Marketing techniques for financial inclusion and development:
"This book fills the gap as to how better could the financial inclusion initiatives be marketed so that better financial participation could be achieved. It explores how banks across developing countries have been mandated to adopt financial inclusion activities which have used their significan...
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) :
IGI Global,
[2018]
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "This book fills the gap as to how better could the financial inclusion initiatives be marketed so that better financial participation could be achieved. It explores how banks across developing countries have been mandated to adopt financial inclusion activities which have used their significant and scarce resources thereby effecting their profitability"-- |
| Beschreibung: | 23 PDFs (xx, 311 pages) Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781522540366 |
| Zugangseinschränkungen: | Restricted to subscribers or individual electronic text purchasers. |
Internformat
MARC
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| 010 | |z 2017027621 | ||
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| 024 | 7 | |a 10.4018/978-1-5225-4035-9 |2 doi | |
| 035 | |a (CaBNVSL)slc19975976 | ||
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| 082 | 7 | |a 332.1068/8 |2 23 | |
| 245 | 0 | 0 | |a Marketing techniques for financial inclusion and development |c Dhiraj Jain and Adya Sharma, editors. |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : |b IGI Global, |c [2018] | |
| 300 | |a 23 PDFs (xx, 311 pages) | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a electronic |2 isbdmedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Chapter 1. Boundless banking: the role of evolution in personal banking for financial inclusion in India -- Chapter 2. Payment banks and small Finance banks: a route to better financial inclusion? -- Chapter 3. Customer shareholding as a radical approach to a sustainable and profitable relationship -- Chapter 4. Effectiveness of financial inclusion initiatives: a case study of Rajasthan State -- Chapter 5. How customer analytics and digital technologies drive banks to understand consumer awareness towards financial inclusion -- Chapter 6. Financial literacy for financial inclusion using mobile technology in India -- Chapter 7. Financing millennials in developing economies: banking strategies for undergraduate students -- Chapter 8. Challenges faced by banks for financial inclusion: growth and viability in the Indian context -- Chapter 9. Consumer awareness towards financial inclusion in India: a study on Mahanagar Co Op Bank Ltd, Mumbai -- Chapter 10. Journey of financial inclusion driven by Indian banking industry -- Chapter 11. Leveraging tax as a tool for financial inclusion of msmes: Micro, small, and medium enterprises (MSMES) and financial exclusion -- Chapter 12. The case of the missing customer! -- Chapter 13. The study of the relationship between the slum customers and the factors affecting bank account opening under Pradhan Mantri Jan Dhan Yojna in Lucknow -- Chapter 14. Financial inclusion through microenterprises of rural SHGs: an empirical study in South Rajasthan. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | 3 | |a "This book fills the gap as to how better could the financial inclusion initiatives be marketed so that better financial participation could be achieved. It explores how banks across developing countries have been mandated to adopt financial inclusion activities which have used their significant and scarce resources thereby effecting their profitability"-- |c Provided by publisher. | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Description based on title screen (IGI Global, viewed 05/08/2018). | ||
| 650 | 0 | |a Finance |z Developing countries. | |
| 650 | 0 | |a Finance |z India. | |
| 650 | 0 | |a Financial literacy |z Developing countries. | |
| 650 | 0 | |a Financial literacy |z India. | |
| 650 | 0 | |a Social integration |z Developing countries. | |
| 650 | 0 | |a Social integration |z India. | |
| 700 | 1 | |a Jain, Dhiraj |d 1971- |e editor. | |
| 700 | 1 | |a Sharma, Adya |d 1972- |e editor. | |
| 710 | 2 | |a IGI Global, |e publisher. | |
| 776 | 0 | |c (Original) |w (DLC)2017027621 | |
| 776 | 0 | 8 | |i Print version: |z 1522540350 |z 9781522540359 |w (DLC) 2017027621 |
