Exploring the rise of fandom in contemporary consumer culture:
"This book includes a collection of articles focusing on the widely-observed fandom phenomenon existing in contemporary consumer culture from multi-discipline perspective. It explores the characteristics fandom and the impact of fandom on any human activities, especially in brand building"...
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA)
IGI Global
[2017]
|
| Schlagworte: | |
| Online-Zugang: | DE-863 |
| Zusammenfassung: | "This book includes a collection of articles focusing on the widely-observed fandom phenomenon existing in contemporary consumer culture from multi-discipline perspective. It explores the characteristics fandom and the impact of fandom on any human activities, especially in brand building"-- |
| Beschreibung: | 20 PDFs (xxi, 300 Seiten) Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781522532217 |
| Zugangseinschränkungen: | Restricted to subscribers or individual electronic text purchasers. |
Internformat
MARC
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|---|---|---|---|
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| 003 | IGIG | ||
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| 006 | m eo d | ||
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| 010 | |z 2017015919 | ||
| 020 | |a 9781522532217 |q ebook | ||
| 020 | |z 9781522532200 |q hardcover | ||
| 024 | 7 | |a 10.4018/978-1-5225-3220-0 |2 doi | |
| 035 | |a (CaBNVSL)slc19656034 | ||
| 035 | |a (OCoLC)1008844328 | ||
| 040 | |a CaBNVSL |b eng |e rda |c CaBNVSL |d CaBNVSL | ||
| 050 | 4 | |a HF5415.32 |b .E97 2017e | |
| 082 | 7 | |a 306.3 |2 23 | |
| 245 | 0 | 0 | |a Exploring the rise of fandom in contemporary consumer culture |c Cheng Lu Wang, editor. |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) |b IGI Global |c [2017] | |
| 264 | 4 | |c ©2018 | |
| 300 | |a 20 PDFs (xxi, 300 Seiten) | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a electronic |2 isbdmedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Chapter 1. Segmenting fan communities: toward a taxonomy for researchers and industry -- Chapter 2. Fans and brands: delineating between fandoms, brand communities, and brand publics -- Chapter 3. A hero who never dies: Steve Jobs in his fans' minds -- Chapter 4. The passion that unites us all: the culture and consumption of sports fans -- Chapter 5. Those who rarely attend alone: tribal sport fans -- Chapter 6. I love to see them lose: investigating fan perceptions and behaviors toward rival teams -- Chapter 7. Building the force: enacting fan brand community through the star wars BB-8 droid builders club -- Chapter 8. Charging fandom in the digital age: the rise of social media -- Chapter 9. Diversity of fans on social media: the case of entertainment celebrity in china -- Chapter 10. Brand pathologies: "Monstrous" fan relationships and the media brand "twilight" -- Chapter 11. "Thy kingdom come, thy will be done": attaining divine transcendence through brand fandom, evidence from India -- Chapter 12. Working behind playing: tamed fan labour and Its stabilizing function in the Chinese mobile gaming fan community -- Chapter 13. Living in a virtual reality: anime and manga fandom. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | 3 | |a "This book includes a collection of articles focusing on the widely-observed fandom phenomenon existing in contemporary consumer culture from multi-discipline perspective. It explores the characteristics fandom and the impact of fandom on any human activities, especially in brand building"-- |c Provided by publisher. | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | 0 | |a Description based on title screen (IGI Global, viewed 10/21/2017). | |
| 650 | 0 | |a Brand loyalty. | |
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 0 | |a Consumer behavior. | |
| 653 | |a Anime Fandoms. | ||
| 653 | |a Brand Communities. | ||
| 653 | |a Brand Loyalty. | ||
| 653 | |a Fan Labor. | ||
| 653 | |a Fan Perceptions. | ||
| 653 | |a Social Media. | ||
| 653 | |a Sports Fans. | ||
| 653 | |a Virtual Realities. | ||
| 700 | 1 | |a Wang, Chenglu |e editor. | |
| 710 | 2 | |a IGI Global, |e publisher. | |
| 776 | 0 | |c (Original) |w (DLC)2017015919 | |
| 776 | 0 | 8 | |i Print version: |z 152253220X |z 9781522532200 |w (DLC) 2017015919 |
| 966 | 4 | 0 | |l DE-863 |p ZDB-98-IGB |q FWS_PDA_IGB |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-3220-0 |3 Volltext |
| 912 | |a ZDB-98-IGB | ||
| 049 | |a DE-863 | ||
Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-98-IGB-00179848 |
|---|---|
| _version_ | 1825936814828945408 |
| adam_text | |
| any_adam_object | |
| author2 | Wang, Chenglu |
| author2_role | edt |
| author2_variant | c w cw |
| author_facet | Wang, Chenglu |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.32 .E97 2017e |
| callnumber-search | HF5415.32 .E97 2017e |
| callnumber-sort | HF 45415.32 E97 42017E |
| callnumber-subject | HF - Commerce |
| collection | ZDB-98-IGB |
| contents | Chapter 1. Segmenting fan communities: toward a taxonomy for researchers and industry -- Chapter 2. Fans and brands: delineating between fandoms, brand communities, and brand publics -- Chapter 3. A hero who never dies: Steve Jobs in his fans' minds -- Chapter 4. The passion that unites us all: the culture and consumption of sports fans -- Chapter 5. Those who rarely attend alone: tribal sport fans -- Chapter 6. I love to see them lose: investigating fan perceptions and behaviors toward rival teams -- Chapter 7. Building the force: enacting fan brand community through the star wars BB-8 droid builders club -- Chapter 8. Charging fandom in the digital age: the rise of social media -- Chapter 9. Diversity of fans on social media: the case of entertainment celebrity in china -- Chapter 10. Brand pathologies: "Monstrous" fan relationships and the media brand "twilight" -- Chapter 11. "Thy kingdom come, thy will be done": attaining divine transcendence through brand fandom, evidence from India -- Chapter 12. Working behind playing: tamed fan labour and Its stabilizing function in the Chinese mobile gaming fan community -- Chapter 13. Living in a virtual reality: anime and manga fandom. |
