Driving green consumerism through strategic sustainability marketing:
"This book provides a broad research perspective on latest trends of consumerism, its effect and implications from developing country perspective. It aims to explore the opportunities and challenges that are associated with the changes in the world pertaining increased number of pollution and e...
Gespeichert in:
| Weitere Verfasser: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) :
IGI Global,
[2018]
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "This book provides a broad research perspective on latest trends of consumerism, its effect and implications from developing country perspective. It aims to explore the opportunities and challenges that are associated with the changes in the world pertaining increased number of pollution and environmental concern in the developing countries and outlines the possible growth of this sector"-- |
| Beschreibung: | 21 PDFs (xx, 301 pages) Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781522529132 |
| Zugangseinschränkungen: | Restricted to subscribers or individual electronic text purchasers. |
Internformat
MARC
| LEADER | 00000nam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | ZDB-98-IGB-00179202 | ||
| 003 | IGIG | ||
| 005 | 20171106131023.0 | ||
| 006 | m eo d | ||
| 007 | cr bn |||m|||a | ||
| 008 | 171107s2018 pau fob 001 0 eng d | ||
| 010 | |z 2017012411 | ||
| 020 | |a 9781522529132 |q ebook | ||
| 020 | |z 9781522529125 |q hardcover | ||
| 024 | 7 | |a 10.4018/978-1-5225-2912-5 |2 doi | |
| 035 | |a (CaBNVSL)slc19657681 | ||
| 035 | |a (OCoLC)1011017135 | ||
| 040 | |a CaBNVSL |b eng |e rda |c CaBNVSL |d CaBNVSL | ||
| 050 | 4 | |a HF5413 |b .D75 2018e | |
| 082 | 7 | |a 658.8/02 |2 23 | |
| 245 | 0 | 0 | |a Driving green consumerism through strategic sustainability marketing |c Farzana Quoquab, Ramayah Thurasamy, and Jihad Mohammad, editors. |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : |b IGI Global, |c [2018] | |
| 300 | |a 21 PDFs (xx, 301 pages) | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a electronic |2 isbdmedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Section 1. Building awareness about green consumerism. Chapter 1. Awareness of environmental issues among consumers in the Malaysian hotel industry ; Chapter 2. Consumers consciousness towards environmental aesthetics in using nutricosmetics products ; Chapter 3. A review on green trust and environmental quality awareness affect towards environmental attitude -- Section 2. Understanding green attitude and behavior. Chapter 4. Understanding green attitudes ; Chapter 5. Green attitudes and thinking in the new green market: using mathematical modeling to satisfy green customers' needs ; Chapter 6. Driving green marketing in a developing country: reducing the attitude-behaviour gap ; Chapter 7. Pro-social behaviour and philanthropy in conflict and post-conflict contexts -- Section 3. Green marketing strategies. Chapter 8. Green marketing strategies and marketing performance: the case of Turkey ; Chapter 9. Green brand personality: its relevance to the green marketing practices ; Chapter 10. Marketing strategies for trendy animal products: sustainability as a core -- Section 4. Sustainability paradox. Chapter 11. Sustainable development values: what do we know from developing country perspective? ; Chapter 12. Sustainable software lifecycle for green consumerism ; Chapter 13. A conceptual model of green hrm adoption towards sustainability in hospitality industry. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | 3 | |a "This book provides a broad research perspective on latest trends of consumerism, its effect and implications from developing country perspective. It aims to explore the opportunities and challenges that are associated with the changes in the world pertaining increased number of pollution and environmental concern in the developing countries and outlines the possible growth of this sector"-- |c Provided by publisher. | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Description based on title screen (IGI Global, viewed 11/07/2017). | ||
| 650 | 0 | |a Consumer behavior |x Environmental aspects. | |
| 650 | 0 | |a Consumption (Economics) |x Environmental aspects. | |
| 650 | 0 | |a Environmentalism. | |
| 650 | 0 | |a Green marketing. | |
| 700 | 1 | |a Mohammad, Jihad |d 1970- |e editor. | |
| 700 | 1 | |a Quoquab, Farzana |d 1978- |e editor. | |
| 700 | 1 | |a Thurasamy, Ramayah |d 1964- |e editor. | |
| 710 | 2 | |a IGI Global, |e publisher. | |
| 776 | 0 | |c (Original) |w (DLC)2017012411 | |
| 776 | 0 | 8 | |i Print version: |z 1522529128 |z 9781522529125 |w (DLC) 2017012411 |
| 856 | 4 | 0 | |l FWS01 |p ZDB-98-IGB |q FWS_PDA_IGB |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-2912-5 |3 Volltext |
| 912 | |a ZDB-98-IGB | ||
| 049 | |a DE-863 | ||
Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-98-IGB-00179202 |
