Diverse methods in customer relationship marketing and management:
"This book addresses critical success factors for customer relationship marketing implementation, activities that are affected by the use of customer relationship marketing programs, and consequent performance outcomes. It documents the role of customer relationship marketing in different secto...
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) :
IGI Global,
[2018]
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "This book addresses critical success factors for customer relationship marketing implementation, activities that are affected by the use of customer relationship marketing programs, and consequent performance outcomes. It documents the role of customer relationship marketing in different sectors and industries and identifies marketing activities that are affected by its usage"-- |
| Beschreibung: | 22 PDFs (xvii, 333 pages) Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781522556206 |
| Zugangseinschränkungen: | Restricted to subscribers or individual electronic text purchasers. |
Internformat
MARC
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| 003 | IGIG | ||
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| 010 | |z 2017049685 | ||
| 020 | |a 9781522556206 |q ebook | ||
| 020 | |z 9781522556190 |q hardcover | ||
| 024 | 7 | |a 10.4018/978-1-5225-5619-0 |2 doi | |
| 035 | |a (CaBNVSL)slc20085847 | ||
| 035 | |a (OCoLC)1036991476 | ||
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| 050 | 4 | |a HF5415.55 |b .D58 2018e | |
| 082 | 7 | |a 658.8/12 |2 23 | |
| 245 | 0 | 0 | |a Diverse methods in customer relationship marketing and management |c In Lee, editor. |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : |b IGI Global, |c [2018] | |
| 300 | |a 22 PDFs (xvii, 333 pages) | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a electronic |2 isbdmedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Chapter 1. Customer relationships and supply chain management in the fast fashion industry -- Chapter 2. The six dimensions of adoption of a CRM strategy -- Chapter 3. The fundamentals of customer relationship management -- Chapter 4. Social CRM: a view through the eyes of customers -- Chapter 5. From customer relationship management to influencer relationship management -- Chapter 6. Introduction of social media platforms and social media analytics for social CRM -- Chapter 7. More cost-effective but confusing advertising options: digital marketing opportunities changing daily -- Chapter 8. Digital demands convergence of strategies, media, and messages: firms mix content, social, and native marketing -- Chapter 9. When multiple actors' online interactions lead to value co-destruction: an explorative case study -- Chapter 10. The comparison between traditional vs. advanced means of marketing communications -- Chapter 11. Improving customer relationship management through social listening: a case study of an American academic library -- Chapter 12. Maximizing social presence to improve website loyalty -- Chapter 13. Public relation professionalism: using research in public relations current status and new directions -- Chapter 14. Predicting brand loyalty by measuring the strength of consumer habit. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | 3 | |a "This book addresses critical success factors for customer relationship marketing implementation, activities that are affected by the use of customer relationship marketing programs, and consequent performance outcomes. It documents the role of customer relationship marketing in different sectors and industries and identifies marketing activities that are affected by its usage"-- |c Provided by publisher. | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Description based on title screen (IGI Global, viewed 05/17/2018). | ||
| 650 | 0 | |a Customer relations. | |
| 650 | 0 | |a Relationship marketing. | |
| 700 | 1 | |a Lee, In |d 1958- |e editor. | |
| 710 | 2 | |a IGI Global, |e publisher. | |
| 776 | 0 | |c (Original) |w (DLC)2017049685 | |
| 776 | 0 | 8 | |i Print version: |z 1522556192 |z 9781522556190 |w (DLC) 2017049685 |
| 856 | 4 | 0 | |l FWS01 |p ZDB-98-IGB |q FWS_PDA_IGB |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-5619-0 |3 Volltext |
| 912 | |a ZDB-98-IGB | ||
| 049 | |a DE-863 | ||
Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-98-IGB-00190528 |
|---|---|
| _version_ | 1804751456814759936 |
| adam_text | |
| any_adam_object | |
| author2 | Lee, In 1958- |
| author2_role | edt |
| author2_variant | i l il |
| author_facet | Lee, In 1958- |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.55 .D58 2018e |
| callnumber-search | HF5415.55 .D58 2018e |
| callnumber-sort | HF 45415.55 D58 42018E |
| callnumber-subject | HF - Commerce |
| collection | ZDB-98-IGB |
| contents | Chapter 1. Customer relationships and supply chain management in the fast fashion industry -- Chapter 2. The six dimensions of adoption of a CRM strategy -- Chapter 3. The fundamentals of customer relationship management -- Chapter 4. Social CRM: a view through the eyes of customers -- Chapter 5. From customer relationship management to influencer relationship management -- Chapter 6. Introduction of social media platforms and social media analytics for social CRM -- Chapter 7. More cost-effective but confusing advertising options: digital marketing opportunities changing daily -- Chapter 8. Digital demands convergence of strategies, media, and messages: firms mix content, social, and native marketing -- Chapter 9. When multiple actors' online interactions lead to value co-destruction: an explorative case study -- Chapter 10. The comparison between traditional vs. advanced means of marketing communications -- Chapter 11. Improving customer relationship management through social listening: a case study of an American academic library -- Chapter 12. Maximizing social presence to improve website loyalty -- Chapter 13. Public relation professionalism: using research in public relations current status and new directions -- Chapter 14. Predicting brand loyalty by measuring the strength of consumer habit. |
