Start-up enterprises and contemporary innovation strategies in the global marketplace:
"This book discusses new taxonomy of marketing strategies for growing innovations in emerging markets and provides suggestions as how firms can improve business convergence with consumers and new market segments"--
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) :
IGI Global,
[2018]
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "This book discusses new taxonomy of marketing strategies for growing innovations in emerging markets and provides suggestions as how firms can improve business convergence with consumers and new market segments"-- |
| Beschreibung: | 27 PDFs (xxii, 341 pages) Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781522548324 |
| Zugangseinschränkungen: | Restricted to subscribers or individual electronic text purchasers. |
Internformat
MARC
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| 245 | 0 | 0 | |a Start-up enterprises and contemporary innovation strategies in the global marketplace |c Rajagopal and Ramesh Behl, editors. |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : |b IGI Global, |c [2018] | |
| 300 | |a 27 PDFs (xxii, 341 pages) | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a electronic |2 isbdmedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Section 1. Innovation management. Chapter 1. Innovation in public systems: analyzing fast track legal systems ; Chapter 2. Innovation in the provision of medical services in india ; Chapter 3. Challenges and opportunities in urban farming: a study with reference to Chennai ; Chapter 4. Engineering the roadmap of reverse innovation: complexities in driving business processes from local to global destinations -- Section 2. Entrepreneurship and start-up enterprise management. Chapter 5. Analyzing start-up enterprise eco-system and convergence of global-local endeavors ; Chapter 6. Relationship lending and entrepreneurial behavior: a game-theoretic-based modeling -- Section 3. Corporate governance. Chapter 7. Impact of corporate social responsibility on service performance in mediating effect of brand equity with reference to banks in India ; Chapter 8. Leadership paradigm affecting SGA to drive organizational performance: a study of collaborator empowerment across organizations in Mexico -- Section 4. Business management. Chapter 9. Moderating effect of demographic variables on the relationship between personality traits and financial risk tolerance ; Chapter 10. Exploring Kapferer's brand identity prism applicability in Indian political marketing aspect with special focus to youth voters ; Chapter 11. Does internationalization of business-group-affiliated firms depend on their performance? ; Chapter 12. A study on financial performance analysis of Tata steel and Jindal steel works ; Chapter 13. Financial performance and valuation of Indian banks: David Cole model ; Chapter 14. Work role stress and employee outcomes: mediating role of job satisfaction ; Chapter 15. Globalization, trade competitiveness, and economic development: empirical evidence from India ; Chapter 16. A measure of e-service quality for banks: customers' perceptions and attitudes -- Section 5. Consumer and marketing research. Chapter 17. Shifting consumption experiences to the digital world ; Chapter 18. Offer attractiveness, decision conflict, and consumer response ; Chapter 19. Deriving psychodynamics among consumers through social media: a qualitative analysis of network performers ; Chapter 20. Factors affecting customer loyalty in NCR: an analysis ; Chapter 21. The taxonomy of methodological approaches in marketing research: retrospect and prospect. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | 3 | |a "This book discusses new taxonomy of marketing strategies for growing innovations in emerging markets and provides suggestions as how firms can improve business convergence with consumers and new market segments"-- |c Provided by publisher. | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Description based on title screen (IGI Global, viewed 11/07/2017). | ||
| 650 | 0 | |a Marketing |z Developing countries. | |
| 650 | 0 | |a New business enterprises |z Developing countries. | |
| 700 | 0 | |a Rajagopal |d 1957- |e editor. | |
| 700 | 1 | |a Behl, Ramesh, |e editor. | |
| 710 | 2 | |a IGI Global, |e publisher. | |
| 776 | 0 | |c (Original) |w (DLC)2017031855 | |
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| 912 | |a ZDB-98-IGB | ||
| 049 | |a DE-863 | ||
Datensatz im Suchindex
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| adam_text | |
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| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
| callnumber-label | HD2932 |
| callnumber-raw | HD2932 .S73 2018e |