| ctrlnum | (CaBNVSL)slc19656034 (OCoLC)1008844328 |
| dewey-full | 306.3 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 306 - Culture and institutions |
| dewey-raw | 306.3 |
| dewey-search | 306.3 |
| dewey-sort | 3306.3 |
| dewey-tens | 300 - Social sciences |
| discipline | Soziologie |
| format | Electronic eBook |
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| id | ZDB-98-IGB-00179848 |
| illustrated | Not Illustrated |
| indexdate | 2025-03-07T12:04:03Z |
| institution | BVB |
| isbn | 9781522532217 |
| language | English |
| oclc_num | 1008844328 |
| open_access_boolean | |
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| owner_facet | DE-863 DE-BY-FWS |
| physical | 20 PDFs (xxi, 300 Seiten) Also available in print. |
| psigel | ZDB-98-IGB FWS_PDA_IGB ZDB-98-IGB |
| publishDate | 2017 |
| publishDateSearch | 2017 |
| publishDateSort | 2017 |
| publisher | IGI Global |
| record_format | marc |
| spelling | Exploring the rise of fandom in contemporary consumer culture Cheng Lu Wang, editor. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) IGI Global [2017] ©2018 20 PDFs (xxi, 300 Seiten) text rdacontent electronic isbdmedia online resource rdacarrier Includes bibliographical references and index. Chapter 1. Segmenting fan communities: toward a taxonomy for researchers and industry -- Chapter 2. Fans and brands: delineating between fandoms, brand communities, and brand publics -- Chapter 3. A hero who never dies: Steve Jobs in his fans' minds -- Chapter 4. The passion that unites us all: the culture and consumption of sports fans -- Chapter 5. Those who rarely attend alone: tribal sport fans -- Chapter 6. I love to see them lose: investigating fan perceptions and behaviors toward rival teams -- Chapter 7. Building the force: enacting fan brand community through the star wars BB-8 droid builders club -- Chapter 8. Charging fandom in the digital age: the rise of social media -- Chapter 9. Diversity of fans on social media: the case of entertainment celebrity in china -- Chapter 10. Brand pathologies: "Monstrous" fan relationships and the media brand "twilight" -- Chapter 11. "Thy kingdom come, thy will be done": attaining divine transcendence through brand fandom, evidence from India -- Chapter 12. Working behind playing: tamed fan labour and Its stabilizing function in the Chinese mobile gaming fan community -- Chapter 13. Living in a virtual reality: anime and manga fandom. Restricted to subscribers or individual electronic text purchasers. "This book includes a collection of articles focusing on the widely-observed fandom phenomenon existing in contemporary consumer culture from multi-discipline perspective. It explores the characteristics fandom and the impact of fandom on any human activities, especially in brand building"-- Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 10/21/2017). Brand loyalty. Branding (Marketing) Consumer behavior. Anime Fandoms. Brand Communities. Brand Loyalty. Fan Labor. Fan Perceptions. Social Media. Sports Fans. Virtual Realities. Wang, Chenglu editor. IGI Global, publisher. (Original) (DLC)2017015919 Print version: 152253220X 9781522532200 (DLC) 2017015919 |
| spellingShingle | Exploring the rise of fandom in contemporary consumer culture Chapter 1. Segmenting fan communities: toward a taxonomy for researchers and industry -- Chapter 2. Fans and brands: delineating between fandoms, brand communities, and brand publics -- Chapter 3. A hero who never dies: Steve Jobs in his fans' minds -- Chapter 4. The passion that unites us all: the culture and consumption of sports fans -- Chapter 5. Those who rarely attend alone: tribal sport fans -- Chapter 6. I love to see them lose: investigating fan perceptions and behaviors toward rival teams -- Chapter 7. Building the force: enacting fan brand community through the star wars BB-8 droid builders club -- Chapter 8. Charging fandom in the digital age: the rise of social media -- Chapter 9. Diversity of fans on social media: the case of entertainment celebrity in china -- Chapter 10. Brand pathologies: "Monstrous" fan relationships and the media brand "twilight" -- Chapter 11. "Thy kingdom come, thy will be done": attaining divine transcendence through brand fandom, evidence from India -- Chapter 12. Working behind playing: tamed fan labour and Its stabilizing function in the Chinese mobile gaming fan community -- Chapter 13. Living in a virtual reality: anime and manga fandom. Brand loyalty. Branding (Marketing) Consumer behavior. |
| title | Exploring the rise of fandom in contemporary consumer culture |
| title_auth | Exploring the rise of fandom in contemporary consumer culture |
| title_exact_search | Exploring the rise of fandom in contemporary consumer culture |
| title_full | Exploring the rise of fandom in contemporary consumer culture Cheng Lu Wang, editor. |
| title_fullStr | Exploring the rise of fandom in contemporary consumer culture Cheng Lu Wang, editor. |
| title_full_unstemmed | Exploring the rise of fandom in contemporary consumer culture Cheng Lu Wang, editor. |
| title_short | Exploring the rise of fandom in contemporary consumer culture |
| title_sort | exploring the rise of fandom in contemporary consumer culture |
| topic | Brand loyalty. Branding (Marketing) Consumer behavior. |
| topic_facet | Brand loyalty. Branding (Marketing) Consumer behavior. |
| work_keys_str_mv | AT wangchenglu exploringtheriseoffandomincontemporaryconsumerculture AT igiglobal exploringtheriseoffandomincontemporaryconsumerculture |