| ctrlnum | (CaBNVSL)slc20085847 (OCoLC)1036991476 |
| dewey-full | 658.8/12 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/12 |
| dewey-search | 658.8/12 |
| dewey-sort | 3658.8 212 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | ZDB-98-IGB-00190528 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-16T15:51:51Z |
| institution | BVB |
| isbn | 9781522556206 |
| language | English |
| oclc_num | 1036991476 |
| open_access_boolean | |
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| physical | 22 PDFs (xvii, 333 pages) Also available in print. |
| psigel | ZDB-98-IGB |
| publishDate | 2018 |
| publishDateSearch | 2018 |
| publishDateSort | 2018 |
| publisher | IGI Global, |
| record_format | marc |
| spelling | Diverse methods in customer relationship marketing and management In Lee, editor. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, [2018] 22 PDFs (xvii, 333 pages) text rdacontent electronic isbdmedia online resource rdacarrier Includes bibliographical references and index. Chapter 1. Customer relationships and supply chain management in the fast fashion industry -- Chapter 2. The six dimensions of adoption of a CRM strategy -- Chapter 3. The fundamentals of customer relationship management -- Chapter 4. Social CRM: a view through the eyes of customers -- Chapter 5. From customer relationship management to influencer relationship management -- Chapter 6. Introduction of social media platforms and social media analytics for social CRM -- Chapter 7. More cost-effective but confusing advertising options: digital marketing opportunities changing daily -- Chapter 8. Digital demands convergence of strategies, media, and messages: firms mix content, social, and native marketing -- Chapter 9. When multiple actors' online interactions lead to value co-destruction: an explorative case study -- Chapter 10. The comparison between traditional vs. advanced means of marketing communications -- Chapter 11. Improving customer relationship management through social listening: a case study of an American academic library -- Chapter 12. Maximizing social presence to improve website loyalty -- Chapter 13. Public relation professionalism: using research in public relations current status and new directions -- Chapter 14. Predicting brand loyalty by measuring the strength of consumer habit. Restricted to subscribers or individual electronic text purchasers. "This book addresses critical success factors for customer relationship marketing implementation, activities that are affected by the use of customer relationship marketing programs, and consequent performance outcomes. It documents the role of customer relationship marketing in different sectors and industries and identifies marketing activities that are affected by its usage"-- Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 05/17/2018). Customer relations. Relationship marketing. Lee, In 1958- editor. IGI Global, publisher. (Original) (DLC)2017049685 Print version: 1522556192 9781522556190 (DLC) 2017049685 FWS01 ZDB-98-IGB FWS_PDA_IGB http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-5619-0 Volltext |
| spellingShingle | Diverse methods in customer relationship marketing and management Chapter 1. Customer relationships and supply chain management in the fast fashion industry -- Chapter 2. The six dimensions of adoption of a CRM strategy -- Chapter 3. The fundamentals of customer relationship management -- Chapter 4. Social CRM: a view through the eyes of customers -- Chapter 5. From customer relationship management to influencer relationship management -- Chapter 6. Introduction of social media platforms and social media analytics for social CRM -- Chapter 7. More cost-effective but confusing advertising options: digital marketing opportunities changing daily -- Chapter 8. Digital demands convergence of strategies, media, and messages: firms mix content, social, and native marketing -- Chapter 9. When multiple actors' online interactions lead to value co-destruction: an explorative case study -- Chapter 10. The comparison between traditional vs. advanced means of marketing communications -- Chapter 11. Improving customer relationship management through social listening: a case study of an American academic library -- Chapter 12. Maximizing social presence to improve website loyalty -- Chapter 13. Public relation professionalism: using research in public relations current status and new directions -- Chapter 14. Predicting brand loyalty by measuring the strength of consumer habit. Customer relations. Relationship marketing. |
| title | Diverse methods in customer relationship marketing and management |
| title_auth | Diverse methods in customer relationship marketing and management |
| title_exact_search | Diverse methods in customer relationship marketing and management |
| title_full | Diverse methods in customer relationship marketing and management In Lee, editor. |
| title_fullStr | Diverse methods in customer relationship marketing and management In Lee, editor. |
| title_full_unstemmed | Diverse methods in customer relationship marketing and management In Lee, editor. |
| title_short | Diverse methods in customer relationship marketing and management |
| title_sort | diverse methods in customer relationship marketing and management |
| topic | Customer relations. Relationship marketing. |
| topic_facet | Customer relations. Relationship marketing. |
| url | http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-5619-0 |
| work_keys_str_mv | AT leein diversemethodsincustomerrelationshipmarketingandmanagement AT igiglobal diversemethodsincustomerrelationshipmarketingandmanagement |