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| contents | Section 1. Innovation management. Chapter 1. Innovation in public systems: analyzing fast track legal systems ; Chapter 2. Innovation in the provision of medical services in india ; Chapter 3. Challenges and opportunities in urban farming: a study with reference to Chennai ; Chapter 4. Engineering the roadmap of reverse innovation: complexities in driving business processes from local to global destinations -- Section 2. Entrepreneurship and start-up enterprise management. Chapter 5. Analyzing start-up enterprise eco-system and convergence of global-local endeavors ; Chapter 6. Relationship lending and entrepreneurial behavior: a game-theoretic-based modeling -- Section 3. Corporate governance. Chapter 7. Impact of corporate social responsibility on service performance in mediating effect of brand equity with reference to banks in India ; Chapter 8. Leadership paradigm affecting SGA to drive organizational performance: a study of collaborator empowerment across organizations in Mexico -- Section 4. Business management. Chapter 9. Moderating effect of demographic variables on the relationship between personality traits and financial risk tolerance ; Chapter 10. Exploring Kapferer's brand identity prism applicability in Indian political marketing aspect with special focus to youth voters ; Chapter 11. Does internationalization of business-group-affiliated firms depend on their performance? ; Chapter 12. A study on financial performance analysis of Tata steel and Jindal steel works ; Chapter 13. Financial performance and valuation of Indian banks: David Cole model ; Chapter 14. Work role stress and employee outcomes: mediating role of job satisfaction ; Chapter 15. Globalization, trade competitiveness, and economic development: empirical evidence from India ; Chapter 16. A measure of e-service quality for banks: customers' perceptions and attitudes -- Section 5. Consumer and marketing research. Chapter 17. Shifting consumption experiences to the digital world ; Chapter 18. Offer attractiveness, decision conflict, and consumer response ; Chapter 19. Deriving psychodynamics among consumers through social media: a qualitative analysis of network performers ; Chapter 20. Factors affecting customer loyalty in NCR: an analysis ; Chapter 21. The taxonomy of methodological approaches in marketing research: retrospect and prospect. |
| ctrlnum | (CaBNVSL)slc19971868 (OCoLC)1010954829 |
| dewey-full | 658.1/1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.1/1 |
| dewey-search | 658.1/1 |
| dewey-sort | 3658.1 11 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | ZDB-98-IGB-00185583 |
| illustrated | Not Illustrated |
| indexdate | 2024-11-26T14:51:52Z |
| institution | BVB |
| isbn | 9781522548324 |
| language | English |
| oclc_num | 1010954829 |
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| physical | 27 PDFs (xxii, 341 pages) Also available in print. |
| psigel | ZDB-98-IGB |
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| publishDateSort | 2018 |
| publisher | IGI Global, |
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| spelling | Start-up enterprises and contemporary innovation strategies in the global marketplace Rajagopal and Ramesh Behl, editors. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, [2018] 27 PDFs (xxii, 341 pages) text rdacontent electronic isbdmedia online resource rdacarrier Includes bibliographical references and index. Section 1. Innovation management. Chapter 1. Innovation in public systems: analyzing fast track legal systems ; Chapter 2. Innovation in the provision of medical services in india ; Chapter 3. Challenges and opportunities in urban farming: a study with reference to Chennai ; Chapter 4. Engineering the roadmap of reverse innovation: complexities in driving business processes from local to global destinations -- Section 2. Entrepreneurship and start-up enterprise management. Chapter 5. Analyzing start-up enterprise eco-system and convergence of global-local endeavors ; Chapter 6. Relationship lending and entrepreneurial behavior: a game-theoretic-based modeling -- Section 3. Corporate governance. Chapter 7. Impact of corporate social responsibility on service performance in mediating effect of brand equity with reference to banks in India ; Chapter 8. Leadership paradigm affecting SGA to drive organizational performance: a study of collaborator empowerment across organizations in Mexico -- Section 4. Business management. Chapter 9. Moderating effect of demographic variables on the relationship between personality traits and financial risk tolerance ; Chapter 10. Exploring Kapferer's brand identity prism applicability in Indian political marketing aspect with special focus to youth voters ; Chapter 11. Does internationalization of business-group-affiliated firms depend on their performance? ; Chapter 12. A study on financial performance analysis of Tata steel and Jindal steel works ; Chapter 13. Financial performance and valuation of Indian banks: David Cole model ; Chapter 14. Work role stress and employee outcomes: mediating role of job satisfaction ; Chapter 15. Globalization, trade competitiveness, and economic development: empirical evidence from India ; Chapter 16. A measure