Corporate social responsibility and strategic market positioning for organizational success:
"This book explores the intricate relationship between marketing, organizational strategy and social responsibility, with a focus on ethical business and CSR-oriented marketing as a driver for sales peak performance. The book focuses on the commercial sector, which relies appreciably on ethical...
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) :
IGI Global,
[2018]
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "This book explores the intricate relationship between marketing, organizational strategy and social responsibility, with a focus on ethical business and CSR-oriented marketing as a driver for sales peak performance. The book focuses on the commercial sector, which relies appreciably on ethical marketing/business to enhance sales peak performance and becomes successful in the long-run"-- |
| Beschreibung: | 19 PDFs (xvii, 301 pages) Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781522554103 |
| Zugangseinschränkungen: | Restricted to subscribers or individual electronic text purchasers. |
Internformat
MARC
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| 008 | 180628s2018 pau fob 001 0 eng d | ||
| 010 | |z 2017043294 | ||
| 020 | |a 9781522554103 |q ebook | ||
| 020 | |z 9781522554097 |q hardcover | ||
| 024 | 7 | |a 10.4018/978-1-5225-5409-7 |2 doi | |
| 035 | |a (CaBNVSL)slc20137214 | ||
| 035 | |a (OCoLC)1043312294 | ||
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| 050 | 4 | |a HD60 |b .C6938 2018e | |
| 082 | 7 | |a 658.4/08 |2 23 | |
| 245 | 0 | 0 | |a Corporate social responsibility and strategic market positioning for organizational success |c Carlton Brown and Uzoechi Nwagbara, editors. |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : |b IGI Global, |c [2018] | |
| 300 | |a 19 PDFs (xvii, 301 pages) | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a electronic |2 isbdmedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Chapter 1. CSR and PSR diversity engagement among ethnic minority businesses (EMBs) within the UK -- Chapter 2. A liberating curricula as a social responsibility for promoting social justice and student success within the UK higher education institution (HEI) -- Chapter 3. Understanding historical background of corporate social responsibility (CSR) and realizing social media as a new horizon in CSR communication -- Chapter 4. Why should the business community and organizations leverage social media to demonstrate their corporate social responsibility (CSR) commitment? -- Chapter 5. The role of technology acceptance model in strengthening business positioning -- Chapter 6. Corporate social responsibility as a strategy in a self-service shop S-mart: a critical analysis -- Chapter 7. Sustainability strategies for software development firms -- Chapter 8. The business of business is business through social integration -- Chapter 9. The concept of green marketing. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | 3 | |a "This book explores the intricate relationship between marketing, organizational strategy and social responsibility, with a focus on ethical business and CSR-oriented marketing as a driver for sales peak performance. The book focuses on the commercial sector, which relies appreciably on ethical marketing/business to enhance sales peak performance and becomes successful in the long-run"-- |c Provided by publisher. | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Description based on title screen (IGI Global, viewed 06/28/2018). | ||
| 650 | 0 | |a Social responsibility of business. | |
| 650 | 0 | |a Success in business. | |
| 700 | 1 | |a Brown, Carlton |d 1986- |e editor. | |
| 700 | 1 | |a Nwagbara, Uzoechi, |e editor. | |
| 710 | 2 | |a IGI Global, |e publisher. | |
| 776 | 0 | |c (Original) |w (DLC)2017043294 | |
| 776 | 0 | 8 | |i Print version: |z 1522554092 |z 9781522554097 |w (DLC) 2017043294 |
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| 912 | |a ZDB-98-IGB | ||
| 049 | |a DE-863 | ||
Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-98-IGB-00189143 |
|---|---|
| _version_ | 1816797079990697984 |
| adam_text | |
| any_adam_object | |
| author2 | Brown, Carlton 1986- Nwagbara, Uzoechi |
| author2_role | edt edt |
| author2_variant | c b cb u n un |
| author_facet | Brown, Carlton 1986- Nwagbara, Uzoechi |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
| callnumber-label | HD60 |
| callnumber-raw | HD60 .C6938 2018e |
| callnumber-search | HD60 .C6938 2018e |
| callnumber-sort | HD 260 C6938 42018E |
| callnumber-subject | HD - Industries, Land Use, Labor |
| collection | ZDB-98-IGB |
| contents | Chapter 1. CSR and PSR diversity engagement among ethnic minority businesses (EMBs) within the UK -- Chapter 2. A liberating curricula as a social responsibility for promoting social justice and student success within the UK higher education institution (HEI) -- Chapter 3. Understanding historical background of corporate social responsibility (CSR) and realizing social media as a new horizon in CSR communication -- Chapter 4. Why should the business community and organizations leverage social media to demonstrate their corporate social responsibility (CSR) commitment? -- Chapter 5. The role of technology acceptance model in strengthening business positioning -- Chapter 6. Corporate social responsibility as a strategy in a self-service shop S-mart: a critical analysis -- Chapter 7. Sustainability strategies for software development firms -- Chapter 8. The business of business is business through social integration -- Chapter 9. The concept of green marketing. |