|---|---|
| _version_ | 1816797078763864064 |
| adam_text | |
| any_adam_object | |
| author2 | Mohammad, Jihad 1970- Quoquab, Farzana 1978- Thurasamy, Ramayah 1964- |
| author2_role | edt edt edt |
| author2_variant | j m jm f q fq r t rt |
| author_facet | Mohammad, Jihad 1970- Quoquab, Farzana 1978- Thurasamy, Ramayah 1964- |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
| callnumber-label | HF5413 |
| callnumber-raw | HF5413 .D75 2018e |
| callnumber-search | HF5413 .D75 2018e |
| callnumber-sort | HF 45413 D75 42018E |
| callnumber-subject | HF - Commerce |
| collection | ZDB-98-IGB |
| contents | Section 1. Building awareness about green consumerism. Chapter 1. Awareness of environmental issues among consumers in the Malaysian hotel industry ; Chapter 2. Consumers consciousness towards environmental aesthetics in using nutricosmetics products ; Chapter 3. A review on green trust and environmental quality awareness affect towards environmental attitude -- Section 2. Understanding green attitude and behavior. Chapter 4. Understanding green attitudes ; Chapter 5. Green attitudes and thinking in the new green market: using mathematical modeling to satisfy green customers' needs ; Chapter 6. Driving green marketing in a developing country: reducing the attitude-behaviour gap ; Chapter 7. Pro-social behaviour and philanthropy in conflict and post-conflict contexts -- Section 3. Green marketing strategies. Chapter 8. Green marketing strategies and marketing performance: the case of Turkey ; Chapter 9. Green brand personality: its relevance to the green marketing practices ; Chapter 10. Marketing strategies for trendy animal products: sustainability as a core -- Section 4. Sustainability paradox. Chapter 11. Sustainable development values: what do we know from developing country perspective? ; Chapter 12. Sustainable software lifecycle for green consumerism ; Chapter 13. A conceptual model of green hrm adoption towards sustainability in hospitality industry. |
| ctrlnum | (CaBNVSL)slc19657681 (OCoLC)1011017135 |
| dewey-full | 658.8/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 |
| dewey-search | 658.8/02 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>03724nam a2200493 i 4500</leader><controlfield tag="001">ZDB-98-IGB-00179202</controlfield><controlfield tag="003">IGIG</controlfield><controlfield tag="005">20171106131023.0</controlfield><controlfield tag="006">m eo d </controlfield><controlfield tag="007">cr bn |||m|||a</controlfield><controlfield tag="008">171107s2018 pau fob 001 0 eng d</controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="z"> 2017012411</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781522529132</subfield><subfield code="q">ebook</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">9781522529125</subfield><subfield code="q">hardcover</subfield></datafield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.4018/978-1-5225-2912-5</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(CaBNVSL)slc19657681</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1011017135</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">CaBNVSL</subfield><subfield code="b">eng</subfield><subfield code="e">rda</subfield><subfield code="c">CaBNVSL</subfield><subfield code="d">CaBNVSL</subfield></datafield><datafield tag="050" ind1=" " ind2="4"><subfield code="a">HF5413</subfield><subfield code="b">.D75 2018e</subfield></datafield><datafield tag="082" ind1="7" ind2=" "><subfield code="a">658.8/02</subfield><subfield code="2">23</subfield></datafield><datafield tag="245" ind1="0" ind2="0"><subfield code="a">Driving green consumerism through strategic sustainability marketing </subfield><subfield code="c">Farzana Quoquab, Ramayah Thurasamy, and Jihad Mohammad, editors.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) :</subfield><subfield code="b">IGI Global,</subfield><subfield code="c">[2018]</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">21 PDFs (xx, 301 pages)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">text</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">electronic</subfield><subfield code="2">isbdmedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">online resource</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="504" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index.