Building brand equity and consumer trust through radical transparency practices:
"This book focuses on the importance of brand equity for long-term companies profitability, taking into account the complexity of the environment as a resultant factor that increasingly complicates the process of creating new value and its effectuation in stable profitability and analyzes the s...
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) :
IGI Global,
[2018]
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "This book focuses on the importance of brand equity for long-term companies profitability, taking into account the complexity of the environment as a resultant factor that increasingly complicates the process of creating new value and its effectuation in stable profitability and analyzes the source of sustainable competitive advantage"-- |
| Beschreibung: | 13 PDFs (viii, 392 pages) : illustrations, maps Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781522524182 |
| Zugangseinschränkungen: | Restricted to subscribers or individual electronic text purchasers. |
Internformat
MARC
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|---|---|---|---|
| 001 | ZDB-98-IGB-00175677 | ||
| 003 | IGIG | ||
| 005 | 20170717174929.0 | ||
| 006 | m eo d | ||
| 007 | cr bn |||m|||a | ||
| 008 | 170718s2018 pauab fob 001 0 eng d | ||
| 010 | |z 2017001154 | ||
| 020 | |a 9781522524182 |q ebook | ||
| 020 | |z 9781522524175 |q hardcover | ||
| 024 | 7 | |a 10.4018/978-1-5225-2417-5 |2 doi | |
| 035 | |a (CaBNVSL)slc19581536 | ||
| 035 | |a (OCoLC)994406668 | ||
| 040 | |a CaBNVSL |b eng |e rda |c CaBNVSL |d CaBNVSL | ||
| 050 | 4 | |a HD69.B7 |b V47 2018e | |
| 082 | 7 | |a 658.8/27 |2 23 | |
| 100 | 1 | |a Veselinova, Elena, |d 1985- |e author. | |
| 245 | 1 | 0 | |a Building brand equity and consumer trust through radical transparency practices |c by Elena Veselinova and Marija Gogova Samonikov. |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : |b IGI Global, |c [2018] | |
| 300 | |a 13 PDFs (viii, 392 pages) : |b illustrations, maps | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a electronic |2 isbdmedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Chapter 1. Defining the concept of brand equity with radical transparency -- Chapter 2. Driving brand equity with radical transparency -- Chapter 3. Radical transparency and brand equity as key factors for successful business strategy -- Chapter 4. How radical transparency can turn the brand equity into a basis for sustainable competitiveadvantage -- Chapter 5. Combining radical transparency with the brand pentagon -- Chapter 6. Evaluating the brand with radical transparency -- Chapter 7. The 3M Company: how to use radical transparency to generate value for the company -- Chapter 8. Unilever and its supply chain: embracing radical transparency to implement sustainability -- Chapter 9. Henkel: radical transparency and sustainability. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | 3 | |a "This book focuses on the importance of brand equity for long-term companies profitability, taking into account the complexity of the environment as a resultant factor that increasingly complicates the process of creating new value and its effectuation in stable profitability and analyzes the source of sustainable competitive advantage"-- |c Provided by publisher. | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Description based on title screen (IGI Global, viewed 07/18/2017). | ||
| 650 | 0 | |a Brand name products |x Management. | |
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 0 | |a Product management. | |
| 700 | 1 | |a Samonikov, Marija Gogova |d 1984- |e author. | |
| 710 | 2 | |a IGI Global, |e publisher. | |
| 776 | 0 | |c (Original) |w (DLC)2017001154 | |
| 776 | 0 | 8 | |i Print version: |z 1522524177 |z 9781522524175 |w (DLC) 2017001154 |
| 856 | 4 | 0 | |l FWS01 |p ZDB-98-IGB |q FWS_PDA_IGB |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-2417-5 |3 Volltext |
| 912 | |a ZDB-98-IGB | ||
| 049 | |a DE-863 | ||
Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-98-IGB-00175677 |
|---|---|
| _version_ | 1816797078355968000 |
| adam_text | |
| any_adam_object | |
| author | Veselinova, Elena, 1985- Samonikov, Marija Gogova 1984- |
| author_facet | Veselinova, Elena, 1985- Samonikov, Marija Gogova 1984- |
| author_role | aut aut |
| author_sort | Veselinova, Elena, 1985- |
| author_variant | e v ev m g s mg mgs |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
| callnumber-label | HD69 |
| callnumber-raw | HD69.B7 V47 2018e |
| callnumber-search | HD69.B7 V47 2018e |
| callnumber-sort | HD 269 B7 V47 42018E |
| callnumber-subject | HD - Industries, Land Use, Labor |
| collection | ZDB-98-IGB |
| contents | Chapter 1. Defining the concept of brand equity with radical transparency -- Chapter 2. Driving brand equity with radical transparency -- Chapter 3. Radical transparency and brand equity as key factors for successful business strategy -- Chapter 4. How radical transparency can turn the brand equity into a basis for sustainable competitiveadvantage -- Chapter 5. Combining radical transparency with the brand pentagon -- Chapter 6. Evaluating the brand with radical transparency -- Chapter 7. The 3M Company: how to use radical transparency to generate value for the company -- Chapter 8. Unilever and its supply chain: embracing radical transparency to implement sustainability -- Chapter 9. Henkel: radical transparency and sustainability. |