| 856 | 4 | 0 | |l FWS01 |p ZDB-98-IGB |q FWS_PDA_IGB |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-4035-9 |3 Volltext |
| 912 | |a ZDB-98-IGB | ||
| 049 | |a DE-863 | ||
Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-98-IGB-00182362 |
|---|---|
| _version_ | 1816797079429709824 |
| adam_text | |
| any_adam_object | |
| author2 | Jain, Dhiraj 1971- Sharma, Adya 1972- |
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| author_facet | Jain, Dhiraj 1971- Sharma, Adya 1972- |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
| callnumber-label | HG187 |
| callnumber-raw | HG187.I4 M47 2018e |
| callnumber-search | HG187.I4 M47 2018e |
| callnumber-sort | HG 3187 I4 M47 42018E |
| callnumber-subject | HG - Finance |
| collection | ZDB-98-IGB |
| contents | Chapter 1. Boundless banking: the role of evolution in personal banking for financial inclusion in India -- Chapter 2. Payment banks and small Finance banks: a route to better financial inclusion? -- Chapter 3. Customer shareholding as a radical approach to a sustainable and profitable relationship -- Chapter 4. Effectiveness of financial inclusion initiatives: a case study of Rajasthan State -- Chapter 5. How customer analytics and digital technologies drive banks to understand consumer awareness towards financial inclusion -- Chapter 6. Financial literacy for financial inclusion using mobile technology in India -- Chapter 7. Financing millennials in developing economies: banking strategies for undergraduate students -- Chapter 8. Challenges faced by banks for financial inclusion: growth and viability in the Indian context -- Chapter 9. Consumer awareness towards financial inclusion in India: a study on Mahanagar Co Op Bank Ltd, Mumbai -- Chapter 10. Journey of financial inclusion driven by Indian banking industry -- Chapter 11. Leveraging tax as a tool for financial inclusion of msmes: Micro, small, and medium enterprises (MSMES) and financial exclusion -- Chapter 12. The case of the missing customer! -- Chapter 13. The study of the relationship between the slum customers and the factors affecting bank account opening under Pradhan Mantri Jan Dhan Yojna in Lucknow -- Chapter 14. Financial inclusion through microenterprises of rural SHGs: an empirical study in South Rajasthan. |
| ctrlnum | (CaBNVSL)slc19975976 (OCoLC)1035644239 |
| dewey-full | 332.1068/8 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 332 - Financial economics |
| dewey-raw | 332.1068/8 |
| dewey-search | 332.1068/8 |
| dewey-sort | 3332.1068 18 |
| dewey-tens | 330 - Economics |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | ZDB-98-IGB-00182362 |
| illustrated | Not Illustrated |
| indexdate | 2024-11-26T14:51:52Z |
| institution | BVB |
| isbn | 9781522540366 |
| language | English |
| oclc_num | 1035644239 |
| open_access_boolean | |
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| physical | 23 PDFs (xx, 311 pages) Also available in print. |
| psigel | ZDB-98-IGB |
| publishDate | 2018 |
| publishDateSearch | 2018 |
| publishDateSort | 2018 |
| publisher | IGI Global, |
| record_format | marc |
| spelling | Marketing techniques for financial inclusion and development Dhiraj Jain and Adya Sharma, editors. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, [2018] 23 PDFs (xx, 311 pages) text rdacontent electronic isbdmedia online resource rdacarrier Includes bibliographical references and index. Chapter 1. Boundless banking: the role of evolution in personal banking for financial inclusion in India -- Chapter 2. Payment banks and small Finance banks: a route to better financial inclusion? -- Chapter 3. Customer shareholding as a radical approach to a sustainable and profitable relationship -- Chapter 4. Effectiveness of financial inclusion initiatives: a case study of Rajasthan State -- Chapter 5. How customer analytics and digital technologies drive banks to understand consumer awareness towards financial inclusion -- Chapter 6. Financial literacy for financial inclusion using mobile technology in India -- Chapter 7. Financing millennials in developing economies: banking strategies for undergraduate students -- Chapter 8. Challenges faced by banks for financial inclusion: growth and viability in the Indian context -- Chapter 9. Consumer awareness towards financial inclusion in India: a study on Mahanagar Co Op Bank Ltd, Mumbai -- Chapter 10. Journey of financial inclusion driven by Indian banking industry -- Chapter 11. Leveraging tax as a tool for financial inclusion of msmes: Micro, small, and medium enterprises (MSMES) and financial exclusion -- Chapter 12. The case of the missing customer! -- Chapter 13. The study of the relationship between the slum customers and the factors affecting bank account opening under Pradhan Mantri Jan Dhan Yojna in Lucknow -- Chapter 14. Financial inclusion through microenterprises of rural SHGs: an empirical study in South Rajasthan. Restricted to subscribers or individual electronic text purchasers. "This book fills the gap as to how better could the financial inclusion initiatives be marketed so that better financial participation could be achieved. It explores how banks across developing countries have been mandated to adopt financial inclusion activities which have used their significant and scarce resources thereby effecting their profitability"-- Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 05/08/2018). Finance Developing countries. Finance India. Financial literacy Developing countries. Financial literacy India. Social integration Developing countries. Social integration India. Jain, Dhiraj 1971- editor. Sharma, Adya 1972- editor. IGI Global, publisher. (Original) (DLC)2017027621 Print version: 1522540350 9781522540359 (DLC) 2017027621 FWS01 ZDB-98-IGB FWS_PDA_IGB http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-4035-9 Volltext |
| spellingShingle | Marketing techniques for financial inclusion and development Chapter 1. Boundless banking: the role of evolution in personal banking for financial inclusion in India -- Chapter 2. Payment banks and small Finance banks: a route to better financial inclusion? -- Chapter 3. Customer shareholding as a radical approach to a sustainable and profitable relationship -- Chapter 4. Effectiveness of financial inclusion initiatives: a case study of Rajasthan State -- Chapter 5. How customer analytics and digital technologies drive banks to understand consumer awareness towards financial inclusion -- Chapter 6. Financial literacy for financial inclusion using mobile technology in India -- Chapter 7. Financing millennials in developing economies: banking strategies for undergraduate students -- Chapter 8. Challenges faced by banks for financial inclusion: growth and viability in the Indian context -- Chapter 9. Consumer awareness towards financial inclusion in India: a study on Mahanagar Co Op Bank Ltd, Mumbai -- Chapter 10. Journey of financial inclusion driven by Indian banking industry -- Chapter 11. Leveraging tax as a tool for financial inclusion of msmes: Micro, small, and medium enterprises (MSMES) and financial exclusion -- Chapter 12. The case of the missing customer! -- Chapter 13. The study of the relationship between the slum customers and the factors affecting bank account opening under Pradhan Mantri Jan Dhan Yojna in Lucknow -- Chapter 14. Financial inclusion through microenterprises of rural SHGs: an empirical study in South Rajasthan. Finance Developing countries. Finance India. Financial literacy Developing countries. Financial literacy India. Social integration Developing countries. Social integration India. |
| title | Marketing techniques for financial inclusion and development |
| title_auth | Marketing techniques for financial inclusion and development |
| title_exact_search | Marketing techniques for financial inclusion and development |
| title_full | Marketing techniques for financial inclusion and development Dhiraj Jain and Adya Sharma, editors. |
| title_fullStr | Marketing techniques for financial inclusion and development Dhiraj Jain and Adya Sharma, editors. |
| title_full_unstemmed | Marketing techniques for financial inclusion and development Dhiraj Jain and Adya Sharma, editors. |
| title_short | Marketing techniques for financial inclusion and development |
| title_sort | marketing techniques for financial inclusion and development |
| topic | Finance Developing countries. Finance India. Financial literacy Developing countries. Financial literacy India. Social integration Developing countries. Social integration India. |
| topic_facet | Finance Developing countries. Finance India. Financial literacy Developing countries. Financial literacy India. Social integration Developing countries. Social integration India. |
| url | http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-4035-9 |
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