Building brand identity in the age of social media: emerging research and opportunities
"This book describes the concept of brand identity; examines managing brands by using social media; introduces brand building strategies in social media; explains creative strategy and the importance of content in social media; and describes the role of social media in different forms of brand...
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) :
IGI Global,
[2017]
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "This book describes the concept of brand identity; examines managing brands by using social media; introduces brand building strategies in social media; explains creative strategy and the importance of content in social media; and describes the role of social media in different forms of brand building, and explains the impact of social media on brand loyalty"-- |
| Beschreibung: | 14 PDFs (ix, 189 pages) Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781522551447 |
| Zugangseinschränkungen: | Restricted to subscribers or individual electronic text purchasers. |
Internformat
MARC
| LEADER | 00000nam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | ZDB-98-IGB-00187081 | ||
| 003 | IGIG | ||
| 005 | 20171227110515.0 | ||
| 006 | m eo d | ||
| 007 | cr bn |||m|||a | ||
| 008 | 171228s2018 pau fob 001 0 eng d | ||
| 010 | |z 2017036702 | ||
| 020 | |a 9781522551447 |q ebook | ||
| 020 | |z 9781522551430 |q hardcover | ||
| 024 | 7 | |a 10.4018/978-1-5225-5143-0 |2 doi | |
| 035 | |a (CaBNVSL)slc19866687 | ||
| 035 | |a (OCoLC)1017716869 | ||
| 040 | |a CaBNVSL |b eng |e rda |c CaBNVSL |d CaBNVSL | ||
| 050 | 4 | |a HD69.B7 |b E445 2017e | |
| 082 | 7 | |a 658.8/72 |2 23 | |
| 100 | 1 | |a Ekhlassi, Amir, |d 1979- |e author. | |
| 245 | 1 | 0 | |a Building brand identity in the age of social media |b emerging research and opportunities |c by Amir Ekhlassi, Mahdi Niknejhad Moghadam, and Amir Mohammad Adibi. |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : |b IGI Global, |c [2017] | |
| 300 | |a 14 PDFs (ix, 189 pages) | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a electronic |2 isbdmedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Chapter 1. The concept of brand identity: internal perspective -- Chapter 2. The concept of social media: the functional building blocks -- Chapter 3. Managing brands through social media: storytelling in social media-based brand communities -- Chapter 4. Social media branding strategy: social media marketing approach -- Chapter 5. Branded content on social media: help brands to stay healthy -- Chapter 6. The role of social media in special types of brand building: destination branding, personal branding, and employer branding through social media -- Chapter 7. The impact of social media on brand loyalty: achieving "e-trust" through engagement. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | 3 | |a "This book describes the concept of brand identity; examines managing brands by using social media; introduces brand building strategies in social media; explains creative strategy and the importance of content in social media; and describes the role of social media in different forms of brand building, and explains the impact of social media on brand loyalty"-- |c Provided by publisher. | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Description based on title screen (IGI Global, viewed 12/28/2017). | ||
| 650 | 0 | |a Advertising |x Brand name products. | |
| 650 | 0 | |a Brand name products. | |
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 0 | |a Internet marketing. | |
| 650 | 0 | |a Social media. | |
| 700 | 1 | |a Adibi, Amir Mohammad |d 1991- |e author. | |
| 700 | 1 | |a Niknejhad Moghadam, Mahdi |d 1990- |e author. | |
| 710 | 2 | |a IGI Global, |e publisher. | |
| 776 | 0 | |c (Original) |w (DLC)2017036702 | |
| 776 | 0 | 8 | |i Print version: |z 1522551433 |z 9781522551430 |w (DLC) 2017036702 |
| 856 | 4 | 0 | |l FWS01 |p ZDB-98-IGB |q FWS_PDA_IGB |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-5143-0 |3 Volltext |
| 912 | |a ZDB-98-IGB | ||
| 049 | |a DE-863 | ||
Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-98-IGB-00187081 |
|---|---|
| _version_ | 1816797079791468544 |
| adam_text | |
| any_adam_object | |
| author | Ekhlassi, Amir, 1979- Adibi, Amir Mohammad 1991- Niknejhad Moghadam, Mahdi 1990- |
| author_facet | Ekhlassi, Amir, 1979- Adibi, Amir Mohammad 1991- Niknejhad Moghadam, Mahdi 1990- |
| author_role | aut aut aut |
| author_sort | Ekhlassi, Amir, 1979- |
| author_variant | a e ae a m a am ama m m n mm mmn |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
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| callnumber-raw | HD69.B7 E445 2017e |
| callnumber-search | HD69.B7 E445 2017e |
| callnumber-sort | HD 269 B7 E445 42017E |
| callnumber-subject | HD - Industries, Land Use, Labor |
| collection | ZDB-98-IGB |
| contents | Chapter 1. The concept of brand identity: internal perspective -- Chapter 2. The concept of social media: the functional building blocks -- Chapter 3. Managing brands through social media: storytelling in social media-based brand communities -- Chapter 4. Social media branding strategy: social media marketing approach -- Chapter 5. Branded content on social media: help brands to stay healthy -- Chapter 6. The role of social media in special types of brand building: destination branding, personal branding, and employer branding through social media -- Chapter 7. The impact of social media on brand loyalty: achieving "e-trust" through engagement. |
