Reputation management techniques in public relations:
"This book provides strategies used in employing media plans, reflecting how firms evaluate marketing opportunities, determine communication channels, set objectives, choose the right promotion mix, strategize on writing the right message, budget, and assess effectiveness. It presents practical...
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) :
IGI Global,
[c2018]
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "This book provides strategies used in employing media plans, reflecting how firms evaluate marketing opportunities, determine communication channels, set objectives, choose the right promotion mix, strategize on writing the right message, budget, and assess effectiveness. It presents practical implications for brand names or organizations whether commercial, governmental or non-profit and insider knowledge from brands with execution strategies"-- |
| Beschreibung: | 28 PDFs (xx, 430 pages) Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781522536208 |
| Zugangseinschränkungen: | Restricted to subscribers or individual electronic text purchasers. |
Internformat
MARC
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|---|---|---|---|
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| 003 | IGIG | ||
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| 006 | m eo d | ||
| 007 | cr bn |||m|||a | ||
| 008 | 180106s2018 pau fob 001 0 eng d | ||
| 010 | |z 2017019852 | ||
| 020 | |a 9781522536208 |q ebook | ||
| 020 | |z 9781522536192 |q hardcover | ||
| 024 | 7 | |a 10.4018/978-1-5225-3619-2 |2 doi | |
| 035 | |a (CaBNVSL)slc19690560 | ||
| 035 | |a (OCoLC)1018289793 | ||
| 040 | |a CaBNVSL |b eng |e rda |c CaBNVSL |d CaBNVSL | ||
| 050 | 4 | |a HD30.3 |b .R467 2017e | |
| 082 | 7 | |a 659.2 |2 23 | |
| 245 | 0 | 0 | |a Reputation management techniques in public relations |c Ayse Erdemir, editor. |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : |b IGI Global, |c [c2018] | |
| 300 | |a 28 PDFs (xx, 430 pages) | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a electronic |2 isbdmedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Section 1. Corporate reputation strategies. Chapter 1. Public relations, organizational communication, and crisis management: advanced issues and approaches ; Chapter 2. Emotional labor as a reputation management technique in service organizations ; Chapter 3. Sustainable communication as a component of corporate reputation ; Chapter 4. Strategical reputation management in PR: the case of soma enterprise limited and BP ; Chapter 5. Corporate reputation management in times of crisis ; Chapter 6. The power of brand loyalty in creating enterprise value ; Chapter 7. Use of brand heroes in strategic reputation management: the case of Bacardi, Adidas, and Daimler ; Chapter 8. Reputation management: creating identity and building corporate image ; Chapter 9. Using corporate social responsibility as a public relations tool in reputation management ; Chapter 10. The power of associations in creating, building, and sustaining brand value -- Section 2. Reputation management in a digital world. Chapter 11. Issue management in the digital world ; Chapter 12. Corporate reputation and customer loyalty in social media: an analysis of Turkish mommy bloggers' instagram pages ; Chapter 13. Integrating public relations and social marketing: reputation management in digital PR ; Chapter 14. Reputation management in the age of big data ; Chapter 15. The use of second screen practices in reputation management ; Chapter 16. Branding, bonding, and a brand's reputation: the pottermore case -- Section 3. Corporate ethics and whistle blowing. Chapter 17. Putting humanity before brand reputation in the context of Turkey ; Chapter 18. Public relations, media relations, and reputation management. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | 3 | |a "This book provides strategies used in employing media plans, reflecting how firms evaluate marketing opportunities, determine communication channels, set objectives, choose the right promotion mix, strategize on writing the right message, budget, and assess effectiveness. It presents practical implications for brand names or organizations whether commercial, governmental or non-profit and insider knowledge from brands with execution strategies"-- |c Provided by publisher. | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Description based on title screen (IGI Global, viewed 01/06/2018). | ||
| 650 | 0 | |a Communication in management. | |
