Smart marketing with the internet of things:
"This book provides knowledge and skills that marketers need to act in the internet of things era. It focuses on the implications of the internet of things on marketing and provides cues on how to deal with its opportunities and challenges"--
Gespeichert in:
| Weitere Verfasser: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) :
IGI Global,
[2018]
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "This book provides knowledge and skills that marketers need to act in the internet of things era. It focuses on the implications of the internet of things on marketing and provides cues on how to deal with its opportunities and challenges"-- |
| Beschreibung: | 25 PDFs (xviii, 304 pages) Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781522557647 |
| Zugangseinschränkungen: | Restricted to subscribers or individual electronic text purchasers. |
Internformat
MARC
| LEADER | 00000nam a2200000 i 4500 | ||
|---|---|---|---|
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| 003 | IGIG | ||
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| 006 | m eo d | ||
| 007 | cr bn |||m|||a | ||
| 008 | 180628s2018 pau fob 001 0 eng d | ||
| 010 | |z 2017054595 | ||
| 020 | |a 9781522557647 |q ebook | ||
| 020 | |z 9781522557630 |q hardcover | ||
| 024 | 7 | |a 10.4018/978-1-5225-5763-0 |2 doi | |
| 035 | |a (CaBNVSL)slc20296329 | ||
| 035 | |a (OCoLC)1043071820 | ||
| 040 | |a CaBNVSL |b eng |e rda |c CaBNVSL |d CaBNVSL | ||
| 050 | 4 | |a HF5415.1265 |b .S583 2018e | |
| 082 | 7 | |a 658.8/72 |2 23 | |
| 245 | 0 | 0 | |a Smart marketing with the internet of things |c Dora Simoes, Belem Barbosa, and Sandra Filipe, editors. |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : |b IGI Global, |c [2018] | |
| 300 | |a 25 PDFs (xviii, 304 pages) | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a electronic |2 isbdmedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Section 1. The essence. Chapter 1. An overview on IoT and its impact on marketing ; Chapter 2. The acceptance process of the internet of things: how to improve the acceptance of the IoT technology -- Section 2. Scopes of application. Chapter 3. Big data and digital analytics ; Chapter 4. Augmented reality and experiences: augmented reality, virtual reality, software, mobile AR, browsers, types, experience, application ; Chapter 5. Advantages of augmented reality, virtual reality, QR code, near field communication, geo-tagging, geo-fencing, and geo-targeting for marketing tourism ; Chapter 6. Real-time notifications: marketing applied to the internet of things ; Chapter 7. Data-driven mall advertising ; Chapter 8. Digital category management: how technology can enable the supplier-retailer relationship ; Chapter 9. Instant messaging chat bot: your new best friend? ; Chapter 10. IoT sustainability in higher education -- Section 3. Future trends. Chapter 11. Are millennials ready for the internet of things? ; Chapter 12. IoT digital service provider: towards smart living ; Chapter 13. An overview of main IoT trends applied to business and marketing. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | 3 | |a "This book provides knowledge and skills that marketers need to act in the internet of things era. It focuses on the implications of the internet of things on marketing and provides cues on how to deal with its opportunities and challenges"-- |c Provided by publisher. | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Description based on title screen (IGI Global, viewed 06/28/2018). | ||
| 650 | 0 | |a Internet marketing. | |
| 700 | 1 | |a Barbosa, Belem |d 1971- |e editor. | |
| 700 | 1 | |a Filipe, Sandra |d 1973- |e editor. | |
| 700 | 1 | |a Simoes, Dora |d 1970- |e editor. | |
| 710 | 2 | |a IGI Global, |e publisher. | |
| 776 | 0 | |c (Original) |w (DLC)2017054595 | |
| 776 | 0 | 8 | |i Print version: |z 1522557636 |z 9781522557630 |w (DLC) 2017054595 |
| 856 | 4 | 0 | |l FWS01 |p ZDB-98-IGB |q FWS_PDA_IGB |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-5763-0 |3 Volltext |
| 912 | |a ZDB-98-IGB | ||
| 049 | |a DE-863 | ||
Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-98-IGB-00192038 |
|---|---|
| _version_ | 1816797080205656064 |
| adam_text | |
| any_adam_object | |
| author2 | Barbosa, Belem 1971- Filipe, Sandra 1973- Simoes, Dora 1970- |
| author2_role | edt edt edt |
| author2_variant | b b bb s f sf d s ds |
| author_facet | Barbosa, Belem 1971- Filipe, Sandra 1973- Simoes, Dora 1970- |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.1265 .S583 2018e |
| callnumber-search | HF5415.1265 .S583 2018e |
| callnumber-sort | HF 45415.1265 S583 42018E |
| callnumber-subject | HF - Commerce |
| collection | ZDB-98-IGB |
| contents | Section 1. The essence. Chapter 1. An overview on IoT and its impact on marketing ; Chapter 2. The acceptance process of the internet of things: how to improve the acceptance of the IoT technology -- Section 2. Scopes of application. Chapter 3. Big data and digital analytics ; Chapter 4. Augmented reality and experiences: augmented reality, virtual reality, software, mobile AR, browsers, types, experience, application ; Chapter 5. Advantages of augmented reality, virtual reality, QR code, near field communication, geo-tagging, geo-fencing, and geo-targeting for marketing tourism ; Chapter 6. Real-time notifications: marketing applied to the internet of things ; Chapter 7. Data-driven mall advertising ; Chapter 8. Digital category management: how technology can enable the supplier-retailer relationship ; Chapter 9. Instant messaging chat bot: your new best friend? ; Chapter 10. IoT sustainability in higher education -- Section 3. Future trends. Chapter 11. Are millennials ready for the internet of things? ; Chapter 12. IoT digital service provider: towards smart living ; Chapter 13. An overview of main IoT trends applied to business and marketing. |