| ctrlnum | (CaBNVSL)slc19866687 (OCoLC)1017716869 |
| dewey-full | 658.8/72 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/72 |
| dewey-search | 658.8/72 |
| dewey-sort | 3658.8 272 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | ZDB-98-IGB-00187081 |
| illustrated | Not Illustrated |
| indexdate | 2024-11-26T14:51:53Z |
| institution | BVB |
| isbn | 9781522551447 |
| language | English |
| oclc_num | 1017716869 |
| open_access_boolean | |
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| physical | 14 PDFs (ix, 189 pages) Also available in print. |
| psigel | ZDB-98-IGB |
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| spelling | Ekhlassi, Amir, 1979- author. Building brand identity in the age of social media emerging research and opportunities by Amir Ekhlassi, Mahdi Niknejhad Moghadam, and Amir Mohammad Adibi. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, [2017] 14 PDFs (ix, 189 pages) text rdacontent electronic isbdmedia online resource rdacarrier Includes bibliographical references and index. Chapter 1. The concept of brand identity: internal perspective -- Chapter 2. The concept of social media: the functional building blocks -- Chapter 3. Managing brands through social media: storytelling in social media-based brand communities -- Chapter 4. Social media branding strategy: social media marketing approach -- Chapter 5. Branded content on social media: help brands to stay healthy -- Chapter 6. The role of social media in special types of brand building: destination branding, personal branding, and employer branding through social media -- Chapter 7. The impact of social media on brand loyalty: achieving "e-trust" through engagement. Restricted to subscribers or individual electronic text purchasers. "This book describes the concept of brand identity; examines managing brands by using social media; introduces brand building strategies in social media; explains creative strategy and the importance of content in social media; and describes the role of social media in different forms of brand building, and explains the impact of social media on brand loyalty"-- Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 12/28/2017). Advertising Brand name products. Brand name products. Branding (Marketing) Internet marketing. Social media. Adibi, Amir Mohammad 1991- author. Niknejhad Moghadam, Mahdi 1990- author. IGI Global, publisher. (Original) (DLC)2017036702 Print version: 1522551433 9781522551430 (DLC) 2017036702 FWS01 ZDB-98-IGB FWS_PDA_IGB http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-5143-0 Volltext |
| spellingShingle | Ekhlassi, Amir, 1979- Adibi, Amir Mohammad 1991- Niknejhad Moghadam, Mahdi 1990- Building brand identity in the age of social media emerging research and opportunities Chapter 1. The concept of brand identity: internal perspective -- Chapter 2. The concept of social media: the functional building blocks -- Chapter 3. Managing brands through social media: storytelling in social media-based brand communities -- Chapter 4. Social media branding strategy: social media marketing approach -- Chapter 5. Branded content on social media: help brands to stay healthy -- Chapter 6. The role of social media in special types of brand building: destination branding, personal branding, and employer branding through social media -- Chapter 7. The impact of social media on brand loyalty: achieving "e-trust" through engagement. Advertising Brand name products. Brand name products. Branding (Marketing) Internet marketing. Social media. |
| title | Building brand identity in the age of social media emerging research and opportunities |
| title_auth | Building brand identity in the age of social media emerging research and opportunities |
| title_exact_search | Building brand identity in the age of social media emerging research and opportunities |
| title_full | Building brand identity in the age of social media emerging research and opportunities by Amir Ekhlassi, Mahdi Niknejhad Moghadam, and Amir Mohammad Adibi. |
| title_fullStr | Building brand identity in the age of social media emerging research and opportunities by Amir Ekhlassi, Mahdi Niknejhad Moghadam, and Amir Mohammad Adibi. |
| title_full_unstemmed | Building brand identity in the age of social media emerging research and opportunities by Amir Ekhlassi, Mahdi Niknejhad Moghadam, and Amir Mohammad Adibi. |
| title_short | Building brand identity in the age of social media |
| title_sort | building brand identity in the age of social media emerging research and opportunities |
| title_sub | emerging research and opportunities |
| topic | Advertising Brand name products. Brand name products. Branding (Marketing) Internet marketing. Social media. |
| topic_facet | Advertising Brand name products. Brand name products. Branding (Marketing) Internet marketing. Social media. |
| url | http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-5143-0 |
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