| 650 | 0 | |a Corporate image. | |
| 650 | 0 | |a Corporations |x Public relations. | |
| 700 | 1 | |a Erdemir, Ayse |d 1984- |e editor. | |
| 710 | 2 | |a IGI Global, |e publisher. | |
| 776 | 0 | |c (Original) |w (DLC)2017019852 | |
| 776 | 0 | 8 | |i Print version: |z 1522536191 |z 9781522536192 |w (DLC) 2017019852 |
| 856 | 4 | 0 | |l FWS01 |p ZDB-98-IGB |q FWS_PDA_IGB |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-3619-2 |3 Volltext |
| 912 | |a ZDB-98-IGB | ||
| 049 | |a DE-863 | ||
Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-98-IGB-00181215 |
|---|---|
| _version_ | 1816797079180148736 |
| adam_text | |
| any_adam_object | |
| author2 | Erdemir, Ayse 1984- |
| author2_role | edt |
| author2_variant | a e ae |
| author_facet | Erdemir, Ayse 1984- |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
| callnumber-label | HD30 |
| callnumber-raw | HD30.3 .R467 2017e |
| callnumber-search | HD30.3 .R467 2017e |
| callnumber-sort | HD 230.3 R467 42017E |
| callnumber-subject | HD - Industries, Land Use, Labor |
| collection | ZDB-98-IGB |
| contents | Section 1. Corporate reputation strategies. Chapter 1. Public relations, organizational communication, and crisis management: advanced issues and approaches ; Chapter 2. Emotional labor as a reputation management technique in service organizations ; Chapter 3. Sustainable communication as a component of corporate reputation ; Chapter 4. Strategical reputation management in PR: the case of soma enterprise limited and BP ; Chapter 5. Corporate reputation management in times of crisis ; Chapter 6. The power of brand loyalty in creating enterprise value ; Chapter 7. Use of brand heroes in strategic reputation management: the case of Bacardi, Adidas, and Daimler ; Chapter 8. Reputation management: creating identity and building corporate image ; Chapter 9. Using corporate social responsibility as a public relations tool in reputation management ; Chapter 10. The power of associations in creating, building, and sustaining brand value -- Section 2. Reputation management in a digital world. Chapter 11. Issue management in the digital world ; Chapter 12. Corporate reputation and customer loyalty in social media: an analysis of Turkish mommy bloggers' instagram pages ; Chapter 13. Integrating public relations and social marketing: reputation management in digital PR ; Chapter 14. Reputation management in the age of big data ; Chapter 15. The use of second screen practices in reputation management ; Chapter 16. Branding, bonding, and a brand's reputation: the pottermore case -- Section 3. Corporate ethics and whistle blowing. Chapter 17. Putting humanity before brand reputation in the context of Turkey ; Chapter 18. Public relations, media relations, and reputation management. |
| ctrlnum | (CaBNVSL)slc19690560 (OCoLC)1018289793 |
| dewey-full | 659.2 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.2 |
| dewey-search | 659.2 |
| dewey-sort | 3659.2 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | ZDB-98-IGB-00181215 |
| illustrated | Not Illustrated |
| indexdate | 2024-11-26T14:51:52Z |
| institution | BVB |
| isbn | 9781522536208 |
| language | English |
| oclc_num | 1018289793 |
| open_access_boolean | |
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| physical | 28 PDFs (xx, 430 pages) Also available in print. |
| psigel | ZDB-98-IGB |
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| publisher | IGI Global, |
| record_format | marc |
| spelling | Reputation management techniques in public relations Ayse Erdemir, editor. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, [c2018] 28 PDFs (xx, 430 pages) text rdacontent electronic isbdmedia online resource rdacarrier Includes bibliographical references and index. Section 1. Corporate reputation strategies. Chapter 1. Public relations, organizational communication, and crisis management: advanced issues and approaches ; Chapter 2. Emotional labor as a reputation management technique in service organizations ; Chapter 3. Sustainable communication as a component of corporate reputation ; Chapter 4. Strategical reputation management in PR: the case of soma enterprise limited and BP ; Chapter 5. Corporate reputation management in times of crisis ; Chapter 6. The power of brand loyalty in creating enterprise value ; Chapter 7. Use of brand heroes in strategic reputation management: the case of Bacardi, Adidas, and Daimler ; Chapter 8. Reputation management: creating identity and building corporate image ; Chapter 9. Using corporate social responsibility as a public relations