| ctrlnum | (CaBNVSL)slc20296329 (OCoLC)1043071820 |
| dewey-full | 658.8/72 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/72 |
| dewey-search | 658.8/72 |
| dewey-sort | 3658.8 272 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | ZDB-98-IGB-00192038 |
| illustrated | Not Illustrated |
| indexdate | 2024-11-26T14:51:53Z |
| institution | BVB |
| isbn | 9781522557647 |
| language | English |
| oclc_num | 1043071820 |
| open_access_boolean | |
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| owner_facet | DE-863 DE-BY-FWS |
| physical | 25 PDFs (xviii, 304 pages) Also available in print. |
| psigel | ZDB-98-IGB |
| publishDate | 2018 |
| publishDateSearch | 2018 |
| publishDateSort | 2018 |
| publisher | IGI Global, |
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| spelling | Smart marketing with the internet of things Dora Simoes, Belem Barbosa, and Sandra Filipe, editors. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, [2018] 25 PDFs (xviii, 304 pages) text rdacontent electronic isbdmedia online resource rdacarrier Includes bibliographical references and index. Section 1. The essence. Chapter 1. An overview on IoT and its impact on marketing ; Chapter 2. The acceptance process of the internet of things: how to improve the acceptance of the IoT technology -- Section 2. Scopes of application. Chapter 3. Big data and digital analytics ; Chapter 4. Augmented reality and experiences: augmented reality, virtual reality, software, mobile AR, browsers, types, experience, application ; Chapter 5. Advantages of augmented reality, virtual reality, QR code, near field communication, geo-tagging, geo-fencing, and geo-targeting for marketing tourism ; Chapter 6. Real-time notifications: marketing applied to the internet of things ; Chapter 7. Data-driven mall advertising ; Chapter 8. Digital category management: how technology can enable the supplier-retailer relationship ; Chapter 9. Instant messaging chat bot: your new best friend? ; Chapter 10. IoT sustainability in higher education -- Section 3. Future trends. Chapter 11. Are millennials ready for the internet of things? ; Chapter 12. IoT digital service provider: towards smart living ; Chapter 13. An overview of main IoT trends applied to business and marketing. Restricted to subscribers or individual electronic text purchasers. "This book provides knowledge and skills that marketers need to act in the internet of things era. It focuses on the implications of the internet of things on marketing and provides cues on how to deal with its opportunities and challenges"-- Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 06/28/2018). Internet marketing. Barbosa, Belem 1971- editor. Filipe, Sandra 1973- editor. Simoes, Dora 1970- editor. IGI Global, publisher. (Original) (DLC)2017054595 Print version: 1522557636 9781522557630 (DLC) 2017054595 FWS01 ZDB-98-IGB FWS_PDA_IGB http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-5763-0 Volltext |
| spellingShingle | Smart marketing with the internet of things Section 1. The essence. Chapter 1. An overview on IoT and its impact on marketing ; Chapter 2. The acceptance process of the internet of things: how to improve the acceptance of the IoT technology -- Section 2. Scopes of application. Chapter 3. Big data and digital analytics ; Chapter 4. Augmented reality and experiences: augmented reality, virtual reality, software, mobile AR, browsers, types, experience, application ; Chapter 5. Advantages of augmented reality, virtual reality, QR code, near field communication, geo-tagging, geo-fencing, and geo-targeting for marketing tourism ; Chapter 6. Real-time notifications: marketing applied to the internet of things ; Chapter 7. Data-driven mall advertising ; Chapter 8. Digital category management: how technology can enable the supplier-retailer relationship ; Chapter 9. Instant messaging chat bot: your new best friend? ; Chapter 10. IoT sustainability in higher education -- Section 3. Future trends. Chapter 11. Are millennials ready for the internet of things? ; Chapter 12. IoT digital service provider: towards smart living ; Chapter 13. An overview of main IoT trends applied to business and marketing. Internet marketing. |
| title | Smart marketing with the internet of things |
| title_auth | Smart marketing with the internet of things |
| title_exact_search | Smart marketing with the internet of things |
| title_full | Smart marketing with the internet of things Dora Simoes, Belem Barbosa, and Sandra Filipe, editors. |
| title_fullStr | Smart marketing with the internet of things Dora Simoes, Belem Barbosa, and Sandra Filipe, editors. |
| title_full_unstemmed | Smart marketing with the internet of things Dora Simoes, Belem Barbosa, and Sandra Filipe, editors. |
| title_short | Smart marketing with the internet of things |
| title_sort | smart marketing with the internet of things |
| topic | Internet marketing. |
| topic_facet | Internet marketing. |
| url | http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-5763-0 |
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