| ctrlnum | (CaBNVSL)slc19581536 (OCoLC)994406668 |
| dewey-full | 658.8/27 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/27 |
| dewey-search | 658.8/27 |
| dewey-sort | 3658.8 227 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | ZDB-98-IGB-00175677 |
| illustrated | Illustrated |
| indexdate | 2024-11-26T14:51:51Z |
| institution | BVB |
| isbn | 9781522524182 |
| language | English |
| oclc_num | 994406668 |
| open_access_boolean | |
| owner | DE-863 DE-BY-FWS |
| owner_facet | DE-863 DE-BY-FWS |
| physical | 13 PDFs (viii, 392 pages) : illustrations, maps Also available in print. |
| psigel | ZDB-98-IGB |
| publishDate | 2018 |
| publishDateSearch | 2018 |
| publishDateSort | 2018 |
| publisher | IGI Global, |
| record_format | marc |
| spelling | Veselinova, Elena, 1985- author. Building brand equity and consumer trust through radical transparency practices by Elena Veselinova and Marija Gogova Samonikov. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, [2018] 13 PDFs (viii, 392 pages) : illustrations, maps text rdacontent electronic isbdmedia online resource rdacarrier Includes bibliographical references and index. Chapter 1. Defining the concept of brand equity with radical transparency -- Chapter 2. Driving brand equity with radical transparency -- Chapter 3. Radical transparency and brand equity as key factors for successful business strategy -- Chapter 4. How radical transparency can turn the brand equity into a basis for sustainable competitiveadvantage -- Chapter 5. Combining radical transparency with the brand pentagon -- Chapter 6. Evaluating the brand with radical transparency -- Chapter 7. The 3M Company: how to use radical transparency to generate value for the company -- Chapter 8. Unilever and its supply chain: embracing radical transparency to implement sustainability -- Chapter 9. Henkel: radical transparency and sustainability. Restricted to subscribers or individual electronic text purchasers. "This book focuses on the importance of brand equity for long-term companies profitability, taking into account the complexity of the environment as a resultant factor that increasingly complicates the process of creating new value and its effectuation in stable profitability and analyzes the source of sustainable competitive advantage"-- Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 07/18/2017). Brand name products Management. Branding (Marketing) Product management. Samonikov, Marija Gogova 1984- author. IGI Global, publisher. (Original) (DLC)2017001154 Print version: 1522524177 9781522524175 (DLC) 2017001154 FWS01 ZDB-98-IGB FWS_PDA_IGB http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-2417-5 Volltext |
| spellingShingle | Veselinova, Elena, 1985- Samonikov, Marija Gogova 1984- Building brand equity and consumer trust through radical transparency practices Chapter 1. Defining the concept of brand equity with radical transparency -- Chapter 2. Driving brand equity with radical transparency -- Chapter 3. Radical transparency and brand equity as key factors for successful business strategy -- Chapter 4. How radical transparency can turn the brand equity into a basis for sustainable competitiveadvantage -- Chapter 5. Combining radical transparency with the brand pentagon -- Chapter 6. Evaluating the brand with radical transparency -- Chapter 7. The 3M Company: how to use radical transparency to generate value for the company -- Chapter 8. Unilever and its supply chain: embracing radical transparency to implement sustainability -- Chapter 9. Henkel: radical transparency and sustainability. Brand name products Management. Branding (Marketing) Product management. |
| title | Building brand equity and consumer trust through radical transparency practices |
| title_auth | Building brand equity and consumer trust through radical transparency practices |
| title_exact_search | Building brand equity and consumer trust through radical transparency practices |
| title_full | Building brand equity and consumer trust through radical transparency practices by Elena Veselinova and Marija Gogova Samonikov. |
| title_fullStr | Building brand equity and consumer trust through radical transparency practices by Elena Veselinova and Marija Gogova Samonikov. |
| title_full_unstemmed | Building brand equity and consumer trust through radical transparency practices by Elena Veselinova and Marija Gogova Samonikov. |
| title_short | Building brand equity and consumer trust through radical transparency practices |
| title_sort | building brand equity and consumer trust through radical transparency practices |
| topic | Brand name products Management. Branding (Marketing) Product management. |
| topic_facet | Brand name products Management. Branding (Marketing) Product management. |
| url | http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-2417-5 |
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