Smart marketing with the internet of things:
"This book provides knowledge and skills that marketers need to act in the internet of things era. It focuses on the implications of the internet of things on marketing and provides cues on how to deal with its opportunities and challenges"--
Saved in:
| Other Authors: | , , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA)
IGI Global
[2018]
|
| Subjects: | |
| Online Access: | DE-862 DE-863 |
| Summary: | "This book provides knowledge and skills that marketers need to act in the internet of things era. It focuses on the implications of the internet of things on marketing and provides cues on how to deal with its opportunities and challenges"-- |
| Physical Description: | 25 PDFs (xviii, 304 Seiten) Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781522557647 |
| Access: | Restricted to subscribers or individual electronic text purchasers. |
Staff View
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| 245 | 0 | 0 | |a Smart marketing with the internet of things |c Dora Simoes, Belem Barbosa, and Sandra Filipe, editors. |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) |b IGI Global |c [2018] | |
| 300 | |a 25 PDFs (xviii, 304 Seiten) | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a electronic |2 isbdmedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Section 1. The essence. Chapter 1. An overview on IoT and its impact on marketing ; Chapter 2. The acceptance process of the internet of things: how to improve the acceptance of the IoT technology -- Section 2. Scopes of application. Chapter 3. Big data and digital analytics ; Chapter 4. Augmented reality and experiences: augmented reality, virtual reality, software, mobile AR, browsers, types, experience, application ; Chapter 5. Advantages of augmented reality, virtual reality, QR code, near field communication, geo-tagging, geo-fencing, and geo-targeting for marketing tourism ; Chapter 6. Real-time notifications: marketing applied to the internet of things ; Chapter 7. Data-driven mall advertising ; Chapter 8. Digital category management: how technology can enable the supplier-retailer relationship ; Chapter 9. Instant messaging chat bot: your new best friend? ; Chapter 10. IoT sustainability in higher education -- Section 3. Future trends. Chapter 11. Are millennials ready for the internet of things? ; Chapter 12. IoT digital service provider: towards smart living ; Chapter 13. An overview of main IoT trends applied to business and marketing. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | 3 | |a "This book provides knowledge and skills that marketers need to act in the internet of things era. It focuses on the implications of the internet of things on marketing and provides cues on how to deal with its opportunities and challenges"-- |c Provided by publisher. | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | 0 | |a Description based on title screen (IGI Global, viewed 06/28/2018). | |
| 650 | 0 | |a Internet marketing. | |
| 653 | |a Augmented Reality. | ||
| 653 | |a Brand Management. | ||
| 653 | |a Customer Management. | ||
| 653 | |a Digital Analytics. | ||
| 653 | |a Digital Category Management. | ||
| 653 | |a Digitalization. | ||
| 653 | |a E-Commerce. | ||
| 653 | |a Sensor Networks. | ||
| 653 | |a Wearable Technology. | ||
| 700 | 1 | |a Barbosa, Belem |d 1971- |e editor. | |
| 700 | 1 | |a Filipe, Sandra |d 1973- |e editor. | |
| 700 | 1 | |a Simoes, Dora |d 1970- |e editor. | |
| 710 | 2 | |a IGI Global, |e publisher. | |
| 776 | 0 | |c (Original) |w (DLC)2017054595 | |
| 776 | 0 | 8 | |i Print version: |z 1522557636 |z 9781522557630 |w (DLC) 2017054595 |
| 966 | 4 | 0 | |l DE-862 |p ZDB-98-IGB |q FWS_PDA_IGB |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-5763-0 |3 Volltext |
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| 912 | |a ZDB-98-IGB | ||
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|---|---|
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| adam_text | |
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| author2 | Barbosa, Belem 1971- Filipe, Sandra 1973- Simoes, Dora 1970- |
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| author_facet | Barbosa, Belem 1971- Filipe, Sandra 1973- Simoes, Dora 1970- |
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| contents | Section 1. The essence. Chapter 1. An overview on IoT and its impact on marketing ; Chapter 2. The acceptance process of the internet of things: how to improve the acceptance of the IoT technology -- Section 2. Scopes of application. Chapter 3. Big data and digital analytics ; Chapter 4. Augmented reality and experiences: augmented reality, virtual reality, software, mobile AR, browsers, types, experience, application ; Chapter 5. Advantages of augmented reality, virtual reality, QR code, near field communication, geo-tagging, geo-fencing, and geo-targeting for marketing tourism ; Chapter 6. Real-time notifications: marketing applied to the internet of things ; Chapter 7. Data-driven mall advertising ; Chapter 8. Digital category management: how technology can enable the supplier-retailer relationship ; Chapter 9. Instant messaging chat bot: your new best friend? ; Chapter 10. IoT sustainability in higher education -- Section 3. Future trends. Chapter 11. Are millennials ready for the internet of things? ; Chapter 12. IoT digital service provider: towards smart living ; Chapter 13. An overview of main IoT trends applied to business and marketing. |