</subfield></datafield><datafield tag="505" ind1="0" ind2=" "><subfield code="a">Section 1. Building awareness about green consumerism. Chapter 1. Awareness of environmental issues among consumers in the Malaysian hotel industry ; Chapter 2. Consumers consciousness towards environmental aesthetics in using nutricosmetics products ; Chapter 3. A review on green trust and environmental quality awareness affect towards environmental attitude -- Section 2. Understanding green attitude and behavior. Chapter 4. Understanding green attitudes ; Chapter 5. Green attitudes and thinking in the new green market: using mathematical modeling to satisfy green customers' needs ; Chapter 6. Driving green marketing in a developing country: reducing the attitude-behaviour gap ; Chapter 7. Pro-social behaviour and philanthropy in conflict and post-conflict contexts -- Section 3. Green marketing strategies. Chapter 8. Green marketing strategies and marketing performance: the case of Turkey ; Chapter 9. Green brand personality: its relevance to the green marketing practices ; Chapter 10. Marketing strategies for trendy animal products: sustainability as a core -- Section 4. Sustainability paradox. Chapter 11. Sustainable development values: what do we know from developing country perspective? ; Chapter 12. Sustainable software lifecycle for green consumerism ; Chapter 13. A conceptual model of green hrm adoption towards sustainability in hospitality industry.</subfield></datafield><datafield tag="506" ind1=" " ind2=" "><subfield code="a">Restricted to subscribers or individual electronic text purchasers.</subfield></datafield><datafield tag="520" ind1="3" ind2=" "><subfield code="a">"This book provides a broad research perspective on latest trends of consumerism, its effect and implications from developing country perspective. It aims to explore the opportunities and challenges that are associated with the changes in the world pertaining increased number of pollution and environmental concern in the developing countries and outlines the possible growth of this sector"--</subfield><subfield code="c">Provided by publisher.</subfield></datafield><datafield tag="530" ind1=" " ind2=" "><subfield code="a">Also available in print.</subfield></datafield><datafield tag="538" ind1=" " ind2=" "><subfield code="a">Mode of access: World Wide Web.</subfield></datafield><datafield tag="588" ind1=" " ind2=" "><subfield code="a">Description based on title screen (IGI Global, viewed 11/07/2017).</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Consumer behavior</subfield><subfield code="x">Environmental aspects.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Consumption (Economics)</subfield><subfield code="x">Environmental aspects.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Environmentalism.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Green marketing.</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Mohammad, Jihad</subfield><subfield code="d">1970-</subfield><subfield code="e">editor.</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Quoquab, Farzana</subfield><subfield code="d">1978-</subfield><subfield code="e">editor.</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Thurasamy, Ramayah</subfield><subfield code="d">1964-</subfield><subfield code="e">editor.</subfield></datafield><datafield tag="710" ind1="2" ind2=" "><subfield code="a">IGI Global,</subfield><subfield code="e">publisher.</subfield></datafield><datafield tag="776" ind1="0" ind2=" "><subfield code="c">(Original)</subfield><subfield code="w">(DLC)2017012411</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Print version:</subfield><subfield code="z">1522529128</subfield><subfield code="z">9781522529125</subfield><subfield code="w">(DLC) 2017012411</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="l">FWS01</subfield><subfield code="p">ZDB-98-IGB</subfield><subfield code="q">FWS_PDA_IGB</subfield><subfield code="u">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-2912-5</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-98-IGB</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-863</subfield></datafield></record></collection> |
| id | ZDB-98-IGB-00179202 |
| illustrated | Not Illustrated |
| indexdate | 2024-11-26T14:51:52Z |
| institution | BVB |
| isbn | 9781522529132 |
| language | English |
| oclc_num | 1011017135 |
| open_access_boolean | |
| owner | DE-863 DE-BY-FWS |
| owner_facet | DE-863 DE-BY-FWS |
| physical | 21 PDFs (xx, 301 pages) Also available in print. |
| psigel | ZDB-98-IGB |
| publishDate | 2018 |
| publishDateSearch | 2018 |
| publishDateSort | 2018 |
| publisher | IGI Global, |
| record_format | marc |
| spelling | Driving green consumerism through strategic sustainability marketing Farzana Quoquab, Ramayah Thurasamy, and Jihad Mohammad, editors. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, [2018] 21 PDFs (xx, 301 pages) text rdacontent electronic isbdmedia online resource rdacarrier Includes bibliographical references and index. Section 1. Building awareness about green consumerism. Chapter 1. Awareness of environmental issues among consumers in the Malaysian hotel industry ; Chapter 2. Consumers consciousness towards environmental aesthetics in using nutricosmetics products ; Chapter 3. A review on green trust and environmental quality awareness affect towards environmental attitude -- Section 2. Understanding green attitude and behavior. Chapter 4. Understanding green attitudes ; Chapter 5. Green attitudes and thinking in the new green market: using mathematical modeling to