Utilizing consumer psychology in business strategy:
"This book explores how consumer behavior and decision-making process always have been the main point of businesses; from the profit-making ones to charitable ones, from marketing practitioners and academics to psychology professionals. It provides detailed knowledge about humans' psycholo...
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) :
IGI Global,
[2018]
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "This book explores how consumer behavior and decision-making process always have been the main point of businesses; from the profit-making ones to charitable ones, from marketing practitioners and academics to psychology professionals. It provides detailed knowledge about humans' psychological attributes in their roles as consumers. It provides detailed knowledge about how consumers think, feels, decides and acts"-- |
| Beschreibung: | 16 PDFs (xii, 325 pages) Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781522534495 |
| Zugangseinschränkungen: | Restricted to subscribers or individual electronic text purchasers. |
Internformat
MARC
| LEADER | 00000nam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | ZDB-98-IGB-00180920 | ||
| 003 | IGIG | ||
| 005 | 20180507111739.0 | ||
| 006 | m eo d | ||
| 007 | cr bn |||m|||a | ||
| 008 | 180508s2018 pau fob 001 0 eng d | ||
| 010 | |z 2017017364 | ||
| 020 | |a 9781522534495 |q ebook | ||
| 020 | |z 9781522534488 |q hardcover | ||
| 024 | 7 | |a 10.4018/978-1-5225-3448-8 |2 doi | |
| 035 | |a (CaBNVSL)slc19607751 | ||
| 035 | |a (OCoLC)1035640688 | ||
| 040 | |a CaBNVSL |b eng |e rda |c CaBNVSL |d CaBNVSL | ||
| 050 | 4 | |a HD30.28 |b .D345 2018e | |
| 082 | 7 | |a 658.4/012 |2 23 | |
| 100 | 1 | |a Dalgic, Tevfik, |e author. | |
| 245 | 1 | 0 | |a Utilizing consumer psychology in business strategy |c by Tevfik Dalgic and Sevtap Unal. |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : |b IGI Global, |c [2018] | |
| 300 | |a 16 PDFs (xii, 325 pages) | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a electronic |2 isbdmedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Chapter 1. An introduction to consumer psychology -- Chapter 2. Perception -- Chapter 3. Learning -- Chapter 4. Memory -- Chapter 5. Attitudes -- Chapter 6. Motivations -- Chapter 7. Emotions -- Chapter 8. Personality -- Chapter 9. Self -- Chapter 10. Lifestyles and values. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | 3 | |a "This book explores how consumer behavior and decision-making process always have been the main point of businesses; from the profit-making ones to charitable ones, from marketing practitioners and academics to psychology professionals. It provides detailed knowledge about humans' psychological attributes in their roles as consumers. It provides detailed knowledge about how consumers think, feels, decides and acts"-- |c Provided by publisher. | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Description based on title screen (IGI Global, viewed 05/08/2018). | ||
| 650 | 0 | |a Consumer behavior |x Psychological aspects. | |
| 650 | 0 | |a Decision making. | |
| 650 | 0 | |a Strategic planning. | |
| 700 | 1 | |a Unal, Sevtap |d 1971- |e author. | |
| 710 | 2 | |a IGI Global, |e publisher. | |
| 776 | 0 | |c (Original) |w (DLC)2017017364 | |
| 776 | 0 | 8 | |i Print version: |z 1522534482 |z 9781522534488 |w (DLC) 2017017364 |
| 856 | 4 | 0 | |l FWS01 |p ZDB-98-IGB |q FWS_PDA_IGB |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-3448-8 |3 Volltext |
| 912 | |a ZDB-98-IGB | ||
| 049 | |a DE-863 | ||
Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-98-IGB-00180920 |
|---|---|
| _version_ | 1816797079120379904 |
| adam_text | |
| any_adam_object | |
| author | Dalgic, Tevfik Unal, Sevtap 1971- |
| author_facet | Dalgic, Tevfik Unal, Sevtap 1971- |
| author_role | aut aut |
| author_sort | Dalgic, Tevfik |
| author_variant | t d td s u su |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
| callnumber-label | HD30 |
| callnumber-raw | HD30.28 .D345 2018e |
| callnumber-search | HD30.28 .D345 2018e |