tool in reputation management ; Chapter 10. The power of associations in creating, building, and sustaining brand value -- Section 2. Reputation management in a digital world. Chapter 11. Issue management in the digital world ; Chapter 12. Corporate reputation and customer loyalty in social media: an analysis of Turkish mommy bloggers' instagram pages ; Chapter 13. Integrating public relations and social marketing: reputation management in digital PR ; Chapter 14. Reputation management in the age of big data ; Chapter 15. The use of second screen practices in reputation management ; Chapter 16. Branding, bonding, and a brand's reputation: the pottermore case -- Section 3. Corporate ethics and whistle blowing. Chapter 17. Putting humanity before brand reputation in the context of Turkey ; Chapter 18. Public relations, media relations, and reputation management. Restricted to subscribers or individual electronic text purchasers. "This book provides strategies used in employing media plans, reflecting how firms evaluate marketing opportunities, determine communication channels, set objectives, choose the right promotion mix, strategize on writing the right message, budget, and assess effectiveness. It presents practical implications for brand names or organizations whether commercial, governmental or non-profit and insider knowledge from brands with execution strategies"-- Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 01/06/2018). Communication in management. Corporate image. Corporations Public relations. Erdemir, Ayse 1984- editor. IGI Global, publisher. (Original) (DLC)2017019852 Print version: 1522536191 9781522536192 (DLC) 2017019852 FWS01 ZDB-98-IGB FWS_PDA_IGB http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-3619-2 Volltext |
| spellingShingle | Reputation management techniques in public relations Section 1. Corporate reputation strategies. Chapter 1. Public relations, organizational communication, and crisis management: advanced issues and approaches ; Chapter 2. Emotional labor as a reputation management technique in service organizations ; Chapter 3. Sustainable communication as a component of corporate reputation ; Chapter 4. Strategical reputation management in PR: the case of soma enterprise limited and BP ; Chapter 5. Corporate reputation management in times of crisis ; Chapter 6. The power of brand loyalty in creating enterprise value ; Chapter 7. Use of brand heroes in strategic reputation management: the case of Bacardi, Adidas, and Daimler ; Chapter 8. Reputation management: creating identity and building corporate image ; Chapter 9. Using corporate social responsibility as a public relations tool in reputation management ; Chapter 10. The power of associations in creating, building, and sustaining brand value -- Section 2. Reputation management in a digital world. Chapter 11. Issue management in the digital world ; Chapter 12. Corporate reputation and customer loyalty in social media: an analysis of Turkish mommy bloggers' instagram pages ; Chapter 13. Integrating public relations and social marketing: reputation management in digital PR ; Chapter 14. Reputation management in the age of big data ; Chapter 15. The use of second screen practices in reputation management ; Chapter 16. Branding, bonding, and a brand's reputation: the pottermore case -- Section 3. Corporate ethics and whistle blowing. Chapter 17. Putting humanity before brand reputation in the context of Turkey ; Chapter 18. Public relations, media relations, and reputation management. Communication in management. Corporate image. Corporations Public relations. |
| title | Reputation management techniques in public relations |
| title_auth | Reputation management techniques in public relations |
| title_exact_search | Reputation management techniques in public relations |
| title_full | Reputation management techniques in public relations Ayse Erdemir, editor. |
| title_fullStr | Reputation management techniques in public relations Ayse Erdemir, editor. |
| title_full_unstemmed | Reputation management techniques in public relations Ayse Erdemir, editor. |
| title_short | Reputation management techniques in public relations |
| title_sort | reputation management techniques in public relations |
| topic | Communication in management. Corporate image. Corporations Public relations. |
| topic_facet | Communication in management. Corporate image. Corporations Public relations. |
| url | http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-3619-2 |
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