satisfy green customers' needs ; Chapter 6. Driving green marketing in a developing country: reducing the attitude-behaviour gap ; Chapter 7. Pro-social behaviour and philanthropy in conflict and post-conflict contexts -- Section 3. Green marketing strategies. Chapter 8. Green marketing strategies and marketing performance: the case of Turkey ; Chapter 9. Green brand personality: its relevance to the green marketing practices ; Chapter 10. Marketing strategies for trendy animal products: sustainability as a core -- Section 4. Sustainability paradox. Chapter 11. Sustainable development values: what do we know from developing country perspective? ; Chapter 12. Sustainable software lifecycle for green consumerism ; Chapter 13. A conceptual model of green hrm adoption towards sustainability in hospitality industry. Restricted to subscribers or individual electronic text purchasers. "This book provides a broad research perspective on latest trends of consumerism, its effect and implications from developing country perspective. It aims to explore the opportunities and challenges that are associated with the changes in the world pertaining increased number of pollution and environmental concern in the developing countries and outlines the possible growth of this sector"-- Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 11/07/2017). Consumer behavior Environmental aspects. Consumption (Economics) Environmental aspects. Environmentalism. Green marketing. Mohammad, Jihad 1970- editor. Quoquab, Farzana 1978- editor. Thurasamy, Ramayah 1964- editor. IGI Global, publisher. (Original) (DLC)2017012411 Print version: 1522529128 9781522529125 (DLC) 2017012411 FWS01 ZDB-98-IGB FWS_PDA_IGB http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-2912-5 Volltext |
| spellingShingle | Driving green consumerism through strategic sustainability marketing Section 1. Building awareness about green consumerism. Chapter 1. Awareness of environmental issues among consumers in the Malaysian hotel industry ; Chapter 2. Consumers consciousness towards environmental aesthetics in using nutricosmetics products ; Chapter 3. A review on green trust and environmental quality awareness affect towards environmental attitude -- Section 2. Understanding green attitude and behavior. Chapter 4. Understanding green attitudes ; Chapter 5. Green attitudes and thinking in the new green market: using mathematical modeling to satisfy green customers' needs ; Chapter 6. Driving green marketing in a developing country: reducing the attitude-behaviour gap ; Chapter 7. Pro-social behaviour and philanthropy in conflict and post-conflict contexts -- Section 3. Green marketing strategies. Chapter 8. Green marketing strategies and marketing performance: the case of Turkey ; Chapter 9. Green brand personality: its relevance to the green marketing practices ; Chapter 10. Marketing strategies for trendy animal products: sustainability as a core -- Section 4. Sustainability paradox. Chapter 11. Sustainable development values: what do we know from developing country perspective? ; Chapter 12. Sustainable software lifecycle for green consumerism ; Chapter 13. A conceptual model of green hrm adoption towards sustainability in hospitality industry. Consumer behavior Environmental aspects. Consumption (Economics) Environmental aspects. Environmentalism. Green marketing. |
| title | Driving green consumerism through strategic sustainability marketing |
| title_auth | Driving green consumerism through strategic sustainability marketing |
| title_exact_search | Driving green consumerism through strategic sustainability marketing |
| title_full | Driving green consumerism through strategic sustainability marketing Farzana Quoquab, Ramayah Thurasamy, and Jihad Mohammad, editors. |
| title_fullStr | Driving green consumerism through strategic sustainability marketing Farzana Quoquab, Ramayah Thurasamy, and Jihad Mohammad, editors. |
| title_full_unstemmed | Driving green consumerism through strategic sustainability marketing Farzana Quoquab, Ramayah Thurasamy, and Jihad Mohammad, editors. |
| title_short | Driving green consumerism through strategic sustainability marketing |
| title_sort | driving green consumerism through strategic sustainability marketing |
| topic | Consumer behavior Environmental aspects. Consumption (Economics) Environmental aspects. Environmentalism. Green marketing. |
| topic_facet | Consumer behavior Environmental aspects. Consumption (Economics) Environmental aspects. Environmentalism. Green marketing. |
| url | http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-2912-5 |
| work_keys_str_mv | AT mohammadjihad drivinggreenconsumerismthroughstrategicsustainabilitymarketing AT quoquabfarzana drivinggreenconsumerismthroughstrategicsustainabilitymarketing AT thurasamyramayah drivinggreenconsumerismthroughstrategicsustainabilitymarketing AT igiglobal drivinggreenconsumerismthroughstrategicsustainabilitymarketing |