Marketing.</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Opinion Leaders.</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Social Media Marketing.</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Supply Chain.</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Ray, Nilanjan</subfield><subfield code="d">1984-</subfield><subfield code="e">editor.</subfield></datafield><datafield tag="710" ind1="2" ind2=" "><subfield code="a">IGI Global,</subfield><subfield code="e">publisher.</subfield></datafield><datafield tag="776" ind1="0" ind2=" "><subfield code="c">(Original)</subfield><subfield code="w">(DLC)2017061444</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Print version:</subfield><subfield code="z">1522559930</subfield><subfield code="z">9781522559931</subfield><subfield code="w">(DLC) 2017061444</subfield></datafield><datafield tag="966" ind1="4" ind2="0"><subfield code="l">DE-862</subfield><subfield code="p">ZDB-98-IGB</subfield><subfield code="q">FWS_PDA_IGB</subfield><subfield code="u">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-5993-1</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="4" ind2="0"><subfield code="l">DE-863</subfield><subfield code="p">ZDB-98-IGB</subfield><subfield code="q">FWS_PDA_IGB</subfield><subfield code="u">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-5993-1</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-98-IGB</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-862</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-863</subfield></datafield></record></collection> |
| id | ZDB-98-IGB-00195046 |
| illustrated | Not Illustrated |
| indexdate | 2025-03-18T14:30:30Z |
| institution | BVB |
| isbn | 9781522559948 |
| language | English |
| oclc_num | 1056704281 |
| open_access_boolean | |
| owner | DE-862 DE-BY-FWS DE-863 DE-BY-FWS |
| owner_facet | DE-862 DE-BY-FWS DE-863 DE-BY-FWS |
| physical | 18 PDFs (xviii, 287 Seiten) Also available in print. |
| psigel | ZDB-98-IGB FWS_PDA_IGB ZDB-98-IGB |
| publishDate | 2019 |
| publishDateSearch | 2019 |
| publishDateSort | 2019 |
| publisher | IGI Global |
| record_format | marc |
| spelling | Managing diversity, innovation, and infrastructure in digital business Nilanjan Ray, editor. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) IGI Global [c2019] 18 PDFs (xviii, 287 Seiten) text rdacontent electronic isbdmedia online resource rdacarrier Includes bibliographical references and index. Chapter 1. Firm's competitive growth in the social media age -- Chapter 2. Digital marketing and service industry: digital marketing in the banking industry -- Chapter 3. Electronic word of mouth (eWOM) strategies to manage innovation and digital business model -- Chapter 4. E-WOM as a new paradigm in the consumer decision-making process -- Chapter 5. Investigating the factors for predictive marketing implementation in Algerian organizations -- Chapter 6. Managerial perspectives on willingness to pay for green marketing: an interpretative phenomenological analysis -- Chapter 7. Marketing and technologies platforms in smart f-store -- Chapter 8. Value-added crowdsourcing: digital catalysts for creative contests -- Chapter 9. The dynamics of resistance to brand switching in the smartphones industry. Restricted to subscribers or individual electronic text purchasers. "This book presents a variety of practical applications, tools, skills, practices, models, approaches, and strategies that are proving themselves in practice-demonstrating effectiveness with managing diversity and innovation. It also shares a different pattern of research work that will provide a platform for new avenues in overall infrastructure, socioeconomic conditions, and modern tourism business infrastructure"-- Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 10/06/2018). Information technology Economic aspects. Information technology Social aspects. Big Data. Consumer Decision Making. Digital Communication. E-Business. Electronic Word of Mouth. Internet Marketing. Marketing. Opinion Leaders. Social Media Marketing. Supply Chain. Ray, Nilanjan 1984- editor. IGI Global, publisher. (Original) (DLC)2017061444 Print version: 1522559930 9781522559931 (DLC) 2017061444 |
| spellingShingle | Managing diversity, innovation, and infrastructure in digital business Chapter 1. Firm's competitive growth in the social media age -- Chapter 2. Digital marketing and service industry: digital marketing in the banking industry -- Chapter 3. Electronic word of mouth (eWOM) strategies to manage innovation and digital business model -- Chapter 4. E-WOM as a new paradigm in the consumer decision-making process -- Chapter 5. Investigating the factors for predictive marketing implementation in Algerian organizations -- Chapter 6. Managerial perspectives on willingness to pay for green marketing: an interpretative phenomenological analysis -- Chapter 7. Marketing and technologies platforms in smart f-store -- Chapter 8. Value-added crowdsourcing: digital catalysts for creative contests -- Chapter 9. The dynamics of resistance to brand switching in the smartphones industry. Information technology Economic aspects. Information technology Social aspects. |
| title | Managing diversity, innovation, and infrastructure in digital business |
| title_auth | Managing diversity, innovation, and infrastructure in digital business |
| title_exact_search | Managing diversity, innovation, and infrastructure in digital business |
| title_full | Managing diversity, innovation, and infrastructure in digital business Nilanjan Ray, editor. |
| title_fullStr | Managing diversity, innovation, and infrastructure in digital business Nilanjan Ray, editor. |
| title_full_unstemmed | Managing diversity, innovation, and infrastructure in digital business Nilanjan Ray, editor. |
| title_short | Managing diversity, innovation, and infrastructure in digital business |
| title_sort | managing diversity innovation and infrastructure in digital business |
| topic | Information technology Economic aspects. Information technology Social aspects. |
| topic_facet | Information technology Economic aspects. Information technology Social aspects. |
| work_keys_str_mv | AT raynilanjan managingdiversityinnovationandinfrastructureindigitalbusiness AT igiglobal managingdiversityinnovationandinfrastructureindigitalbusiness |