| ctrlnum | (CaBNVSL)slc20296329 (OCoLC)1043071820 |
| dewey-full | 658.8/72 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
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| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | ZDB-98-IGB-00192038 |
| illustrated | Not Illustrated |
| indexdate | 2025-03-18T14:30:30Z |
| institution | BVB |
| isbn | 9781522557647 |
| language | English |
| oclc_num | 1043071820 |
| open_access_boolean | |
| owner | DE-862 DE-BY-FWS DE-863 DE-BY-FWS |
| owner_facet | DE-862 DE-BY-FWS DE-863 DE-BY-FWS |
| physical | 25 PDFs (xviii, 304 Seiten) Also available in print. |
| psigel | ZDB-98-IGB FWS_PDA_IGB ZDB-98-IGB |
| publishDate | 2018 |
| publishDateSearch | 2018 |
| publishDateSort | 2018 |
| publisher | IGI Global |
| record_format | marc |
| spelling | Smart marketing with the internet of things Dora Simoes, Belem Barbosa, and Sandra Filipe, editors. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) IGI Global [2018] 25 PDFs (xviii, 304 Seiten) text rdacontent electronic isbdmedia online resource rdacarrier Includes bibliographical references and index. Section 1. The essence. Chapter 1. An overview on IoT and its impact on marketing ; Chapter 2. The acceptance process of the internet of things: how to improve the acceptance of the IoT technology -- Section 2. Scopes of application. Chapter 3. Big data and digital analytics ; Chapter 4. Augmented reality and experiences: augmented reality, virtual reality, software, mobile AR, browsers, types, experience, application ; Chapter 5. Advantages of augmented reality, virtual reality, QR code, near field communication, geo-tagging, geo-fencing, and geo-targeting for marketing tourism ; Chapter 6. Real-time notifications: marketing applied to the internet of things ; Chapter 7. Data-driven mall advertising ; Chapter 8. Digital category management: how technology can enable the supplier-retailer relationship ; Chapter 9. Instant messaging chat bot: your new best friend? ; Chapter 10. IoT sustainability in higher education -- Section 3. Future trends. Chapter 11. Are millennials ready for the internet of things? ; Chapter 12. IoT digital service provider: towards smart living ; Chapter 13. An overview of main IoT trends applied to business and marketing. Restricted to subscribers or individual electronic text purchasers. "This book provides knowledge and skills that marketers need to act in the internet of things era. It focuses on the implications of the internet of things on marketing and provides cues on how to deal with its opportunities and challenges"-- Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 06/28/2018). Internet marketing. Augmented Reality. Brand Management. Customer Management. Digital Analytics. Digital Category Management. Digitalization. E-Commerce. Sensor Networks. Wearable Technology. Barbosa, Belem 1971- editor. Filipe, Sandra 1973- editor. Simoes, Dora 1970- editor. IGI Global, publisher. (Original) (DLC)2017054595 Print version: 1522557636 9781522557630 (DLC) 2017054595 |
| spellingShingle | Smart marketing with the internet of things Section 1. The essence. Chapter 1. An overview on IoT and its impact on marketing ; Chapter 2. The acceptance process of the internet of things: how to improve the acceptance of the IoT technology -- Section 2. Scopes of application. Chapter 3. Big data and digital analytics ; Chapter 4. Augmented reality and experiences: augmented reality, virtual reality, software, mobile AR, browsers, types, experience, application ; Chapter 5. Advantages of augmented reality, virtual reality, QR code, near field communication, geo-tagging, geo-fencing, and geo-targeting for marketing tourism ; Chapter 6. Real-time notifications: marketing applied to the internet of things ; Chapter 7. Data-driven mall advertising ; Chapter 8. Digital category management: how technology can enable the supplier-retailer relationship ; Chapter 9. Instant messaging chat bot: your new best friend? ; Chapter 10. IoT sustainability in higher education -- Section 3. Future trends. Chapter 11. Are millennials ready for the internet of things? ; Chapter 12. IoT digital service provider: towards smart living ; Chapter 13. An overview of main IoT trends applied to business and marketing. Internet marketing. |
| title | Smart marketing with the internet of things |
| title_auth | Smart marketing with the internet of things |
| title_exact_search | Smart marketing with the internet of things |
| title_full | Smart marketing with the internet of things Dora Simoes, Belem Barbosa, and Sandra Filipe, editors. |
| title_fullStr | Smart marketing with the internet of things Dora Simoes, Belem Barbosa, and Sandra Filipe, editors. |
| title_full_unstemmed | Smart marketing with the internet of things Dora Simoes, Belem Barbosa, and Sandra Filipe, editors. |
| title_short | Smart marketing with the internet of things |
| title_sort | smart marketing with the internet of things |
| topic | Internet marketing. |
| topic_facet | Internet marketing. |
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