| ctrlnum | (CaBNVSL)slc20137214 (OCoLC)1043312294 |
| dewey-full | 658.4/08 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.4/08 |
| dewey-search | 658.4/08 |
| dewey-sort | 3658.4 18 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | ZDB-98-IGB-00189143 |
| illustrated | Not Illustrated |
| indexdate | 2024-11-26T14:51:53Z |
| institution | BVB |
| isbn | 9781522554103 |
| language | English |
| oclc_num | 1043312294 |
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| physical | 19 PDFs (xvii, 301 pages) Also available in print. |
| psigel | ZDB-98-IGB |
| publishDate | 2018 |
| publishDateSearch | 2018 |
| publishDateSort | 2018 |
| publisher | IGI Global, |
| record_format | marc |
| spelling | Corporate social responsibility and strategic market positioning for organizational success Carlton Brown and Uzoechi Nwagbara, editors. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, [2018] 19 PDFs (xvii, 301 pages) text rdacontent electronic isbdmedia online resource rdacarrier Includes bibliographical references and index. Chapter 1. CSR and PSR diversity engagement among ethnic minority businesses (EMBs) within the UK -- Chapter 2. A liberating curricula as a social responsibility for promoting social justice and student success within the UK higher education institution (HEI) -- Chapter 3. Understanding historical background of corporate social responsibility (CSR) and realizing social media as a new horizon in CSR communication -- Chapter 4. Why should the business community and organizations leverage social media to demonstrate their corporate social responsibility (CSR) commitment? -- Chapter 5. The role of technology acceptance model in strengthening business positioning -- Chapter 6. Corporate social responsibility as a strategy in a self-service shop S-mart: a critical analysis -- Chapter 7. Sustainability strategies for software development firms -- Chapter 8. The business of business is business through social integration -- Chapter 9. The concept of green marketing. Restricted to subscribers or individual electronic text purchasers. "This book explores the intricate relationship between marketing, organizational strategy and social responsibility, with a focus on ethical business and CSR-oriented marketing as a driver for sales peak performance. The book focuses on the commercial sector, which relies appreciably on ethical marketing/business to enhance sales peak performance and becomes successful in the long-run"-- Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 06/28/2018). Social responsibility of business. Success in business. Brown, Carlton 1986- editor. Nwagbara, Uzoechi, editor. IGI Global, publisher. (Original) (DLC)2017043294 Print version: 1522554092 9781522554097 (DLC) 2017043294 FWS01 ZDB-98-IGB FWS_PDA_IGB http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-5409-7 Volltext |
| spellingShingle | Corporate social responsibility and strategic market positioning for organizational success Chapter 1. CSR and PSR diversity engagement among ethnic minority businesses (EMBs) within the UK -- Chapter 2. A liberating curricula as a social responsibility for promoting social justice and student success within the UK higher education institution (HEI) -- Chapter 3. Understanding historical background of corporate social responsibility (CSR) and realizing social media as a new horizon in CSR communication -- Chapter 4. Why should the business community and organizations leverage social media to demonstrate their corporate social responsibility (CSR) commitment? -- Chapter 5. The role of technology acceptance model in strengthening business positioning -- Chapter 6. Corporate social responsibility as a strategy in a self-service shop S-mart: a critical analysis -- Chapter 7. Sustainability strategies for software development firms -- Chapter 8. The business of business is business through social integration -- Chapter 9. The concept of green marketing. Social responsibility of business. Success in business. |
| title | Corporate social responsibility and strategic market positioning for organizational success |
| title_auth | Corporate social responsibility and strategic market positioning for organizational success |
| title_exact_search | Corporate social responsibility and strategic market positioning for organizational success |
| title_full | Corporate social responsibility and strategic market positioning for organizational success Carlton Brown and Uzoechi Nwagbara, editors. |
| title_fullStr | Corporate social responsibility and strategic market positioning for organizational success Carlton Brown and Uzoechi Nwagbara, editors. |
| title_full_unstemmed | Corporate social responsibility and strategic market positioning for organizational success Carlton Brown and Uzoechi Nwagbara, editors. |
| title_short | Corporate social responsibility and strategic market positioning for organizational success |
| title_sort | corporate social responsibility and strategic market positioning for organizational success |
| topic | Social responsibility of business. Success in business. |
| topic_facet | Social responsibility of business. Success in business. |
| url | http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-5409-7 |
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