Digital marketing strategies for fashion and luxury brands:
"This book focuses on qualitative discussions on issues related to digital marketing in the Luxury fashion brands. It addresses the relationship between computer-mediated marketing environments and luxury fashion brands. The advert of internet technologies along with its prototypical subsets ar...
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) :
IGI Global,
[2018]
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "This book focuses on qualitative discussions on issues related to digital marketing in the Luxury fashion brands. It addresses the relationship between computer-mediated marketing environments and luxury fashion brands. The advert of internet technologies along with its prototypical subsets are turning consumers to digital universe"-- |
| Beschreibung: | 24 PDFs (xxiii, 460 pages) Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781522526988 |
| Zugangseinschränkungen: | Restricted to subscribers or individual electronic text purchasers. |
Internformat
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| 024 | 7 | |a 10.4018/978-1-5225-2697-1 |2 doi | |
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| 082 | 7 | |a 746.9/20688 |2 23 | |
| 245 | 0 | 0 | |a Digital marketing strategies for fashion and luxury brands |c Wilson Ozuem and Yllka Azemi, editors. |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : |b IGI Global, |c [2018] | |
| 300 | |a 24 PDFs (xxiii, 460 pages) | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a electronic |2 isbdmedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Chapter 1. Designing indulgent interaction: luxury fashion, M-commerce, and {umlaut}Ubermensch -- Chapter 2. Gender fluidity in the age of technologically mediated environments: implications for fashion industry -- Chapter 3. Fast-fashion meets social networking users: implications for international marketing strategy -- Chapter 4. Organisational and marketing challenges in designing and implementing an omnichannel strategy for luxury fashion brands -- Chapter 5. Online service failure and recovery strategies in luxury brands: a view from justice theory -- Chapter 6. Digital marketing strategies for luxury cosmetics brands: Latin America's case -- Colombia -- Chapter 7. Omni-channel retailing and perceived service quality -- Chapter 8. "Exclusivity dared": impact of digital marketing on luxury fashion brands -- Chapter 9. Mirror, mirror @ the e-mall: on-line buying intent for luxury clothes and fashion innovativeness of gay males -- Chapter 10. The lux made in case study: building value on luxury digital districts -- Chapter 11. User-generated content and consumer purchase intentions in the cosmetic industry: social impact perspective -- Chapter 12. How to drive brand communication in virtual settings: an analytical approach based on digital data (consumer brand alignment and social engagement) -- Chapter 13. Developing compelling online recovery strategies: implications for the fashion clothing industry -- Chapter 14. Luxury product decision-making strategy: leveraging social media to create the emotional component of the strategy -- Chapter 15. Drivers, constraints, and consequences of consumer-brand engagement in the luxury fashion sector -- Chapter 16. Social identity matters: social media and brand perceptions in the fashion apparel and accessories industries. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | 3 | |a "This book focuses on qualitative discussions on issues related to digital marketing in the Luxury fashion brands. It addresses the relationship between computer-mediated marketing environments and luxury fashion brands. The advert of internet technologies along with its prototypical subsets are turning consumers to digital universe"-- |c Provided by publisher. | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Description based on title screen (IGI Global, viewed 10/24/2017). | ||
| 650 | 0 | |a Fashion merchandising. | |
| 650 | 0 | |a Internet marketing. | |
| 650 | 0 | |a Luxury goods |x Internet marketing. | |
| 700 | 1 | |a Azemi, Yllka |d 1988- |e editor. | |
| 700 | 1 | |a Ozuem, Wilson |d 1974- |e editor. | |
| 710 | 2 | |a IGI Global, |e publisher. | |
| 776 | 0 | |c (Original) |w (DLC)2017008336 | |
| 776 | 0 | 8 | |i Print version: |z 1522526978 |z 9781522526971 |w (DLC) 2017008336 |
| 856 | 4 | 0 | |l FWS01 |p ZDB-98-IGB |q FWS_PDA_IGB |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-2697-1 |3 Volltext |
| 912 | |a ZDB-98-IGB | ||
| 049 | |a DE-863 | ||
Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-98-IGB-00178207 |
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| adam_text | |
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| author2 | Azemi, Yllka 1988- Ozuem, Wilson 1974- |
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| author_facet | Azemi, Yllka 1988- Ozuem, Wilson 1974- |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
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| callnumber-raw | HD9940.A2 D54 2018e |
| callnumber-search | HD9940.A2 D54 2018e |
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| collection | ZDB-98-IGB |
| contents | Chapter 1. Designing indulgent interaction: luxury fashion, M-commerce, and {umlaut}Ubermensch -- Chapter 2. Gender fluidity in the age of technologically mediated environments: implications for fashion industry -- Chapter 3. Fast-fashion meets social networking users: implications for international marketing strategy -- Chapter 4. Organisational and marketing challenges in designing and implementing an omnichannel strategy for luxury fashion brands -- Chapter 5. Online service failure and recovery strategies in luxury brands: a view from justice theory -- Chapter 6. Digital marketing strategies for luxury cosmetics brands: Latin America's case -- Colombia -- Chapter 7. Omni-channel retailing and perceived service quality -- Chapter 8. "Exclusivity dared": impact of digital marketing on luxury fashion brands -- Chapter 9. Mirror, mirror @ the e-mall: on-line buying intent for luxury clothes and fashion innovativeness of gay males -- Chapter 10. The lux made in case study: building value on luxury digital districts -- Chapter 11. User-generated content and consumer purchase intentions in the cosmetic industry: social impact perspective -- Chapter 12. How to drive brand communication in virtual settings: an analytical approach based on digital data (consumer brand alignment and social engagement) -- Chapter 13. Developing compelling online recovery strategies: implications for the fashion clothing industry -- Chapter 14. Luxury product decision-making strategy: leveraging social media to create the emotional component of the strategy -- Chapter 15. Drivers, constraints, and consequences of consumer-brand engagement in the luxury fashion sector -- Chapter 16. Social identity matters: social media and brand perceptions in the fashion apparel and accessories industries. |
| ctrlnum | (CaBNVSL)slc19634634 (OCoLC)1008585938 |
| dewey-full | 746.9/20688 |
| dewey-hundreds | 700 - The arts |
| dewey-ones | 746 - Textile arts |
| dewey-raw | 746.9/20688 |
| dewey-search | 746.9/20688 |
| dewey-sort | 3746.9 520688 |
| dewey-tens | 740 - Graphic arts and decorative arts |
| discipline | Kunstgeschichte |
| format | Electronic eBook |
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| id | ZDB-98-IGB-00178207 |
| illustrated | Not Illustrated |
| indexdate | 2024-11-26T14:51:51Z |
| institution | BVB |
| isbn | 9781522526988 |
| language | English |
| oclc_num | 1008585938 |
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| physical | 24 PDFs (xxiii, 460 pages) Also available in print. |
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| publisher | IGI Global, |
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| spelling | Digital marketing strategies for fashion and luxury brands Wilson Ozuem and Yllka Azemi, editors. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, [2018] 24 PDFs (xxiii, 460 pages) text rdacontent electronic isbdmedia online resource rdacarrier Includes bibliographical references and index. Chapter 1. Designing indulgent interaction: luxury fashion, M-commerce, and {umlaut}Ubermensch -- Chapter 2. Gender fluidity in the age of technologically mediated environments: implications for fashion industry -- Chapter 3. Fast-fashion meets social networking users: implications for international marketing strategy -- Chapter 4. Organisational and marketing challenges in designing and implementing an omnichannel strategy for luxury fashion brands -- Chapter 5. Online service failure and recovery strategies in luxury brands: a view from justice theory -- Chapter 6. Digital marketing strategies for luxury cosmetics brands: Latin America's case -- Colombia -- Chapter 7. Omni-channel retailing and perceived service quality -- Chapter 8. "Exclusivity dared": impact of digital marketing on luxury fashion brands -- Chapter 9. Mirror, mirror @ the e-mall: on-line buying intent for luxury clothes and fashion innovativeness of gay males -- Chapter 10. The lux made in case study: building value on luxury