| callnumber-sort | HD 230.28 D345 42018E |
| callnumber-subject | HD - Industries, Land Use, Labor |
| collection | ZDB-98-IGB |
| contents | Chapter 1. An introduction to consumer psychology -- Chapter 2. Perception -- Chapter 3. Learning -- Chapter 4. Memory -- Chapter 5. Attitudes -- Chapter 6. Motivations -- Chapter 7. Emotions -- Chapter 8. Personality -- Chapter 9. Self -- Chapter 10. Lifestyles and values. |
| ctrlnum | (CaBNVSL)slc19607751 (OCoLC)1035640688 |
| dewey-full | 658.4/012 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.4/012 |
| dewey-search | 658.4/012 |
| dewey-sort | 3658.4 212 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | ZDB-98-IGB-00180920 |
| illustrated | Not Illustrated |
| indexdate | 2024-11-26T14:51:52Z |
| institution | BVB |
| isbn | 9781522534495 |
| language | English |
| oclc_num | 1035640688 |
| open_access_boolean | |
| owner | DE-863 DE-BY-FWS |
| owner_facet | DE-863 DE-BY-FWS |
| physical | 16 PDFs (xii, 325 pages) Also available in print. |
| psigel | ZDB-98-IGB |
| publishDate | 2018 |
| publishDateSearch | 2018 |
| publishDateSort | 2018 |
| publisher | IGI Global, |
| record_format | marc |
| spelling | Dalgic, Tevfik, author. Utilizing consumer psychology in business strategy by Tevfik Dalgic and Sevtap Unal. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, [2018] 16 PDFs (xii, 325 pages) text rdacontent electronic isbdmedia online resource rdacarrier Includes bibliographical references and index. Chapter 1. An introduction to consumer psychology -- Chapter 2. Perception -- Chapter 3. Learning -- Chapter 4. Memory -- Chapter 5. Attitudes -- Chapter 6. Motivations -- Chapter 7. Emotions -- Chapter 8. Personality -- Chapter 9. Self -- Chapter 10. Lifestyles and values. Restricted to subscribers or individual electronic text purchasers. "This book explores how consumer behavior and decision-making process always have been the main point of businesses; from the profit-making ones to charitable ones, from marketing practitioners and academics to psychology professionals. It provides detailed knowledge about humans' psychological attributes in their roles as consumers. It provides detailed knowledge about how consumers think, feels, decides and acts"-- Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 05/08/2018). Consumer behavior Psychological aspects. Decision making. Strategic planning. Unal, Sevtap 1971- author. IGI Global, publisher. (Original) (DLC)2017017364 Print version: 1522534482 9781522534488 (DLC) 2017017364 FWS01 ZDB-98-IGB FWS_PDA_IGB http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-3448-8 Volltext |
| spellingShingle | Dalgic, Tevfik Unal, Sevtap 1971- Utilizing consumer psychology in business strategy Chapter 1. An introduction to consumer psychology -- Chapter 2. Perception -- Chapter 3. Learning -- Chapter 4. Memory -- Chapter 5. Attitudes -- Chapter 6. Motivations -- Chapter 7. Emotions -- Chapter 8. Personality -- Chapter 9. Self -- Chapter 10. Lifestyles and values. Consumer behavior Psychological aspects. Decision making. Strategic planning. |
| title | Utilizing consumer psychology in business strategy |
| title_auth | Utilizing consumer psychology in business strategy |
| title_exact_search | Utilizing consumer psychology in business strategy |
| title_full | Utilizing consumer psychology in business strategy by Tevfik Dalgic and Sevtap Unal. |
| title_fullStr | Utilizing consumer psychology in business strategy by Tevfik Dalgic and Sevtap Unal. |
| title_full_unstemmed | Utilizing consumer psychology in business strategy by Tevfik Dalgic and Sevtap Unal. |
| title_short | Utilizing consumer psychology in business strategy |
| title_sort | utilizing consumer psychology in business strategy |
| topic | Consumer behavior Psychological aspects. Decision making. Strategic planning. |
| topic_facet | Consumer behavior Psychological aspects. Decision making. Strategic planning. |
| url | http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-3448-8 |
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