of e-service quality for banks: customers' perceptions and attitudes -- Section 5. Consumer and marketing research. Chapter 17. Shifting consumption experiences to the digital world ; Chapter 18. Offer attractiveness, decision conflict, and consumer response ; Chapter 19. Deriving psychodynamics among consumers through social media: a qualitative analysis of network performers ; Chapter 20. Factors affecting customer loyalty in NCR: an analysis ; Chapter 21. The taxonomy of methodological approaches in marketing research: retrospect and prospect. Restricted to subscribers or individual electronic text purchasers. "This book discusses new taxonomy of marketing strategies for growing innovations in emerging markets and provides suggestions as how firms can improve business convergence with consumers and new market segments"-- Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 11/07/2017). Marketing Developing countries. New business enterprises Developing countries. Rajagopal 1957- editor. Behl, Ramesh, editor. IGI Global, publisher. (Original) (DLC)2017031855 Print version: 1522548319 9781522548317 (DLC) 2017031855 FWS01 ZDB-98-IGB FWS_PDA_IGB http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-4831-7 Volltext |
| spellingShingle | Start-up enterprises and contemporary innovation strategies in the global marketplace Section 1. Innovation management. Chapter 1. Innovation in public systems: analyzing fast track legal systems ; Chapter 2. Innovation in the provision of medical services in india ; Chapter 3. Challenges and opportunities in urban farming: a study with reference to Chennai ; Chapter 4. Engineering the roadmap of reverse innovation: complexities in driving business processes from local to global destinations -- Section 2. Entrepreneurship and start-up enterprise management. Chapter 5. Analyzing start-up enterprise eco-system and convergence of global-local endeavors ; Chapter 6. Relationship lending and entrepreneurial behavior: a game-theoretic-based modeling -- Section 3. Corporate governance. Chapter 7. Impact of corporate social responsibility on service performance in mediating effect of brand equity with reference to banks in India ; Chapter 8. Leadership paradigm affecting SGA to drive organizational performance: a study of collaborator empowerment across organizations in Mexico -- Section 4. Business management. Chapter 9. Moderating effect of demographic variables on the relationship between personality traits and financial risk tolerance ; Chapter 10. Exploring Kapferer's brand identity prism applicability in Indian political marketing aspect with special focus to youth voters ; Chapter 11. Does internationalization of business-group-affiliated firms depend on their performance? ; Chapter 12. A study on financial performance analysis of Tata steel and Jindal steel works ; Chapter 13. Financial performance and valuation of Indian banks: David Cole model ; Chapter 14. Work role stress and employee outcomes: mediating role of job satisfaction ; Chapter 15. Globalization, trade competitiveness, and economic development: empirical evidence from India ; Chapter 16. A measure of e-service quality for banks: customers' perceptions and attitudes -- Section 5. Consumer and marketing research. Chapter 17. Shifting consumption experiences to the digital world ; Chapter 18. Offer attractiveness, decision conflict, and consumer response ; Chapter 19. Deriving psychodynamics among consumers through social media: a qualitative analysis of network performers ; Chapter 20. Factors affecting customer loyalty in NCR: an analysis ; Chapter 21. The taxonomy of methodological approaches in marketing research: retrospect and prospect. Marketing Developing countries. New business enterprises Developing countries. |
| title | Start-up enterprises and contemporary innovation strategies in the global marketplace |
| title_auth | Start-up enterprises and contemporary innovation strategies in the global marketplace |
| title_exact_search | Start-up enterprises and contemporary innovation strategies in the global marketplace |
| title_full | Start-up enterprises and contemporary innovation strategies in the global marketplace Rajagopal and Ramesh Behl, editors. |
| title_fullStr | Start-up enterprises and contemporary innovation strategies in the global marketplace Rajagopal and Ramesh Behl, editors. |
| title_full_unstemmed | Start-up enterprises and contemporary innovation strategies in the global marketplace Rajagopal and Ramesh Behl, editors. |
| title_short | Start-up enterprises and contemporary innovation strategies in the global marketplace |
| title_sort | start up enterprises and contemporary innovation strategies in the global marketplace |
| topic | Marketing Developing countries. New business enterprises Developing countries. |
| topic_facet | Marketing Developing countries. New business enterprises Developing countries. |
| url | http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-4831-7 |
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