digital districts -- Chapter 11. User-generated content and consumer purchase intentions in the cosmetic industry: social impact perspective -- Chapter 12. How to drive brand communication in virtual settings: an analytical approach based on digital data (consumer brand alignment and social engagement) -- Chapter 13. Developing compelling online recovery strategies: implications for the fashion clothing industry -- Chapter 14. Luxury product decision-making strategy: leveraging social media to create the emotional component of the strategy -- Chapter 15. Drivers, constraints, and consequences of consumer-brand engagement in the luxury fashion sector -- Chapter 16. Social identity matters: social media and brand perceptions in the fashion apparel and accessories industries. Restricted to subscribers or individual electronic text purchasers. "This book focuses on qualitative discussions on issues related to digital marketing in the Luxury fashion brands. It addresses the relationship between computer-mediated marketing environments and luxury fashion brands. The advert of internet technologies along with its prototypical subsets are turning consumers to digital universe"-- Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 10/24/2017). Fashion merchandising. Internet marketing. Luxury goods Internet marketing. Azemi, Yllka 1988- editor. Ozuem, Wilson 1974- editor. IGI Global, publisher. (Original) (DLC)2017008336 Print version: 1522526978 9781522526971 (DLC) 2017008336 FWS01 ZDB-98-IGB FWS_PDA_IGB http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-2697-1 Volltext |
| spellingShingle | Digital marketing strategies for fashion and luxury brands Chapter 1. Designing indulgent interaction: luxury fashion, M-commerce, and {umlaut}Ubermensch -- Chapter 2. Gender fluidity in the age of technologically mediated environments: implications for fashion industry -- Chapter 3. Fast-fashion meets social networking users: implications for international marketing strategy -- Chapter 4. Organisational and marketing challenges in designing and implementing an omnichannel strategy for luxury fashion brands -- Chapter 5. Online service failure and recovery strategies in luxury brands: a view from justice theory -- Chapter 6. Digital marketing strategies for luxury cosmetics brands: Latin America's case -- Colombia -- Chapter 7. Omni-channel retailing and perceived service quality -- Chapter 8. "Exclusivity dared": impact of digital marketing on luxury fashion brands -- Chapter 9. Mirror, mirror @ the e-mall: on-line buying intent for luxury clothes and fashion innovativeness of gay males -- Chapter 10. The lux made in case study: building value on luxury digital districts -- Chapter 11. User-generated content and consumer purchase intentions in the cosmetic industry: social impact perspective -- Chapter 12. How to drive brand communication in virtual settings: an analytical approach based on digital data (consumer brand alignment and social engagement) -- Chapter 13. Developing compelling online recovery strategies: implications for the fashion clothing industry -- Chapter 14. Luxury product decision-making strategy: leveraging social media to create the emotional component of the strategy -- Chapter 15. Drivers, constraints, and consequences of consumer-brand engagement in the luxury fashion sector -- Chapter 16. Social identity matters: social media and brand perceptions in the fashion apparel and accessories industries. Fashion merchandising. Internet marketing. Luxury goods Internet marketing. |
| title | Digital marketing strategies for fashion and luxury brands |
| title_auth | Digital marketing strategies for fashion and luxury brands |
| title_exact_search | Digital marketing strategies for fashion and luxury brands |
| title_full | Digital marketing strategies for fashion and luxury brands Wilson Ozuem and Yllka Azemi, editors. |
| title_fullStr | Digital marketing strategies for fashion and luxury brands Wilson Ozuem and Yllka Azemi, editors. |
| title_full_unstemmed | Digital marketing strategies for fashion and luxury brands Wilson Ozuem and Yllka Azemi, editors. |
| title_short | Digital marketing strategies for fashion and luxury brands |
| title_sort | digital marketing strategies for fashion and luxury brands |
| topic | Fashion merchandising. Internet marketing. Luxury goods Internet marketing. |
| topic_facet | Fashion merchandising. Internet marketing. Luxury goods Internet marketing. |
| url | http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-2697-1 |
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